Savanta_37_online_sample_questions_US

37 QUESTIONS TO HELP BUYERS OF ONLINE SAMPLES
Company profile
1. What experience does your company have in providing online samples for
market research? How long have you been providing this service? Do you
also provide similar services for other uses, such as direct marketing? If
so, what proportion of your work is for market research?
Savanta has extensive experience in providing samples for market research through
our proprietary panels and our extensive supplier network. Savanta now owns three
proprietary panels - Crowdology, The OpinionPanel Community, and the app based
YourVue panel. The OpinionPanel Community was established in 2004 and, since its
inception, has been available as a leading resource for accessing youth samples online.
Savanta does not provide services other than those associated with market research, and
as a matter of principle, we do not market or sell to our panelists.
2. Do you have staff with responsibility for developing and monitoring the
performance of the sampling algorithms and related automated functions
who also have knowledge and experience in this area? What sort of training
in sampling techniques do you provide to your frontline staff?Sampling is
managed by the dedicated Operations team, and panel management is led by our Audience
team. Staff are trained on the implementation of internal panel assets and external
sampling tools to ensure consistency of sampling. The Audience team periodically
monitors panel health to ensure responsiveness, quality, and feasibility.
For the external tools, sampling process and associated algorithms are managed by the
supplier DSPs.
3. What other services do you offer? Do you cover sample-only, or do you
offer a broad range of data collection and analysis services?
Savanta offers a range of data collection options. External buyers can reach our internal
members by either managed sample only research, or through full service projects on a
quantitative or qualitative basis.
savanta.com
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