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Savanta Consumer Compass Europe <strong>Q3</strong> <strong>2023</strong><br />
We expect decreased<br />
spending to continue,<br />
though to a lesser<br />
extent with just 1 in 10<br />
saying they expect to<br />
spend more on fashion<br />
in the next 3 months<br />
Whilst we expect to see some small improvements<br />
in fashion spending over the next quarter,<br />
spending will remain in negative territory, with the<br />
majority continuing to cut back.<br />
Anticipated Spend<br />
Fashion (N3M)<br />
Anticipate stop spending on<br />
NET Spend<br />
-49 % -38 % -28 % -39 % -33 % -42 % -45 %<br />
14 % 14 % 15 %<br />
39 %<br />
47 %<br />
Anticipate spending less on<br />
Anticipate no change in<br />
my spending on this<br />
33 % 13 % 11 %<br />
Anticipate spending on more<br />
16 % 17 %<br />
35<br />
13 % % 35 %<br />
38 %<br />
42 % 39 % 36 %<br />
We expect spending to remain lowest in the UK<br />
and France.<br />
27 % 32 % 32 % 35 %<br />
12 % 15 % 20 % 11 % 12 % 9 % 9 %<br />
Q. Fashion: And how do you anticipate your spend on each of the following to change<br />
over the next 3 months (excl. don’t know)<br />
Base: Total (3,500) (c. 500 per market)<br />
France Italy Germany Spain Netherlands The Nordics UK<br />
21
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