Future Auto March 2024

12 FUTURE AUTO | PETROL
give Australians the energy to power
their EVs.
bp pulse operates in the United
Kingdom, China, Germany, India,
Spain, Portugal and the United
States, and has an ambition to
install 100,000 EV charge points
globally.
THE FUTURE
OF SERVICE STATIONS
To assess the future of petrol
stations, Future Auto spoke with
two key executives at bp Australia
and New Zealand: Paul Augé,
Vice President, Mobility and
Convenience, and Jeffrey Liu,
General Manager, bp pulse Australia.
In general, how have Australian
service stations changed over the
last decade and does this reflect
international trends?
Paul: As Australia continues to
progress the energy transition,
significant changes are taking
place in service stations across
the country.
The energy transition presents
a huge opportunity for the fuel
industry to jump headfirst into
diversifying from traditional fuels to
new sources of energy.
We can see these changes
happening already, with the roll-out
of electric vehicle (EV) charging
at service stations. By providing
Australians with more options to
charge their vehicles when they
are on-the-go, service stations are
playing an important role in the
transition to electrification.
Globally, bp is transforming its retail
offering to ensure we continue to
provide customers with the energy
they need. As energy sources
evolve, so are customer behaviours
at service stations.
We anticipate customers will spend
more time in-store while vehicles
are charging, so we’re reimagining
our retail offering for a superior instore
experience.
By 2025, bp aims to increase its
customer touchpoints to more
than 15 million a day globally. Our
convenience strategy is about
creating something distinctive
that sets us apart from other
convenience offers.
What is bp pulse?
Jeffrey: bp pulse is bp’s
electrification business in Australia
and is an important element of our
broader strategy to become a net
zero company by 2050 or sooner.
As the world turns to electric, we are
drawing on our global expertise to
What has bp pulse achieved to date
and what are your future plans and
targets?
Jeffrey: Since launching bp pulse
in Australia in late 2022, we’ve now
installed over 100 EV charge points
across the country.
We’ve delivered more than
2.2 million kWh of energy to
our customers in this time. This
is enough power to drive from
Melbourne to the Moon 28 times in
an EV.
With rapid progress, we’re well on
our way towards building the most
convenient EV charging network
in the country, with more charge
points and charging hubs at a
variety of locations across Australia.
Looking ahead, we are planning to
have installed 600 EV charge points
in Australia by 2025.
How does home charging feature in
your analysis?
Jeffrey: bp has been providing fuel
to Australians for over 100 years,
and we’re rolling out our charging
infrastructure to ensure that
everyone has access to convenient
EV chargers when they need it.
Our focus is on continuing our
expansion of charging infrastructure
at our bp sites across the country.
By doing so, we hope to reduce
some of the barriers that are
preventing Australians from
adopting EVs, such as range
anxiety.
We are working with key partners
to help EV drivers charge at home,
such as our initial offer with AGL
Energy in 2023. Through projects
like this we hope to encourage
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