Savanta_37_online_sample_questions_US

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37 QUESTIONS TO HELP BUYERS OF ONLINE SAMPLES Sample sources and recruitment 4. Using the broad classifications, from what sources of online sample do you derive participants? For our internal sample in the UK, US, and the Netherlands the panel uses a mixture of paid recruitment using external partners, alongside organic panel growth. We operate internal research assets as a general population, and as such, is open to all who pass the QA and fraud detection processes. Our recruitment partners largely work on a lead generation basis, using paid media channels to encourage prospective panelists to opt in as a panelist. We are also exploring using our own in-house paid media strategy using channels such as Google Ads. Currently we are not making use of any referral or affiliate programs. We do not make use of any intercepts for sampling. 5. Which of these sources are proprietary or exclusive, and what is the percent share of each in the total sample provided to a buyer? For our internal assets, to build our panels to have high feasibility and quality, we typically will partner with a range of commercial partners as listed above for our panel building. These will typically be on a non-exclusive basis. However, we are developing our in-house proprietary marketing strategy. 6. What recruitment channels are you using for each of the sources you have described? Is the recruitment process ‘open to all’ or by invitation only? Are you using probabilistic methods? Are you using affiliate networks and referral programs, and in what proportions? How does your use of these channels vary by geography? Our main internal assets are OPC, Crowdology, and YourVue. Membership of OPC is demographically restricted to those aged 18-30 in the UK with a core focus on students. Within those demographics, recruitment is open to all who pass the QA requirements. We have proprietary in-house marketing channels, and also make use of third-party partners to grow our panel assets. We are not currently making use of probabilistic methods, affiliate networks, or referral programs. savanta.com 4
37 QUESTIONS TO HELP BUYERS OF ONLINE SAMPLES Sample sources and recruitment 7. What form of validation do you use in recruitment to ensure that participants are real, unique, and are who they say they are? For our identity verification & fraud detection strategy we use a combination of technical and analytical solutions. On registration, users are validated using the Imperium RegGuard fraud detection tool. Those that successfully validate are checked by the Audience team on signals, including user profile and survey quality metrics over time. Additionally, all internal research includes the Imperium Relevant ID fraud detection tool. There are feedback systems in place with internal research teams to remove poor-quality respondents from the panel. 8. What brand (domain) and/or app are you using with proprietary sources? Our current proprietary sources are: 1 - Crowdology - crowdology.com 2 - The OpinionPanel Community - opinionpanel.co.uk 3 - YourVue (App) • Play Store • App Store 9. Which model(s) do you offer to deliver sample? Managed service, selfserve, or API integration? Buyers can access sample on a managed sample only or full-service basis. 10. If offering intercepts or providing access to more than one source, what level of transparency do you offer over the composition of your sample (sample sources, sample providers included in the blend). Do you let buyers control which sources of sample to include in their projects, and if so, how? Do you have any integration mechanisms with third-party sources offered? We do not currently make use of intercepts for sampling. savanta.com 5
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Savanta_37_online_sample_questions_US

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