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The Impact of Technology Insertion on Organisations

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HFIDTC/2/12.2.1/1<br />

Versi<strong>on</strong> 3 / 21 November 2007<br />

have replaced thousands <str<strong>on</strong>g>of</str<strong>on</strong>g> human bank tellers and IBM has built a factory that can<br />

produce laptops without the help <str<strong>on</strong>g>of</str<strong>on</strong>g> a single worker. Besides replacing producti<strong>on</strong>,<br />

technologies have led to job simplificati<strong>on</strong>, where the variety and difficulty <str<strong>on</strong>g>of</str<strong>on</strong>g> tasks<br />

carried out are reduced. This can lead to boredom and reduced job satisfacti<strong>on</strong>. More<br />

advanced technologies <strong>on</strong> the other hand tend to cause job enrichment, meaning that the<br />

job provides greater resp<strong>on</strong>sibility, recogniti<strong>on</strong> and opportunities for growth and<br />

development. <str<strong>on</strong>g>The</str<strong>on</strong>g> introducti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> ATMs into banks took most <str<strong>on</strong>g>of</str<strong>on</strong>g> the routine tasks<br />

(deposits and withdrawals) away from bank tellers and left them with the more complex<br />

tasks that require higher level skills. <str<strong>on</strong>g>The</str<strong>on</strong>g>se technologies create a greater need for<br />

employee training and educati<strong>on</strong> because workers need higher level skills and greater<br />

competence to master their jobs.<br />

Some research has shown that the introducti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> computing technologies into almost all<br />

workplaces has made the nature <str<strong>on</strong>g>of</str<strong>on</strong>g> work more complex [129]. <str<strong>on</strong>g>The</str<strong>on</strong>g> increasing complexity<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> modern organisati<strong>on</strong>s and substantial knowledge needed to get the job d<strong>on</strong>e has led to<br />

greater demand for a highly skilled workforce with distinct technological expertise and<br />

knowledge [130].<br />

Even when the aim <str<strong>on</strong>g>of</str<strong>on</strong>g> implementing IT is not to change the organisati<strong>on</strong>al structures and<br />

processes it still has a knock <strong>on</strong> effect <strong>on</strong> the social system and culture. Social and<br />

technical systems are interrelated and the implementati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> IT involves the introducti<strong>on</strong><br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> a technical system into a social envir<strong>on</strong>ment. <str<strong>on</strong>g>The</str<strong>on</strong>g>re are a number <str<strong>on</strong>g>of</str<strong>on</strong>g> issues that need to<br />

be c<strong>on</strong>sidered when implementing technology that will impact up<strong>on</strong> job design and<br />

individual or group performance. Eas<strong>on</strong> [62] identifies five categories:<br />

1. Task Support Problems: <str<strong>on</strong>g>The</str<strong>on</strong>g> failure to look in detail at the work <str<strong>on</strong>g>of</str<strong>on</strong>g> each type <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

user <str<strong>on</strong>g>of</str<strong>on</strong>g>ten means that the system delivers an inappropriate service to the end user.<br />

2. Job C<strong>on</strong>tent Issues: Implementati<strong>on</strong> requires changing the user’s job. <str<strong>on</strong>g>The</str<strong>on</strong>g><br />

distributi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> work may be affected and the burden <str<strong>on</strong>g>of</str<strong>on</strong>g> work may be increased in<br />

unexpected areas as a result <str<strong>on</strong>g>of</str<strong>on</strong>g> the new system. For example, as salespeople are<br />

able to process more orders following the implementati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> a new orders system,<br />

this may put a greater burden <strong>on</strong> the distributi<strong>on</strong> and delivery <str<strong>on</strong>g>of</str<strong>on</strong>g> the product.<br />

3. Formalisati<strong>on</strong>: Systems require more standardised and formal procedures across<br />

all users in order to provide comm<strong>on</strong>ality.<br />

4. Power and Influence: <str<strong>on</strong>g>The</str<strong>on</strong>g> availability and access to informati<strong>on</strong> will change<br />

relati<strong>on</strong>ships and power influences.<br />

5. Pers<strong>on</strong>nel Policies: <str<strong>on</strong>g>The</str<strong>on</strong>g>re may be a need to retrain or employ different staff to<br />

operate the new system. Different skills may be required as the job c<strong>on</strong>tent and<br />

workload changes to meet the needs <str<strong>on</strong>g>of</str<strong>on</strong>g> the new system. This will also impact <strong>on</strong><br />

career pr<str<strong>on</strong>g>of</str<strong>on</strong>g>iles and future training requirements.<br />

In the 1980s researchers tried to resolve the argument about whether new technology<br />

deskilled or enriched existing jobs. Research by various authors [131], [5], [132], [133]<br />

indicates that:<br />

• new technology sometimes enriches jobs and sometimes simplifies them;<br />

• both effects can occur within the same organisati<strong>on</strong>;<br />

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