Savanta_37_online_sample_questions_US

37 QUESTIONS TO HELP BUYERS OF ONLINE SAMPLES
Sampling and project management
12. Briefly describe your overall process from invitation to survey completion.
What steps do you take to achieve a sample that “looks like” the target
population? What demographic quota controls, if any, do you recommend?
Panelists or participants can be invited to join through direct emails or by clicking on
a link provided on a website or application. Every invitation includes the opportunity to
take the survey, details about the incentive, an estimated completion time, terms and
conditions, privacy policy, and the option to opt-out, along with explicit instructions on
how to start the survey, and a link to begin.
When starting the survey, respondents are required to meet certain criteria through
screening questions. Once they have met the criteria, they must answer all mandatory
questions in the survey and submit their responses to receive the incentive.
Savanta uses nationally representative quota controls based on the latest census
data, to ensure that the sample population accurately reflects the demographics of the
entire country. This approach helps to minimize bias and ensure the findings are more
generalizable to the overall population.
If more targeted groupings are required, Savanta will collaborate with the client to create
quotas that work for their required audience. For example, if the research is focused on
a specific region or demographic group, client-specified quotas can be set to ensure an
adequate representation of that particular group.
Savanta will use interlocked quotas when multiple demographic variables need to be
controlled simultaneously. This allows for greater precision in selecting participants who
match specific combinations of demographics. Non-interlocked quotas are used when
only one demographic variable needs to be controlled, such as age or gender.
Overall, the choice between nationally representative or client-specified quotas and
nested or non-nested structures depends on the specific objectives and requirements of
the research project. It is important to carefully consider these factors in order to ensure
the sample is representative and the study outcomes are reliable.
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