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Beer BEER & CIDER Cider<br />
ST PIRAN or<br />
ST PATRICK?<br />
YOU DECIDE...<br />
The season of stout is upon us. Saint Piran’s Day is<br />
celebrated each year on 5th <strong>March</strong> as the national<br />
day of Cornwall. On the 17th <strong>March</strong> our Celtic<br />
counterparts dress in all green across Ireland to<br />
celebrate <strong>St</strong> Patrick’s day. Black and white like<br />
the Cornish flag, choose Mena Dhu to celebrate<br />
with this year. Because not all Saints are Irish, and<br />
neither are all stouts.<br />
Characterised by its dark colour, flavoursome<br />
profile and smoky undertones. <strong>St</strong>out has never<br />
been more popular in the UK drinks market and<br />
is one of the best performing segments in beer,<br />
outperforming Craft and No/Low. We have seen<br />
this reflected in recent sales on our own Cornish<br />
stout, Mena Dhu, which is flying with volumes up<br />
+18% vs 2022.*<br />
The season of stout…<br />
Mena Dhu is the perfect pint to drink and enjoy<br />
while watching the Rugby Six Nations this month,<br />
as well as being versatile enough to be paired with<br />
a variety of foods. We have shared below some of<br />
our top tips for showcasing Mena Dhu on your bar<br />
line up this season:<br />
Food pairing nights<br />
A dedicated food pairing night, with tasting flights<br />
can be a great way of getting your customers to try<br />
new beers on the bar. Simple pairings like stews,<br />
burgers and even desserts can prove a big hit.<br />
Mena Dhu on the menu<br />
Feature a ‘stout pairing” prominently on your<br />
menu, showcasing how the liquorice and chocolate<br />
undertones of Mena Dhu can complement<br />
flavoursome main courses or rich desserts.<br />
Promotional offers<br />
Create limited-time promotions, such as “Buy One,<br />
Get One Half-Off” or discounts on stout samplers,<br />
to entice customers to try different options.<br />
Request a free bottle<br />
sample by emailing<br />
jake.hockin@<br />
staustellbrewery.co.uk<br />
Share via social media<br />
Encourage others to come in and try a pint of<br />
the great stuff, by sharing enticing photos and<br />
descriptions of your best pints on your pub’s social<br />
media platforms.<br />
Customer feedback<br />
Encourage customers to provide feedback on<br />
‘untapped and spread the word for people to come<br />
to your pub and try for themselves.<br />
Source: *(CGA Brand index OPMS 17.06.23 vs YA) /<br />
**(Internal sales data MAT to 25.06.23)<br />
Place your order today on 0345 241 1122 25
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