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European_ConsumerCompass_Q3_2023_WiP06

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Savanta Consumer Compass Europe <strong>Q3</strong> <strong>2023</strong><br />

However, eating out frequency is relatively high suggesting<br />

social drivers maintain appetite for this activity<br />

6 in 10 consumers (60%) say they are still eating out at least once a month. Therefore the lower claimed spend levels in this sector suggest that it has not been entirely sacrificed but, as<br />

with fashion, consumers are choosing when to spend their money more carefully.<br />

This reveals that consumers are still active in this space and open to being influenced by brands who can understand and leverage the economic context effectively.<br />

Monthly spend<br />

% spending least once a month (by category)<br />

100<br />

90<br />

80<br />

70<br />

60<br />

50<br />

40<br />

30<br />

73 % 70 % 69 % 65 % 60 % 59 % 54 % 53 % 51 % 46 % 42 % 38 % 33 % 18 %<br />

In-home<br />

entertainment<br />

Eating in<br />

Alcohol<br />

at home<br />

Gym<br />

Eating out<br />

Insurance<br />

Alcohol out<br />

Extra-curricular<br />

activities<br />

Personal<br />

grooming<br />

Entertainment<br />

out of home<br />

Days out with<br />

the family<br />

Fashion<br />

DIY/Home<br />

improvements<br />

Holidays<br />

Q: And on average, how often do you spend on each of the below?<br />

Base: Total (3,500) (c. 500 per market)<br />

27

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