The Challenges of Marketing Fair Trade - Wynne, Sandy

February 15, 2008
APPENDIX I: Cover Letter For Retailers’ Survey
Sandy Wynne
137 Mansfield Ave
Burlington VT 05401
Phone: 802-860-6272
Email: sandywynne@comcast.net
Hello,
I am a graduate student at Saint Michael’s College in Colchester VT, studying the
marketing challenges of Fair Trade and fairly traded products in the U.S. I have
identified your business as one that is involved with those products in some fashion.
While there is now a growing field of research and study related to the producer end
of the Fair Trade supply chain, there has been less focus on the challenges at the other
end – namely the retailer and others marketing these products to consumers. The
challenges of marketing Fair Trade is my Master’s thesis topic, and I am hopeful that
you are willing to take a few minutes (no more than 5-10 minutes is needed) to
complete the enclosed survey.
I do not need nor want your company identified with your answers. All surveys will
be private and confidential. Only the compiled results will be public information.
When finished, please return in the enclose self addressed and stamped envelope. If
you have any questions, please don’t hesitate to contact me.
I appreciate your time and consideration in doing this survey. If you would like to
receive the results of this survey, please let me know via my email, phone or address
above.
Sincerely,
Sandy Wynne
82