05.01.2013 Views

The Challenges of Marketing Fair Trade - Wynne, Sandy

The Challenges of Marketing Fair Trade - Wynne, Sandy

The Challenges of Marketing Fair Trade - Wynne, Sandy

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Jacques, S., Hong,W. (2007, September) "Wildly presumptuous.(LETTERS)(Letter to the<br />

editor). Presbyterian Record.<br />

Jaffee, D. (2007). Brewing justice: <strong>Fair</strong> <strong>Trade</strong> c<strong>of</strong>fee, sustainability, and survival. Los<br />

Angeles, CA: University <strong>of</strong> California Press.<br />

Jaffee, D., Kloppenburg, J.R., Monroy, M.B. (2004). “Bringing the ‘moral charge’ home:<br />

<strong>Fair</strong> <strong>Trade</strong> within the North and within the South”. Rural Sociology, (Vol 69, No.2, pp<br />

169-196).<br />

Kasterine, A. (2006) “<strong>Fair</strong> <strong>Trade</strong> has limits as a model for development”. (Issue 2).<br />

International <strong>Trade</strong>Forum. Retrieved on April 1, 2008 from<br />

http://www.tradeforum.org/news/fullstory.php/aid/1029/<strong>Fair</strong>_<strong>Trade</strong>_Has_Limits_as_a_M<br />

odel_for_Development.html<br />

Kitchin, T. (2005, December 6) “<strong>The</strong> value chain: From building brand to building<br />

integrity. Retrieved December 20, 2007, from<br />

http://transfairusa.org/content/about/archives_news/n_051206.php<br />

Litvin<strong>of</strong>f, M., Madeley, J. (2007). 50 Reasons to buy <strong>Fair</strong> <strong>Trade</strong>. London: Pluto Press.<br />

Local <strong>Fair</strong> <strong>Trade</strong> Network (2007, April 28). “Public statement <strong>of</strong> farmworker conference<br />

for <strong>Fair</strong> <strong>Trade</strong>”. Retrieved on April 1, 2008 from<br />

http://www.localfairtrade.org/node/114<br />

Low, W., Davenport, E. (2006, December) “Mainstreaming <strong>Fair</strong> <strong>Trade</strong>: adoption,<br />

assimilation, appropriation”. <strong>The</strong> Journal <strong>of</strong> Strategic <strong>Marketing</strong>. (Vol.14, Issue 4, pp<br />

315-327). Retrieved May 5, 2008 from<br />

http://web.ebscohost.com/ehost/pdf?vid=4&hid=6&sid=e6f8510a-6842-4eb8-bcf6acd3f4469cd3%40sessionmgr2<br />

Mainwaring, J. (2007, October 8). "Shoppers want their ethics on a plate: consumers are<br />

demanding to know what exactly is in their food, where it came from, and how the<br />

growers are treated. But as retail chains embrace ‘organic’, ‘free range’, ‘locally sourced’<br />

and ‘fair trade’, conflicts are emerging.” New Statesman. Gale. Saint Michaels College –<br />

Durick Library. Gale Document Number A170372962<br />

Mankiw, N.G. (2004). Principles <strong>of</strong> macroeconomics. Mason, Ohio: South-Western.<br />

McDonalds. Retrieved on April 1, 2008 from http://www.mcdonalds.com/.<br />

Méndez, V. E., Bacon, C., Petchers, S., Herrador, D., Carranza, C., Trujillo, L.,<br />

Guadarrama-Zugasti, C., Cordon, A., Mendoza, A. (2005, February 15). “Sustainable<br />

c<strong>of</strong>fee from the bottom up: impacts <strong>of</strong> certification initiatives on small-scale farmer and<br />

64

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!