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Savanta Consumer Compass Europe <strong>Q3</strong> <strong>2023</strong><br />
Introduction<br />
Welcome to our quarterly <strong>European</strong> Consumer Compass.<br />
The goal of this work isn’t just to provide you with a snapshot<br />
of today’s consumers – it’s to help you understand how<br />
they’ll behave tomorrow.<br />
This report explores how consumers feel about their<br />
current and future spending habits, and examines their<br />
knowledge and awareness of topics that can be crucial to<br />
a brand’s success during periods of economic instability:<br />
sustainability, understanding of new technologies, and many<br />
others.<br />
This quarterly study surveys over 3,500 <strong>European</strong> consumers<br />
in the Netherlands, France, Spain, Italy, Germany, the Nordics<br />
(Denmark, Norway, Sweden), and the UK and will<br />
deliver:<br />
» A Consumer Confidence Index (CCI) linked<br />
to current and future spend across markets<br />
» Analysis of sectors-at-risk<br />
» A profile of differences across <strong>European</strong><br />
markets.<br />
For brands that seek to be agile, proactive, and<br />
dynamic during this period of flux, the Savanta<br />
<strong>European</strong> Consumer Compass is an invaluable<br />
tool to help marketers and product owners<br />
alike Make Better Decisions.<br />
Alex Ward-Booth<br />
Research Director | Consumer<br />
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