Dental Asia January/February 2024

DENTAL PROFILE
Turning customer feedback
into product improvement
Amid the constant flurry of launches and upgrades
for the latest dental product, how do some
product features make the cut while others miss
out? Alexis Miche shares on his role as a product
manager at Ackuretta and how feedback gets
transformed into new features for users.
By James Yau
As a product manager, Miche is responsible
for all aspects of Ackuretta’s products
and leads the strategic development of
new products. He supervises the product
development lifecycle of a given product to
ensure it progresses on time and on budget
prior to the go-to market phase.
A big part of his role is product improvement.
This entails the collection of feedback,
recommending product improvements
to engineering teams, implementing new
features, and communicating the changes
across the organisation.
“While feedback is important in creating
a user-friendly product, it is important for
us to gauge the risks
and benefits of any new
product feature to ensure it
is the most optimal use of
our available capacity and
resources,” said Miche.
“The key variables important to consider for
any new product launch or product update are
the value a feature provides to the user and the
difficulty of its implementation.”
AN EAR TO THE GROUND
As a product manager, Miche believes it is
important to stay attuned to the demands
and needs of customers at different stages
of a given product. He employs a variety
of mechanisms through which feedback
is collected to help him stay in touch with
customers.
This includes training sessions, interactions
with Ackuretta’s customer support team,
communication with its partner dentists, social
media channels, and surveys sent to users.
“Our Ackuretta User Group on Facebook is an
invaluable tool for us to engage directly with
our users to hear their issues and suggestions
in real time as well as get their feedback as to
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