Savanta_37_online_sample_questions_US
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<strong>37</strong> QUESTIONS TO HELP BUYERS OF ONLINE SAMPLES<br />
Data quality and validation<br />
23. How often can the same individual participate in a survey? How does this<br />
vary across your <strong>sample</strong> sources? What is the mean and maximum amount<br />
of time a person may have already been taking surveys before they entered<br />
this survey? How do you manage this?<br />
Individual levels of survey participation will depend on passing the internal and<br />
external quality assurance measures. On all of our surveys, we make use of technical<br />
de-duplication tools with device fingerprinting to prevent the same respondent from<br />
accessing the same surveys. On our proprietary tool, more widely, users are assessed<br />
technically and manually for quality measures.<br />
24. What data do you maintain on individual participants such as recent<br />
participation history, date(s) of entry, source/channel, etc? Are you able to<br />
supply buyers with a project analysis of such individual level data? Are you<br />
able to append such data points to your participant records?<br />
As part of our quality assurance measure, we are able to view individual survey data at<br />
an aggregate and micro level. This information will be used to assess eligibility for survey<br />
participation and membership of our internal assets.<br />
25. Please describe your procedures for confirmation of participant identity<br />
at the project level. Please describe these procedures as they are<br />
implemented at the point of entry to a survey or router.<br />
We have implemented various security measures during the registration and survey entry<br />
process to ensure that our respondents are genuine and authentic. These measures<br />
include duplicate IP prevention, reCAPTCHA, digital fingerprinting, duplicate email<br />
detection, VPN blocking, and double opt-in. When respondents enter the survey, their data<br />
is encrypted to protect their privacy. Along with reCAPTCHA and digital fingerprinting, we<br />
also use pre-screeners to verify the integrity and authenticity of the data. Furthermore,<br />
our panel management platform monitors and identifies speeders, straight-liners, and<br />
poor verbatim responses, generating a report for the operations and panel teams to take<br />
appropriate action.<br />
savanta.com<br />
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