Savanta_37_online_sample_questions_US

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37 QUESTIONS TO HELP BUYERS OF ONLINE SAMPLES Data quality and validation 28. For work where you program, host, and deliver the survey data, what processes do you have in place to reduce or eliminate undesired in-survey behaviors, such as (a) random responding, (b) illogical or inconsistent responding, (c) overuse of item non-response (e.g., “Don’t Know”) (d) inaccurate or inconsistent responding, (e) incomplete responding, or (f) too rapid survey completion? Savanta utilizes carefully crafted trap questions in surveys to ensure that respondents do not easily recognize them. We have found that incorporating open-ended trap questions, along with other reliable and high-quality questions and checks, helps us maintain the integrity of our survey data. In order to maintain the overall quality of our projects, we conduct several general quality checks, including: • Open-ended question checks: Savanta employs automated checks to identify various issues such as copied and pasted text, gibberish, obscenities, duplicate responses, and the length of responses. We also have technology in place to translate open-ended responses for surveys that are not in English, enabling us to run these automated checks. • Overuse of item non-response/straight-liners: We employ automated checks to identify patterns in responses across specific question types. For example, we look for instances where respondents repeatedly select the same positive or negative end of a scale (e.g., “Strongly agree” or “Strongly disagree”), or consistently choose a particular answer option (e.g., always selecting the first or last option in the answer list). • Speeding check: Savanta identifies and removes respondents who rush through a survey by assessing their completion time compared to the median question page completion time. If a respondent spends 33% or less of the median completion time on more than 40% of the survey pages, they are flagged and excluded from the final dataset. These quality checks help us ensure the reliability and validity of our survey responses. savanta.com 14
37 QUESTIONS TO HELP BUYERS OF ONLINE SAMPLES Policies and compliance 29. Please provide the link to your participant privacy notice (sometimes referred to as a privacy policy) as well as a summary of the key concepts it addresses. savanta.com/privacy-policy/ • Personal data must be processed fairly and lawfully with the individual’s consent • It should only be used for the intended purposes and not further processed in incompatible ways. • The data should be relevant, adequate, and accurate, with steps taken to keep it up to date. • Personal data should not be retained longer than necessary. • Measures must be taken to protect against unauthorized processing and loss or damage • Data should generally only be processed in the country where the individual is located, unless the destination has equal or stronger data protection laws. Client approval may also be necessary. 30. How do you comply with key data protection laws and regulations that apply in the various jurisdictions in which you operate? How do you address requirements regarding consent or other legal bases for the processing of personal data? How do you address requirements for data breach response, cross-border transfer, and data retention? Have you appointed a data protection officer? Savanta has offices in the UK, the Netherlands, the USA, and Canada, and we have access to legal and data protection advice via our parent company Next 15 Group’s legal teams based in the UK and the USA. Savanta has adopted the EU GDPR as our standard. This means that we comply with most international standards as well. For research involving personal data from any countries outside the UK, EU, or Americas, we seek advice from the Next 15 Data Protection Officer. 31. How can participants provide, manage, and revise consent for the processing of their personal data? What support channels do you provide for participants? Savanta provides a dedicated email address, dpo@savanta.com, for participant queries and DSARs. savanta.com 15
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