Future Auto March 2024
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
50 FUTURE AUTO | MOTORBIKES<br />
ELECTRIC MOTORCYCLES<br />
READY TO ROAR (QUIETLY)<br />
<strong>2024</strong> will be a pivotal year when<br />
it comes to battery-electric<br />
motorbikes – but traditional<br />
riders are not expected to lead the<br />
EV switch.<br />
Instead, the rise of electric-only<br />
bikes is likely to usher in a new type<br />
of motorcyclist.<br />
This is the prediction of leading<br />
Adelaide motorcycle dealer Mark<br />
Flynn, owner of Coast Powersports<br />
at Morphett Vale since 2001.<br />
“The EV side of things is still pretty<br />
new to motorcycling,” he said.<br />
“It’s really only minibikes and kids<br />
bikes now, whereas the next 12<br />
months you’ll see the landscape<br />
change semi-dramatically with a lot<br />
of mainstream motorcycles.”<br />
New entrants<br />
As with the car industry, new players<br />
are entering the game.<br />
“The mainstream manufacturers<br />
have been the slowest to adapt<br />
to the market and the wants of<br />
the customers.<br />
“You’ll see brands like Zero,<br />
Savic, Super Soco, Energica and<br />
Stark VARG.<br />
“It will create opportunities in<br />
our industry for people who are<br />
potentially not customers at<br />
the moment.”<br />
Mark predicted the commuting<br />
market might take off first, leading<br />
to rapid growth in electric scooters.<br />
“People may want to buy a scooter<br />
to ride to an office job in town and<br />
feel like they’re doing the right thing<br />
by the environment,” he said.<br />
“I think you’ll see the big companies<br />
bring out electric scooters in the<br />
next 12 months.”<br />
Purists welded on<br />
Mark doesn’t expect the traditional<br />
motorcyclist to embrace the<br />
change.<br />
The “purists” are not yet asking<br />
about the emerging technology.<br />
“For example, guys who want to ride<br />
to the Flinders Ranges are going<br />
to have range issues, so they are<br />
not interested in electric bikes at<br />
this point.<br />
mtasant.com.au | Back to Contents