Tackle Trade World - January 2024

More documents

Recommendations

Info

Analysis of China’s Fishing Tackle Market Trends in 2024 Regarding the Chinese fishing tackle market in 2024, we can analyze it from the special perspective of the contraction of fishing tackle exhibitions. The Tianjin Fishing Tackle Exhibition is one of the most influential exhibitions in China's fishing tackle industry. Since it settled in Tianjin in the spring of 2013, it has attracted numerous fishing tackle manufacturers and fishing enthusiasts to participate every year. However, the Tianjin Fishing Tackle Show will be changed to once a year from 2023 instead of twice a year. What does this change mean? Is the offline fishing tackle market shrinking, or is the market for online sales growing? First of all, we can look at the overall development status of the fishing tackle industry. According to a report by Zhongyan Puhua, China's fishing tackle market demand is increasing year by year, with the annual growth rate remaining above 20%, and the market size reaching 93 billion yuan (2020 data). China's fishing tackle market is a typical exportoriented market, with supply nearly doubling demand. Among these products made in China, fishing rod products account for only 30%, but account for 80% of the global supply. It can be said that "no matter where you are, the fish you bite is Chinese fishing rods." This shows that China's fishing tackle industry has strong production capacity and competitive advantages, but in the domestic market, consumers have low brand awareness of domestic fishing tackle and have a small market share. Secondly, we can look at the consumption habits and needs of fishing enthusiasts. With the improvement of economic level and the diversification of leisure methods, fishing, as a healthy, environmentally friendly and fashionable sport, is increasingly favored by young people. It is reported that there are approximately 90 million fishing enthusiasts in mainland China. The number of fishermen is rising sharply every year, and the potential market prospects are promising. Among fishing enthusiasts, some have turned to professional fishermen and professional fishing competition members. The average professional fisherman spends several times more on fishing gear per year than the average fishing enthusiast. The increase in professional fishermen has provided huge room for growth for the development of the fishing tackle industry. However, when choosing fishing gear, fishing enthusiasts often pay more attention to quality, performance, design and service rather than price. They prefer to buy fishing gear through Internet platforms, such as Taobao and JD.com, rather than
going to traditional fishing gear stores. This is because the Internet platform can provide more information on brands, models, prices and reviews, making it easier for fishing enthusiasts to compare and choose. Traditional fishing gear stores often can only provide limited products and services, making it difficult to meet the personalized needs of fishing enthusiasts. To sum up, we can see that the Tianjin Fishing Tackle Exhibition will be changed to once a year starting from 2023, which reflects the trend that the offline fishing tackle market is shrinking and the online sales market is growing. This trend has both advantages and disadvantages for the development of the fishing tackle industry. On the one hand, the expansion of the online sales market can provide more communication and cooperation opportunities for fishing tackle manufacturers and fishing enthusiasts, and promote innovation and upgrading of the fishing tackle industry. On the other hand, the market competition for online sales has become more intense. Fishing tackle manufacturers need to continuously improve their brand influence and product quality to win the trust and loyalty of consumers. At the same time, fishing tackle exhibitions, as an important platform for the fishing tackle industry, cannot be completely replaced by online sales. Fishing tackle exhibitions can provide more intuitive product display and experience, as well as more professional technical exchanges and services, and still play an irreplaceable role in the development of the fishing tackle industry. Therefore, the fishing tackle industry should adjust its development strategy according to market changes, make full use of online and offline advantages, and achieve healthy and sustainable development of the fishing tackle industry.
Page 1 and 2: SENT TO MORE THAN 18,500 TACKLE IND
Page 3 and 4: COMMITTED TO INCREASING YOUR BUSINE
Page 6 and 7: JANUARY 2024 24 16 20 10 Contents 0
Page 8 and 9: RECORD $394 BILLION SPENT ON FISHIN
Page 10 and 11: ROD BUILDING BRANDS SET FIRM FOUNDA
Page 12 and 13: IGFA SELLS HQ TO AID FUTURE CONSERV
Page 14: BOAT MOTOR BRAND WELCOMES PRODUCT D
Page 17 and 18: lineaeffe.it happIness is a FIshing
Page 19 and 20: China Fish FEATURE AT A GLANCE •
Page 21 and 22: The Fly Company FEATURE with the in
Page 23 and 24: FoundationOutdoorGroup.com STOPPION
Page 25 and 26: SPOTLIGHT ON... BOAT ACCESSORIES EV
Page 28 and 29: DBW... taiwan TAIWAN d o i n G B u
Page 30 and 31: DBW... taiwan advancements, innovat
Page 32 and 33: MAKING CONTACT Making Contact 1 2 W
Page 36 and 37: CROSS-BORDER INNOVATION OF CHINESE
Page 38 and 39: FEATURE THE NEXT EVOLUTION OF G4 HA
Page 40: Classifieds SPLIT RING PLIERS CLASS
Page 43: Dealer e l r inquiries r e welcome

Tackle Trade World - January 2024

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?