Savanta_37_online_sample_questions_US

More documents

Recommendations

Info

37 QUESTIONS TO HELP BUYERS OF ONLINE SAMPLES Contents Company profile Sample sources and recruitment Sampling and project management Data quality and validation Policies and compliance Metrics 3 4 6 12 15 16 savanta.com 2
37 QUESTIONS TO HELP BUYERS OF ONLINE SAMPLES Company profile 1. What experience does your company have in providing online samples for market research? How long have you been providing this service? Do you also provide similar services for other uses, such as direct marketing? If so, what proportion of your work is for market research? Savanta has extensive experience in providing samples for market research through our proprietary panels and our extensive supplier network. Savanta now owns three proprietary panels - Crowdology, The OpinionPanel Community, and the app based YourVue panel. The OpinionPanel Community was established in 2004 and, since its inception, has been available as a leading resource for accessing youth samples online. Savanta does not provide services other than those associated with market research, and as a matter of principle, we do not market or sell to our panelists. 2. Do you have staff with responsibility for developing and monitoring the performance of the sampling algorithms and related automated functions who also have knowledge and experience in this area? What sort of training in sampling techniques do you provide to your frontline staff?Sampling is managed by the dedicated Operations team, and panel management is led by our Audience team. Staff are trained on the implementation of internal panel assets and external sampling tools to ensure consistency of sampling. The Audience team periodically monitors panel health to ensure responsiveness, quality, and feasibility. For the external tools, sampling process and associated algorithms are managed by the supplier DSPs. 3. What other services do you offer? Do you cover sample-only, or do you offer a broad range of data collection and analysis services? Savanta offers a range of data collection options. External buyers can reach our internal members by either managed sample only research, or through full service projects on a quantitative or qualitative basis. savanta.com 3
Page 1: SAVANTA’S RESPONSE TO ESOMAR’s
Page 5 and 6: 37 QUESTIONS TO HELP BUYERS OF ONLI
Page 19: etter.decisions@savanta.com +44 (0)

Savanta_37_online_sample_questions_US

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?