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Tackle Trade World - January 2024

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FEATURE<br />

THE NEXT<br />

EVOLUTION OF G4<br />

HAS ARRIVED<br />

Outdoor and apparel expert Simms kicks off <strong>2024</strong> with the release of an all-new iteration of<br />

its flagship wader, the G4Z Stockingfoot. As you might expect, it’s a further evolution on one<br />

of its most enduring products.<br />

In its 2008 catalogue, Simms pulled<br />

back the curtain to unveil the first<br />

G4Z Stockingfoot Wader. The wader<br />

was prominently featured on the<br />

cover, the inside cover, and was also the<br />

first product consumers saw upon diving<br />

into the entire 2008 product collection.<br />

An excerpt from the catalogue regarding<br />

the brand new G4Z read as follows:<br />

“G4s aren’t made for the casual angler.<br />

They represent the peak of Simms’ design<br />

expertise. The recipient of many coveted<br />

awards, this wader is the most durable,<br />

breathable wader available on the market<br />

today.”<br />

While the statement above was<br />

originally published 16 years ago, it could<br />

be cut and pasted in any G4 copy today.<br />

Even to this day it’s true – G4s aren’t made<br />

for the casual angler.<br />

And they undoubtedly continue to<br />

embody the peak of Simms design<br />

and development expertise. Finally, it’s<br />

important to note that, before the latest<br />

G4Z was released, the wader tallied<br />

multiple coveted industry awards, making<br />

it one of – if not the most – decorated<br />

waders in the longstanding history of<br />

Simms.<br />

RAISING THE BAR<br />

So what sets the new G4Z so high above<br />

the pack? The short answer is – a lot. One of<br />

the more noteworthy aspects of this G4Z is<br />

38 www.tackletradeworld.com<br />

the fact that, in addition to being designed<br />

and developed out of Simms’ Bozeman,<br />

Montana headquarters, it’s also built from<br />

the ground up by Simms’ highly skilled,<br />

Bozeman-based Wader Maker team.<br />

One detail of the new G4Z that hasn’t<br />

changed from its predecessor is the fabric<br />

package. The reason being – it delivers across<br />

the board.<br />

In 2019, Simms released the previous<br />

G4Z iteration, which was the first time<br />

this GORE-TEX fabric package was used.<br />

This was also the first time Simms utilised a<br />

four-layer lower in lieu of five.<br />

Logically, it makes sense that shedding a<br />

layer would offer enhanced mobility, lighter<br />

weight and increased breathability, but what<br />

about durability? How could four-layer live

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