Tackle Trade World - January 2024
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FEATURE<br />
THE NEXT<br />
EVOLUTION OF G4<br />
HAS ARRIVED<br />
Outdoor and apparel expert Simms kicks off <strong>2024</strong> with the release of an all-new iteration of<br />
its flagship wader, the G4Z Stockingfoot. As you might expect, it’s a further evolution on one<br />
of its most enduring products.<br />
In its 2008 catalogue, Simms pulled<br />
back the curtain to unveil the first<br />
G4Z Stockingfoot Wader. The wader<br />
was prominently featured on the<br />
cover, the inside cover, and was also the<br />
first product consumers saw upon diving<br />
into the entire 2008 product collection.<br />
An excerpt from the catalogue regarding<br />
the brand new G4Z read as follows:<br />
“G4s aren’t made for the casual angler.<br />
They represent the peak of Simms’ design<br />
expertise. The recipient of many coveted<br />
awards, this wader is the most durable,<br />
breathable wader available on the market<br />
today.”<br />
While the statement above was<br />
originally published 16 years ago, it could<br />
be cut and pasted in any G4 copy today.<br />
Even to this day it’s true – G4s aren’t made<br />
for the casual angler.<br />
And they undoubtedly continue to<br />
embody the peak of Simms design<br />
and development expertise. Finally, it’s<br />
important to note that, before the latest<br />
G4Z was released, the wader tallied<br />
multiple coveted industry awards, making<br />
it one of – if not the most – decorated<br />
waders in the longstanding history of<br />
Simms.<br />
RAISING THE BAR<br />
So what sets the new G4Z so high above<br />
the pack? The short answer is – a lot. One of<br />
the more noteworthy aspects of this G4Z is<br />
38 www.tackletradeworld.com<br />
the fact that, in addition to being designed<br />
and developed out of Simms’ Bozeman,<br />
Montana headquarters, it’s also built from<br />
the ground up by Simms’ highly skilled,<br />
Bozeman-based Wader Maker team.<br />
One detail of the new G4Z that hasn’t<br />
changed from its predecessor is the fabric<br />
package. The reason being – it delivers across<br />
the board.<br />
In 2019, Simms released the previous<br />
G4Z iteration, which was the first time<br />
this GORE-TEX fabric package was used.<br />
This was also the first time Simms utilised a<br />
four-layer lower in lieu of five.<br />
Logically, it makes sense that shedding a<br />
layer would offer enhanced mobility, lighter<br />
weight and increased breathability, but what<br />
about durability? How could four-layer live