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Province d - The Service Mag

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FEATURE<br />

Why<br />

should Blacks remain<br />

ignorant?<br />

By Sandra Idossou<br />

<strong>The</strong> best way to hide something<br />

from black people is to put it<br />

in a book. We now live in the<br />

information age. <strong>The</strong>y have gained<br />

the opportunity to read any book<br />

on any subject through the efforts of<br />

their fight for freedom, yet they refuse to<br />

read. <strong>The</strong>re are numerous books readily<br />

available, but few read consistently, if at<br />

all”.<br />

This is an extract of a long letter read<br />

on a New York radio station some time<br />

ago by a Caucasian. <strong>The</strong> title was “Blacks<br />

don’t read: <strong>The</strong>y are still our slaves”. <strong>The</strong><br />

first time I read this, I was infuriated by<br />

the discriminatory opinions of the writer<br />

but on second thought, I realized that he<br />

had a valid point. This is because many<br />

people, especially people of the black<br />

race, are ignorant of many topical issues<br />

because they do not read. This is pathetic<br />

but sadly true.<br />

Let us be frank with one another.<br />

When was the last time you read a book?<br />

How many of us currently read at least<br />

one book a month? Do you have a budget<br />

for books or any other reading material?<br />

<strong>The</strong> last time I talked to a friend<br />

about an interesting article in one of<br />

the newspapers in town, her answer<br />

shocked me. She said, “you know what<br />

Sandra, when I receive the newspaper, I<br />

just glance through the titles and look for<br />

interesting tenders, and that’s about it”.<br />

In our countries where we often have<br />

to wait for long hours for people, in buses,<br />

at functions, at reception lounges or even<br />

at hair saloons, I find it extremely strange<br />

10 | <strong>The</strong> SERVICEMAG October - December 2011<br />

that we most often never have a book to<br />

read while waiting.<br />

We would all acknowledge that the<br />

general message in the above sarcastic<br />

description of the black community is<br />

thought-provoking as reading is merely<br />

considered, in most cases, as a primary<br />

leisure activity. As an African, I know that<br />

our culture dictates that we primarily<br />

communicate orally. We rather place<br />

value on what people say or on what<br />

we hear rather than what we discover<br />

through print. As a result, we lose sight<br />

of the value of reading and obtaining our<br />

own information.<br />

<strong>The</strong> tragedy today is that many people,<br />

especially Africans, have no passion to<br />

read. In today’s world we receive so much<br />

information via radio, television and<br />

other media platforms yet none of these<br />

avenues has the ability to educate as does<br />

the fundamental skill of reading.<br />

Reading has many advantages. It<br />

helps readers to ‘travel’ to distant lands,<br />

and introduces whole new cultures.<br />

Thanks to technology, today we can<br />

read and travel a lot through reading via<br />

Internet. Today, just a small click and<br />

one’s curiosity is satisfied. <strong>The</strong> internet<br />

has made information available free-ofcharge<br />

to anyone who can log on. With the<br />

advent of websites and e-books, reading<br />

should also become an easy and simple<br />

activity and we have no excuse to be<br />

ignorant.<br />

Even in these days of multimedia,<br />

reading is the most essential skill with<br />

which to acquire knowledge. Reading<br />

.”.. many people,<br />

especially those of<br />

the black race, are<br />

ignorant of many<br />

topical issues because<br />

they do not read”.<br />

helps in mental development and is<br />

known to stimulate the brain. It is often<br />

advisable to indulge in at least half an<br />

hour of reading a day to keep abreast of<br />

information.<br />

For instance, it is observed that<br />

children who read have comparatively a<br />

higher level of intelligence. <strong>The</strong>y are more<br />

creative and do better in school. For this<br />

reason it is recommended that parents<br />

inculcate the culture of reading in their<br />

children during their early years.<br />

One of the basic tenets of power in<br />

business lies in obtaining information<br />

and controlling it. Develop today the habit<br />

of reading. Resolve to never let a day<br />

go by without reading something. If you<br />

don’t read you are definitely missing out<br />

on a great way of learning as well as a<br />

wonderful way of improving your life and<br />

business. Books, newspapers, magazines<br />

and the internet can instruct, inform,<br />

entertain, motivate and inspire.<br />

Remember, knowledge is power! TSM<br />

sidossou@theservicemag.com

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