The Challenges of Marketing Fair Trade - Wynne, Sandy

Recommendations

Info

This is the U.S. National Initiative, with headquarters in Oakland, CA. UNCTAD: United Nations Conference on Trade and Development (http://www.unctad.org/Templates/StartPage.asp?intItemID=2068) WTO: World Trade Organization (http://www.wto.org/) 71
APPENDIX B: Logos also called marks or labels (May be found on Fair Trade or fairly traded products or related company informational material) FTO Mark that IFAT issues to member organizations. Fairtrade Mark certifying compliance with FLO standards. FLO’s goal is to make this the universal Mark. Fairtrade Foundation Mark. Generally includes the attached guaranty statement. Fair Trade Federation Mark for companies. As of 2009, not for use on products. Soils Association for Organic Standard 72 TransFair USA’s Fair Trade Mark for certified products. TransFair USA’s Fair Trade Mark to indicate a product contains Fair Trade ingredients. TransFair USA’s Mark to identify a specific Fair Trade product. Domestic Fair Trade Network logo used in Minnesota Catholic Relief Services Supports Fair Trade producers.
Page 1 and 2:
The Challenges of Marketing Fair Tr
Page 3 and 4:
Acknowledgements The MSA graduate p
Page 5 and 6:
anding must be universal, yet there
Page 7 and 8:
Table of Contents Executive Summary
Page 9 and 10:
APPENDIX C: Traditional v Fair Trad
Page 11 and 12:
• Producers/farmers democraticall
Page 13 and 14:
of Fair Trade products for their re
Page 15 and 16:
Although FTC coffee accounts for un
Page 17 and 18:
Another book, The fair trade fraud
Page 19 and 20:
did not have a set format of questi
Page 21 and 22:
company yet it involves many busine
Page 23 and 24:
specifically to products certified
Page 25 and 26:
Certified coffee, for example, must
Page 27 and 28:
profit margin differential between
Page 29 and 30: experienced similar results. Employ
Page 31 and 32: does that mean all the other produc
Page 33 and 34: in 2006 according to its website. T
Page 35 and 36: Certified coffee, the author was un
Page 37 and 38: farmers enables them to consider th
Page 39 and 40: (Griffin & Pustay, 2007, p.127). So
Page 41 and 42: There is one NI in the South that i
Page 43 and 44: producers getting Fair Trade certif
Page 45 and 46: The abundance of product labels and
Page 47 and 48: many benefits which are essential t
Page 49 and 50: country. In May 2008 the Fair Trade
Page 51 and 52: increase capacity for launching mor
Page 53 and 54: Certified products. 3) Accessibilit
Page 55 and 56: companies like Divine Chocolate and
Page 57 and 58: their MNC licensees demonstrate a s
Page 59 and 60: positive example of why sales are s
Page 61 and 62: CHAPTER 4: Conclusions and Recommen
Page 63 and 64: made a unilateral decision to mains
Page 65 and 66: American culture. Perhaps this mode
Page 67 and 68: To address the challenges of increa
Page 69 and 70: CHAPTER 5: Future Research Areas In
Page 71 and 72: Downie, A. (2007, October 2). Fair
Page 73 and 74: Jacques, S., Hong,W. (2007, Septemb
Page 75 and 76: International Development). Gale. S
Page 77 and 78: PERSONAL INTERVIEWS/CONVERSATIONS (
Page 79: FTRN is an organization that provid
Page 83 and 84: Certified Naturally Grown.A non-pro
Page 85 and 86: APPENDIX D: U.S. Fair Trade Marketi
Page 87 and 88: APPENDIX F: Product Marketing Examp
Page 89 and 90: Awake Coffee Attn: Manager/Owner PO
Page 91 and 92: February 15, 2008 APPENDIX I: Cover
Page 93 and 94: Books (44%) Network or trade organi
Page 95 and 96: 20. Do you belong to the Fair Trade
show all

The Challenges of Marketing Fair Trade - Wynne, Sandy

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?