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Savanta Consumer Compass Europe <strong>Q3</strong> <strong>2023</strong><br />
However, eating out frequency is relatively high suggesting<br />
social drivers maintain appetite for this activity<br />
6 in 10 consumers (60%) say they are still eating out at least once a month. Therefore the lower claimed spend levels in this sector suggest that it has not been entirely sacrificed but, as<br />
with fashion, consumers are choosing when to spend their money more carefully.<br />
This reveals that consumers are still active in this space and open to being influenced by brands who can understand and leverage the economic context effectively.<br />
Monthly spend<br />
% spending least once a month (by category)<br />
100<br />
90<br />
80<br />
70<br />
60<br />
50<br />
40<br />
30<br />
73 % 70 % 69 % 65 % 60 % 59 % 54 % 53 % 51 % 46 % 42 % 38 % 33 % 18 %<br />
In-home<br />
entertainment<br />
Eating in<br />
Alcohol<br />
at home<br />
Gym<br />
Eating out<br />
Insurance<br />
Alcohol out<br />
Extra-curricular<br />
activities<br />
Personal<br />
grooming<br />
Entertainment<br />
out of home<br />
Days out with<br />
the family<br />
Fashion<br />
DIY/Home<br />
improvements<br />
Holidays<br />
Q: And on average, how often do you spend on each of the below?<br />
Base: Total (3,500) (c. 500 per market)<br />
27