European_ConsumerCompass_Q3_2023_WiP06

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Savanta Consumer Compass Europe Q3 2023 Final comment In the challenging trading environment we currently face, it is critical for brands to continue to focus on understanding their consumers so that they can continue to succeed. Will Blackett EVP | Consumer Strengthen Brand connection Optimise the path to purchase Innovate and renovate How can you ensure that you establish a meaningful link for your brand into the lives of consumers so that your current customers remain loyal and non-customers can be converted? How can you ensure that your products and services are visible and available where it matters through touchpoint optimisation and channel strategy? How can you ensure that your range is relevant to the ever changing needs of consumers 32
Savanta Consumer Compass Europe Q3 2023 Want to find out more? Get in touch Will Blackett EVP | Consumer Nikki Lavoie EVP | Strategy & Innovation Oliver Warren Senior Director | EMEA william.blackett@savanta.com nikki.lavoie@savanta.com oliver.warren@savanta.com savanta.com 33
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