European_ConsumerCompass_Q3_2023_WiP06

Savanta Consumer Compass Europe Q3 2023
Key insights by market
Southern Europe
Spain
Spain’s Consumer Confidence Index
(CCI) has reached its highest point
this quarter, rising by an additional +3
points. Young Spaniards are driving
this confidence, with 39% expressing
increased confidence compared to 27% of
those aged 35 and above.
Spain has also seen a significant increase
in perceived disposable income, rising
by 8 points to -5%, indicating greater
financial flexibility and contributing to
overall economic confidence.
Despite positive indicators, Spaniards
perceive their country as worse off
compared to other European countries,
with 59% agreeing; hinting that economic
progress can still be made.
Italy
Italy’s overall economic confidence
has decreased this quarter, with only
15% of people feeling more confident
compared to a few months ago. Millennial
Italians are particularly insecure about
the economy, with only 36% reporting
confidence.
Perceptions of disposable income levels
have remained steady with a slight
increase in the last year, while Italians feel
better about their job situation, with only
34% agreeing theirs has gotten worse
compared to the previous quarter.
France
France’s Consumer Confidence Index
(CCI) has reached its highest level in
the past year, driven primarily by young
people, with 18-34-year-olds scoring 105
compared to 35+ scoring 80.
Perceptions of disposable income levels
in France have also increased, although
it remains the second lowest among the
markets studied, at -25%.
There has been a significant increase in
those strongly agreeing that France is
worse off than other European countries,
indicating that French consumers remain
relatively pessimistic about the economic
outlook.
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