The Challenges of Marketing Fair Trade - Wynne, Sandy
The Challenges of Marketing Fair Trade - Wynne, Sandy
The Challenges of Marketing Fair Trade - Wynne, Sandy
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APPENDIX C: Traditional vs. <strong>Fair</strong> <strong>Trade</strong> C<strong>of</strong>fee Value Chain<br />
(in a low-priced c<strong>of</strong>fee market)<br />
Traditional <strong>Fair</strong><br />
<strong>Trade</strong><br />
$ 1.41 33% Retailer 30% $ 2.18<br />
$ .28 7% <strong>Marketing</strong> 14% $ 1.14<br />
$ 1.95 45% Roaster 38% $ 2.62<br />
$ .33 8% Coyote/Coop 6% $ .41<br />
$ .31 7% Growers 12% $ .85<br />
$ 4.28 100% TOTALS 100% $ 7.20<br />
(Nicholls,A. 2005, p.83)<br />
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