Savanta_37_online_sample_questions_US

37 QUESTIONS TO HELP BUYERS OF ONLINE SAMPLES
Sampling and project management
18. What information about a project is given to potential participants before
they choose whether to take the survey or not? How does this differ by the
sources you offer?
Respondents are invited via email to projects in which they are sampled. They are given
key information on the project, including incentive, assumed LOI, and potential IR.
19. Do you allow participants to choose a survey from a selection of available
surveys? If so, what are they told about each survey that helps them to
make that choice?
Respondents are invited to all projects for which they are sampled via email. They are
able to do as many or as few as they wish without penalty. Our panelists also have the
option to log into the user portal and view/ take any surveys available to them.
20. What ability do you have to increase (or decrease) incentives being
offered to potential participants (or sub-groups of participants) during the
course of a survey? If so, can this be flagged at the participant level in the
dataset?
Incentives are largely set algorithmically depending on the survey length of interview
for our internal assets. This is to maintain consistency in our user experience. For our
external sampling the incentive would be managed by the sample marketplace who may
adjust the incentive levels depending on LOI, IR, and fieldwork needs.
21. Do you measure participant satisfaction at the individual project level? If
so, can you provide normative data for similar projects (by length, by type,
by subject, by target group)?
Survey takers are given the opportunity to give open-text answers at the end of all
Savanta surveys. For our internal assets, we collect data periodically through feedback
surveys and also offer the opportunity to give feedback on unsubscribing.
savanta.com
10