Construction Monthly Magazine | Dallas 2024 Build Expo Show Edition
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Workshops & Classes | Wednesday, April 24, <strong>2024</strong><br />
BIDDING<br />
Doing Business with the State of Texas<br />
Wednesday, 9:30 a.m.-10:30 a.m. | Room 10<br />
Mariah Thompson-Carter<br />
Marketing and Outreach Coordinator | Historically Underutilized Business (HUB) Program<br />
The Statewide Procurement Division of the Texas Comptroller’s Office will provide the vendor community insight on how to<br />
become a Historically Underutilized Business (HUB) certified vendor and the advantages of registering with the Centralized<br />
Master Bidders List (CMBL) to receive bid invitations. Also, learn how to navigate txsmartbuy.com and search the Electronic<br />
State Business Daily (ESBD) to locate bid opportunities for the state<br />
Target Audience: All building and construction professionals<br />
CORPORATE CREDIT<br />
The Power of Corporate Credit<br />
Wednesday, 9:30 a.m.-10:30 a.m. | Room 11<br />
Brent Barnhart<br />
Seasoned Business Credit Consultant | J. Galt<br />
In J Galt’s transformative speaking engagement, “The Power of Corporate Credit,” audiences will be invited to explore the<br />
pivotal role that corporate credit plays in revolutionizing the business sector. This topic is a direct reflection of J Galt’s<br />
mission to serve as industry-disrupting pioneers, steadfast in our commitment to the prosperity, protection, and promotion<br />
of business owners across the nation. By focusing on the strategic utilization of corporate credit, this presentation aims to<br />
enlighten participants on how to effectively leverage financial tools to ensure their businesses not only survive but thrive<br />
in competitive markets. Embodying our core values, this session is designed to inspire, educate, and empower attendees,<br />
equipping them with the insights needed to unlock new avenues of growth and stability in their entrepreneurial journeys.<br />
Target Audience: Business Owners<br />
32 CONSTRUCTIONMONTHLY.COM<br />
MARKETING<br />
Constructing the Future: Discover ChatGPT and Harness its<br />
Power for a Profitable Marketing Future<br />
Wednesday, 9:30 a.m.-10:30 a.m. | Room 14<br />
Jason Rhoads<br />
CEO and Owner | Rhoads Creative<br />
In the intersection of artificial intelligence and digital marketing, ChatGPT shines as a game-changer. We’ll unpack its profound<br />
impact on online marketing, exploring its present utility and future potential to deliver better and more profitable leads.<br />
The presentation will be in four parts:<br />
1. Introduction:<br />
• An overview of ChatGPT: OpenAI’s language model<br />
that’s transforming digital interactions.<br />
• Current State of Online Marketing: How traditional<br />
practices are being overshadowed by AI capabilities.<br />
2. AI Integration in Online Marketing, SEO, and Sales:<br />
• Content Generation: ChatGPT’s role in crafting<br />
engaging and SEO-optimized content.<br />
• Data Analysis: Gleaning actionable insights from<br />
user behavior and feedback.<br />
Target Audience: All building and construction professionals<br />
CUSTOM BUILDING<br />
Custom <strong>Build</strong>ing & Remodeling: Profitability in Today’s Market<br />
Wednesday, 9:30 a.m.-10:30 a.m. | Room 16<br />
Bob Cain<br />
Business Unit Leader<br />
• User Experiences: Creating personalized user<br />
pathways and sales funnels.<br />
• SEO Strategies: AI’s role in analyzing search trends<br />
and generating SEO-friendly content.<br />
3. Future Prospects of AI in Marketing:<br />
• Evolving Capabilities: The ongoing growth and<br />
refinement of AI tools like ChatGPT.<br />
• AI in Search Algorithms: How AI might dictate the<br />
direction of search marketing.<br />
4. Q&A Session: Open floor for attendees to probe<br />
deeper, challenge assertions, or seek clarification.<br />
Custom building and remodeling projects aren’t for the faint of heart. These projects involve a lot of moving parts and<br />
today’s margins are tighter than ever. From bids and budgets to schedules, selections, and the actual construction process,<br />
there are many areas builders could be leaking profits on delays, miscommunications, or missed details. In this session, Bob<br />
will share the common areas builders can improve profitability and the tech tools that can help pinpoint inefficiencies so<br />
builders can adapt to create a stronger business for tomorrow.<br />
Target Audience: Custom Homebuilders, Remodelers, and trade contractors
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