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St Austell Brewery - Leased & Tenanted Special Offers - March & April 2024

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Beer BEER & CIDER<br />

Cider<br />

Mena Dhu translates as ‘black hill’ in<br />

Cornish. This unique stout is complex<br />

and flavoursome, yet light and<br />

refreshing. A blend of six malt types<br />

delivers an oak-smoked aroma with<br />

hints of liquorice and dark chocolate<br />

on the palate. It’s a distinctive, modern<br />

flavour based on a traditional recipe.<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Jet Black<br />

Smoked Oak, Espresso<br />

Liquorice, Dark Chocolate,<br />

Toasted<br />

REASONS TO STOCK:<br />

• <strong>St</strong>out has outperformed both Ale and<br />

Lager across total On & Off Trade<br />

combined with volumes up +12.5% vs<br />

2022<br />

• <strong>St</strong>out is growing over 4x faster in the On<br />

Trade vs Off Trade (+17% vs +4%)<br />

• Mena Dhu saw huge growth in 2023<br />

with total volume up +15% vs 2022<br />

ALLERGENS:<br />

Malted Barley, Oats.<br />

Suitable for vegetarians and vegans.<br />

Source: *(CGA Brand Index OPMS 17.06.23 vs YA) /<br />

**(Internal sales data MAT to 25.06.23)<br />

24<br />

See our full range of products online at staustellbrewery.co.uk/wholesale

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