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<strong>37</strong> QUESTIONS TO HELP BUYERS OF ONLINE SAMPLES<br />

Sampling and project management<br />

13. What profiling information do you hold on at least 80% of your panel<br />

members, plus any intercepts known to you through prior contact? How<br />

does this differ by the sources you offer? How often is each of those data<br />

points updated? Can you supply these data points as appends to the data<br />

set? Do you collect this profiling information directly, or is it supplied by a<br />

thirdparty?<br />

Upon registration, all users initially supply core profile information of name, email, gender,<br />

age & region.<br />

Additional profiling is conducted as users complete studies. Users are presented with<br />

different profiling modules at the start of surveys for qualification purposes and profiling.<br />

Users are also able to update their profiling information via the user portal. We do not<br />

make use of any intercepts or third part profiling.<br />

There is no mechanism to attach additional profiling points to a study retrospectively.<br />

14. What information do you need about a project in order to provide an<br />

estimate of feasibility? What, if anything, do you do to give upper or lower<br />

boundaries around these estimates?<br />

As a panel expert, several crucial pieces of information are necessary for us to furnish<br />

a comprehensive estimate of project feasibility. Key details include understanding the<br />

demographics of the target audience, specifying the geographic location of the study,<br />

determining the anticipated length of the survey, and addressing any unique requirements<br />

articulated by our clients. Additionally, factors such as the incidence rate, quotas, device<br />

requirements for the survey, and the complexity of the project play pivotal roles in our<br />

feasibility assessment.<br />

Utilizing historical data, we offer mid-range costings that provide a balanced perspective<br />

on project feasibility. Throughout the fieldwork phase, our team maintains vigilant<br />

monitoring to ensure ongoing alignment with initial estimates. This involves regular<br />

progress checks and a proactive stance in addressing any deviations that may arise<br />

during the project.<br />

This ensures that estimates remain accurate and reflective of the evolving project<br />

dynamics. Our commitment to adaptability allows us to respond effectively to changing<br />

circumstances, safeguarding the project’s feasibility throughout its lifecycle.<br />

savanta.com<br />

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