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Tackle Trade World - January 2024

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ST. CROIX FLY WILL CHASE MORE SALES<br />

St. Croix Fly has appointed<br />

Chase Pritchett as sales<br />

representative in the southeast<br />

US states of Alabama, Georgia,<br />

Florida, South Carolina, North<br />

Carolina and Tennessee.<br />

Based in Chattanooga,<br />

Tennessee, Chase brings 16 years<br />

of fly fishing industry experience<br />

Focused on conservation and<br />

driven by its communitybased<br />

ethos, Costa Sunglasses<br />

has announced the Marlin<br />

Fly Project, the first recorded<br />

billfish research mission solely<br />

using fly tackle.<br />

In partnership with the<br />

locals of San Carlos, Mexico,<br />

The Billfish Foundation<br />

(TBF) and International<br />

Game Fish Association<br />

(IGFA), the project team<br />

deployed 15 satellite tags in<br />

two days to better understand<br />

and protect this understudied<br />

billfish species.<br />

The project, which took<br />

place in southwestern Baja,<br />

Mexico, stands as the ultimate<br />

culmination of community<br />

and conservation.<br />

Led by Costa, it brought<br />

together some of its<br />

professional anglers and<br />

fishing guides, leading billfish<br />

scientists, conservation<br />

organisations and community<br />

partners to pursue this mission<br />

in tandem with local captains,<br />

guides and the community.<br />

Costa’s brand director<br />

Jed Larkin said: “The epic<br />

fishing tales coming out<br />

of Magdalena Bay alone<br />

to the growing St. Croix Fly<br />

sales team. This includes guiding,<br />

retail sales and distribution<br />

management in both fresh<br />

and saltwater markets in the<br />

southeast region.<br />

He explained: “I operate in<br />

an exceptionally diverse region<br />

with high-quality warm-water,<br />

Costa Sunglasses<br />

pioneers first<br />

billfish research<br />

tagging mission<br />

attracted us to the region<br />

in 2021, but what we found<br />

there was an authentic<br />

community, rich with culture,<br />

built alongside an untamed<br />

ecosystem.<br />

“That trip sparked a<br />

trailblazing idea – what if we<br />

brought our global community<br />

of scientists, partners and<br />

pros together with the local<br />

community of San Carlos<br />

to research and protect this<br />

special resource? And that’s<br />

how Marlin Fly was born.<br />

Rooted in both community<br />

and conservation, this project<br />

is everything we stand for as<br />

a brand.”<br />

Costa has spent the past<br />

four decades carrying out<br />

its ‘higher calling’ to protect<br />

the waters we love, connect<br />

those who come to life on the<br />

water, and to conserve the life<br />

within.<br />

The Marlin Fly Project is an<br />

extension of that commitment.<br />

In addition to the historymaking<br />

field-science study,<br />

the project served the local<br />

community through a number<br />

of other initiatives.<br />

www. costasunglasses.com<br />

cold-water and saltwater angling<br />

opportunities. I’m really looking<br />

forward to putting my creativity<br />

and resources to work to drive<br />

awareness and expansion for the<br />

re-emerging St. Croix Fly brand<br />

throughout my territory.<br />

“While St. Croix has been in<br />

the fly space for decades, its new<br />

team and exciting new products<br />

are squarely challenging the<br />

status quo. Few other fly rod<br />

brands can claim the heritage<br />

that St. Croix owns. Combine<br />

that with their technological,<br />

design and manufacturing<br />

capabilities and you’ve got<br />

something incredible brewing for<br />

the fly fishing community. I’m<br />

proud to be a part of it.”<br />

Director of sales, Zack Dalton,<br />

added: “The southeast region<br />

is home to diverse fisheries,<br />

exceptional angling opportunities<br />

and an incredible dealer base.<br />

Finding the best talent – and<br />

UNI SOFT WIRE EXTRA SMALL GAUGE # 36 0.006 INCH<br />

BLACK<br />

AXXEL-MINI FLASH TINSEL<br />

FUCHSIA<br />

YELLOW<br />

IRON GRAY<br />

Chase Pritchett<br />

dealers – to represent the brand<br />

is an important part of keeping<br />

our promise to anglers to offer<br />

them the ‘Best Rods on Earth’.<br />

“Chase brings a level of<br />

passion and authenticity that<br />

matches that of our brand and<br />

our anglers. We’re stoked to<br />

have him on board and have<br />

the highest confidence in his<br />

abilities to represent St. Croix<br />

Fly and the new products we’re<br />

so excited about and proud of to<br />

the passionate fly anglers of the<br />

southeast.”<br />

www.stcroixrods.com/collections<br />

/ fl y<br />

UNI PRODUCTS J.G. Cote Inc.<br />

1004 Principale<br />

Ste-Melanie, QC. Canada JOK 3AO<br />

Tel: 450-889-8054<br />

Toll-Free: 1-877-889-8054<br />

Fax: 450-889-5887<br />

Email: info@uniproducts.com<br />

SILVER<br />

UNI-MOHAIR<br />

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Look to UNI for the best in spooled fly-tying materials!<br />

www.uniproducts.com

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