Dental Asia January/February 2024

BEHIND THE SCENES
Advocates of digital dentistry
from the lab
Driven by the region’s dynamic healthcare
landscape and the growing demand for advanced
dental solutions, Modern Dental Group saw an
opportunity to contribute its expertise to an
evolving dental landscape and expanded its
dental laboratory operations into South East
Asia in 2018. Dental Asia speaks with Richie
Leung, business director for
Modern Dental South East Asia
on its journey and outlook for
the region into 2024.
By James Yau
Founded in 1986 in Hong Kong as a
manufacturer and distributor of dental
prosthetic devices, Modern Dental Group
has since grown into a global portfolio of
brands, including Labocast, Permadental and
Elysee Dental in Western Europe, Yangzhijing
in China, Modern Dental USA in the US, and
Southern Cross Dental in Australia.
The group entered the South East Asian
market in 2018 with the establishment of
subsidiaries in Singapore, Malaysia and
Thailand. Currently, the group has its dental
labs in Taiwan, Singapore, Malaysia and
newly established sites in Vietnam with the
support of over 4,000 dental technicians
from its centralised production sites in China
and Vietnam to fulfil local needs and reduce
production lead time to any urgent cases.
Over the past five years, Modern Dental
Group’s journey in South East Asia has
been marked by strategic collaborations,
technological innovation and a commitment
to elevating dental care standards.
“We have forged strong partnerships with
dental professionals, clinics and institutions,
aiming to provide them with state-of-the-art
laboratory products and advanced dental
solutions. The journey has been characterised
by continuous learning and a dedication to
excellence,” said Leung.
A GLOBAL HUB FOR DENTAL
TECHNICIANS
Serving over 25 countries and 30,000
downstream customers globally, quality
control is key in production to ensure its dental
prostheses meet the mark for a wide market.
The coupling of in-house technicians and
larger production facilities enables regional
and local manufacturing teams to work
together effectively.
The direct presence of skilled technicians
creates a dynamic environment where
expertise is actively applied and shared; their
immediate access allows for real-time problemsolving,
contributing to a responsive and
adaptive knowledge base. The collaborative
environment created also encourages
customisation, innovation, and experimentation
with new techniques. Quality assurance is
achieved while being able to support mass
demand from all corners of the world.
“This cohesive in-house team promotes
efficient workflows and a positive workplace
culture. We can rely on our main production
site in Dongguan, China to provide
worldclass products without capacity
issues. Overall, managing in-house dental
technicians transforms our lab into a vibrant
knowledge centre, enhancing craftsmanship
and generating positive ripple effects across
our operations,” said Leung.
In addition, the group employs various
mechanics to ensure quality control in its
production process. The establishment of
feedback loops from end-users and dental
professionals to continuously improve
processes and product quality. This further
helps the manufacturing in regularly
reviewing and updating quality control
processes to incorporate improvements and
innovations. The use advanced technologies
also ensure precision and consistency during
the production process.
“By incorporating these measures, we can
confidently assure the quality of our dental
prostheses, meeting the demands of a
diverse market with reliability and excellence.
DENTAL ASIA JANUARY / FEBRUARY 2024 47