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<strong>Corporate</strong> <strong>Technology</strong><br />

Network of Competencies – Partner for Innovations<br />

www.ct.siemens.com


Editorial<br />

Driving Tomorrow’s<br />

Innovations<br />

In this age of global competition, the definition of<br />

the “innovator as a creative entrepreneur,” which<br />

was coined almost a century ago by Austrian economist<br />

Joseph Schumpeter, is more relevant than ever before.<br />

However, developing a successful innovation today involves<br />

far more than developing new technical solutions<br />

and hoping that the market will shout “Hurray!” Today’s<br />

creative entrepreneur must not only know what is<br />

technologically feasible but also what customers want<br />

and how the worldwide value chain can be optimized<br />

in a way that enables new solutions to be implemented<br />

quickly and inexpensively.<br />

Increasingly, the essence of many innovations lies<br />

in a mastery of the connections within a complex network<br />

of knowledge concerning applications and domains.<br />

For example, those who deal with decentralized<br />

energy supply systems must understand sources such<br />

as wind, sunlight, biomass and cogeneration plants —<br />

as well as associated control systems, energy storage<br />

systems, and communication interfaces. Those who<br />

control this range of variables most effectively will be<br />

the winners. In another example, the miniaturization<br />

of the analytic devices that are used for process automation<br />

and laboratory diagnostics addresses the<br />

interfaces between biology, chemistry, physics, electronics<br />

and data processing. As a result, innovations<br />

in this area require a mastery of interdisciplinary and<br />

cross-departmental knowledge.<br />

What can we conclude from this? First, that the days<br />

of closed doors in the laboratory are over. Research on<br />

almost all promising issues is being conducted worldwide.<br />

Consequently, the overriding aim is to bring together<br />

the world’s best minds in order to create innovations.<br />

Intelligent brains don’t have more nerve cells<br />

than average ones; they have more synapses. By anal-<br />

2 <strong>Corporate</strong> <strong>Technology</strong><br />

Prof. Dr. Hermann Requardt is CEO of Siemens’ Healthcare Sector,<br />

Chief <strong>Technology</strong> Officer and Head of <strong>Corporate</strong> <strong>Technology</strong>,<br />

and a member of the Managing Board of Siemens AG.<br />

ogy, today’s innovators need synapses connecting<br />

them with colleagues within their companies as well as<br />

with universities, research institutes, key customers,<br />

and start-ups. This intensification of “open innovation,”<br />

in addition to its own research activities, is one of the<br />

key tasks of <strong>Corporate</strong> <strong>Technology</strong> (CT) at Siemens.<br />

Second, an integrated technology company such as<br />

Siemens must also aim to promote interdisciplinary<br />

activities, exploit cross-sector synergies, utilize shared<br />

platforms and standards, and attain a leading position<br />

in the areas of technology and patents — and here too,<br />

CT plays an important role.<br />

And third, today’s innovators should not overlook<br />

the fact that new markets bring new challenges with<br />

them. In the future, emerging markets such as China<br />

and India will take on leading roles in the global economy,<br />

but these countries’ requirements are different<br />

from those of today’s highly industrialized countries.<br />

Above all, products in these countries must be robust<br />

and reliable, simple to use and maintain, and priced in<br />

line with consumers’ buying power.<br />

At Siemens, we call these solutions “S.M.A.R.T.<br />

products,” and the development of these products is a<br />

major focus of our researchers at CT. Above all else, the<br />

creative entrepreneurs of our time must be open to the<br />

world, interdisciplinary, and market-oriented. They are<br />

characterized not so much by an obsession with detailed<br />

professional or process knowledge as by their<br />

courage to explore new paths, develop bigger ideas<br />

and, above all, take a hard look at major problems that<br />

demand solutions. The crucial questions they ask<br />

themselves are: “How can I do this better? And what<br />

must I do in order to become better myself?” That’s because<br />

here, as elsewhere, the operational motto is: “If<br />

you stop getting better, you’ll soon stop being good.”


Contents<br />

<strong>Corporate</strong> <strong>Technology</strong> — Siemens’ central research unit<br />

Research and development have been the lifeblood of this<br />

integrated technology company since its founding in 1847. This<br />

booklet provides comprehensive insights into the tasks and targets<br />

of the central research unit and presents current examples that<br />

illustrate the major role played by <strong>Corporate</strong> <strong>Technology</strong> in the<br />

successful innovations of the Siemens Sectors. The booklet also<br />

reports on international research partnerships and offers brief<br />

profiles of selected inventors and innovators at Siemens.<br />

14<br />

16<br />

10<br />

12<br />

14<br />

16<br />

18<br />

20<br />

22<br />

24<br />

26<br />

28<br />

30<br />

32<br />

33<br />

34<br />

36<br />

Facts and Figures<br />

A Network of Expertise<br />

Interview with Reinhold Achatz<br />

Synergies: Lifeblood of the Company<br />

<strong>Corporate</strong> Research and Technologies<br />

A World of Discovery<br />

Materials & Microsystems<br />

Why Materials Matter<br />

Production Processes<br />

Perfecting Factories before they Exist<br />

Power & Sensor Systems<br />

Masters of Energy Efficiency<br />

Software & Engineering<br />

The Invisible Foundation of Business Success<br />

Information & Communications<br />

Systems That Never Stop Learning<br />

Siemens <strong>Corporate</strong> Research<br />

A <strong>Technology</strong> Greenhouse<br />

CT China<br />

Growing Technologies for China and the World<br />

CT India<br />

High-tech Innovations for Developing Nations<br />

CT Russia<br />

Simulating and Optimizing Materials<br />

Roke Manor Research<br />

R&D in the Best British Tradition<br />

CT Japan and CT Singapore<br />

Bridges to Cutting-edge Research in Asia<br />

Siemens <strong>Technology</strong> Accelerator<br />

Spinning off New Companies<br />

<strong>Technology</strong>-to-Business Centers<br />

Translating Ideas into Businesses<br />

Strategic Marketing<br />

Inventing the Future<br />

38<br />

46<br />

54<br />

56<br />

58<br />

60<br />

62<br />

64<br />

65<br />

66<br />

Examples of Research Partnerships<br />

Munich Technical University: Quantum Computer<br />

University of Linz: Digital Graffiti<br />

Research programs: Medico, Health-e-Child<br />

Berkeley: Carbon Nanotubes<br />

Boston: Detecting Cancer Cells with Light<br />

Russia: Energy <strong>Technology</strong> and Nanoceramics<br />

China: S.M.A.R.T. Technologies<br />

Researchers, Inventors and Innovators<br />

Rupert Maier — Inventors Inside<br />

Maximilian Fleischer — Sniffing out New Sensors<br />

Wolfgang Rossner — King of Ceramics<br />

Sebnem Öztunali — Self-Organizing Networks<br />

Bernhard Stapp — Luminescent Plastics<br />

Vishnu Swaminathan — S.M.A.R.T. Cameras<br />

Andrey Bartenev — Spontaneous Process Dynamics<br />

Dorin Comaniciu — Fusing Information<br />

Martin Stetter — Understanding Thinking<br />

Shun Jie Fan — More Efficient Biotechnology<br />

<strong>Corporate</strong> Intellectual Property and Functions<br />

Patents, Standards, and Synergies<br />

Interview with Winfried Büttner<br />

Intellectual Property Represents the Future<br />

Intellectual Property<br />

Securing Intellectual Property<br />

Standardization & Regulation<br />

Establishing Standards and Defining Markets<br />

Environmental Affairs & Technical Safety<br />

Climate Protection and Energy Efficiency<br />

Chief <strong>Technology</strong> Office<br />

The Integrated <strong>Technology</strong> Company<br />

CT T: eCar Project<br />

New Look at Electric Cars<br />

Contacts and further information<br />

Publications, Internet, Jobs, and Careers<br />

<strong>Corporate</strong> <strong>Technology</strong> 3


Research and Development at Siemens<br />

Research and development (R&D) are the key driving forces<br />

behind the innovations that safeguard the future of a company.<br />

That’s been true of Siemens ever since the company was founded<br />

in 1847. Today the company employs some 32,300 researchers<br />

and developers worldwide who work on innovations that secure<br />

existing business and open up new markets. In business year<br />

2008, Siemens spent €3.8 billion on R&D. That represents<br />

4.9 percent of its sales and some €17 million per workday. With<br />

around 2,875 employees worldwide, <strong>Corporate</strong> <strong>Technology</strong> plays<br />

a key role in R&D at Siemens,<br />

A Network of Expertise —<br />

A Partner for Innovation<br />

<strong>Corporate</strong> <strong>Technology</strong> (CT) and its worldwide<br />

network of experts is a powerful<br />

innovation partner for Siemens’ business<br />

units. The organization provides expertise<br />

regarding strategically important areas to<br />

ensure the company’s technological future,<br />

and to acquire patent rights that safeguard<br />

the company’s business operations. Against<br />

the background of megatrends such as climate<br />

change, urbanization, globalization,<br />

and demographic change, CT focuses on innovations<br />

that have the potential to change<br />

the rules of the game over the long term in<br />

business areas that are of interest to<br />

Siemens.<br />

The Chief <strong>Technology</strong> Officer (CTO) at<br />

Siemens, Prof. Hermann Requardt, who also<br />

serves as the Head of <strong>Corporate</strong> <strong>Technology</strong>,<br />

is at the heart of the innovation network. For<br />

an integrated technology company such as<br />

Siemens, it is vital to develop technological<br />

synergies beyond its individual operational<br />

units — within the Siemens Sectors and between<br />

them, as well as between the Sectors<br />

and <strong>Corporate</strong> <strong>Technology</strong>. One of the responsibilities<br />

of the CTO is to make sure that<br />

these possibilities are fully exploited (see p.<br />

64). Another responsibility is to analyze the<br />

company’s technological foundations and<br />

generate powerful momentum for improvement.<br />

In addition, the CTO is charged with<br />

increasing the efficiency of research and development<br />

activities and creating open innovation<br />

networks all over the world — both<br />

inside and outside the company.<br />

4 <strong>Corporate</strong> <strong>Technology</strong><br />

A major role in Siemens’ innovation activities<br />

is played by <strong>Corporate</strong> Research and<br />

Technologies (CT T, see pp. 10-37). The<br />

2,250 men and women who work within<br />

CT T’s global research network focus primarily<br />

on key technologies and cross-sector<br />

technologies that have strategic significance<br />

for more than one business unit.<br />

For example, researchers are working on<br />

pioneering technologies in areas such as<br />

materials development and software, production<br />

processes and system integration,<br />

energy and sensor technology, imaging<br />

processes, and information and communication<br />

technology.<br />

In its Global <strong>Technology</strong> Fields (GTF), CT T<br />

brings together experts from globally operating<br />

research teams all over the world in order<br />

to pool their expertise and become a preferred<br />

innovation partner for the Siemens<br />

Sectors. Together with the business units,<br />

CT T is working on the development of new<br />

solutions in numerous application-oriented<br />

projects.<br />

In order to ensure efficient and effective<br />

operations, a large proportion of the budget<br />

of <strong>Corporate</strong> Research and Technologies is<br />

covered through project agreements with<br />

the business units, which serve as its customers.<br />

CT T also receives corporate funding<br />

for the long-term development of new technologies<br />

and the establishment of new areas<br />

of expertise. All in all, CT T is responsible<br />

for approximately 7.5 percent of Siemens’<br />

total expenditure on research and develop-<br />

Berkeley<br />

Siemens research<br />

locations (CT T)<br />

Princeton<br />

ment. This figure is made up of contract research<br />

for the Sectors (about 60 percent),<br />

corporate financing (31 percent), and external<br />

funding (9 percent).<br />

Particularly important factors for CT T are<br />

its close connections with its customers and<br />

top universities. These enable CT T to offer<br />

faster and more target-oriented solutions<br />

that are ideally adapted to local requirements,<br />

and also to be perceived as an appealing<br />

employer for the brightest candidates.<br />

That’s why CT T has supplemented its locations<br />

in the U.S. and Europe in recent years<br />

by opening research centers close to its business<br />

operations — for example, in Beijing,<br />

Moscow, Bangalore, and Singapore — and<br />

has expanded its cooperation with top universities.<br />

CT T research teams are now<br />

located in the world’s most important technology<br />

strongholds: Princeton, New Jersey<br />

(see p. 22); southern England (see p. 30);<br />

Munich, Erlangen, and Berlin, Germany;<br />

Moscow and St. Petersburg, Russia (see p.<br />

28); Beijing and Shanghai, China (see p. 24);<br />

Bangalore, India (see p. 26), Singapore and<br />

Tokyo, Japan (see p. 32).<br />

In all of these places, CT T researchers are<br />

supporting Siemens business units with<br />

their product development, maintaining<br />

contacts with universities, analyzing global<br />

trends, and observing developments in their<br />

local markets. In addition, “incubators” such<br />

as the Siemens <strong>Technology</strong> Accelerator in<br />

Munich (see p. 33) and the Siemens <strong>Technology</strong>-to-Business<br />

Centers in Berkeley, Cali-<br />

Romsey


St. Petersburg<br />

Moscow<br />

Berlin<br />

Erlangen<br />

Munich<br />

Beijing<br />

Bangalore<br />

Shanghai<br />

Research Budget<br />

€ 3’‘8<br />

92.5%<br />

7.5%<br />

Siemens<br />

R&D<br />

9%<br />

60%<br />

31%<br />

CT T<br />

budget<br />

Singapore<br />

External<br />

funding<br />

Contract<br />

research for<br />

the Sectors<br />

<strong>Corporate</strong><br />

financing<br />

Tokyo<br />

fornia, and Shanghai (see p. 34) discover<br />

new business ideas and guide them to market<br />

success in cooperation with partners inside<br />

and outside Siemens.<br />

Safeguarding these innovations and<br />

Siemens’ intellectual property from competitors<br />

is the job of <strong>Corporate</strong> Intellectual<br />

Property and Functions (CT I, pp. 54-63).<br />

The approximately 550 experts who work at<br />

CT I’s 19 locations around the world support<br />

the company’s development of strategies for<br />

registering, safeguarding, and using property<br />

rights. CT I also represents Siemens on<br />

committees for the establishment of international<br />

norms and standards, advises the<br />

company on the environmental compatibility<br />

and technical safety of products and<br />

processes, and provides the Sectors and the<br />

regional units with technical and marketrelated<br />

information. <strong>Corporate</strong> Intellectual<br />

Siemens’ Ranking at Patent Offices Worldwide<br />

1<br />

2<br />

3<br />

4<br />

5<br />

6<br />

7<br />

8<br />

9<br />

10<br />

…<br />

…<br />

25<br />

Bosch<br />

Siemens<br />

Daimler<br />

Denso<br />

Infineon<br />

GM<br />

BMW<br />

VW<br />

ZF Friedrichshafen<br />

BSH<br />

GE<br />

0 500 1000 1500 2000 2500<br />

German Patent<br />

and Trade Mark<br />

Office<br />

(published<br />

patent<br />

applications)<br />

1<br />

2<br />

3<br />

4<br />

5<br />

6<br />

7<br />

8<br />

9<br />

10<br />

11<br />

12<br />

Philips<br />

Samsung<br />

Siemens<br />

BASF<br />

Matsushita<br />

Bosch<br />

LG Electronics<br />

Sony<br />

Nokia<br />

Fujitsu<br />

Mitsubishi<br />

GE<br />

Property and Functions is also responsible<br />

for the global management of all Siemens<br />

patents — approximately 55,000 patents in<br />

all.<br />

That makes Siemens one of the most innovative<br />

companies in the world. In business<br />

year 2008 alone, Siemens employees<br />

registered some 8,200 inventions and applied<br />

for approximately 5,000 patents —<br />

that’s 37 inventions and 23 patent applications<br />

per working day. The top positions<br />

occupied by Siemens in the international<br />

statistics reflect the company’s innovative<br />

strength (see diagrams above).<br />

The complexity of the technologies involved,<br />

the broad range of applications they<br />

cover, and Siemens’ global operations increasingly<br />

require international cooperation<br />

in research and development — in other<br />

words, open innovation. Siemens enters into<br />

European<br />

Patent Office<br />

(patent<br />

applications)<br />

0 1000 2000 3000 4000<br />

1<br />

2<br />

3<br />

4<br />

5<br />

6<br />

7<br />

8<br />

9<br />

10<br />

11<br />

12<br />

IBM<br />

Samsung<br />

Canon<br />

Matsushita<br />

Intel<br />

Toshiba<br />

Microsoft<br />

Micron<br />

HP<br />

Sony<br />

Siemens<br />

Hitachi<br />

GE<br />

United States<br />

Patent and<br />

Trademark Office<br />

(patents granted)<br />

Figures for 2007<br />

0 1000 2000 3000 4000<br />

Employees Invention Registrations<br />

<strong>Corporate</strong> Intellectual<br />

Property and Functions: 550<br />

<strong>Corporate</strong> Research and<br />

Technologies: 2,250<br />

2,875*<br />

* with Roke Manor Research (included in CT)<br />

Other<br />

functions: 75<br />

Industry<br />

40%<br />

CT<br />

13%<br />

8,200*<br />

Other<br />

7%<br />

Healthcare<br />

23%<br />

Energy<br />

17%<br />

* 37 inventions a day in business year 2008 (220 working days)<br />

more than 1,000 partnerships with universities,<br />

research institutes, and industrial partners<br />

every year (pp. 40-45). About half of<br />

these partnerships involve <strong>Corporate</strong> <strong>Technology</strong><br />

— and these collaborations are an indispensable<br />

means of developing strategically<br />

important technologies. By sharing<br />

ideas with scientists from outside the company,<br />

Siemens researchers keep abreast of<br />

the latest findings resulting from fundamental<br />

and applied research all over the world.<br />

Meanwhile, universities also reap huge<br />

benefits from their partnerships with<br />

Siemens. Rather than conducting research<br />

in a purely theoretical, application-free vacuum,<br />

they remain close to the issues that are<br />

important to industry. In addition, for many<br />

young scientists, cooperation of this sort is<br />

so exciting that they eventually decide to<br />

work for Siemens.<br />

<strong>Corporate</strong> <strong>Technology</strong> 5


Interview<br />

Synergies: Lifeblood<br />

of the Company<br />

Why are innovations important for<br />

Siemens?<br />

Achatz: Innovations have been one of the most<br />

important factors in Siemens’ success from the<br />

very beginning. Our goal is to be a technological<br />

trendsetter in all of our fields of business in<br />

order to safeguard competitive advantages for<br />

our customers. Achieving this goal requires an<br />

optimal alignment of technology and patent<br />

strategies, innovation processes, the creative<br />

input of employees, and investment in research<br />

and development. That’s what it takes to enable<br />

Siemens to fully exploit the strengths of an<br />

integrated technology company. <strong>Corporate</strong><br />

<strong>Technology</strong> (CT) is a key part of this alignment.<br />

What type of added value does <strong>Corporate</strong><br />

<strong>Technology</strong> actually generate?<br />

Achatz: An integrated technology company<br />

thrives on synergies. And in order to exploit as<br />

many synergies as possible, Siemens research<br />

isn’t structured in line with the three Siemens<br />

Sectors of Energy, Industry, and Healthcare;<br />

instead, it operates in a cross-sectional and<br />

cross-divisional manner. This allows us to<br />

effectively develop multiple impact technologies<br />

— in other words, those that offer<br />

benefits across all Sectors and Divisions.<br />

Such developments include new materials,<br />

production processes, and sensor systems,<br />

innovative software architectures and<br />

processes, knowledge management systems,<br />

and intelligent information and communication<br />

solutions. The Siemens Sectors and Divisions<br />

have the expertise in terms of products,<br />

6 <strong>Corporate</strong> <strong>Technology</strong><br />

Reinhold Achatz heads <strong>Corporate</strong><br />

Research and Technologies,<br />

Siemens’ central research unit.<br />

Industry and Security: Innovative Wireless Solutions<br />

Although their high data transfer rates make wireless networks potentially<br />

the ideal solution for machine-control applications that could greatly<br />

enhance the flexibility of manufacturing facilities, to date such networks have<br />

been largely limited to office communications . The problem was that<br />

wireless commands might be delayed, thereby disturbing precisely aligned<br />

manufacturing processes. With this in mind, engineers from Siemens<br />

Industry Automation and a research team from <strong>Corporate</strong> <strong>Technology</strong> (CT) in<br />

Berkeley led by Raymond Liao have developed and marketed Industrial WLAN<br />

(IWLAN), a wireless solution that for the first time achieves the robustness<br />

and reliability required for industrial applications. IWLAN reserves data<br />

transfer rates for critical data such as control commands, while its redundant<br />

antennas and time-monitored signal transmission ensure permanent wireless connections within<br />

a factory. Emergency cut-off functions can also now be guaranteed with wireless technology, as is<br />

already the case with wireless PROFINET applications. IWLAN is based on the WLAN standard, so it<br />

can easily be integrated into existing networks and Ethernet systems, which is why many<br />

customers, such as those from the automotive industry, are taking advantage of Siemens’ head<br />

start — approximately 18 months — in this area.<br />

Many innovative solutions in emerging markets such as India are now often based on “high tech,<br />

low cost” developments, which have attracted a lot of attention in the form of solutions marketed<br />

by CT as “S.M.A.R.T.” technologies (see p. 26). One example involves intelligent cameras<br />

developed especially for industrial applications such as optical product-quality monitoring. These<br />

cameras are also being used in traffic control systems, security applications, and building<br />

management systems. Indian CT researchers are working closely with Siemens <strong>Corporate</strong><br />

Research in Princeton, which is developing specialized algorithms adapted to real-time<br />

applications and to the cameras’ “low-performance” processing. One CT project in India involves<br />

development of optimized solutions for traffic-monitoring systems that improve image quality in<br />

twilight conditions, among other things. Plans also call for security cameras that will use<br />

embedded software to wirelessly communicate with one another, thus opening the door to<br />

seamless surveillance from one camera to the next.


Whether simulating turbines (right and<br />

bottom) or developing wireless networks<br />

for industry (left) — CT researchers are a<br />

big part of innovation at Siemens.<br />

Energy and the Environment: Solutions for Gas and Wind Turbines<br />

Climate change has led to entirely new attitudes to environmental protection and energy<br />

efficiency. On the one hand, emerging markets require more and more energy, but global CO2<br />

emissions also must be substantially reduced. Siemens’ environmental portfolio includes many<br />

technological solutions developed to help reconcile this apparent conflict of interests. One such<br />

solution is the world’s largest gas turbine, which is located at a power plant operated by the E.ON<br />

energy company in the town of Irsching, Germany. With an output of 340 megawatts, the unit is<br />

not only capable of supplying the population of a city the size of Hamburg with electricity; in<br />

combination with a steam turbine, it also achieves world-record efficiency of more than 60<br />

percent. To do this, the gas turbine’s blades need to withstand temperatures of between 1,200<br />

and 1,500 degrees Celsius. This is possible only by means of a sophisticated cooling system and<br />

innovative materials, such as a heat-insulating ceramic coating only 300 micrometers thick on an<br />

adhesive layer that protects against oxidation. This arrangement has made it possible to extend<br />

the service life of turbine blades from 4,000 to 25,000 hours. Because a ruined blade can cause<br />

millions of dollars in damages, researchers at <strong>Corporate</strong> <strong>Technology</strong> (CT) are simulating potential<br />

stresses and developing methods for determining permissible stress limits and for forecasting<br />

service life. Such simulations and tests include the aging behavior of coatings and layers, as well<br />

as temperature changes and tests of stability and fracture mechanics.<br />

Offshore wind parks on the high seas are becoming<br />

increasingly important in the alternative energy mix. CT<br />

researchers have developed a concept that enables wind<br />

power facilities to monitor themselves while improving their<br />

electrical output. The concept uses wirelessly networked<br />

sensors on the masts, rotor blades, and inside the turbines<br />

that measure wind force, wind direction, and vibrations.<br />

Each mast is equipped with a computer that evaluates the<br />

data and can intervene in the unit’s operation via actuators.<br />

The system can use wind force readings to predict sudden gusts and make needed adjustments to<br />

the rotor blades, thus significantly reducing stress loads. Windmills in the first row, which are hit<br />

first by the wind, can transmit data to the windmills behind them, allowing them to optimize their<br />

positions in anticipation of gusts. This boosts the wind park’s electrical efficiency, compared to a<br />

setup where each windmill optimizes its own electricity yield. Before going into large-scale<br />

operation, the concept is being tested at the Nysted wind park in Denmark.<br />

systems, and customer requirements, while<br />

CT researchers contribute their extensive<br />

understanding of fundamental technologies,<br />

mathematical models, and software<br />

development processes. We at CT also possess a<br />

lot of knowledge about future trends, not least<br />

due to the contacts we maintain with numerous<br />

universities and research institutes. It was<br />

actually many years ago that we developed our<br />

unique procedure for strategic planning for the<br />

future — our “Pictures of the Future.” Together<br />

with our various business units we are<br />

continually studying important trends, such as<br />

those related to the future of rail transport,<br />

sustainable energy supplies, and the lighting<br />

systems of tomorrow.<br />

Can you outline a few examples of new<br />

technologies that Siemens researchers<br />

are currently working on?<br />

Achatz: Take energy and sustainability, two<br />

topics that are the subject of much discussion<br />

around the world. At a very early stage in the<br />

dialogue on these subjects, CT developed a road<br />

map of key technologies that will be needed to<br />

ensure an efficient, sustainable, cost-effective,<br />

and secure supply of energy. This includes<br />

everything from exploiting new fossil energy<br />

sources, such as oil sands, to the separation and<br />

storage of climate-damaging carbon dioxide.<br />

The most important thing here is to further<br />

increase the efficiency of conventional power<br />

plants, with the development of new materials<br />

allowing for the highest possible combustion<br />

temperatures to play a key role. We will also see<br />

<strong>Corporate</strong> <strong>Technology</strong> 7


Interview<br />

demand for energy storage solutions,<br />

intelligent power grids, and new, entirely<br />

electric-powered vehicles. It’s also important to<br />

move forward with renewable energy by<br />

optimizing the electricity yields of wind parks<br />

and solar-thermal facilities, for example. We’re<br />

taking a similarly comprehensive approach with<br />

regard to industrial issues that include the<br />

modeling, planning, and automation of the<br />

entire value chain — from safety technologies<br />

to the conceptualization of energy-efficient<br />

buildings. Our research in the area of healthcare<br />

is focused on new imaging procedures, medical<br />

information systems, and intelligent knowledge<br />

management processes that bring together<br />

laboratory diagnostic results with those<br />

obtained from imaging systems and epidemiological<br />

studies.<br />

How do you bring together your worldwide<br />

expertise in all the different technological<br />

fields you’re involved in?<br />

Achatz: That’s the job of our Global <strong>Technology</strong><br />

Fields (GTFs), which concentrate on issues that<br />

will have the biggest impact on our sector and<br />

divisional business operations.<br />

The GTFs bring together experts from diverse<br />

departments around the world, and this can<br />

include anyone from specialists for ceramics,<br />

medical imaging, energy storage, and selforganizing<br />

systems to those for oil and gas<br />

technologies, product cycle management, and<br />

new solutions geared toward emerging<br />

markets. The directors of the GTFs have global<br />

responsibility for their respective fields —<br />

regardless of whether they’re located in<br />

Princeton, Beijing, Bangalore, St. Petersburg,<br />

Munich, Berlin, or Erlangen. This setup<br />

encourages thinking beyond CT’s departmental<br />

boundaries. It also brings us closer to a system<br />

of global responsibility for specific topics that<br />

ensures incorporation of the best resources and<br />

minds in a given situation. We also participate in<br />

application-based projects with the business<br />

units, since our specialized divisions are<br />

8 <strong>Corporate</strong> <strong>Technology</strong><br />

CT researchers are optimizing medical<br />

imaging techniques (below) and<br />

combining traditional Chinese<br />

medicine with the latest technology.<br />

Health Care and Computers: A Healthy Combination<br />

Computers with sophisticated knowledge at their<br />

disposal will increasingly be used to support physicians<br />

with diagnoses and treatment decisions, thus ensuring<br />

faster, safer, and more efficient decision-making<br />

processes. One such application, known as syngo Auto<br />

EF (Ejection Fraction), has been on the market since<br />

2005. Ejection fraction is a standard unit for measuring<br />

the amount of blood ejected by the heart during a<br />

contraction, as a fraction of the ventricle’s total blood<br />

volume. The traditional method for measuring this<br />

involves visually estimating or manually determining the value. It takes a human specialist around<br />

30 seconds to do this — but syngo Auto EF can perform the calculation in just a few seconds. The<br />

software uses pattern-recognition procedures and can be trained with examples from a database<br />

of actual clinical cases. Experts at Siemens <strong>Corporate</strong> Research (SCR) in Princeton worked with<br />

colleagues from the Ultrasound Division to develop the system, which doesn’t require an exact<br />

depiction of the heart’s contour, or even perfect image quality. The system is now available in all<br />

Siemens ultrasound devices that are outfitted with cardiologic functions.<br />

It doesn’t always take completely new technology to improve health care, however. A good<br />

example of this is seen in China, where <strong>Corporate</strong> <strong>Technology</strong> has set itself the goal of combining<br />

Western and traditional Chinese medicine (TCM) in order to optimize procedures that are<br />

thousands of years old. The researchers’ first success here was in combining acupotomy with<br />

magnetic resonance tomography (MRT). Acupotomy is a specialized type of acupuncture that is<br />

used to treat movement-associated disorders such as chronic pain, slipped discs, and arthritis. The<br />

technique calls for making small cuts in muscles and tendons, with the aim of improving the<br />

patient’s bio-mechanical balance. In such cases Western medicine generally relies on painkillers<br />

and operations, some of which even involve removing parts of a disc. Acupotomy, on the other<br />

hand, is only a minor micro-surgical procedure whose effectiveness has been clinically proven.<br />

Until now, doctors who have practiced this technique have done so according to their feeling and<br />

experience. Unfortunately, this has led in some cases to blood vessels or nerves being severed or<br />

damaged. But used in conjunction with MR tomography, the procedure can support accurate<br />

navigation. State-of-the-art imaging systems can thus help to make traditional Chinese medicine<br />

safer, while increasing the likelihood that these ancient techniques can be successful in Western<br />

countries as well.


Innovation Careers: Synergy at Work<br />

CT’s 3D pattern recognition technology<br />

offers applications from facial recognition<br />

to the detection of anomalies in turbine<br />

blades and hearing aids.<br />

What do automatic face recognition, chassis calibration, turbine error analyses,<br />

and in-ear hearing aid adjustments have in common? At first glance, perhaps<br />

nothing. At Siemens, for example, these processes are the responsibilities of<br />

different Sectors, such as Industry, Energy, and Healthcare. Nevertheless, a<br />

unique new technology known as color-coded triangulation, which was<br />

developed at <strong>Corporate</strong> <strong>Technology</strong>, has significantly improved all of them.<br />

Color-coded triangulation enables precise three-dimensional object-surface<br />

data to be obtained in a cost-effective manner in real time.<br />

Computer scientist Dr. Frank Forster began developing the procedure in 2000 as<br />

part of a Siemens-commissioned doctoral dissertation that was also linked to a<br />

European research project. Forster perfected a simple principle: a pattern of light is projected onto<br />

a target object while a camera takes a picture of the object. The light pattern is deformed to a<br />

varying degree depending on the object’s surface geometry. An algorithm uses this deformation<br />

data to reconstruct the shape of the object, practically in real time and down to the last tenths of<br />

a millimeter. Forster’s pattern of hundreds of parallel color strips arranged in order can be<br />

generated using a conventional slide.<br />

A prototype of the measuring system was first used for 3D facial recognition in 2003, when<br />

demand for security technology was very strong. The system’s advantage is that 3D recognition is<br />

virtually error-proof. The exact three-dimensional shape of a face, unlike a photo, is very hard to<br />

imitate. And the procedure can be used in other areas — without need for major adjustments.<br />

Thanks to their close ties to customers, CT researchers were able to quickly apply the technique to<br />

exactly the kinds of solutions their customers were looking for. For instance, the Industry Sector<br />

applied Forster’s procedure to chassis calibration in vehicle assembly. Here, the chassis’ spinning<br />

wheels are illuminated by a color pattern and then measured. The development team had to fine<br />

tune the system to precisely determine the wheels’ properties and optimize the measuring<br />

station’s dimensions. In another application, the measurement device’s size had to be reduced to<br />

fit it into a small 3D scanner — the “Siemens iScan” now used in hearing aid applications. This<br />

scanner makes it possible to digitize auditory canal imprints, which are often made of silicon, and<br />

then e-mail the data to a hearing aid manufacturer. The procedure is even used by the Energy<br />

Sector to compare the shape of turbine blades with 3D data from a database, and quickly identify<br />

even the smallest cracks or imperfections. Color-coded triangulation is also used outside of<br />

Siemens, for example as the basis for software used by plastic surgeons to precisely plan<br />

operations and visualize the results beforehand.<br />

ultimately responsible for the accumulation of<br />

expertise in areas such as materials, software,<br />

and production processes.<br />

How important is it that research<br />

at Siemens takes place around<br />

the world?<br />

Achatz: It’s extremely important. Being close to<br />

customers and knowing their requirements is<br />

just as crucial to industrial researchers as the<br />

contacts they maintain with top universities and<br />

research institutes. An international structure<br />

enables us to stay in tune with the times, obtain<br />

the best people for our teams, and integrate<br />

various cultures and research approaches into<br />

the organization. Through our Centers for<br />

Knowledge Interchange we maintain very close<br />

ties with several universities, including Munich<br />

Technical University, RWTH Aachen, Tsinghua<br />

University in Beijing, Tongji University in<br />

Shanghai, M.I.T. in Boston, and the University of<br />

California in Berkeley (see p. 40).<br />

What makes research at Siemens<br />

appealing to job applicants?<br />

Achatz: Many university graduates — and<br />

especially those in the technical and natural<br />

sciences — see <strong>Corporate</strong> <strong>Technology</strong> as an<br />

ideal gateway into the world of Siemens. For<br />

one thing, it offers fascinating research<br />

opportunities across a broad range of<br />

technological fields. What’s more, none of this<br />

involves research for its own sake; everything is<br />

clearly targeted toward some aspect of<br />

business. At CT, researchers can experience, and<br />

help shape, the process by which an idea is<br />

transformed into a new product used<br />

worldwide. After a couple of years, these young<br />

researchers can — and should — transfer into<br />

one of our Divisions to take on new and exciting<br />

assignments, whether in development,<br />

production, sales, strategy, or service. In other<br />

words, Siemens offers all researchers with an<br />

entrepreneurial spirit an unbelievable variety of<br />

possibilities — all over the world.<br />

<strong>Corporate</strong> <strong>Technology</strong> 9


<strong>Corporate</strong> Research and Technologies<br />

A World of Discovery<br />

Innovations are one of Siemens’ key success factors. The company’s goal<br />

is to be a technological trendsetter in all of its fields of business. <strong>Corporate</strong><br />

Research and Technologies is playing a crucial role in this endeavor.<br />

New materials support many<br />

innovations at Siemens. Page 12<br />

Planning and testing factories<br />

— long before they exist. Page 14<br />

Enhancing efficiency and<br />

finding green solutions. Page 16<br />

Improving the quality and performance<br />

of software products. Page 18<br />

Systems that keep learning even while<br />

they’re in operation. Page 20<br />

Optimizing imaging technologies for<br />

medicine and other fields. Page 22<br />

Why innovations tailor-made for China<br />

are going global. Page 24<br />

S.M.A.R.T. innovations for India’s information<br />

technology sector. Page 26<br />

Nanostructures and failure analysis are<br />

the strengths of CT Russia. Page 28<br />

British research: producing a wealth of<br />

applications. Page 30<br />

CT in Japan and Singapore: Using Asian<br />

expertise effectively. Page 32<br />

Providing know-how to support<br />

start-ups and new ideas. Pages 33, 34<br />

Looking into the future to establish<br />

Siemens as a trendsetter. Page 36<br />

10 <strong>Corporate</strong> <strong>Technology</strong>


While specialists in the Siemens Sectors and<br />

Divisions are familiar with their customers’<br />

needs and have plenty of product and system<br />

expertise, the roughly 2,250 employees who<br />

work at <strong>Corporate</strong> Research and Technologies<br />

(CT T) worldwide contribute their in-depth understanding<br />

of fundamental technologies, models,<br />

and trends, in addition to extensive software<br />

and process know-how, to Siemens’ integrated<br />

technology company.<br />

In order to exploit as many synergies as possible,<br />

CT T’s expert teams are not set up in line<br />

with Siemens’ Energy, Industry, and Healthcare<br />

sectors, but instead function on a cross-sectional<br />

and cross-divisional basis. The areas of expertise<br />

at CT T cover information and communication<br />

technologies, new materials, smart<br />

sensors and cameras, self-learning software,<br />

and the simulation of complete production<br />

processes. An additional key to Siemens’ success<br />

is the international nature of CT T, which operates<br />

major facilities at locations in the U.S., the<br />

UK, Germany, Russia, India, Singapore, China,<br />

and Japan. These international hotspots give<br />

Siemens the advantage of being able to incorporate<br />

crucial input from customers and top universities<br />

into its research.<br />

Below: Achieving a data transmission rate of<br />

one gigabit per second through a polymer fiber.<br />

<strong>Corporate</strong> <strong>Technology</strong> 11


Materials & Microsystems<br />

Materials research has always had a big impact on Siemens’ product<br />

and systems business. Products benefiting from this work range<br />

from detectors for the latest generation of CT scanners and new<br />

materials for LEDs to special coatings for turbine blades in power<br />

generators, lead- and halogen-free materials for the electronics<br />

industry, and sophisticated systems for analyzing nanomaterials.<br />

More than 215 specialists are involved in these cross-sector<br />

technologies at CT MM, where the focus is on evaluating environmental<br />

impact and finding solutions that conserve resources.<br />

Why Materials Matter<br />

Researching new and enhanced materials is<br />

in some respects similar to the process of innovation.<br />

Decisive advances are not only a result<br />

of radical new discoveries, but also of new<br />

approaches to combining basic ingredients that<br />

are already familiar. The professionals at <strong>Corporate</strong><br />

<strong>Technology</strong>’s Materials & Microsystems (CT<br />

MM) division do both. In addition to synthesizing<br />

new materials, they combine well-known<br />

substances to produce completely new compositions.<br />

And when the latter is done in the right<br />

way, the result can be a customized material<br />

with properties that are improved or often completely<br />

new. Essential to all this is a precise understanding<br />

of the atomic structure of materials<br />

and of the kinds of properties these structure<br />

produce. Equally essential is to have a full command<br />

of the entire technological chain of<br />

causes and effects, from raw materials and processing<br />

to system integration and, ultimately,<br />

recycling. To achieve this, researchers rely on<br />

the latest findings from a variety of interdisciplinary<br />

fields, including nanotechnology, rapid<br />

prototyping, combinatorial chemistry, modeling,<br />

and simulation.<br />

Success stories in this area include a joint<br />

project carried out by CT MM and Siemens subsidiary<br />

Osram concerning the use of ceramic luminescent<br />

materials for light-emitting diodes<br />

(LEDs). The use of special luminescent material<br />

mixtures is now making it possible to produce<br />

LEDs that emit a broad palette of color shades.<br />

This is not something to take for granted. Such<br />

semiconductor materials normally produce<br />

very pure colors, making them suitable only for<br />

12 <strong>Corporate</strong> <strong>Technology</strong><br />

a limited color range. With the development of<br />

what are known as “conversion” or “inorganic”<br />

phosphors, however, it is already possible to<br />

make blue LEDs emit light of a green, yellow,<br />

red, or neutral white tone, and the same will<br />

soon apply to ultraviolet LEDs. At the same<br />

time, Osram has already launched an LED with a<br />

luminosity of over 1,000 lumens — enough to<br />

outshine a 50-watt halogen lamp. With that<br />

kind of brilliance, Osram’s “Ostar Lighting” is<br />

able to provide desk lighting from a height of<br />

two meters. These new-generation LEDs, which<br />

use 80 percent less energy than incandescent<br />

lamps of equal brightness, are thus ready to unlock<br />

a billion-dollar market for general lighting<br />

applications. LEDs are already used in various<br />

fields — as backlights in monitors, for example,<br />

in vehicle cockpit lighting, brake lights, and<br />

now even for headlights. In a discipline known<br />

as light engineering, experts at CT MM are developing<br />

new types of lighting that involve a<br />

combination of luminescent materials with<br />

photonic crystals, which makes it possible to<br />

precisely control and enhance the color, intensity,<br />

and propagation of light.<br />

Walls of Light<br />

A logical development from this field is the use<br />

of materials specially tailored to produce organic<br />

LEDs (OLEDs). Developed only a few years<br />

ago, these ultra-thin luminescent plastics offer<br />

very high contrast and are suitable for video applications.<br />

Their most common area of use is in<br />

displays, but OLEDs are also well-suited to deliver<br />

evenly-cast colored or white light across<br />

large areas.<br />

This paves the way for completely new applications<br />

and lighting effects in fields including<br />

architecture, advertising, and interior design.<br />

Potential products include illuminated wallpaper,<br />

luminescent ceiling units, and flexible,<br />

transparent walls of light. Together with engineers<br />

at Osram, researchers from CT are pushing<br />

ahead with the development of OLED-based<br />

light sources that are suitably long-lived and<br />

consistently bright.<br />

When it comes to the detectors used in CT<br />

scanners, which produce high-resolution,<br />

three-dimensional X-ray images of the inside of<br />

the body, speed is of the essence. In the latest<br />

CT scanners, the X-ray source and detectors are<br />

rotated around the patient’s body three times


every second. This delivers X-ray images of a<br />

beating heart, for example, with unprecedentedly<br />

high resolution. This is made possible by<br />

the use of an “Ultra Fast Ceramic” (UFC) detector<br />

material. Jointly developed by experts at CT<br />

MM and Siemens’ Healthcare Sector, this ceramic<br />

material converts X-rays into light signals<br />

in less than ten microseconds, ensuring fast delivery<br />

of image sequences. In other words, the<br />

resolution of the X-ray image and the radiation<br />

dosage depend directly on the speed of the detector<br />

material.<br />

Here, once again, advances are in the<br />

pipeline. New and even faster detectors and<br />

their associated materials and components are<br />

being developed or are already undergoing<br />

testing. The objective is to deliver images of an<br />

even higher contrast, which would make it possible<br />

to provide more information on the tissue<br />

structure of a scanned section of the body. To<br />

engineer such a detector material, <strong>Corporate</strong><br />

<strong>Technology</strong> researchers must push to the very<br />

limits of what is physically and technically feasible.<br />

Meanwhile, use of a new technique is enabling<br />

researchers to set new standards in<br />

terms of anticorrosion treatment. Using a<br />

process known as “cold gas spraying,” machine<br />

parts exposed to hostile elements are coated<br />

with a metal powder, which is applied with extreme<br />

precision by propellant gas traveling at<br />

several times the speed of sound. Even metallic<br />

composite materials can be precisely applied to<br />

all the contours of a part, without the need for a<br />

metal melt.<br />

When there is a need for detailed investigation<br />

of individual substances, especially harmful<br />

ones such as lead or cadmium, experts at CT<br />

have their very own analytics lab. With access to<br />

millions of dollars’ worth of ultra-sensitive<br />

equipment for chemical and physical analysis,<br />

they are even able to detect impurities diffusing<br />

through the nanometer-thick layers of a computer<br />

chip. If necessary, they can do this on the<br />

scale of individual ions and molecules.<br />

Controlling Chemical Processes<br />

Companies in the chemicals, pharmaceuticals,<br />

and medical sectors are under increasing pressure<br />

to bring new products to market fast. This<br />

means ensuring that new substances and<br />

processes move from the research stage to the<br />

CT MM researchers analyze substances<br />

(left), develop new materials for LEDs and<br />

microprocess technologies (right), and<br />

investigate fire-resistant coatings (below).<br />

production stage as quickly as possible. Here,<br />

the use of microprocess technology is opening<br />

up entirely new approaches. Researchers at CT<br />

are currently working on a number of microprocess<br />

systems in which the reactive substances<br />

are first converted into ultrafine structures<br />

before being mixed and chemically<br />

reacted with one another. The parent materials<br />

are fed in at the start of the process, and the<br />

new product continuously emerges at the end.<br />

The resulting increased ratio of surface area to<br />

volume means the process can be controlled<br />

with greater precision. This in turn makes it possible<br />

to control chemical processes in new ways<br />

and, in many cases, to deal with explosive mixtures<br />

in a microreactor much more efficiently<br />

than is the case with conventional plants. This<br />

marks another advance toward the realization<br />

of safer processes and facilities.<br />

Given the increasing scarcity of many natural<br />

resources worldwide and the ongoing need<br />

to protect the environment, it is becoming more<br />

and more important to possess expert knowledge<br />

of materials and the technological skills to<br />

translate them into new products. At Siemens<br />

<strong>Corporate</strong> <strong>Technology</strong> this kind of knowledge<br />

has been pooled into a Center for Eco Innovations,<br />

which conducts environmental assessments<br />

of individual product designs as well as<br />

quantitative evaluation of environmental performance<br />

over a product’s entire life cycle. Such<br />

audits have already been carried out on<br />

Siemens products as varied as blast furnaces,<br />

protective conductors, and building system<br />

components.<br />

<strong>Corporate</strong> <strong>Technology</strong> 13


Production Processes<br />

The Production Processes (PP) team is a valuable partner for<br />

planners in Siemens’ Business Sectors. Using advanced simulation<br />

systems, the team’s approximately 150 experts design and optimize<br />

entire process chains and their associated factories, help to reduce<br />

technical and financial risks, and fine tune remote maintenance<br />

tools with a view to minimizing costs.<br />

Perfecting Factories<br />

before they Exist<br />

When it comes to planning factories, nothing<br />

is more important than getting production<br />

lines up and running in the shortest possible<br />

time. But avoiding errors before ground is broken<br />

is also essential. That includes ensuring that<br />

everything from workstations to production lines<br />

is designed as ergonomically as possible, and<br />

that all processes are set up in a manner that ensures<br />

optimized throughput. Although this may<br />

sound like a tall order, it’s exactly what the Production<br />

Processes (PP) Division specializes in. PP<br />

is the place where factories are born as 3D simulations.<br />

Here, virtual components are carried<br />

down simulated assembly lines in near real time,<br />

with animated human figures or robots working<br />

on them along the way. Such simulations make it<br />

possible to discover errors — such as a robot arm<br />

that’s too large to be used at a particular workstation<br />

— before they can cause real-world problems.<br />

Siemens experts have been working with digital<br />

factories for around twenty years. The true<br />

art of their virtual planning activities involves being<br />

able to determine which parts of a simulation<br />

actually require detailed data. For example, a material<br />

flow simulation can do without it; but a<br />

complex assembly simulation cannot. The Production<br />

Processes Division uses objects from a<br />

digital library to the greatest extent possible. The<br />

particular talent of the Division’s specialists lies in<br />

their ability to come up with the best solution for<br />

each application, in some cases utilizing their<br />

own user interfaces. Experts at PP also write their<br />

own simulation programs if no solution for a particular<br />

problem is available.<br />

14 <strong>Corporate</strong> <strong>Technology</strong><br />

It was such a situation, in fact, that led the Division<br />

to design — in cooperation with the Technical<br />

University of Munich — the PlantCalc planning<br />

tool that compares production locations in<br />

order to analyze their profitability. Use of this<br />

technique at a Siemens manufacturing location<br />

in northern Germany made it possible to show<br />

the facility’s managers that under certain conditions<br />

expansion of production in Germany would<br />

make more economic sense than transferring<br />

production to Eastern Europe. Here it was discovered<br />

that the optimization possibilities offered by<br />

the facility made it the best option, despite the<br />

higher wages paid in Germany.<br />

Optimized planning doesn’t guarantee perfect<br />

implementation, however, as steps need to<br />

be taken to ensure harmonized interaction between<br />

hardware and software, between mechanical,<br />

electronic, and information technology,<br />

and between developers, procurement specialists,<br />

and plant construction firms. In other words,<br />

the complete solution, which often consists of<br />

technologies from different Siemens divisions<br />

and external suppliers, must be brought together,<br />

installed, and put into operation in accordance<br />

with a tight schedule. The financial risk<br />

here increases with the complexity of the project,<br />

which can involve anything from a power plant<br />

to a factory or a subway line.<br />

Production Processes has developed a<br />

method known as Siemens Risk Analysis (sira)<br />

that minimizes such risks by identifying them at<br />

an early stage. sira provides a graphic depiction<br />

of risk probability in the form of symbols such as<br />

spheres whose color, size, and position represent<br />

the chances of a particular risk in combination<br />

with its potential financial effects and the level of<br />

risk consciousness in the project team. This socalled<br />

sira.iris summarizes the complete project<br />

risk situation in just one image. To date, PP researchers<br />

have used sira to generate 110 risk<br />

analyses. One of these was carried out for the<br />

subway system in Oslo, Norway, where a new<br />

brake developed by Siemens has been used for<br />

the first time. The situation was a textbook example<br />

of risk analysis with major consequences<br />

if, for example, a need for additional testing had<br />

resulted in delayed delivery of the component.<br />

CT’s risk analysts also enjoy an outstanding reputation<br />

among power plant construction companies<br />

where they are routinely called in to examine<br />

projects above a certain size and level of<br />

technical complexity with sira.<br />

80<br />

60<br />

40<br />

20<br />

New Tool Quantifies Risk<br />

100<br />

% Probability<br />

0<br />

€1<br />

thousand<br />

€10<br />

thousand<br />

€100<br />

thousand<br />

● Low ● Medium ● High risk<br />

€1<br />

million<br />

€10<br />

million<br />

€100<br />

million<br />

Qualitative risk


After a solution has been<br />

successfully implemented<br />

for a customer, Siemens is<br />

often requested to ensure<br />

its smooth functioning<br />

for many years.<br />

In this capacity, the<br />

company provides services<br />

from a central location<br />

that enable it to<br />

correct problems quickly<br />

and at reasonable cost.<br />

Such remote maintenance<br />

operations are much less expensive<br />

and time consuming than<br />

sending out technicians to facilities that<br />

are located all over the world. But there’s much<br />

more to this service than just a hotline. Thanks to<br />

state-of-the-art communication systems and<br />

high-performance data transfers, remote maintenance<br />

extends all the way to complete system<br />

management and support.<br />

Remote servicing features enable an expert<br />

team to continually monitor the condition of a<br />

facility, analyze sensor and operating parameter<br />

data, and identify faults in good time — for example,<br />

when monitoring of an important status<br />

parameter provides early warning of a defect in a<br />

bearing. Remote maintenance staff can then service<br />

the machine during an idle shift, for instance.<br />

At the same time, security issues, software<br />

errors, and IT-based configuration problems<br />

can be dealt with by installing new software and<br />

patches. The ability to do this is particularly useful<br />

with facilities where unexpected downtimes<br />

Work at CT PP focuses on refining remote<br />

maintenance systems (left), producing<br />

increasingly realistic digital factories<br />

(center), and project risk analyses (right).<br />

can be very expensive — for example,<br />

with medical systems,<br />

offshore wind<br />

power plants, or power<br />

plant gas turbines.<br />

Along with other<br />

CT divisions, a team<br />

from CT PP now specializes<br />

in improving<br />

and enhancing these<br />

remote services. Their<br />

goal is to create a comprehensive<br />

range of solutions<br />

through the combination<br />

of innovative technologies<br />

and CT expertise in areas such as highperformance<br />

diagnostic systems, state-of-the-art<br />

monitoring technology with software agents,<br />

and advanced remote collaboration systems such<br />

as the Visual Service Support System (VSS). The<br />

latter sharply reduces the chances that technicians<br />

will have to visit a facility in the future, as<br />

VSS is a mobile data transmission system that<br />

sends live images and sounds to a service center<br />

via mobile radio networks. This makes it possible<br />

for an on-site worker wearing a headset<br />

equipped with a camera and microphone to<br />

transmit live data to specialists regarding machine<br />

conditions and for specialists to guide the<br />

worker to the spots they need to see. When used<br />

in combination with other remote services that<br />

are already available, such systems will further<br />

increase the effectiveness of remote maintenance<br />

operations and significantly reduce response<br />

times and repair and maintenance costs.<br />

PLM <strong>Technology</strong> Center:<br />

Rapid Development of<br />

Market-Ready Products<br />

Many new solutions for bringing high-quality<br />

products to market in a rapid and flexible manner<br />

— and at a low cost — are now being developed<br />

by manufacturers in virtual environments<br />

with the help of digital tools and with the participation<br />

of suppliers and customers. Part of what<br />

is known as product life cycle management<br />

(PLM), this methodology results in a huge variety<br />

of interlinked processes for everything from<br />

innovation and specification-management to<br />

design, simulation, production, testing, maintenance,<br />

and recycling. The products involved are<br />

frequently associated with a complex combination<br />

of mechanical, electronic, and software systems.<br />

In order to support the Siemens Divisions with<br />

their activities in this area, CT opened a PLM<br />

<strong>Technology</strong> Center in Munich, Germany, in October<br />

2008. Two additional centers are scheduled<br />

to open in Princeton, New Jersey, and Beijing,<br />

China, in 2009. The purpose of these<br />

centers is to consolidate the PLM expertise of<br />

various CT departments — from software architecture<br />

to virtual design and from factory optimization<br />

to visualization technologies and optimized<br />

user interfaces — while at the same time<br />

highlighting best-practice solutions and future<br />

trends. An additional goal is to assist individual<br />

units with their specific development processes,<br />

analyze their technologies, processes, organizational<br />

structures, and resources — and combine<br />

these to create an optimized workflow. Finally,<br />

the centers provide their internal customers<br />

with CT innovations that help them bring their<br />

products to market as quickly as possible. Such<br />

helpful innovations include seamless digital development<br />

processes that obviate transfers between<br />

incompatible media, special remote<br />

maintenance services, and optimal solutions for<br />

integrating virtual products into the real world.<br />

<strong>Corporate</strong> <strong>Technology</strong> 15


Power & Sensor Systems<br />

With its approximately 200<br />

employees, the Power & Sensor<br />

Systems team is researching<br />

a range of innovative and<br />

environmentally-friendly<br />

solutions for applications in<br />

energy, automation, building<br />

management and medicine.<br />

Masters of<br />

Energy Efficiency<br />

Oil and gas have become expensive commodities.<br />

Their prices are a source of concern<br />

for automobile drivers and home owners as<br />

much as for operators of factories and power<br />

plants. In this state of affairs, many people are<br />

once more turning their attention to coal, which<br />

has remained relatively stable in price and will be<br />

available in sufficient quantities for a long time.<br />

The drawback is that per kilowatt-hour generated,<br />

the carbon dioxide (CO2) emissions from<br />

coal-fired power stations are almost twice as<br />

high as those from natural gas-fired combined<br />

cycle power plants. The solution may lie in carbon<br />

capture and storage (CCS) techniques in<br />

which carbon dioxide from power plants is separated<br />

and securely stored.<br />

One such technique is the post-combustion<br />

capture process, with which the CO2 in coal-fired<br />

power plants can be separated after combustion.<br />

In this case, approximately 90 percent of the CO2<br />

in the flue gas binds to a special CO2 scrubbing<br />

agent in an absorber and is thereby removed. So<br />

far, however, this technique has reduced power<br />

plant efficiency by about ten percentage points.<br />

Using modeling and simulation tools, experts at<br />

<strong>Corporate</strong> <strong>Technology</strong>’s Power and Sensor Systems<br />

Division are therefore analyzing the complete<br />

separation process and trying to optimize it<br />

in close collaboration with Siemens Fossil Power<br />

Generation Division and its units.<br />

Another way to reduce energy consumption<br />

and CO2 emissions is to optimize the electrical<br />

grid by cutting load peaks and normalizing the<br />

utilization of the network. Whenever possible,<br />

such an optimization should avoid situations in<br />

16 <strong>Corporate</strong> <strong>Technology</strong><br />

which power plants operate at less efficient partial<br />

loads or even at no load in order to be able to<br />

react quickly to an increase in demand. In the future,<br />

however, it will become even more difficult<br />

to balance supply and demand, because the proportion<br />

of fluctuating power generators — such<br />

as wind turbines and solar systems — will continue<br />

to increase. With this in mind, a team of experts<br />

at CT PS is studying a wide variety of energy<br />

storage methods.<br />

Focusing on Energy Storage<br />

Air compression is a case in point. Here, excess<br />

energy is used to compress air and store it under<br />

high pressure. Then, if an energy bottleneck occurs,<br />

the compressed air can be used to generate<br />

electricity, which is fed into the grid.<br />

Surplus energy can also be used to decompose<br />

water into oxygen and hydrogen. In its<br />

stored state, the energy density of the latter is<br />

ten times greater than that of compressed-air<br />

reservoirs. Here too, researchers at the Power<br />

and Sensor Systems Division are working on<br />

strategies for realizing economical energy storage.<br />

In the process, they are relying on Siemens’<br />

extensive experience in developing fuel cells and<br />

electrolysis systems.<br />

The same applies to a different technology<br />

known as “supercaps” — double-layer capacitors<br />

that have a very high energy density of 2,000 to<br />

10,000 watts per kilogram and can be charged<br />

and discharged in a few seconds. These marvels<br />

of energy storage can absorb the braking energy<br />

of a train, for example, and release it again when<br />

the train starts up.<br />

Another example of an energy saving system<br />

is a ship propulsion system developed by CT PS in<br />

cooperation with Siemens’ Marine Solutions and<br />

Large Drives Groups. The propulsion system will<br />

be used for the first time in 2012. Thanks to its<br />

use of high-temperature superconductivity<br />

(HTS), the rotor in this propulsion system incurs<br />

no electrical losses, which increases its efficiency<br />

compared to conventional electrical drives. At<br />

the same time, the superconducting rotor coils<br />

have a current density 100 times greater than<br />

that of conventional copper coils. This makes it<br />

possible to reduce the weight and volume of the<br />

propulsion system by up to 50 percent, which<br />

cuts raw material and energy requirements.<br />

In the Russian region of Siberia, on the other<br />

hand, raw materials prices play a minor role. This<br />

comes as no great surprise, considering that this


area, which is approximately 25 times as large as<br />

Germany, is rich in mineral resources and extraction<br />

sites. However, these sites are often located<br />

a long way from infrastructures. There is therefore<br />

a need for remote monitoring systems capable<br />

of identifying defects in machines and<br />

pipelines via sensors.<br />

This is an ideal application area for CT PS. After<br />

all, scientists in this unit are working on more<br />

than just gas sensors that can measure and monitor<br />

air quality in buildings (see p. 47). They are<br />

also researching small, self-organizing sensor<br />

probes which, thanks to intelligent software, can<br />

monitor the status of production equipment<br />

such as pumps or compressors on the basis of<br />

their vibration characteristics or other data such<br />

as temperature and oil levels and can thus report<br />

abnormalities before a failure occurs. Anomalies<br />

are transmitted by radio from sensor to sensor to<br />

the next valve station, and via its mains connection<br />

to the next control center. As this process<br />

doesn’t require high transmission powers, the<br />

sensors can operate practically maintenance-free<br />

for a long time. If one sensor fails, neighboring<br />

sensor nodes organize themselves and automatically<br />

compensate for the defect thanks to decentralized<br />

channel assignment. Other places where<br />

these small measuring instruments might be<br />

used include industrial facilities and manufacturing<br />

sites.<br />

CT PS is researching these small wireless measuring<br />

instruments in collaboration with four<br />

other CT units, including CT SE (see p. 18) and CT<br />

IC (see p. 20). Power & Sensor Systems is responsible<br />

for developing the sensors’ power manage-<br />

CT PS sets standards with developments<br />

such as oil sand induction, a superconducting<br />

marine motor (center left),<br />

and sensor technologies (right).<br />

ment, electronics, adaptation to radio standards,<br />

and wireless interfaces.<br />

Like Siberia, Canada is an important supplier<br />

of oil. In Canada, which has huge oil sand deposits,<br />

bitumen has been extracted from the surface.<br />

In the case of deeper deposits, it is separated<br />

from sand using a steam cycle. In this<br />

process, steam is pumped into the oil sand for<br />

several weeks. The pressure in the deposit increases,<br />

the slurry becomes more permeable,<br />

and the bitumen separates and flows into a<br />

drainage line. CT PS has now developed a much<br />

more environmentally friendly method in which<br />

the wet sand is heated by electromagnetic induction,<br />

so that the bitumen can be separated from<br />

the sand.<br />

In this technique, an induction cable several<br />

centimeters in diameter runs parallel to the<br />

steam line in the earth. When the operator sends<br />

electrical energy into the reservoir, an alternating-current<br />

field is created around the cable, and<br />

this field generates eddy currents in the conductive<br />

sand. These currents slowly heat up the mineralized<br />

water on the oil sand grains. Droplets of<br />

bitumen can then separate from the grains of<br />

sand and flow into the drainage pipe. In combination<br />

with the conventional introduction of<br />

steam, up to 20 percent more oil can be extracted<br />

this way while reducing specific water<br />

consumption.<br />

The induction technique therefore also illustrates<br />

how CT PS is developing cost-effective,<br />

highly efficient technologies for the conversion,<br />

storage, and use of energy for industrial<br />

processes.<br />

Detecting Contaminants<br />

New ways of ensuring water quality are<br />

being studied in research projects at CT<br />

PS. One example is electrical biochip<br />

technology, which can be used to<br />

quickly detect a wide variety of<br />

pathogens and toxic substances in water.<br />

Insecticides, for example, impede<br />

the actions of certain enzymes. To detect<br />

these kinds of toxic substances in<br />

water, researchers have therefore integrated<br />

enzymes into specially developed<br />

biosensors. Electrical voltages can<br />

be used to measure whether the enzymes<br />

are functioning or whether they<br />

are blocked. This biochip technology<br />

can be used not only to detect insecticides,<br />

but in a variety of applications. In<br />

hospitals, for instance, it can be used to<br />

detect pathogenic strains of E. coli bacteria<br />

that are resistant to antibiotics. In<br />

this case, researchers use antibodies<br />

that bind to the constituent materials of<br />

these bacteria and thus make them detectable<br />

by means of an electrical<br />

biochip. By contrast, the optical technique<br />

used to date requires light<br />

sources and fluorescence dyes that<br />

make it possible to detect target substances<br />

with a CCD camera and an optical<br />

sensor. Biochip technology is thus<br />

much more compact and energy-efficient.<br />

<strong>Corporate</strong> <strong>Technology</strong> 17


Software & Engineering<br />

Siemens invests nearly €2 billion a year in software and employs<br />

some 20,000 software developers to drive crucial innovations all<br />

over the world. At <strong>Corporate</strong> <strong>Technology</strong>’s Software and Engineering<br />

(CT SE) team, 275 experts are involved in developing new processes,<br />

methods and tools, as well as providing project management<br />

and consulting services to improve the quality and capabilities<br />

of Siemens’ software products. CT SE specialists are located in<br />

Munich, Erlangen, Bangalore, Beijing, Moscow, and Princeton.<br />

The Invisible Foundation<br />

of Business Success<br />

It’s weightless, invisible, and flexible. It ships<br />

anywhere in seconds, consumes no resources,<br />

and can give virtually any product a<br />

unique identity — in the office, in production<br />

environments, and at home. It’s software, and<br />

at Siemens it has become an essential ingredient<br />

in the corporate formula for success.<br />

To an ever increasing extent, practically<br />

everything — from power plants to production<br />

lines and medical technology — will be governed<br />

by software. Software is also causing farreaching<br />

changes in traditional disciplines such<br />

as engineering, where It supports the entire<br />

value chain, from design to production planning,<br />

and from the development of new user interfaces<br />

to the implementation of advanced<br />

maintenance services.<br />

Software is finding its way into all kinds of applications.<br />

At Siemens’ Pervasive Computing<br />

Lab, for instance, researchers are testing proces-<br />

18 <strong>Corporate</strong> <strong>Technology</strong><br />

sors and sensors that are embedded in everyday<br />

items together with their software — whether<br />

it’s in lighting, air conditioning systems, window<br />

blinds or washing machines. Researchers want<br />

to determine whether the use of these devices is<br />

feasible in environments that are fully networked<br />

and always online. The vision of Pervasive<br />

Computing developed by CT SE provides answers<br />

to questions such as what the energy<br />

management of, or communication among,<br />

networked systems should look like, and how to<br />

provide such systems with a high degree of dependability<br />

and robustness.<br />

The Smart Home Lab provides an ideal setting<br />

for investigating how users will interact<br />

with tomorrow’s pervasive and highly integrated<br />

information systems. Researchers are<br />

also trying to find out how such systems can<br />

save resources by exchanging information and<br />

how they can lead to the automation of many<br />

functions in the area of building technology —<br />

and eventually to the smart, real-time, networked<br />

management of entire cities. So comprehensive<br />

is this vision that it includes the integration<br />

of data from public transit systems,<br />

power plants, decentralized energy supply systems,<br />

and the healthcare sector. For example, in<br />

the future, traffic lights might be linked to traffic<br />

flow information through real time data exchanges<br />

with electric vehicles and recharging<br />

stations. Local recharging stations, on the other<br />

hand, would ask decentralized energy providers<br />

how much energy each one of them was able to<br />

deliver. The objective in such urban applications<br />

would be to optimally manage available resources<br />

through IT systems.<br />

In hospitals and factories today the information<br />

technology landscape is often built up from<br />

a range of different vendor-supplied applications,<br />

including some programs developed inhouse,<br />

and numerous databases — a combination<br />

that is far from being optimally coordinated.<br />

Working in parallel are various coexisting systems<br />

with different life cycles and product versions,<br />

client-server applications and Web-based<br />

technologies that are often incompatible and offer<br />

redundant functions. Getting all these applications<br />

and their data sets to work together can<br />

be complex and expensive.<br />

How can these challenges be overcome with<br />

a view to creating an IT environment in which<br />

the components of all applications are seamlessly<br />

integrated? One way would be to create<br />

uniform interfaces between components on the<br />

basis of open standards. The advantages of this


concept are obvious: costs would be reduced<br />

and quality and flexibility would be increased, in<br />

spite of constantly growing user requirements.<br />

In order to create such an environment, what is<br />

needed above all is an open, service-oriented<br />

architecture (SoA).<br />

In view of this, one strategic focus of Software<br />

and Engineering is the integration of internal<br />

and external demands pertaining to application<br />

programs for manufacturing and business<br />

processes. This concept, which is known at CT SE<br />

as “holonic integration,” offers many advantages,<br />

such as the containment of IT costs,<br />

enhanced flexibility, a high degree of communications<br />

consistency, the integration of services,<br />

and synergy among applications. In contrast<br />

to hierarchically organized systems, holonic<br />

systems are based on the cooperation of autonomous,<br />

independently operating units.<br />

Automated Software Production?<br />

Strategic Holonic integration is at the root of<br />

new, decentralized models of automation and<br />

communication, as well as the trend toward an<br />

SoA-based IT architecture. Researchers at CT SE<br />

are therefore investigating how existing SoA<br />

paradigms can be applied to embedded systems<br />

without having to make compromises regarding<br />

reliability, real-time availability or limited hardware<br />

resources. In the context of the EU’s NESSI<br />

(Networked European Software and Services Initiative)<br />

program, CT SE is focusing on SoA-based<br />

solutions for evolving trends such as 3D worlds,<br />

cloud computing, and SoA4PLM (SoA for Product<br />

Lifecycle Management).<br />

Writing software is tedious, time-consuming,<br />

and prone to human error. So how about automating<br />

this process? That’s the vision behind<br />

model-based software engineering. Studies<br />

now being conducted at CT SE and at several associated<br />

universities indicate that, in principle,<br />

the modules needed for a program can be identified<br />

by a model interpreter — basically a software<br />

tool — and interconnected to build a functional<br />

system. The development of such a tool<br />

would mean a significant reduction in the amount<br />

of time needed to produce software systems.<br />

With this in mind, Software developers at CT<br />

SE are working to design programs simply as formal<br />

models that can then be translated into program<br />

code by a model interpreter. The advantages<br />

of this technology are clear: errors are<br />

minimized, individual modules can be used in<br />

multiple applications, costs can be reduced, and<br />

customer requirements can be addressed flexibly.<br />

CT SE is also deeply involved in the optimization<br />

of development engineering. For instance,<br />

in the steel industry steps are being taken to<br />

standardize the engineering of entire plants.<br />

Specialists from CT SE are working together with<br />

experts from Metal Technologies to develop a<br />

methodology for systematically reusing pre-developed<br />

and standardized modules. Together,<br />

they have defined a new, standard approach in<br />

engineering, which integrates the structures of<br />

plants, processes, and available software tools<br />

into the Siemens collaborative data management<br />

system — the so-called PLM Teamcenter.<br />

Such a strategy offers enormous savings in<br />

terms of time, and can reduce costs between 10<br />

Solutions from CT SE range from intelligent<br />

networking and new interfaces in the<br />

Pervasive Computing Lab (left) to optimizing<br />

luggage handling systems (right).<br />

and 20 percent. To this end, CT SE offers comprehensive<br />

consulting services for the definition<br />

and implementation of concepts for modularization,<br />

standardization, and reuse.<br />

In situations where downtime is prohibitively<br />

expensive, such as at factories and power<br />

plants, for example, new software packages<br />

have to be integrated while such facilities are in<br />

operation without interrupting crucial<br />

processes. Accordingly, CT SE is investigating<br />

the use of the latest multi-core chips, which contain<br />

two or more independent central processing<br />

units (CPUs). Studies have shown that with<br />

CT SE’s new “Chip by Chip” software, it is possible<br />

to perform a software upgrade via one processor<br />

while other CPUs ensure that crucial processes<br />

continue to function without interruption.<br />

With a view to optimizing its own software<br />

development processes, Siemens relies on a program<br />

called the Software Initiative (SWI), which<br />

is managed by CT SE. This program is designed<br />

to improve software development efficiency<br />

while at the same time reducing costs. To do so,<br />

the SWI encourages the company-wide use of<br />

repeatable development processes, promotes<br />

the identification of synergies, and stresses the<br />

importance of sharing best practices throughout<br />

the company, especially when it comes to<br />

cutting-edge software topics.<br />

In order to do all this, the initiative relies on a<br />

global network of experts in practically all of<br />

Siemens’ units. That’s an important prerequisite<br />

for creating connections between the 20,000<br />

software engineers who work for Siemens all<br />

over the world.<br />

<strong>Corporate</strong> <strong>Technology</strong> 19


Information & Communications<br />

No area of industrial society today can get by without the benefits<br />

of information and communications technology. The same applies<br />

to Siemens’ Energy, Industry, and Healthcare Sectors, which receive<br />

support from the Information & Communications team (CT IC).<br />

More than 250 specialists are involved in topics such as intelligent<br />

and autonomous systems, network technology and multimedia<br />

communications, IT security, knowledge management, and user<br />

interface design.<br />

Systems that<br />

Never Stop Learning<br />

Many of today’s industrial applications<br />

would be lost without intelligent systems.<br />

Take the steel industry, for example, where the<br />

material properties of finished product can be<br />

precisely defined in advance. This requires the<br />

use of an intelligent temperature control system<br />

that can optimally adapt to varying production<br />

parameters and, for example, spray precisely the<br />

right amount of water onto hot steel to cool it<br />

down at exactly the right moment. The same<br />

applies to the power industry, where a procedure<br />

by the name of “nonlinear model predictive<br />

control” is used to ensure optimum turbine operation.<br />

This technology not only ensures that turbines<br />

adapt to the task at hand, but also that<br />

their control system learn on the job.<br />

Similarly, information and communications<br />

technologies (ICT) now plays an important role<br />

in power distribution and manufacturing. Mobile<br />

robots and their auxiliary localization systems<br />

are increasingly being used in automated<br />

production lines. CT IC experts<br />

have developed a driverless<br />

forklift that does not require a<br />

complex or expensive guidance<br />

infrastructure before being<br />

able to operate in a given<br />

area. Instead, it is fitted with<br />

an autonomous navigation<br />

system (ANS) developed in a<br />

joint project between CT and<br />

Siemens’ Industry Sector. CT<br />

IC contributed a series of basic<br />

technologies for ANS, including<br />

a system for the interpre-<br />

20 <strong>Corporate</strong> <strong>Technology</strong><br />

tation of three-dimensional landmarks. This dispenses<br />

with the need for any special infrastructure,<br />

since ANS can determine its current position<br />

by fusing data from a combination of<br />

sensor sources. Other areas of application include<br />

service robots that are used for cleaning<br />

and monitoring duties.<br />

A very new area of research at CT is data<br />

transfer by means of visible and infrared light.<br />

January 2008 saw the launch of an EU project in<br />

this field.<br />

OMEGA, which was initiated by France Telecom,<br />

involves CT IC along with over 20 partners,<br />

all working to develop this technology. In particular,<br />

the project is investigating the use of fluorescent<br />

tubes and LEDs for this purpose. Besides<br />

being used for lighting and signaling, these can<br />

also be modulated, via their power supply, to a<br />

frequency of up to 20 megahertz and thus utilized<br />

for wireless data communications. This<br />

form of optical communication is already being<br />

tested with high-performance<br />

LEDs such as the Ostar from<br />

Osram. Given their high frequencies,<br />

these devices are<br />

not characterized by disturbing<br />

flickering. Nor do they produce<br />

any stray radio radiation<br />

— an advantage of great interest<br />

to hospitals, for example,<br />

where highly sensitive<br />

measuring equipment can be<br />

interfered with by the technology<br />

currently used for wireless<br />

data transfer.<br />

Away from the work environment, more and<br />

more people now favor more environmentallycompatible<br />

products and systems that generate<br />

little or no “electrosmog.” As part of the OMEGA<br />

project, a prototype is being developed to show<br />

that ceiling lights can be modulated in such a<br />

way that they can be used, for example, to<br />

download video content at a rate of approximately<br />

100 Mbit/s.<br />

Optimized Interfaces<br />

Attractive and user-friendly interfaces are likewise<br />

crucial to the success of many different<br />

products and systems. Indeed, good user interface<br />

design (UID) can also relieve user stress<br />

and thus reduce the likelihood errors.<br />

In partnership with marketing and development<br />

teams at the Siemens Sectors, experts<br />

from CT’s Information & Communications Division<br />

analyze end users’ needs with a view to creating<br />

new interface concepts and enhanced visual<br />

design. In addition, they implement new<br />

components and prototypes, which are put<br />

through their paces in usability tests. The products<br />

and systems tested in this manner range<br />

from train cockpits and washing machines to<br />

medical equipment and control technology for<br />

power plants and automation systems. Experts<br />

from CT IC thus help all Siemens divisions worldwide<br />

to design optimal user interfaces.<br />

An example of such work is the design of the<br />

Siemens web site, which reached the top of the<br />

Financial Times Bowen Craggs Index 2008, making<br />

it one of the best corporate web sites worldwide.


As the average age of the population increases,<br />

user interface designers are working on<br />

the introduction of a technology that will revolutionize<br />

their field: voice activation, particularly in<br />

connection with multimodal solutions. Intuitive<br />

voice command and voice dialog systems will do<br />

much to make mobile devices and more complicated<br />

applications easier to use.<br />

At CT IC, researchers are investigating new<br />

approaches to voice interaction technologies<br />

and using voice analysis techniques for new applications.<br />

Proven technologies in the areas of<br />

voice recognition and voice dialog as well as<br />

speech synthesis and speaker verification will<br />

provide the basis for new and convenient solutions<br />

in this field.<br />

Such applications include control systems for<br />

devices and equipment, the analysis and evaluation<br />

of voice input, and non-contact access to industrial<br />

plants and production lines. Solutions already<br />

realized here range from voice recognition<br />

systems in the operating room to biometric systems<br />

for password reset management.<br />

In the future, the emphasis will be on adapting<br />

such solutions to a variety of acoustic environments,<br />

both industrial and medical, as well<br />

making them compatible with all major languages.<br />

Other points of focus include further enhancing<br />

the quality of comprehension in order to<br />

make voice interaction an integral part of efficient<br />

workflows. Of great benefit in all of these<br />

enterprises has been a high level of international<br />

cooperation with other research teams throughout<br />

CT.<br />

Automated steel cooling with water (left),<br />

autonomous robots (below), data transfer<br />

via white LEDs (center), and intuitive user<br />

interfaces are examples of intelligent ICT.<br />

In fast-moving global markets, the rapid and<br />

efficient transfer of knowledge and information<br />

in particular is becoming increasingly important<br />

— not least for companies divided between different<br />

locations. At the same time, more and<br />

more people are now part of social networks.<br />

Support for such networks in the form of knowledge<br />

management technologies such as Web<br />

3.0-based applications is therefore another new<br />

area of research interest at CT IC. The focus here<br />

is on so-called social software applications,<br />

which provide access to the Internet and intranets,<br />

and facilitate data sharing within corporate<br />

networks and beyond. The best-known examples<br />

of these are blogs and wikis.<br />

When it comes to the quality, security, and<br />

reliability of collaborative platforms and virtual<br />

forums, Siemens researchers apply particularly<br />

high standards. A case in point is the Siemens<br />

blogosphere. This and similar applications are<br />

based on open source software that has been<br />

adapted to Siemens’ specific requirements. Using<br />

this first-ever fully transparent and companywide<br />

platform, all Siemens employees can now<br />

communicate and exchange data with one another.<br />

IC experts were also substantially involved in<br />

the establishment of the Siemens Portal —<br />

Siemens’ intranet — and, on the basis of the expertise<br />

gained from implementing this project,<br />

they now offer other companies customized solutions<br />

for their specific needs. This involves not<br />

only knowledge management for employees,<br />

but knowledge management within technical<br />

systems.<br />

Maximum Security<br />

RFID tags have a key role to play in logistics,<br />

where they can help ensure fast, cheap,<br />

and accurate delivery of goods of any kind.<br />

The use of RFID tags is already common<br />

practice in areas of manufacturing with a<br />

large number of components, such as the<br />

automotive industry. Thanks to wireless<br />

technology, these tiny electronic circuits are<br />

both writable and readable at a distance.<br />

The key research concerns in this field are<br />

data protection, data security, and the detection<br />

of forgeries. CT experts have now<br />

been able to endow low-cost RFID tags<br />

with the same level of security as is offered<br />

by smartcards, thus paving the way for<br />

their use in mass markets. For a long time<br />

this appeared to be an impossible challenge,<br />

given the highly restrictive parameters<br />

involved. These include RFID tags’ very<br />

small area, the low amount of energy and<br />

computing capacity available, and the need<br />

for very fast processing times. Nonetheless,<br />

Information & Communications Division<br />

researchers have been able to develop a<br />

secure authentication process on the basis<br />

of new types of cryptographic algorithms<br />

by means of which the genuineness of an<br />

RFID chip can be verified by a reader device<br />

within a tenth of a second. The technology<br />

behind this process has been optimized<br />

with respect to size, energy consumption,<br />

and processing requirements so that it can<br />

now be operated on a tiny RFID chip.<br />

<strong>Corporate</strong> <strong>Technology</strong> 21


Siemens <strong>Corporate</strong> Research<br />

Siemens <strong>Corporate</strong> Research (SCR) in Princeton, New Jersey (USA)<br />

is Siemens’ largest research center outside Europe. For more than<br />

thirty years, leading organizations in the private and public sectors<br />

have turned to SCR for its expertise in breaking down barriers to<br />

innovation and delivering real business value. With more than 300<br />

scientists, engineers, and technology experts, SCR is helping its<br />

customers and strategic partners grow their businesses in the fields<br />

of healthcare, automation, production, energy, industry, and<br />

information and communications.<br />

A <strong>Technology</strong><br />

Greenhouse<br />

As communication has become more complex<br />

and demanding, Siemens has brought<br />

strong and trusted leadership as a solutions<br />

provider to a broad range of industries. Today,<br />

SCR serves as a “technology greenhouse” in<br />

which new ideas are nurtured and existing technologies<br />

and business processes are enhanced.<br />

As a result, SCR partners have been able to harvest<br />

and harness innovations to improve their<br />

businesses, resulting in long-lasting benefits.<br />

The medical sector is a case in point. For instance.<br />

In order to learn more from diverse diagnostic<br />

imaging techniques, SCR is developing a<br />

variety of data analysis and fusion technologies.<br />

However, research has been hampered by the<br />

heterogeneity of the imaging environment<br />

where, particularly when it comes to the transition<br />

from animal models to human testing, formats,<br />

data sizes and software are often worlds<br />

apart. With this in mind, SCR researchers working<br />

under a contract from the National Institutes<br />

of Health’s Cancer Biomedical Informatics Grid<br />

program have developed XIP (Extensible Imaging<br />

Platform), an open platform that, for the first<br />

time, offers a standardized basis for analyzing<br />

images from any source, be it cellular,<br />

histopathological, preclinical, or radiological.<br />

XIP is made possible by a new plug-in architecture<br />

that allows thousands of software modules<br />

to be pieced together. This supports breakthrough<br />

multi-resolution imaging technology<br />

developed and patented by Siemens, which<br />

makes it possible to integrate and correlate in<br />

vitro microscopic and in vivo macroscopic imaging<br />

data.<br />

22 <strong>Corporate</strong> <strong>Technology</strong><br />

SCR researchers are also working with experts<br />

from Johns Hopkins University in Baltimore,<br />

Maryland to develop software that will<br />

help cardiologists and radiologists pinpoint and<br />

treat myocardial infarctions. Using a new user<br />

interface developed by SCR, the researchers succeeded<br />

in combining real-time images generated<br />

from a specially-designed MR catheter —<br />

while the catheter was being guided toward a<br />

patient’s heart — with three-dimensional MR<br />

images of the patient’ s upper body. Once in the<br />

heart, the catheter could be used to direct therapy<br />

in areas near a myocardial infarction since<br />

dead cells take up a contrast agent and therefore<br />

appear bright in MR images. In this way, doctors<br />

can precisely detect the location of a myocardial<br />

infarction.<br />

State-of-the-art medical technology is also<br />

needed for the diagnosis of lung cancer. This<br />

type of cancer, which is the number one cancer<br />

killer worldwide, can be very difficult to detect<br />

because a single CT chest scan can result in more<br />

than 1,000 cross-sectional images. Evaluating<br />

these images places significant demands on radiologists’<br />

ability to cope with their workloads,<br />

which can involve some 40 scans per day.<br />

In view of this, Siemens has launched syngo<br />

Lung CAD (computer-aided detection), an automated<br />

application for the localization of small<br />

nodules in the lungs. The product can detect<br />

nodules as small as three millimeters in size. Like<br />

a spell checker in a word processing program,<br />

syngo Lung CAD can sift through hundreds of<br />

images and detect any structures that fit a specified<br />

list of nodule characteristics.<br />

Even the most practiced and knowledgeable<br />

researchers can be at a disadvantage when analyzing<br />

and predicting outcomes from massive<br />

volumes of data — a situation that can reduce<br />

the scientific merit of results even as time and<br />

cost issues increase. With this in mind, SCR’s<br />

bioinformatics team has come up with a new application<br />

known as Interactive Knowledge Discovery<br />

and Data Mining (iKDD), which identifies<br />

patterns in huge, heterogeneous and complex<br />

databases. The application will enable the pharmaceutical,<br />

clinical research, agricultural, and<br />

biodefense sectors to analyze huge volumes of<br />

data stemming from different sources and to determine<br />

hidden patterns in order to zero in on<br />

probable outcomes and make actionable recommendations.<br />

The ability to make sense of huge and heterogeneous<br />

masses of data is also being applied to<br />

the continuous monitoring of complex systems<br />

such as gas turbines, medical equipment, and<br />

entire power plants. SCR’s condition monitoring<br />

team develops technologies, algorithms and<br />

software solutions for sensor-based monitoring,<br />

diagnostics, and early fault detection in large,<br />

expensive systems where around-the-clock productivity<br />

is essential. Condition monitoring can<br />

help increase system availability and reliability<br />

while significantly reducing downtime, the<br />

chances of catastrophic failures, and enabling<br />

more efficient maintenance management.<br />

Siemens’ PowerMonitor technology, for instance,<br />

has been successfully used for several<br />

years to monitor a fleet of 250 gas turbines from<br />

a control center in Orlando, Florida.


SCR is a leader in the development of new<br />

imaging processes, such as the visualization<br />

of nerve paths (left) and a platform that<br />

allows analysis of images from any source.<br />

Another key area of research and development<br />

at Siemens <strong>Corporate</strong> Research is automated<br />

image processing. Here, for instance, SCR<br />

has achieved outstanding results in areas that<br />

include security systems, traffic monitoring and<br />

quality control in production. As in healthcare,<br />

the objective is to automatically interpret imaging<br />

data and to combine the information gathered<br />

by many sensors in a way that provides actionable<br />

information. For example, surveillance<br />

cameras can already independently identify<br />

anomalies such as unattended pieces of luggage<br />

in airports, people in subway stations who are<br />

dangerously close to the tracks, and cars driving<br />

through tunnels in the wrong direction. Earlier<br />

generations of surveillance systems frequently<br />

produced false alarms, but today’s systems have<br />

achieved an accuracy level of over 95 percent<br />

and have very low rates of false alarms.<br />

Earlier systems could be thrown off by reflections,<br />

occlusions and high levels of contrast, but<br />

the latest systems based on intelligent algorithms<br />

can continuously track objects in motion,<br />

extract relevant data, and hand off data to other<br />

cameras when the target object moves out of<br />

their field of view. This permits security personnel<br />

to focus on deciding whether events require<br />

action or not — something people are still better<br />

at than any program.<br />

As Siemens <strong>Corporate</strong> Research teams with<br />

its customers in the U.S., its leadership in vision<br />

systems, automation and control, healthcare,<br />

and analytical systems impacts Siemens in all of<br />

its business sectors.<br />

For more, visit: www.scr.siemens.com<br />

Virtual Factories and Optimized Buildings<br />

Long before tomorrow’s factories exist, they can be seen, analyzed, and meticulously tested in<br />

the virtual world. That’s the idea behind a new, multifaceted tool suite (top photo) that was<br />

developed by a research team from Siemens <strong>Corporate</strong> Research in collaboration with colleagues<br />

from Siemens’ Industry Sector. For the first time, this program allows mechanical, electrical, and<br />

automation engineers to work collaboratively on the same planning and development projects.<br />

When integrated with simulation tools from Siemens Product Lifecycle Management Software,<br />

this technology could result in new ways of developing products. For instance, it could be used to<br />

automatically generate information for production processes on the basis of product<br />

specifications. To take just one example, after a product designer has determined the surface<br />

properties of a product, the system would automatically choose the right production process in<br />

order to fulfill these specific requirements. Ultimately, this is a technology that uses extremely<br />

precise simulations of products and production processes to automatically generate the correct<br />

layout of the factory and the processes that are needed to manufacture the product exactly as it<br />

was produced in the simulation. This reduces costs and shortens the product development<br />

process.<br />

Another SCR project is designed to reduce building energy<br />

consumption, which accounts for 40 percent of all the<br />

energy used worldwide and 21 percent of all greenhouse<br />

gas emissions. The “High Performance Buildings” project is<br />

headed by SCR experts and involves employees from 13<br />

<strong>Corporate</strong> <strong>Technology</strong> departments and the Building<br />

Technologies division, as well as researchers from eight<br />

universities and research institutes, such as Berkeley,<br />

Carnegie Mellon, TU Munich, and the Fraunhofer<br />

Gesellschaft. The project’s objective is to seamlessly<br />

network the expertise required in modern building systems<br />

by linking important cross-sector technologies such as<br />

sensors, automation, security technology, remote<br />

maintenance, and insulation technologies, including<br />

nanoparticle coatings. The objectives go well beyond<br />

reducing energy consumption or conserving resources<br />

such as water; they also include optimization of the entire<br />

lifecycle of a building.<br />

<strong>Corporate</strong> <strong>Technology</strong> 23


CT China<br />

<strong>Corporate</strong> <strong>Technology</strong> has been expanding rapidly in China since<br />

2004. In Beijing and Shanghai more than 200 men and women<br />

are committed to developing unique innovations tailored to the<br />

needs of the world’s most populous country and — in conjunction<br />

with the Siemens Sectors — successfully launching them on the<br />

global market.<br />

Growing Technologies<br />

for China and the World<br />

Keep up the pace" is Dr. Arding Hsu’s favorite<br />

saying. Hsu, who is head of <strong>Corporate</strong> <strong>Technology</strong><br />

(CT) in China, uses it constantly. And<br />

he’s not just referring to the tremendous<br />

growth of the Chinese economy, which is running<br />

in high gear compared to much of the rest<br />

of the world. What he is talking about are his efforts<br />

to push ahead rapidly with setting up a<br />

new research center that will bring Siemens research<br />

closer to the Chinese market and<br />

strengthen cooperation with local partners.<br />

Hsu, who is Chinese-born, but Western-oriented,<br />

studied in the U.S., lived there for 30<br />

years, and worked for Siemens for 24 years before<br />

moving to Beijing in 2004.<br />

Founded as a small research unit in 1999, CT<br />

China has been extensively expanded since<br />

Hsu’s arrival. Today, with over 200 CT employees<br />

in Beijing and Shanghai researching technologies<br />

in the environmental, energy, health<br />

and industrial fields, CT’s China operation is the<br />

largest Siemens research institute in the Asia-<br />

Pacific region. The research team concentrates<br />

on the development of technologies and solutions<br />

that are optimally tailored to the Chinese<br />

market, and yet have the potential for success<br />

on the global market. The first priority for these<br />

innovations, according to Hsu, is that they<br />

should be S.M.A.R.T., the acronym for “simple,<br />

maintenance-friendly, affordable, reliable and<br />

timely to market.”<br />

In a rapidly changing country such as China,<br />

this is easier said than done. One look at the<br />

traffic congestion in Chinese megacities illustrates<br />

the problem. Bicycle riders once defined<br />

24 <strong>Corporate</strong> <strong>Technology</strong><br />

city landscapes, but today traffic jams are just as<br />

much a part of the picture. Beijing, for example,<br />

has changed in appearance and size on an almost<br />

daily basis over the past few years. There<br />

are now more cars in Beijing than bicycles, and<br />

the number of daily car rides increased from 11<br />

million to 20 million between 1986 and 2002.<br />

Experts expect this figure to increase to as many<br />

as 40 million daily car trips by 2010 – and that’s<br />

just in Beijing. To prevent traffic chaos, the city<br />

has earmarked about two billion euros for new<br />

roads, traffic control systems and the development<br />

of public transportation through the year<br />

2010.<br />

Traffic Patterns and Mobile Phones<br />

Traffic analyses are an indispensable tool for<br />

city planners who want to identify which of<br />

these solutions are most needed, and where.<br />

However, the methods usually applied today –<br />

whether they’re low-tech roadside systems, or<br />

high-tech license plate recognition – are all too<br />

time-consuming in fast-growing China.<br />

Siemens researchers have therefore developed<br />

a solution to simply, quickly and inexpensively<br />

analyze a whole city’s huge and evergrowing<br />

volume of traffic. To accomplish this,<br />

CT China makes use of an existing infrastructure<br />

– the mobile phone network. Today, a large<br />

proportion of the urban population already<br />

owns a mobile phone and cellular wireless networks<br />

cover large Chinese cities in their entirety.<br />

What’s special about the Siemens solution<br />

is that it uses the mobile phone<br />

infrastructure to pinpoint millions of mobile<br />

phones, register their movement patterns, and<br />

thus reconstruct the city’s traffic conditions in<br />

real time. This is being realized by a server used<br />

by CT China that is connected to the mobile<br />

phone network with a separate data transmission<br />

line. The server receives mobile phone signals<br />

picked up from the network in anonymous<br />

form. The Siemens solution takes advantage of<br />

the existence of many small network cells between<br />

individual wireless masts.<br />

A special software program allows the system<br />

to pinpoint the mobile phone signals, compare<br />

them with a street model of the city, and<br />

generate an up-to-date picture of the momentary<br />

traffic situation. All in all, the process is expected<br />

to be about eighty percent cheaper than<br />

conventional traffic analyses. CT China, together<br />

with Tongji University in Shanghai, is already<br />

testing the solution in other parts of<br />

China.<br />

With regard to data transmission in industry,<br />

the focus is often on increasing production<br />

times while simultaneously reducing system<br />

maintenance costs. To achieve this goal, many<br />

companies are therefore using so-called machine<br />

condition monitoring systems in their<br />

production facilities. These systems allow specially-trained<br />

experts to carry out a detailed diagnosis<br />

of all of a machine’s process parameters,<br />

even from a remote location. On the basis<br />

of the resulting information, experts can detect<br />

imminent faults or damage from even the<br />

smallest changes – for example, from an analysis<br />

of gearbox vibrations – before the fault or<br />

damage actually occurs.


In fast-growing economies such as China’s,<br />

however, demand for such experts still outstrips<br />

supply. That’s why Siemens CT China is developing<br />

a user interface machine (UIM) for the Chinese<br />

market that processes highly detailed condition<br />

monitoring information. It displays<br />

retrieved content in a form that is understandable<br />

to non-engineers, for example, by automatically<br />

identifying data that indicates imminent<br />

damage. The device is also designed to be<br />

highly compatible and easily connected to existing<br />

systems with no need for special installation<br />

processes. That makes it simple to use and<br />

saves installation costs. What’s more, the machine’s<br />

automatic online updates will supply it<br />

with new interpretation algorithms as they become<br />

available. Algorithms are being developed<br />

by CT China in collaboration with the prestigious<br />

Xi´an Jiaotong University.<br />

In another research project, CT China is<br />

working on optimizing the production of<br />

biotech products – for example medicines or<br />

foodstuffs enriched with bacterial cultures.<br />

Biotechnology is based on findings from biochemistry,<br />

microbiology and process technology.<br />

Microorganisms, such as yeast cultures,<br />

are cultivated in bioreactors for the production<br />

of proteins or nucleic acids. Finely balanced parameters,<br />

such as nutrient constitution and biomass<br />

concentration, are crucial for obtaining<br />

the best possible process conditions inside reactors.<br />

Even the smallest variations influence the<br />

physiological state of microorganisms, including<br />

their growth and secretion of target bioproducts.<br />

But until now, there has been no<br />

method for controlling these parameters with<br />

absolute precision during reactor operation –<br />

for example through the use of reliable, realtime<br />

sensors that automatically monitor and<br />

control the bioprocess.<br />

In a project called “Automation for Life Sciences,”<br />

CT China has now developed the world’s<br />

first in-situ biosensor platform for industrial applications<br />

– a technology that, until now, has<br />

been limited to the medical sector. (“In-situ” describes<br />

the measurement of substances directly<br />

in their field of activity.) The platform’s Biosensors<br />

monitor the quality of microorganisms by<br />

measuring, among other things, cell concentration<br />

and size distribution, as well as the concentration<br />

of nutrients in real time. Project experts<br />

also incorporated highly developed control<br />

strategies in the system. These allow biosensors<br />

to measure current process values, compare<br />

them with stored optimum values, and then automatically<br />

forward change requests to a digital<br />

control system. The system, in turn, adaptively<br />

adjusts the parameters in question, such as the<br />

nutrient concentration, which alters the bioprocess<br />

to an optimal state. The result is greater<br />

efficiency throughout the process as well as improved<br />

product quality.<br />

The principal target group for the new<br />

biosensor platform consists of biopharmaceutical<br />

and biotech companies, where pilot trials<br />

have already been extremely successful. Initial<br />

test runs have shown a tenfold increase in productivity<br />

and have achieved significantly<br />

shorter cycle times compared with existing production<br />

processes.<br />

With new solutions for traffic analysis<br />

(left), biosensor platforms (center), and<br />

machine diagnostics, CT China may soon<br />

be in a position to affect global markets.<br />

<strong>Corporate</strong> <strong>Technology</strong> 25


CT India<br />

India, Asia’s second largest market and a center of expertise in<br />

information technology (IT), can look back on half a century of<br />

success as a Siemens location. In Bangalore, the Silicon Valley<br />

of the subcontinent, CT India employs more than 80 researchers<br />

and engineers who handle complex issues related to integrated<br />

hardware platforms, intelligent cameras for security and<br />

automotive applications, medical systems and software<br />

optimization, embedded systems, renewable energy solutions,<br />

and “S.M.A.R.T.” innovations for all three Siemens sectors.<br />

High-Tech Innovations<br />

for Developing Nations<br />

Siemens can look back on a history of more<br />

than 50 years in India. Today, the company<br />

has over 18,000 employees at 35 locations in<br />

the country, including 5,000 researchers, developers,<br />

and software engineers. The company<br />

operates 18 production facilities in the<br />

fields of power transmission, automation, medical,<br />

and building technologies. With the expansion<br />

of Indian industry, demand for products<br />

and solutions that can meet the needs of the local<br />

market is growing rapidly.<br />

Considering these figures, there was good<br />

reason for <strong>Corporate</strong> <strong>Technology</strong> to open a research<br />

center for local Siemens customers, as<br />

well as those in other countries, in Bangalore in<br />

April 2004. Since then, the CT team has undergone<br />

rapid development under the direction of<br />

Dr. Mukul Saxena, a top Indian researcher who<br />

began with just a handful of employees. Today,<br />

CT India and its 80 researchers and developers<br />

handle complex issues related to integrated<br />

hardware platforms, intelligent cameras for security<br />

and automotive applications, medical<br />

systems, and software optimization.<br />

S.M.A.R.T. innovations are at the very top of<br />

the agenda for CT India. The acronym stands for<br />

Simple – Maintenance friendly – Affordable –<br />

Reliable – Timely to market. That means developing<br />

high-tech, low-cost innovations that are<br />

reliable and, whenever possible, maintenancefree.<br />

The sophisticated solutions developed by<br />

CT India are tailored to the specific needs of local<br />

customers. In short, the challenge is: “how<br />

can I develop a high-tech product for only one<br />

tenth of what it would cost in the U.S.?”<br />

26 <strong>Corporate</strong> <strong>Technology</strong><br />

This is among the questions being addressed<br />

for the healthcare sector, for instance, by researchers<br />

working on very flexible client-server<br />

architectures that distribute large volumes of<br />

3D image data throughout a network of lowerperformance<br />

computers — and which can also<br />

process this data within the network in real<br />

time. In this connection, CT scientists in India<br />

are working closely with Siemens <strong>Corporate</strong><br />

Research (see p. 22) in Princeton, New Jersey,<br />

which has assigned specialists to Bangalore for<br />

the project.<br />

Flexible client-server architectures would<br />

enable surgeons in operating rooms to access<br />

computer tomography images in real time —<br />

without any need for high-performance computers.<br />

The computing resources provided by<br />

many background computers would be used in<br />

a way that would make it possible to call up images<br />

via a workstation with the help of special<br />

visualization software.<br />

Cameras with Brains<br />

One of the many examples of S.M.A.R.T. innovation<br />

from CT India is an inexpensive camera<br />

equipped with a digital signal processor. The<br />

camera offers several benefits. Its components<br />

are up to 80 percent less expensive than those<br />

of other cameras, its technology provides an<br />

enhanced level of functionality, and it is perfectly<br />

suited to applications in India.<br />

Siemens has become a preferred supplier in<br />

the field of computer-aided image processing<br />

(machine vision) for Indian customers, largely<br />

because of the know-how of CT India experts in<br />

this field. For example, Siemens has provided<br />

the Indian Tobacco Company’s Bangalore factory<br />

with 20 S.M.A.R.T. cameras, infrared<br />

lamps, and sensors. The resulting system projects<br />

infrared light on cigarette paper in order to<br />

check its thickness — a step that allows factory<br />

employees to quickly determine whether a machine<br />

contains the right paper for one of six different<br />

types of cigarettes the company makes. A<br />

variation of this machine vision approach was<br />

also developed for a principal supplier of the<br />

Tata Nano car in order to automatically check<br />

the washers for cylinder head seals. This in turn<br />

has led to additional orders for other production<br />

sites. CT India has thus developed low-cost automation<br />

solutions for the Indian market that<br />

may be applicable to the world market.<br />

Another increasingly important area is the<br />

development of embedded software for driver<br />

assistance systems, including lane assistants,<br />

which are early warning systems that prevent<br />

car and truck drivers from inadvertently leaving<br />

the lane they’re traveling in. Various types of<br />

optical systems are used here to determine a vehicle’s<br />

actual position within a lane. Systems<br />

like these would normally require a high level of<br />

computing power packed into a small area —<br />

but CT’s experts in Bangalore are now looking to<br />

develop a small and reliable system that can reduce<br />

the time needed for lane tracking computations<br />

by 80 percent without any loss of precision.<br />

<strong>Corporate</strong> <strong>Technology</strong> is also handling the<br />

associated software-hardware adaptations, and<br />

vice versa. Its solution spectrum therefore encompasses<br />

the entire embedded system.


A major initiative at <strong>Corporate</strong> <strong>Technology</strong><br />

India is the development of decentralized<br />

healthcare solutions for emerging markets. A<br />

system of this sort is particularly important in<br />

markets such as India due to the absence of a<br />

closely-meshed healthcare infrastructure. With<br />

this in mind, <strong>Corporate</strong> <strong>Technology</strong> India is<br />

planning to develop S.M.A.R.T. solutions in two<br />

areas. On the one hand, the company is developing<br />

a customized software architecture that<br />

makes it possible to centralize all of a hospital’s<br />

information systems, thus facilitating management<br />

and retrieval of patient data, telemedicine<br />

databases, and even inventory in a single<br />

system. On the other hand, researchers are<br />

seeking to develop technologies that will accelerate<br />

diagnostics, independent data registration,<br />

patient recognition, and communications<br />

with nearby medical facilities.<br />

To name one example, CT India is now developing<br />

a handheld fetal heart rate monitor,<br />

which will make it possible to perform quick fetal<br />

diagnoses even in remote areas. Such a device<br />

already exists — but it uses bulky and expensive<br />

ultrasound technology. But plans call<br />

for it to be replaced by small microphones,<br />

which will make the unit much more compact<br />

and robust.<br />

Siemens innovations made in India include<br />

an inexpensive yet highly functional<br />

S.M.A.R.T. camera. The device is finding<br />

applications in industrial automation.<br />

Moving forward, CT India will focus on sustainable<br />

solutions for emerging markets, while<br />

leveraging technologies to address regional<br />

challenges. For instance, over 250 million people<br />

in India do not have access to electricity, and<br />

over 800 million people do not have access to<br />

basic healthcare. Experts at CT India are therefore<br />

developing solutions for distributed, decentralized<br />

power generation that are based on<br />

renewable energy. They are also addressing the<br />

healthcare needs of rural areas throughout India.<br />

The team is working on solutions that will<br />

help to ensure environmentally-sustainable energy<br />

security.<br />

<strong>Corporate</strong> <strong>Technology</strong> 27


CT Russia<br />

Although CT Russia is one of the more recent additions to the<br />

Siemens family of corporate R&D locations, it has already made<br />

a name for itself in the fields of materials science, energy<br />

conservation, industrial automation, and software engineering.<br />

Since its establishment in 2005, the organization’s workforce<br />

has risen from two to 45. Along with its headquarters in Moscow,<br />

CT Russia now also operates a research facility in St. Petersburg<br />

— the world’s most northerly city with a population of more<br />

than one million.<br />

Simulating and Optimizing<br />

Materials and Systems<br />

Russia is not only one of Germany’s most important<br />

trading partners; it’s also a key market<br />

for Siemens. It was therefore only logical<br />

that the company decided to open a <strong>Corporate</strong><br />

<strong>Technology</strong> office in the world’s largest country<br />

in 2005. Since that time, CT Russia’s director,<br />

Martin Gitsels, has built up the office’s Moscow<br />

headquarters and has also established a second<br />

location in St. Petersburg. Today, CT Russia employs<br />

45 men and women whose research<br />

focuses on the development and processing of<br />

industrial materials, innovative concepts for<br />

combustion in turbines, state-of-the-art technology<br />

for oil and gas production, and softwareintensive<br />

automation systems. The organization<br />

also works closely with partner institutes and<br />

universities in Moscow and St. Petersburg in all<br />

28 <strong>Corporate</strong> <strong>Technology</strong><br />

of these fields (see p. 44). Gitsel’s team of researchers<br />

has already achieved noticeable successes<br />

with innovations in areas such as gas<br />

turbines, heat exchanger technologies, and<br />

process automation.<br />

Nanostructured Materials<br />

The Russian researchers’ work in the field of<br />

modern industrial materials mainly involves the<br />

development of new types of nanostructured<br />

materials that have huge surface areas in relation<br />

to their volume. This innovative property<br />

makes possible completely new functions in a<br />

huge range of industrial applications. Among<br />

other things, plans call for nanostructured ceramic<br />

materials to be used as heat-insulating<br />

layers in gas turbines, as they are much more<br />

elastic and less brittle than the ceramic layers<br />

that are now in use, and therefore last longer as<br />

well. Other aspects of materials research in Russia<br />

include high-performance metal alloys and<br />

computer-aided materials development systems<br />

whose specialized software enables CT engineers<br />

to simulate the composition and behavior<br />

of a material all the way down to the atomic level.<br />

Staff at CT Russia also employ mathematical models<br />

and software to optimize material designs.<br />

Predicting Crack Paths<br />

The latest example of work in this field is the<br />

“Crack Path Prediction” project, which is designed<br />

to prevent different kinds of materials<br />

from cracking. To this end, researchers are developing<br />

various fracture mechanics simulation<br />

methods that analyze how cracks spread under<br />

static and dynamic stresses, and how components<br />

can fail as a result. The goal here is to use<br />

the information gained from analyses of multilayered<br />

components to predict fracture behavior.<br />

Multi-layered components can be found in<br />

many Siemens products and solutions, including<br />

turbine blade coatings that need to withstand<br />

temperatures of well over 1,000 degrees<br />

Celsius. Results from the Crack Path Prediction<br />

project have already made it possible for Gitsels’<br />

team to simulate these coatings under actual<br />

operating conditions and thus precisely analyze<br />

how cracks develop and propagate.<br />

Thanks to this research, CT Russia is, for example,<br />

making it possible for Siemens engineers<br />

to develop very high quality gas turbines and individual<br />

turbine components. Research in the


field of chemical-thermal gas dynamics is also<br />

contributing to the progress being made here.<br />

This type of research involves the simulation of<br />

complex combustion processes, with a focus on<br />

answering questions such as how hot gases expand<br />

during combustion, what kind of turbulence<br />

arises, what temperatures are present in<br />

which areas, which types of chemical processes<br />

take place, and which pollutants form under<br />

which conditions.<br />

Researchers are examining these questions<br />

with two main goals in mind: improved energy<br />

efficiency and significantly reduced pollutant<br />

emissions. These objectives are being driven primarily<br />

by new regulations around the world that<br />

necessitate the use of low-pollution combustion<br />

technologies. CT Russia is thus looking to develop<br />

not only new combustion units that operate<br />

on hydrogen, but also control systems that<br />

regulate the thermodynamic parameters of gas<br />

flows on turbine blade surfaces in a manner that<br />

optimizes turbine performance.<br />

These simulations and tests of gas dynamics<br />

can also be used to improve other components,<br />

such as rapidly rotating mechanical bearings that<br />

rest on a gas cushion. CT Russia is developing associated<br />

technologies here with the Moscow<br />

Power and Engineering Institute. The resulting<br />

innovations could replace the oil-lubricated<br />

bearings used to date, thereby dramatically<br />

reducing friction losses in turbochargers and<br />

compressors, while at the same time increasing<br />

efficiency. Here, development engineers use<br />

specially-modeled numerical simulations that<br />

enable them to analyze these complex<br />

processes at a lower cost and with less effort<br />

than ever before.<br />

One of the major beneficiaries of this work<br />

will be Siemens’ Energy Sector divisions, which<br />

will be able to develop better-performing products,<br />

enjoy shorter development times, and minimize<br />

their development-associated risk. Researchers<br />

expect to achieve the latter through<br />

the application of failure analysis and prevention<br />

in the field of software engineering.<br />

Machines that Monitor Themselves<br />

CT Russia already offers a variety of intelligent<br />

solutions in the field of risk analysis, some of<br />

which are capable of assessing the condition of<br />

a system and enabling effective remote maintenance<br />

should a problem occur. Here, the team<br />

is focusing on new algorithms and methods<br />

that enable machines to monitor themselves,<br />

learn from failure analyses, and thus optimize<br />

their own operation. Such algorithms from CT<br />

Russia have already established themselves as<br />

part of various software solutions used to monitor<br />

processes for industrial production, power<br />

generation, and oil and gas extraction.<br />

Among the innovations developed by the research<br />

team is the Vibrations Diagnosis Module<br />

(VDM), which has now been brought to the prototype<br />

stage. The VDM is a learning-enabled<br />

software package that combines different machine<br />

learning techniques for failure analysis<br />

and prevention. These techniques originated in<br />

the Siemens Machine Learning Library, a platform-independent<br />

software library. VDM analyzes<br />

sensor data on parameters such as gearbox<br />

CT Russia employs experts in nanostructured<br />

materials (left), failure analysis<br />

and prevention software (center), and<br />

combustion process analysis.<br />

oscillation frequencies and surrounding conditions<br />

to generate an assessment of the state of a<br />

component. Predefined threshold values learned<br />

from database examples enable the module to<br />

register initial changes caused by wear and tear<br />

or defects at a very early stage .<br />

In the future, the system will be used for remote<br />

monitoring of distant oil fields, for example<br />

in Siberia — in other words, in places that<br />

are difficult to reach for monitoring and maintenance<br />

purposes. In particular, it will thus become<br />

possible to effectively monitor pumps and<br />

generators for oil extraction, as well as the compressors<br />

needed to transport oil and gas<br />

through pipelines.<br />

Reliable analysis of oscillation frequency<br />

spectrums, like that offered by the VDM, is important<br />

because system oscillations fluctuate<br />

constantly as a result of the extreme weather<br />

conditions that prevail in such regions (temperatures<br />

as low as minus 50 degrees Celsius in the<br />

winter and as high as 40 degrees in the summer).<br />

The remote monitoring system may also<br />

soon be applied to oil fields whose pressure is<br />

too low for economical extraction. Here, a<br />

chemical treatment process developed by CT<br />

Russia will increase pressure, thus enabling oil to<br />

be extracted from the fields once again.<br />

When creating software-intensive systems<br />

such as the VDM, CT researchers primarily focus<br />

on software development technologies and sophisticated<br />

software architectures and platforms.<br />

Their goal is to establish a solid technological<br />

foundation largely based on modeling<br />

and simulation tools.<br />

<strong>Corporate</strong> <strong>Technology</strong> 29


Roke Manor Research<br />

Roke Manor Research Ltd., an R&D center founded over 50 years<br />

ago, has belonged to Siemens since 1990. The center’s approximately<br />

470 employees are leaders in communications technology<br />

and network and sensor systems. The researchers’ innovations<br />

are extremely varied, ranging from true-to-life simulations of<br />

TV studios, to RFID chips for the maintenance of trains, new<br />

solutions for computer and magnetic resonance tomographs,<br />

and optimized wind turbines.<br />

Research in the Best<br />

British Tradition<br />

In the course of its history, which goes back<br />

more than 50 years, the Roke R&D center located<br />

in Romsey in southern England has acquired<br />

a broad range of knowledge in the fields of communication,<br />

sensor technology, and software for<br />

corporate applications. So it’s no surprise that<br />

the center offers a huge spectrum of innovative<br />

services for developing commercial solutions and<br />

systems. In recent years, Roke’s participation in<br />

major projects of this kind has grown by leaps<br />

and bounds, in large part because its researchers<br />

are able to deliver innovations for every phase of<br />

a product’s life cycle, from testing of the initial<br />

concept to market launch.<br />

Intelligent vision systems play a large role<br />

in a major project that Roke helped implement<br />

within a team led by Siemens Traffic for<br />

Transport for London (TfL), the integrated<br />

body responsible for the Capital's transport<br />

system. To cut traffic levels and congestion<br />

30 <strong>Corporate</strong> <strong>Technology</strong><br />

in central London, TfL introduced the central<br />

London Congestion Charge in February<br />

2003. A standard £8 daily charge applies to<br />

vehicles driving within the Congestion<br />

Charging zone, Monday to Friday 07:00am<br />

to 6.00pm. Drivers who have not paid the<br />

charge by midnight on the next charging<br />

day after they travel in the zone are liable to<br />

be issued a Penalty Charge Notice of £120,<br />

which is reduced to £60 if paid within 14<br />

days. The Congestion Charge is one of the<br />

largest schemes of its type in the world. Vehicle<br />

registration numbers are observed by<br />

1,360 cameras at 338 sites, located both on<br />

the boundary and within the zone. Almost<br />

1.5 million images are captured and<br />

processed every charging day. Roke's task in<br />

this project was to develop an enterprise<br />

scale, a high availability data management<br />

system for handling this data.<br />

Two other successful examples of the<br />

British research company's activities are<br />

from the medical sector. Engineers from<br />

Roke have developed a system that enables<br />

computer tomographs (CT) to communicate<br />

their data significantly faster than in the<br />

past. The values measured in the rotating<br />

part of the machine are transmitted by contactless<br />

means from a transmitter in the rotating<br />

part to a stationary receiver on the fixed<br />

part. The next generation of CT scanners,<br />

which are to be equipped with this system,<br />

attain a data transfer rates of 8.5 gigabits per<br />

second. By comparison, today’s machines<br />

achieve a transfer rate of five gigabits per<br />

second. The Roke innovation thus allows<br />

larger volumes of data to be transferred in<br />

the same time, allowing the generation of<br />

sectional views with higher resolution and<br />

ultimately resulting in better data quality.


In another successful project, Roke’s scientists<br />

are working on a so-called wireless patient<br />

coil to be used in magnetic resonance tomographs<br />

(MRT), eliminating the need for cables.<br />

The wireless patient coil is a magnetic coil that<br />

acts as a transmitter and receiver in one. It is<br />

placed on the body part to be examined before a<br />

patient is positioned in the magnet aperture of<br />

the system. In the past, the signals were transmitted<br />

and received using multiple cables. With<br />

the Roke solution, the system transfers the information<br />

via numerous wireless modules that are<br />

mounted on the array. The advantage of this system<br />

is improved comfort for the patient as well<br />

as for doctors and nurses, as the device can be<br />

handled much more conveniently. After all,<br />

there are no longer any attached cables to worry<br />

about. In addition, higher patient throughput<br />

times are possible.<br />

By contrast, wireless communication technologies<br />

have been used in the industrial sector<br />

for the automation of factory processes for<br />

many years now. However, for cost reasons,<br />

they have been used only in applications where<br />

cables would be difficult to install. But today, the<br />

availability of less expensive and more flexible<br />

technologies is attracting companies’ interest in<br />

the increased use of wireless technologies.<br />

The implementation of such technologies in<br />

industrial processes is another of Roke’s strong<br />

points. The research center has extensive expertise<br />

in the areas of data transmission, networking,<br />

latency, and security issues. Roke has provided<br />

consulting to the UK regulatory authority<br />

Ofcom on this topic and currently chairs one of<br />

the 802 working groups of the Institute of Electrical<br />

and Electronics Engineers (IEEE), whose<br />

tasks include the establishment of IEEE standards,<br />

such as the wireless LAN standard IEEE<br />

802.11. Thanks in large part to Roke’s tremendous<br />

store of knowledge in this field, Siemens is<br />

today one of the world’s leading suppliers of<br />

such solutions for the industrial sector.<br />

Another successful Roke development uses<br />

RFID chips installed under trains to monitor<br />

maintenance-intensive components such as<br />

axles and wheelsets. The readers mounted on<br />

the platforms record data transmitted by the<br />

chips fitted underneath a rail vehicle, which enables<br />

them to identify individual components<br />

and send relevant information such as the components’<br />

mileage to the database of a maintenance<br />

workshop. Thanks to this information,<br />

railroad operators could record, for example, the<br />

distance covered and the resulting wear and<br />

tear on the rolling stock of their trains — and<br />

thus service components that play an important<br />

safety role in a timely fashion. Roke has already<br />

demonstrated the operational feasibility of this<br />

development in practical tests.<br />

A current research project with applications<br />

in the energy sector illustrates the wide range of<br />

development fields handled at Roke. The project<br />

deals with wind turbines and the electromagnetic<br />

effects they can have on other systems.<br />

These white giants have now become an indispensable<br />

means of power generation, but they<br />

also potentially generate interference with<br />

ground-based radar systems. Roke has therefore<br />

developed an in-house software tool that can<br />

Roke Manor Research is setting standards in<br />

many areas — be it London’s toll system<br />

(left), RFID systems on trains, and data<br />

transmission for tomographs (right).<br />

model the radar cross-section of a turbine and<br />

predict its effects on surrounding radar stations.<br />

The tool can also identify aspects of the design<br />

or the location that could be optimized.<br />

Another project, this one for the TV industry,<br />

focuses more on image processing algorithms<br />

than on cameras. Together with Siemens IT Solutions<br />

and Services (SIS), Roke is planning to<br />

use machine vision techniques for the virtual<br />

mapping of a real-life studio set. Thanks to this<br />

solution, film sets and follow-up scenes can be<br />

constructed and optimized on a computer,<br />

three-dimensionally and precisely matching the<br />

design models, together with all the camera angles<br />

and cable runs instead of having to carry out<br />

complex lighting settings and other adjustments<br />

only after the set has been built. This makes it<br />

possible to avoid set-up faults in the first place,<br />

thus saving considerable time and costs. The result<br />

could be a tremendous reduction of program<br />

filming times and, since sets often have to<br />

be rented, of rental costs as well.<br />

By applying its extensive “bag of tricks,” Roke<br />

has already demonstrated the technologies and<br />

algorithms it needs to implement this virtual<br />

mapping approach. In this case the research division<br />

used its RAT (Roke’s Autonomous Traveller)<br />

robot, which captures images of its environment<br />

via cameras and then uses the images to develop<br />

a virtual model of the studio in real time<br />

that can be processed with currently available visualization<br />

tools. Roke has been developing these<br />

types of algorithms for the three-dimensional<br />

interpretation of the real world for many years.<br />

For more information visit www.roke.co.uk<br />

<strong>Corporate</strong> <strong>Technology</strong> 31


CT in Tokyo and Singapore<br />

<strong>Corporate</strong> <strong>Technology</strong> has<br />

branches in Singapore and<br />

Japan. In Tokyo, technology<br />

analysis and research partnerships<br />

top the agenda, while in<br />

Singapore the focus is on<br />

exploiting expertise in waste<br />

water treatment and drinking<br />

water preparation.<br />

Bridges to Cutting-Edge<br />

Research in Asia<br />

Robotics, energy storage systems, materials<br />

research and high-speed trains are just a few<br />

of the areas in which Japan’s researchers are at<br />

the cutting edge of developments worldwide.<br />

One of the tasks of <strong>Corporate</strong> <strong>Technology</strong> in<br />

Tokyo, which sees itself as a hub for technological<br />

collaborations, is to exploit this research. The<br />

unit aims to recognize trends as they appear on<br />

the Japanese market, which plays a key role in<br />

the dynamically growing Asian economy. Beyond<br />

that, the Tokyo branch also looks for partnerships<br />

and strives to bridge cultural differences<br />

between Japan and the West.<br />

One of the successful projects that CT initiated<br />

and managed in Japan involved the investigation<br />

of the vibration properties of Shinkansen<br />

and Velaro high-speed trains. Researchers from<br />

Siemens and the Institute for Industrial Sciences<br />

at the University of Tokyo created 3D models of<br />

the two trains’ swivel trucks and subsequently<br />

simulated their operational vibrations. Because<br />

small tunnel cross-sections and other local factors<br />

cause the Japanese Shinkansen to suffer<br />

from pressure fluctuations, it was not clear<br />

which of the two vehicles would perform best.<br />

The Velaro has a purely mechanical solution<br />

based on a roll stabilizer. The Shinkansen, on the<br />

other hand, uses a sophisticated, electronically<br />

controlled semiactive shock-absorbing system<br />

that offers advantages in terms of comfort — as<br />

shown in simulations. However, the Velaro also<br />

achieved outstanding comfort values. In the<br />

meantime, researchers in Japan and in Europe<br />

are looking at potential combined applications<br />

for the two concepts. The results are thus simul-<br />

32 <strong>Corporate</strong> <strong>Technology</strong><br />

taneously providing valuable information for<br />

further development of the swivel trucks.<br />

The CT team is also preparing further partnerships<br />

with regard to energy storage devices,<br />

nanocomposites, new coating methods for ceramic<br />

materials, and other research areas.<br />

Singapore: Water Expertise<br />

Water technology is the focus of CT’s activities<br />

in Singapore, where the Industry Sector<br />

maintains a global competence center. Water<br />

is of strategic importance to Singapore, which<br />

wants to reduce its imports of this resource. In<br />

fact, the city state has been using Siemens water<br />

treatment technology for many years.<br />

Research in this area is progressing particularly<br />

through the efforts of the team from CT.<br />

Among other things, this team is involved in the<br />

development of a new seawater desalination<br />

system that will consume at least 50 percent less<br />

energy than conventional technologies. As part<br />

Researchers in Tokyo compare the Velaro<br />

train’s swivel trucks with those of the<br />

Shinkansen. In Singapore, CT is optimizing<br />

water filter membranes (below).<br />

of this project, CT researchers are investigating<br />

new ion-exchange membranes that remove<br />

salts from liquids. In other projects, experts are<br />

testing the wettability of hollow fiber membranes,<br />

such as those used to remove dirt from<br />

water. This work is designed to optimize the<br />

leakage tests for membrane modules. In addition,<br />

CT researchers are improving porous materials<br />

whose adsorption properties allow them to<br />

remove pollutants and heavy metals from water.<br />

The overall goal is to reduce the cost of such systems<br />

and to significantly increase their absorption<br />

capacity.<br />

Experts are also researching new electrodes<br />

for the electrochemical treatment of water. Such<br />

electrodes are frequently made of platinumcoated<br />

titanium, in other words, two expensive<br />

metals, one of which — titanium — is difficult to<br />

work with. The researchers believe that the electrodes<br />

could one day be made of electricallyconducting<br />

plastics instead. Such plastic electrodes<br />

could even be injection molded.


Siemens <strong>Technology</strong> Accelerator Light switches from EnOcean do not need<br />

external sources of energy. The energy<br />

expended when a person presses a switch<br />

produces enough power to do the trick.<br />

Not all of the inventions conceived at Siemens can be turned<br />

into products at the company. Nonetheless, many of these<br />

inventions are innovative, patented technologies that promise<br />

to be successful on the market. To ensure that these<br />

opportunities are not wasted, the Siemens <strong>Technology</strong><br />

Accelerator (STA) was established in 2001. STA is a<br />

wholly-owned Siemens subsidiary that is affiliated with<br />

<strong>Corporate</strong> <strong>Technology</strong>. The subsidiary’s mission is to<br />

detect and market potentially profitable innovations.<br />

Spinning off<br />

New Companies<br />

Very often, the best way to engage in external<br />

marketing is to create a new spin-off<br />

company. That’s where Siemens <strong>Technology</strong> Accelerator<br />

comes in. During the first phase of a<br />

spin-off’s existence, STA supports the founders<br />

in every way — be it legally, financially, organizationally<br />

and in terms of collaboration with investors.<br />

Everybody profits from this. On the one<br />

hand, partners and investors gain access to innovative<br />

technologies and Siemens’ global network.<br />

On the other, the founders receive professional<br />

assistance and Siemens earns money<br />

from the implementation of developments that<br />

originated at the company, even if the final<br />

products are not related to its core business.<br />

The establishment of the current world market<br />

leader for cable-free and battery-free radio<br />

sensor solutions, EnOcean, was ultimately the<br />

result of a completely new idea. Researchers at<br />

Siemens <strong>Corporate</strong> <strong>Technology</strong> (CT) had developed<br />

and patented radio sensors that do not require<br />

external energy sources. The sensors obtain<br />

their operating current from energy<br />

expended, for example, when pressing a switch<br />

or from small differences in temperature. Together<br />

with STA, a team analyzed which areas<br />

offered the best market opportunities. After determining<br />

that the new technology was superior<br />

to conventional products for lighting and status<br />

switches in building installation technology applications,<br />

the STA team looked for pilot customers<br />

and drew up a business plan.<br />

In addition to five Siemens employees, who<br />

decided to switch to spin-off company EnOcean<br />

as founders, STA recruited other experts and<br />

helped the spin-off to conclude its first financing<br />

round. The latter can be a particularly grueling<br />

challenge for new companies, since they need<br />

significant amounts of capital before generating<br />

any sales. STA quickly managed to find respected<br />

venture capital providers for EnOcean’s<br />

business idea. That allowed the company, which<br />

is based in Oberhaching near Munich, Germany,<br />

to expand rapidly.<br />

During this process, EnOcean greatly benefited<br />

from Siemens’ diverse business relationships.<br />

The new company rapidly became known<br />

worldwide thanks to various showcase projects,<br />

such as the 236-meter-high Torre Espacio office<br />

building in Madrid, Spain, which was fully<br />

equipped with EnOcean’s cable-free radio sensor<br />

technology.<br />

Another STA spin-off is Pyreos, which is<br />

based in Edinburgh, Scotland. In 2007, STA established<br />

Pyreos as a company that develops<br />

and produces innovative infrared sensors that<br />

are used in motion detectors, for example, and<br />

in cameras. To meet its production requirements,<br />

it was important that the company be located<br />

close to specialized semiconductor technology<br />

suppliers. With this in mind, STA not only<br />

selected a location in Scotland that offered the<br />

ideal mix of technological conditions for the<br />

spin-off’s operations; it also found outstanding<br />

experts for Pyreos’s management team as well<br />

as venture capital investors who specialized in<br />

the local market.<br />

After STA has concluded a spin-off company’s<br />

initial foundation phase, venture capital investors<br />

increasingly take over the task of financ-<br />

ing the new company. These financiers can include<br />

Siemens Venture Capital, which is also a<br />

wholly-owned subsidiary of Siemens. However,<br />

STA, and thus Siemens, always keeps a minority<br />

share in such spin-off companies until they are<br />

either ready for their IPO or are acquired by another<br />

company. Both of these events mark the<br />

end of a successful foundation and build-up<br />

phase.<br />

Another means of externally marketing<br />

Siemens technologies is through licensing. This<br />

is especially the case with regard to innovations<br />

that potentially impact different fields. For example,<br />

Siemens uses color-coded triangulation<br />

— a cost-effective method for recording threedimensional<br />

surface data in real time and with<br />

great precision — to inspect turbine blades and<br />

as scanners for the production of hearing aids<br />

(see p. 9). However, the technology is also wellsuited<br />

for security systems that require precise<br />

face recognition. Although the Siemens Building<br />

Technologies Division was greatly interested<br />

in such solutions, it did not wish to develop the<br />

product itself.<br />

Experts at STA therefore looked for a partner,<br />

who could further develop the technology and<br />

also make it available to Siemens. STA therefore<br />

chose the world market leader in face recognition,<br />

L1 Identity Solutions, to which it granted a<br />

license. This gives Siemens access to the new security<br />

technology at advantageous terms without<br />

having to take part in product development.<br />

Even though the technology is therefore being<br />

externally marketed, it optimally serves<br />

Siemens’ interests.<br />

<strong>Corporate</strong> <strong>Technology</strong> 33


<strong>Technology</strong>-to-Business-Centers<br />

Siemens’ <strong>Technology</strong>-to-Business<br />

Centers in Berkeley, California,<br />

and Shanghai, China, search for<br />

promising innovators outside<br />

Siemens, incubate new ideas,<br />

develop business plans,<br />

introduce innovative<br />

products to markets, and<br />

launch start-up companies.<br />

Translating Ideas<br />

into Businesses<br />

Siemens <strong>Technology</strong>-to-Business Centers<br />

(TTB) were founded by the company’s current<br />

Industry, Automation, and Drive Technologies<br />

Divisions together with <strong>Corporate</strong> <strong>Technology</strong>.<br />

Their mandate is to systematically explore<br />

and transform external technologies into breakthrough<br />

product innovations — and thus also<br />

promote growth opportunities for Siemens’ core<br />

business. Here, TTBs actively carry out research<br />

at universities, research labs, early-stage companies<br />

and other sources. TTBs analyze new technologies<br />

and business cases — particularly<br />

those that could revolutionize whole sectors —<br />

and then work with inventors and Siemens business<br />

units to launch new products and solutions<br />

on the market.<br />

TTBs may also invest in start-ups that have<br />

strong technology synergies with internal research<br />

and development activities. All of this<br />

provides young companies with the opportunity<br />

to quickly become part of Siemens’ global environment<br />

and exploit associated benefits. As of<br />

September 2008, TTBs had established 29 technology-based<br />

businesses, 19 of which produce<br />

new Siemens products and ten of which are independent<br />

companies with Siemens as a shareholder.<br />

Located near San Francisco, just a stone’s<br />

throw from the campus of the University of California,<br />

Berkeley, and in the heart of the most vibrant<br />

venture capital market on earth, TTB<br />

Berkeley, which was founded in 1999, offers a<br />

channel for Siemens sponsors to access worldclass<br />

high-tech innovations (www.ttb.siemens.<br />

com). Home to a diverse spectrum of research<br />

34 <strong>Corporate</strong> <strong>Technology</strong><br />

and technology centers for global players, the<br />

San Francisco Bay area has drawn in leading<br />

high-tech companies, innovators, and investors,<br />

creating an extremely innovative environment.<br />

TTB Berkeley’s close proximity to this environment<br />

allows it to regularly invite entrepreneurs<br />

and innovators to face-to-face meetings to discover<br />

emerging technologies and gauge the attractiveness<br />

of associated opportunities.<br />

The high concentration of angel investors —<br />

affluent individuals who provide capital for a<br />

business start-up — and venture capitalists in<br />

this area enables TTB Berkeley to discover attractive<br />

opportunities and reduce its investment<br />

risks by entering into partnerships with prospective<br />

start-ups.<br />

TTB Shanghai was founded in 2005 to take<br />

advantage of the opportunities that the world’s<br />

fastest-growing market offers, and to leverage<br />

the country’s potential for innovation. China offers<br />

not only an exciting environment for inventors,<br />

but also the potential of attracting millions<br />

of new customers. Opportunities in China have<br />

drawn a vast number of innovative companies<br />

from all over the world, providing a rich environment<br />

for TTB Shanghai to scout for new start-up<br />

prospects.<br />

Price pressures arising from new and existing<br />

competitors emphasize the fact that cost-effective<br />

and innovative solutions are critical for longterm<br />

success. To strengthen Siemens’ portfolio,<br />

TTB Shanghai is positioned to mine China’s innovation<br />

know-how and use it to develop cost-effective,<br />

groundbreaking solutions that can revolutionize<br />

existing markets.<br />

Selected Projects<br />

Wireless Industrial Communications: Wireless<br />

LAN — also known as WiFi technology —<br />

has become ubiquitous in industry. Many customers,<br />

however, were slow to adopt it due to<br />

concerns about whether it could meet their realtime<br />

information requirements. What’s more,<br />

solutions were hindered by a multiplicity of devices<br />

that were based on different standards.<br />

With this in mind, TTB identified an expert<br />

from Columbia University who had applied economics<br />

models to computer networks and had<br />

shown that special quality of service requirements<br />

could be addressed by standard networks.<br />

His work led to a project developing software<br />

for a WLAN technology for industrial applications<br />

that was capable of guaranteeing real-time<br />

traffic (see p. 6). The resulting project, which


was realized by Siemens’ Industry Automation<br />

Division, is known as SCALANCE W. It was the<br />

first technology of its kind to open up the industrial<br />

WLAN market by providing a standard-compliant<br />

solution that met all customers’ requirements.<br />

Saving Energy with Computer Chips: Progressive<br />

Cooling, a TTB start-up, may have an<br />

answer to the ravenous electricity demand of<br />

server farms. Thanks to increasing Internet usage,<br />

the market for data centers, each of which,<br />

on average, uses about 500 servers, is growing<br />

by ten percent a year. According to Jonathan<br />

Koomey, a professor at Stanford University, all<br />

such centers worldwide already consume the<br />

equivalent of the power produced by 14 power<br />

plants, each with a capacity of 1,000<br />

megawatts.<br />

What can be done? Progressive Cooling may<br />

have an answer: a looped “wick” that uses capillary<br />

force to pump heat away from hot spots on<br />

processors and graphic cards. Unlike the heat<br />

pipes that often cool today’s processors, which<br />

are circular and made of copper or nickel oxide,<br />

the device from Progressive Cooling is flat and is<br />

made of silicon, allowing it to cover — or perhaps<br />

eventually become — a processor’s shell.<br />

What’s more, its patented chemical etching<br />

technique is capable of producing millions of<br />

uniform, densely-packed pores per square centimeter.<br />

As a consequence, heat can be channeled<br />

away so effectively that fans can potentially<br />

be downsized, thus cutting power demand<br />

and noise.<br />

Progressive Cooling is convinced that this<br />

new technology could enhance data center energy<br />

efficiency and open the door to higher<br />

computing power without increasing space requirements.<br />

Another start-up that was established with financial<br />

support from TTB is Cyclos Semiconductor,<br />

which will exploit a novel chip design technology<br />

developed by researchers at the<br />

University of Michigan. The new solution’s key<br />

feature is the recovery of electrical energy from<br />

the processor’s cycle and logic circuit, which<br />

could reduce electricity consumption and heat<br />

development in processors by 30 to 75 percent.<br />

The new chip design can therefore operate in a<br />

manner similar to hybrid cars, in which recovered<br />

braking energy is used to recharge the batteries.<br />

This kind of energy recycling can benefit<br />

many types of devices, from cell phones to<br />

servers. Nothing comparable is currently on the<br />

market, and Cyclos Semiconductor is now working<br />

together with Siemens to find areas in which<br />

the new technology could initially be used.<br />

High-Performance Spectrometer: The analysis<br />

of chemical compounds during production<br />

requires the highest level of precision. Analytical<br />

instruments must therefore offer the best possible<br />

price-performance ratio. But to achieve a<br />

high signal-to-noise ratio, most producers employ<br />

expensive components as well as moving<br />

parts that increase a device’s price while simultaneously<br />

reducing its reliability and speed. In<br />

view of this, TTB has entered into a partnership<br />

in Shanghai with start-up Beijing ChinaInvent In-<br />

TTBs aid researchers from Cyclos Semiconductor<br />

(left) and Progressive Cooling<br />

(right), and help develop products such as<br />

the first I-WLAN and a new spectrometer.<br />

strument. The specific objective is to develop a<br />

high-end near infrared (NIR) spectrometer for<br />

the price of a low-end instrument.<br />

By inventing a smart method of coding dispersed<br />

light and by replacing specialized components<br />

with off-the-shelf MEMs (micro-electromechanical<br />

systems), the cost of the<br />

spectrometer is expected to be less than half<br />

that of a high-end machine. The new instrument<br />

benefits from high optical throughput, which allows<br />

it to offer a significantly improved signalto-noise<br />

ratio. What’s more, the instrument does<br />

not use bulky moving parts, thereby increasing<br />

its speed and reliability. This innovative near infrared<br />

spectrometer presents many opportunities<br />

for future process control and on-line product<br />

quality monitoring systems. Possible areas of<br />

application include bioreactor monitoring and<br />

the classification of coal types for power plants.<br />

<strong>Corporate</strong> <strong>Technology</strong> 35


Strategic Marketing<br />

Identifying technologies that offer major growth potential,<br />

anticipating future customer needs, funneling information on<br />

strategic trends to internal and external partners, and supporting<br />

the image of CT as a core R&D competence center — experts at<br />

Strategic Marketing (CT SM) are doing all of these things with<br />

a view to making Siemens a trendsetter in as many<br />

business fields as possible.<br />

Inventing the Future<br />

For nearly a decade <strong>Corporate</strong> <strong>Technology</strong>’s<br />

Strategic Marketing (CT SM) department has<br />

worked closely and consistently with Siemens’<br />

business Sectors to develop a package of powerful<br />

measures designed to optimize the company’s<br />

R&D activities in a systematic and sustainable<br />

manner. The results can be seen in the<br />

company’s “Pictures of the Future” projects – visions<br />

that employ two opposing, yet complementary<br />

approaches: extrapolation from the<br />

world of today and “retropolation” from the<br />

world of tomorrow – to indicate which technologies<br />

offer the greatest potential.<br />

Extrapolation, the first perspective, may be<br />

seen as road-mapping – in other words, projecting<br />

the technologies of today into the future. Here,<br />

the aim is to anticipate, as precisely as possible,<br />

the point at which certain things will become<br />

available or when a need for them will arise.<br />

Retropolation, on the other hand, involves<br />

working backwards from a probable scenario of<br />

the future that includes factors such as social,<br />

political, economic and environmental developments,<br />

technological trends and customer requirements.<br />

By backtracking to the present from<br />

the “known facts” of the future, Pictures of the<br />

Future specialists attempt to identify the kinds<br />

of challenges that need to be overcome to get to<br />

the future.<br />

By combining extrapolation and retropolation,<br />

CT’s strategic marketing experts can draw<br />

up Pictures of the Future that reveal which<br />

changes will impact the company’s areas of activity.<br />

A systematic, ongoing process, the development<br />

of Pictures of the Future helps the com-<br />

36 <strong>Corporate</strong> <strong>Technology</strong><br />

pany to quantify future markets, detect discontinuities,<br />

anticipate customer requirements, and<br />

identify new technologies with large growth potential<br />

and mass appeal.<br />

All of this serves to open up new business<br />

opportunities for Siemens and enable the company<br />

to create a uniform vision regarding its<br />

technological future. The Pictures of the Future<br />

have thus become one of the most useful instruments<br />

for optimizing R&D strategy. These forays<br />

into the world of tomorrow not only provide a<br />

coherent view of the future; they also show the<br />

company how to get there — which is the big<br />

difference between “inventing the future” and<br />

merely forecasting it.<br />

Recent Projects<br />

Energy transmission and distribution: This<br />

project produced a detailed vision of the future<br />

energy transmission and distribution environment<br />

leading up to the year 2020. Here, CT SM<br />

worked closely with the Power Transmission and<br />

Power Distribution divisions. It also conducted<br />

more than 100 interviews with external experts<br />

in order to analyze global and regional market<br />

trends and the impact they will have on<br />

Siemens’ business operations. The project team<br />

succeeded in identifying new business opportunities<br />

and the most interesting technologies for<br />

the energy sector.<br />

Along with projecting the impact of trends<br />

such as global warming, diminishing resources,<br />

and growing urbanization, researchers were<br />

also able to pinpoint the advent of more efficient<br />

power transmission technologies. Distrib-<br />

uted power generation, advanced energy storage<br />

systems, and intelligent networks will play a<br />

key role here in conjunction with sensor integration<br />

and the development of sophisticated information<br />

and communication technologies.<br />

Rail systems: The “Picture of the Future Rail”<br />

project predicts a promising economic future for<br />

rail transport, which will, however, be accompanied<br />

by several technological challenges. To create<br />

this picture, CT and the Mobility Division analyzed<br />

the future of rail transport systems in the<br />

period between now and 2025.<br />

Among other things, the project team found<br />

that globalization, economic growth, and demographic<br />

changes will lead over the next 20 years<br />

to a more than 30 percent increase in rail passenger<br />

volume and a 65 percent increase in rail<br />

freight volume. Differing local conditions will,<br />

however, cause markets to be very country-specific,<br />

and some markets within certain countries<br />

will also be extremely heterogeneous. “These results<br />

played a key role in our ability to fine-tune<br />

our business concepts,” says Friedrich Moninger,<br />

a project manager at the Mobility Division.<br />

Lighting systems: The “Picture of the Lighting<br />

Future” project examined the trends, technologies,<br />

and customer requirements that will shape<br />

developments in the lighting systems market<br />

over the next ten to 15 years. Among other<br />

things, researchers determined that more and<br />

more complete lighting systems consisting of<br />

lamps, light-emitting diodes (LEDs), sensors,<br />

and electronic systems will be sold in the future.<br />

Such systems will be able to utilize data from<br />

motion and other sensors to adapt themselves


to constantly changing conditions, thereby saving<br />

energy. The technologies of tomorrow will<br />

be based primarily on LEDs and organic LEDs<br />

(OLEDs), which will make possible revolutionary<br />

developments such as transparent light sheets,<br />

luminescent tiles, and illuminated ceilings. The<br />

researchers utilized the results of their project to<br />

produce detailed scenarios for various areas and<br />

applications, and these scenarios have led to numerous<br />

business ideas for Osram.<br />

Strategic Account Management<br />

Strategic Account Management is a key unit at<br />

CT SM. Strategic account managers (SAMs)<br />

identify business issues that are relevant to<br />

Siemens Sector customers and important for CT<br />

and then issue strategic recommendations.<br />

They also serve as intermediaries between all CT<br />

research departments and their customers. In<br />

this capacity, they manage customer relations,<br />

support regional integration, and serve as a pool<br />

of knowledge and expertise. They also identify<br />

customer requirements and possibilities for cooperation,<br />

and provide customers with complete<br />

or customized profiles of the technologies<br />

and consulting services offered by CT.<br />

All of this ultimately serves to enhance the<br />

reputation of corporate research departments at<br />

Siemens, because SAMs are the first point of<br />

contact to the product and development environment<br />

for the Sectors. Moreover, their active<br />

feedback helps to maintain an optimal networking<br />

culture between CT and its customers.<br />

Strategic Account Management thus complements<br />

the work of Key Account Managers at<br />

<strong>Corporate</strong> <strong>Technology</strong>, who establish and ensure<br />

access to customers at all levels of the hierarchy.<br />

Strategic account managers comprehensively<br />

support the Key Account Management<br />

organization in all of its strategic and operational<br />

tasks.<br />

Communication and Cooperation<br />

By facilitating contacts with external cooperation<br />

partners and serving as a link for <strong>Technology</strong><br />

Division questions regarding national and<br />

European research programs, CT SM opens the<br />

door to a worldwide research network with<br />

academia and industry. While major parts of bilateral<br />

university cooperation programs are performed<br />

in the context of contract research, precompetitive<br />

cooperation in potentially risky<br />

industry-driven research networks is often supplemented<br />

by public funding. In addition, CT SM<br />

represents Siemens’ R&D policy positions on the<br />

strategic level at governmental offices and industrial<br />

associations.<br />

In addition, information media such as the CT<br />

Siemens researchers utilize holistic<br />

scenarios to study future trends in areas<br />

such as energy supply (left), digital health<br />

(center), and lighting systems (right).<br />

intranet customer platform, the ct news service,<br />

and Pictures of the Future magazine (co-published<br />

by CT SM) enable CT SM to enhance<br />

<strong>Corporate</strong> <strong>Technology</strong>’s profile as an innovation<br />

engine for Siemens and a center of expertise for<br />

R&D activities.<br />

CT SM works with Siemens <strong>Corporate</strong> Communications<br />

to publish the corporate research<br />

and innovation magazine Pictures of the Future,<br />

which was launched in 2001 and primarily targets<br />

external readers. Its main edition is published<br />

twice a year in English and German, and<br />

country-specific editions are published periodically<br />

in Chinese, Russian, French, Spanish,<br />

Portuguese, and Turkish. The magazine has<br />

some 100,000 readers worldwide, including researchers<br />

and developers at leading universities<br />

and institutes, customers, partners, government<br />

and industry representatives, and journalists.<br />

Pictures of the Future magazine offers varied<br />

and detailed insights into current R&D topics,<br />

focusing on key future trends such as those analyzed<br />

in Pictures of the Future projects.<br />

<strong>Corporate</strong> <strong>Technology</strong> 37


Research Cooperation and Innovators<br />

Partnerships with Experts<br />

The keys to successful research are outstanding employees and a well-crafted network<br />

of experts. That’s why Siemens is involved in more than 1,000 research partnerships all<br />

over the world — and <strong>Corporate</strong> <strong>Technology</strong> accounts for about half of them.<br />

A quantum leap for future information<br />

processing. Page 40<br />

Using Digital Graffiti to make a<br />

university campus transparent. Page 41<br />

Data-based systems for the early<br />

diagnosis of diseases. Page 42<br />

Carbon nanotubes thinner than a human<br />

hair but harder than steel. Page 43<br />

Breast cancer therapy: Detecting cancer<br />

cells with light. Page 44<br />

Lengthening turbines’ service life with<br />

nanoceramics. Page 44<br />

Research in China: The interplay of<br />

institutions. Page 45<br />

How sensors ensure optimal air and<br />

temperature conditions. Page 47<br />

Baking a key component for Siemens:<br />

Ceramics. Page 48<br />

Self-organizing computer networks.<br />

Page 49<br />

Intelligent cameras from India for transport<br />

systems and industry. Page 50<br />

Research on gas extraction in the Arctic<br />

Sea. Page 51<br />

Improving medical imaging technology<br />

with smart solutions. Page 52<br />

From a mystical riddle to the first<br />

industrial biosensor platform. Page 53<br />

38 <strong>Corporate</strong> <strong>Technology</strong><br />

Berkeley<br />

Princeton<br />

Siemens AG is currently<br />

involved in strategic<br />

partnerships (CKIs) with:<br />

U.S.<br />

Massachusetts Institute<br />

of <strong>Technology</strong> (MIT), Boston<br />

University of California, Berkeley<br />

Europe<br />

RWTH Aachen University<br />

Technical University of Berlin<br />

Technical University of Munich<br />

Freiberg University of Mining and <strong>Technology</strong><br />

University of Greifswald<br />

Technical University of Denmark, Copenhagen<br />

China<br />

Tongji University, Shanghai<br />

Tsinghua University, Beijing<br />

Romsey<br />

Germany<br />

CT locations<br />

CT partnerships


Partnerships with leading international universities<br />

and research institutes are indispensable<br />

for Siemens’ research and development<br />

activities. Such partnerships allow the<br />

company to keep abreast of current developments,<br />

recruit the best employees for its teams,<br />

and integrate diverse cultures and research approaches.<br />

That’s why Siemens enters into more<br />

than 1,000 research partnerships every year<br />

with universities, research institutes, and indus-<br />

St. Petersburg<br />

Moscow<br />

Bangalore<br />

trial companies all over the world. The company’s<br />

global network of partnerships provides it<br />

with in-depth insights into the latest findings of<br />

basic and applied research throughout the world<br />

— and that applies to the Siemens Sectors as<br />

well as <strong>Corporate</strong> <strong>Technology</strong>, which is responsible<br />

for about half of these partnerships (see illustration).<br />

There are several good reasons why<br />

the universities and research institutes are interested<br />

in working with Siemens. For many re-<br />

Beijing Tokyo<br />

Singapore<br />

Shanghai<br />

Other important<br />

Siemens partners:<br />

University of Calgary<br />

Carnegie Mellon University, Pittsburgh<br />

Centre de Recherche Informatique de Montréal<br />

Eindhoven University of <strong>Technology</strong><br />

Swiss Federal Institute of <strong>Technology</strong>, Zurich<br />

Technical University of Kaiserslautern<br />

University of Erlangen-Nürnberg<br />

Fraunhofer Society<br />

Dresden University of <strong>Technology</strong><br />

Johannes Kepler University, Linz<br />

Budapest University of <strong>Technology</strong> and Economics<br />

St. Petersburg State University<br />

Indian Institute of <strong>Technology</strong>, Bombay<br />

German Institute of Science<br />

and <strong>Technology</strong> (GIST), Singapore<br />

searchers and engineers, contacts with industry<br />

are important for ensuring that their work will<br />

have practical applications. Many researchers<br />

later go on to work at Siemens, where they contribute<br />

their know-how to create innovations<br />

that have a major impact on the future (see the<br />

short profiles of some innovators starting on p.<br />

46). Some 93,000 scientists and engineers work<br />

for Siemens worldwide — and almost 15,500 of<br />

them were hired in business year 2008 alone.<br />

<strong>Corporate</strong> <strong>Technology</strong> 39


Research Partnerships<br />

A Global Network<br />

of Top Scientists<br />

Munich Technical University: Quantum<br />

Leap for Information Processing<br />

Computer performance is a key success factor in virtually all fields of<br />

research that Siemens is involved in. Today’s computers, which work<br />

with binary codes, are not ideally suited to many calculation tasks,<br />

which is why a quantum computer would offer a much better option<br />

for the future. Experts believe that such a computer would be much<br />

faster than today’s units in terms of its ability to recognize patterns in<br />

many applications such as image processing, detecting viruses, and the<br />

analysis of genetic databases. A quantum computer would also be able<br />

to reliably read hand-written addresses on envelopes and more<br />

effectively monitor technical facilities.<br />

In cooperation with Munich Technical University, researchers from<br />

<strong>Corporate</strong> <strong>Technology</strong> have now taken a giant step toward improved<br />

information processing with quantum computers by successfully<br />

40 <strong>Corporate</strong> <strong>Technology</strong><br />

According to Henry Ford, “Thinking is the hardest work there is.”<br />

Which is why <strong>Corporate</strong> <strong>Technology</strong> (CT) is constantly on the lookout<br />

worldwide for the most capable minds to participate in joint research<br />

projects. CT initiates nearly half of the more than 1,000 partnerships<br />

Siemens enters into every year with universities, research institutes<br />

and industrial partners. In doing so, it ensures its participation in<br />

much of the most exciting basic and applied research being<br />

conducted around the world.<br />

completing the first-ever experiment to create an artificial neural<br />

network on a simple quantum computer.<br />

Specialists from CT’s Learning-Enabled Systems department have<br />

been working with artificial neural networks for many years now. Such<br />

networks operate in a manner similar to that of the human brain and<br />

are especially suited to pattern recognition operations. They are able to<br />

learn and can be trained via examples. The idea behind placing neural<br />

networks on quantum computers is to ensure more efficient processing<br />

of the huge amounts of data associated with pattern recognition.<br />

Instead of bits, quantum computers work with data units known as<br />

quantum bits, or qubits. These units are capable of assuming different<br />

states simultaneously, and can also be entangled with other qubits in<br />

a special type of quantum correlation. Because of these properties,<br />

computer calculations with qubits are much faster — and more complex<br />

— than operations with conventional bits.<br />

In his Siemens-sponsored doctoral dissertation, quantum computer<br />

programmer Rodion Neigovzen simulated a complete system consisting<br />

of a quantum computer and a neural network. He then created a<br />

program to run on it that can compare a bit pattern consisting of various<br />

colors with stored sample patterns, and subsequently calculate the<br />

degree of similarity between them. Researchers at Munich Technical<br />

University then worked closely with Neigovzen to carry out a feasibility<br />

study for the system in an NMR spectrometer. Here, a room-temperature<br />

solution of sodium formate was used. Among other things, this<br />

compound contains one carbon and one hydrogen atom. In strong<br />

magnetic fields, the nuclear spins of both particles each form one qubit<br />

with two possible states. The quantum computer signals measured in<br />

the feasibility study corresponded extremely closely to the signals<br />

calculated and postulated by Neigovzen, thereby confirming that the<br />

researchers’ algorithm for a quantum computer delivers accurate results<br />

in practice.


International cooperation at Siemens is a classic<br />

win-win-situation. Scientists at universities<br />

and research institutes benefit from the fact that<br />

partnerships with Siemens take their research<br />

out of the realm of pure theory and give it practical<br />

significance for industry. Many young scientists<br />

find this so exciting that they later choose to<br />

work for the company — a big plus for Siemens,<br />

which stands to benefit from recruitment of<br />

“high potentials” who may be just about as important<br />

to the company as the actual research<br />

results produced by such cooperative research.<br />

One of the most intensive forms of cooperation<br />

involves sponsorship agreements with se-<br />

University of Linz: Information Wherever<br />

and Whenever it’s Needed<br />

Students at Johannes Kepler University in Linz, Austria, no longer have<br />

to waste time looking for lecture halls or trying to locate friends using<br />

cell phones. That’s because they live on a “Smart Information Campus,”<br />

which means they always have access to information about the things<br />

they need to know at the university. What makes this possible is a<br />

technology known as Digital Graffiti that was developed by Prof. Gustav<br />

Pomberger (above) and coworkers at the University in cooperation with<br />

Siemens CT. Digital Graffiti combines text, sound, and image messages<br />

in a comprehensive information and localization system that stores such<br />

messages as virtual graffiti that is accessible by means of a cell phone,<br />

PDA or laptop. WLAN access points have been installed both indoors and<br />

outdoors throughout the entire campus. A server transmits and receives<br />

news and messages to and from the access points and is also capable of<br />

lected universities that enjoy an outstanding scientific<br />

reputation. Partnerships of this kind have<br />

been enriched over the decades by commissioned<br />

projects, joint projects, and teaching assignments<br />

for experts from Siemens. The number<br />

of such sponsorship programs has risen<br />

dramatically in the course of the last three years,<br />

and the programs are now being conducted<br />

with some 60 universities.<br />

A case in point is the agreement between<br />

Siemens and Munich Technical University,<br />

which goes back more than a hundred years and<br />

has led to numerous spectacular successes. The<br />

most recent of these was the experimental cre-<br />

ation of an artificial neural network on a quantum<br />

computer (see p. 40).<br />

In order to link itself even more closely with<br />

scientific institutes, Siemens has established<br />

Centers of Knowledge Interchange (CKIs) at selected<br />

universities. Each center is managed by a<br />

Siemens specialist, who has his or her own office<br />

on campus. These specialists coordinate cooperative<br />

projects, organize workshops and<br />

company-sponsored competitions, help to support<br />

scholarships, and arrange for dissertation<br />

research to be carried out at Siemens locations.<br />

Siemens currently operates ten CKIs, five of<br />

which are in Germany (Munich, Berlin, Aachen,<br />

localizing the position of each point. As soon as the server recognizes<br />

that a registered user is on campus, it sends personalized content<br />

(messages, relevant information) to his or her terminal. Users can define<br />

what type of information they wish to receive and for which individuals<br />

they wish to remain “virtually visible.” Students can get a message via<br />

their PDAs that a lecture has been moved to another hall — or that the<br />

nearest coffee machine is right around the corner from them. Users can<br />

also write their own graffiti and have it transmitted to, and stored at, a<br />

specific access point. These messages become visible to their<br />

addressees as soon as the latter enter a predefined radius around the<br />

access point. Digital Graffiti is a location-based service that can be used<br />

in many different areas, including logistics and tourism. For example,<br />

scientists from Siemens and the university have also installed a virtual<br />

museum guide based on the same principle in the State Museum in Linz.<br />

The system guides visitors through the museum via PDA, providing<br />

information in the form of texts, images, voice output, and Web links.<br />

<strong>Corporate</strong> <strong>Technology</strong> 41


Research Partnerships<br />

Freiberg, and Greifswald). The work carried out<br />

at all CKIs — both in Germany and abroad — focuses<br />

on the technological fields and markets<br />

that Siemens deems important for the future.<br />

For example, the CKI established at the Technical<br />

University of Denmark in Copenhagen in the<br />

spring of 2007 boasts extensive research expertise<br />

in the area of renewable energy sources.<br />

Siemens has also set up two new CKIs in Beijing<br />

and Shanghai. In recent years, a number of<br />

doctoral students at Beijing’s elite Tsinghua University,<br />

including several from its renowned<br />

Computer Science Department, have aligned<br />

their dissertations with specific Siemens re-<br />

Image Semantics:<br />

Theseus Medico<br />

Researchers at Siemens <strong>Corporate</strong> <strong>Technology</strong><br />

are developing a platform known as Medico that<br />

brings together all the available medical imaging<br />

data for a specific patient, while also incorporating<br />

information from other patients with similar<br />

conditions.<br />

Medico will combine medical knowledge for the<br />

first time with new image-processing methods,<br />

knowledge-based information processing<br />

techniques, and machine learning technologies.<br />

The system will thus be able to autonomously<br />

interpret images of anatomical structures such<br />

as bones, blood vessels, and organs, and also<br />

recognize any abnormal changes to them. The data will then be automatically catalogued and<br />

linked with reference images and treatment reports from several databases. Siemens experts are<br />

focusing initially on 3D data sets from tomography devices (CT/MR) in order to close the existing<br />

semantic gap in a predefined area between unstructured image data and medical terminology.<br />

“Semantic” refers in this context to the ability of a computer program to understand image<br />

content. An initial series of tests for the Medico prototype is planned for 2009 at Erlangen<br />

University Hospital.<br />

Medico is one of six application scenarios in Theseus, a program launched by Germany’s Ministry<br />

of Economics and <strong>Technology</strong> that focuses on Web 3.0, which makes information content available<br />

and understandable to computers. The program’s objective is to work with unstructured data to<br />

develop a general method that ensures order and hierarchy in systems like Medico. Siemens’<br />

partners in the Medico project include the German Research Center for Artificial Intelligence, the<br />

Fraunhofer Institute for Computer Graphics Research, and Ludwig Maximilian University in Munich.<br />

42 <strong>Corporate</strong> <strong>Technology</strong><br />

search topics. And researchers at the venerable<br />

Tongji University in Shanghai are working with<br />

Siemens scientists on ways to bring together traditional<br />

Chinese medicine and modern medical<br />

technologies (see p. 8). Siemens also operates<br />

CKIs at the renowned Massachusetts Institute of<br />

<strong>Technology</strong> (MIT) in Boston and the University of<br />

California at Berkeley. Although cooperation<br />

with these universities is still very new, it has already<br />

produced promising results. For example,<br />

Siemens and the Berkeley Sensor and Actuator<br />

Center (BSAC) are working closely together on<br />

methods to enable carbon nanotubes to be used<br />

in new products (see p. 43).<br />

A partnership between Siemens and the Johannes<br />

Kepler University of Linz, Austria, has existed<br />

for approximately 20 years. Among other<br />

things, the university’s Institute for Business Information<br />

Systems/Software Engineering has<br />

developed software that CT expanded into a<br />

complete information system that is now being<br />

used on campus (see p. 41).<br />

Another joint project — Smart Home — is<br />

looking into the application possibilities for pervasive<br />

computing, which involves the complete<br />

networking of all of the processors, sensors, and<br />

network connections housed in everyday items<br />

found in homes and offices (see p. 18).<br />

EU Research Program:<br />

Helping to Heal Sick Children<br />

Very little knowledge and experience is to be<br />

found outside of leading children’s hospitals when<br />

it comes to treating rare diseases that affect young<br />

people. Many doctors therefore waste valuable<br />

time searching for experts and information in<br />

medical emergencies involving children. The<br />

Health-e-Child platform, a project initiated by the<br />

European Union, can be a big help here. The<br />

platform focuses on heart disease, infectious<br />

diseases, and brain tumors.


One example of how Siemens is embarking<br />

on a new path with a university is offered by the<br />

Study of Health in Pomerania, Germany, (SHIP)<br />

project, which is now being conducted by the<br />

University of Greifswald. This study is the world’s<br />

largest ever undertaken on the relationships between<br />

illness, living conditions, and genetic predisposition.<br />

Siemens scientists are developing<br />

algorithms for the study that are capable of recognizing<br />

patterns in unstructured patient data<br />

that encompasses some 150 million individual<br />

pieces of data per patient. The algorithms will be<br />

used to help answer questions such as: Is there<br />

such a thing as a genetic predisposition for liver<br />

As the lead partner in the project, Siemens is<br />

coordinating a cooperative effort between IT<br />

specialists from companies, universities, and<br />

research centers and experts from four renowned<br />

children’s hospitals — the Great Ormond Street<br />

Children’s Hospital in London, Hospital Necker in<br />

Paris, the Giannina Gaslini Institute in Genoa, and<br />

the Ospedale Pediatrico Bambino Gesù in Rome.<br />

The objective of the project is to make available to<br />

pediatricians a Web-based database that can also<br />

be used to prevent illnesses, recognize them at an<br />

early stage, and plan follow-up treatments for the<br />

patients. The database contains patient records<br />

from all of the participating hospitals, which<br />

experts have linked with relevant medical research<br />

results.<br />

The project’s long-term plans also call for Health-e-<br />

Child to provide pediatricians with instruments<br />

that will facilitate their decisions concerning<br />

treatment options. This will require the integration<br />

of traditional biomedical data and new sources of<br />

information from fields such as genetics and<br />

proteomics. Siemens CT is therefore developing<br />

procedures that use such data to create points of<br />

reference for pediatricians, as well as techniques<br />

for filtering out relevant patterns from the huge<br />

amount of data obtained through medical<br />

imaging processes. Among other things, this will<br />

enable the precise planning of operations and the<br />

visualization of results — even before an<br />

operations begins.<br />

or kidney disease? What environmental factors<br />

play a role in the development of breast cancer?<br />

Can poor teeth affect growth during childhood<br />

— or even increase the risk of a heart attack in<br />

adults? Siemens’ search for specialists who can<br />

ensure error-free functioning for the software<br />

used in this and other projects has led CT scientists<br />

to the Centre de Recherche Informatique de<br />

Montréal (CRIM), Canada.<br />

The increasing complexity of the software required<br />

for today’s products makes them more<br />

susceptible to errors whose origin is often impossible<br />

to trace, which means that all new software<br />

has to be examined closely. With this in<br />

mind, CRIM scientists are writing algorithms<br />

that serve as tools for testing software. Researchers<br />

at CT are working with them to help<br />

Siemens units test their software and make associated<br />

products more reliable.<br />

Along with direct cooperation with universities<br />

and research institutes, CT also works within<br />

numerous German and international research<br />

networks on the development of technologies<br />

for the future. For example, Siemens is helping<br />

to develop the Semantic Web (Web 3.0) as a<br />

member of the German Theseus consortium,<br />

which includes more than 30 other industrial research<br />

and development departments, as well<br />

UC Berkeley: Carbon Tubes<br />

Fresh from California<br />

Carbon nanotubes (CNT) — a new class of<br />

materials in the form of tiny tubes — were<br />

first discovered in the early 1990s. Single and<br />

multi-walled CNTs can have differing molecular<br />

structures and thicknesses of between 0.4<br />

and around 100 nanometers. Since their discovery,<br />

CNTs have been the subject of intense<br />

research worldwide. Compared with steel, a<br />

multi-walled CNT is five times more rigid, yet<br />

its density is less by a factor of 5.5. Its electrical<br />

properties are also remarkable, with a<br />

current-carrying capacity about 1,000 times<br />

higher than that of comparable copper wires.<br />

The greatest challenge for commercial applications<br />

is the transfer of CNTs’ different<br />

molecular properties to new materials that might be integrated into existing product<br />

manufacturing processes. Examples include high-strength reinforced plastics, wiring,<br />

electronic components and high-sensitivity gas sensors — all product area that Siemens<br />

researchers are involved in. For example, they are looking at CNT structures that can be<br />

used as absorber layers for gas analysis applications in sensor technology projects.<br />

The outstanding expertise regarding the synthesis and analysis of CNTs possessed by researchers<br />

at the Berkeley Sensor and Actuator Center (BSAC) of the University of California<br />

provided an exceptional foundation for the establishment of a long-term partnership.<br />

As a result, doctoral students on the Californian campus have been conducting<br />

research on behalf of Siemens into various types of CNT structures, which they pass on<br />

to Siemens for further study. The BSAC also benefits from this work, in that participating<br />

students and doctoral candidates gain experience with industrial research in the context<br />

of an international project.<br />

<strong>Corporate</strong> <strong>Technology</strong> 43


Research Partnerships<br />

Beth Israel Deaconess Medical Center in<br />

Boston: Detecting Cancer Cells with Light<br />

When breast cancer is detected, the first thing the doctor wants to know is<br />

whether it has spread to nearby lymph nodes. Unfortunately, the only way of<br />

determining this is to remove all potentially-affected nodes, and there are<br />

typically 30 of them in a woman’s armpit. With a view to minimizing surgical<br />

intervention, John V. Frangioni, M.D. PhD of Boston’s Beth Israel Deaconess<br />

Medical Center has developed a new imaging system that allows doctors to<br />

see exactly which lymph nodes a tumor drains into. Whether cancer cells have<br />

actually migrated to these nodes can be determined after the nodes have<br />

been removed. Known as Fluorescence-Assisted Resection and Exploration<br />

(FLARE), the system uses unique medical image fusion and visualization<br />

software developed by Siemens <strong>Corporate</strong> Research (SCR) that combines a<br />

visible light image of the area of interest with an image of the invisible<br />

infrared light reflected from a fluorescent substance. Injected into the area<br />

surrounding the tumor, the substance rapidly finds its way from the tumor to<br />

the nodes it drains into. The resulting hybrid image, which appears in real<br />

time on a color monitor, displays concentrations of brightness at the tumor<br />

and at its associated nodes, as well as a river of light beneath the skin<br />

indicating the fluid’s drainage path. And that’s just for starters. Optical<br />

systems could detect a spectrum of physiological processes indicative of<br />

cancer, such as changes in oxygen saturation and hemoglobin and water<br />

concentrations in tissues long before any anatomical or structural changes are<br />

visible to a surgeon’s eye. Such a tool could have far-reaching consequences .<br />

By providing feedback within hours regarding a tumor’s response to a new<br />

medication, in vivo optical imaging could inexpensively accelerate and<br />

personalize drug testing as well as patient treatment for shallow lesions as<br />

well as those that could be approached with future endoscopic devices. With<br />

this in mind, SCR researchers are working with the Beckman Laser Institute at<br />

the University of California in Irvine, to develop a novel software imaging<br />

platform for a hand-held laser and broadband diffuse optical spectroscopy<br />

probe that would work in much the same way as does an ultrasound<br />

transducer — but with light instead of sound. The device could be applied<br />

directly to the surface of the breast, where it will emit light at a range of<br />

wavelengths, enabling quantification of many physiological properties.<br />

44 <strong>Corporate</strong> <strong>Technology</strong><br />

Research in Moscow, St. Petersburg, Novosibirsk,<br />

and Tomsk: Strength through Cooperation<br />

Since its founding in 2005, CT Russia has accomplished a great deal (see p.<br />

28) — and much of this success is due to the approximately 20 research<br />

partnerships it has with leading Russian research institutes, universities,<br />

and industrial companies. CT researchers are now working on new types of<br />

combustion concepts for integrated gasification combustion cycle (IGCC)<br />

processes in cooperation with experts from the Moscow Engineering and<br />

Physics Institute, who have developed an experimental gas burner for the<br />

Siemens researchers to use in extensive tests of the new concept.<br />

CT is also working together with the Institute of Strength Physics and<br />

Materials Sciences (ISPMS) in Tomsk, Siberia, on the development of<br />

nanostructured ceramics for use in gas turbines. These new ceramic<br />

coatings are more ductile and longer-lasting than their current counterparts,<br />

which means that the service life of the turbines they’re installed in<br />

can be extended and the turbines themselves can be exposed to higher<br />

stresses without damage. All of this results in savings for power plant<br />

operators. ISPMS is using its expertise and tools to develop the nanostructured<br />

ceramics, and Siemens researchers are investigating how to optimally<br />

install the material in a gas turbine.<br />

Technicians need to react quickly if a complex system like a gas turbine<br />

develops a fault, as shutdowns can be very expensive. Russian researchers<br />

at Siemens are thus working with the renowned State Polytechnical<br />

University in St. Petersburg to develop intelligent software solutions that<br />

recognize and report potential defects before they occur. Such solutions<br />

monitor the operation of the system in question on the basis of<br />

programmed parameters such as oscillation and environmental data.<br />

Siemens is responsible for the software expertise here, while the university<br />

conducts practical tests, handles implementation, and optimizes the<br />

analysis system. A very different type of optimization was developed by<br />

CT researchers in conjunction with Russian oil company Rosneft. Together,<br />

they developed a chemical process to raise the pressure of less active oil<br />

deposits and thus enable the corresponding oil fields to be returned to<br />

production. CT carried out the modeling and simulations for this project,<br />

while Rosneft was responsible for the experimental part.


as several public research organizations. The focus<br />

of this work is on semantic technologies designed<br />

to enable computers to understand and<br />

arrange the content of words, images, and<br />

sounds. Siemens is also a leader in the Medico<br />

application scenario, which envisions, for the<br />

first time ever, combining medical knowledge<br />

with new methods of image processing, knowledge-based<br />

data processing, and machine learning<br />

(see p. 42). Initially, Medico will make it possible<br />

for computers to recognize diseases in<br />

medical images, automatically catalogue the<br />

data, and compare it with information from<br />

other databases.<br />

Universities in Beijing and Shanghai:<br />

Using Synergies to Perfect Developments<br />

The technologies leaving the research laboratory of CT China must,<br />

first and foremost, be “S.M.A.R.T.” — simple, maintenance-friendly,<br />

affordable, reliable, and timely to market (see p. 24). To perfectly align<br />

their projects with these criteria, Siemens experts seek out synergies —<br />

which they often find at prestigious Chinese universities. One such<br />

institution is Tongji University in Shanghai, which has comprehensive<br />

expertise in traffic technology. CT Research is working with Tongji in a<br />

project designed to gather traffic data. Here, researchers from CT’s Radio<br />

Access Technologies and Solutions group are focusing their mobile<br />

communications expertise on analyzing how individual mobile phone<br />

signals can be filtered out of the jumble of signals carried on today’s<br />

airwaves. Tongji University is currently working on finding a way to<br />

The SPINSWITCH research and training network<br />

is a Europe-wide project that includes 15<br />

research groups. The basis for this research project<br />

is the giant magnetoresistance (GMR) effect<br />

that was discovered by Nobel Prize winners Albert<br />

Fert and Peter Grünberg in 1988. The project’s<br />

objective is to obtain information that will<br />

lead to the development of extremely rapid<br />

magnetic switches and high-frequency components<br />

for the telecommunications industry,<br />

such as magnetic random access memory technology<br />

and associated sensors and logic devices.<br />

Siemens <strong>Corporate</strong> <strong>Technology</strong> is responsible<br />

for SPINSWITCH knowledge management.<br />

The great variety of Siemens partnerships,<br />

networks, and contacts has already led to the<br />

development of many innovations throughout<br />

the company. The days of closed doors in the<br />

laboratory have therefore become a thing of the<br />

past. “Open innovation” — bringing together<br />

the best minds from science and industry — is<br />

the key to the future. That’s because the overriding<br />

goal at Siemens is to jointly develop innovative<br />

solutions to the problems facing humankind.<br />

Key challenges here include how to<br />

deal with climate change, growing urbanization,<br />

and the demographic changes that are occurring<br />

in aging societies.<br />

correlate the locations of the signals as accurately as possible with the<br />

road network. Its goal is to extract the exact movements of mobile<br />

phone users (anonymously, of course). Tongji and Siemens are highly<br />

satisfied with the initial test results.<br />

Xi’an is the home of Xi’an Jiaotong University, which is another one of<br />

Siemens <strong>Corporate</strong> <strong>Technology</strong>’s most important cooperative partners<br />

in China. The venerable educational institution, which was founded in<br />

1896, is working with the CT research team on development of the User<br />

Interface Machine (UIM). While CT China is developing algorithms for<br />

the automatic diagnosis of numerically-controlled machine tools, the<br />

university is responsible for the system’s knowledge base. The Institute’s<br />

work includes evaluating numerous engineering interpretations of<br />

parameters, such as the degree of wear associated with various<br />

components of a machine tool, before the Siemens team imports these<br />

values into the UIM database. This constantly enlarges the data pool<br />

that’s available to the system for interpreting the parameters.<br />

Together with other Chinese universities, the Shanghai Jiaotong<br />

University assisted Siemens with a project called Automation for Life<br />

Sciences. Specifically, it performed market research to ascertain how<br />

interested industry is in this kind of technology. The development of the<br />

project’s biosensor platform is a good example of how the various<br />

institutions work together. Siemens took biosensor technology, which is<br />

already common in the medical sector, and adapted it for use in<br />

industry. In parallel, two Beijing research institutes, the Chinese<br />

Academy of Sciences and Tsinghua University, translated the theory into<br />

practice and produced the hardware, software, and finally the first<br />

platform prototypes. Initial pilot tests showed that this platform<br />

achieved ten times greater productivity than conventional processes.<br />

These outstanding results were due in large part to the Beijing<br />

University of <strong>Technology</strong>, which made it possible to get the biosensor<br />

prototype tested at pharmaceutical and biotech companies.<br />

<strong>Corporate</strong> <strong>Technology</strong> 45


Researchers<br />

Inventors<br />

Innovators<br />

46 <strong>Corporate</strong> <strong>Technology</strong><br />

Rupert Maier<br />

Rupert Maier always has<br />

paper and pen on his bedside<br />

table, because some of his<br />

best ideas come at night. A<br />

researcher in the Software &<br />

Engineering (CT SE) team, he<br />

is also the contact person for<br />

patents and improvement<br />

suggestions.<br />

Inside Everyone<br />

There’s an Inventor<br />

Rupert Maier has always liked to tinker with<br />

machinery. This interest started early on, in<br />

his father’s workshop. “On my parents’ farm,<br />

there were always opportunities to optimize, remodel<br />

or repair machines,” he says. Later on,<br />

during his work-study program at Siemens, he<br />

developed his first engineering ideas.<br />

Maier believes it’s important to distinguish<br />

between invention and innovation. “A good idea<br />

is still far from being an innovation. It first has to<br />

be developed to the stage of commercial success,”<br />

he points out. For Maier, an electrical engineering<br />

specialist with a focus on data technology,<br />

the innovation process begins with the<br />

identification of a customer’s problem, a potential<br />

market or the unfulfilled wish for a product.<br />

“More than 50 percent of all patents are either<br />

adaptations or combinations of existing<br />

technologies,” he says. Maier, who is convinced<br />

that every person is capable of becoming an inventor,<br />

is responsible for over 60 inventions,<br />

more than ten of which have been patented,<br />

while the others have been applied to a spectrum<br />

of fields.<br />

His inventions range from the optimization<br />

of industrial services and the modeling of business<br />

processes to new types of Web technologies<br />

such as the automatic generation of hyperlinks<br />

for web sites. In 2007, Maier was named<br />

“Inventor of the Year” thanks to the many software<br />

applications he has developed, including<br />

one for simplifying the maintenance of industrial<br />

machinery.<br />

Maier, who was born in Bavaria, Germany,<br />

enjoys making key contributions to successful<br />

innovations. He wants other researchers to benefit<br />

from his experiences with the patent<br />

process, which is why he became the patent and<br />

3i coach at CT SE. “My main aim is to sensitize my<br />

colleagues to this issue and help them get over<br />

their reluctance to implement their own ideas or<br />

in-house improvements,” he says. In individual<br />

talks and “Invention Mining Workshops” he runs<br />

all over the world, Maier explains to his colleagues<br />

“how important, and at the same time<br />

how simple it is to generate inventions and suggestions<br />

for improvement.”<br />

Maier values his personal contacts with colleagues<br />

all over the world. “It’s fascinating to<br />

find out how people from other cultures think<br />

and to work out solutions together with them,”<br />

he says. But that’s only one of the reasons he remains<br />

loyal to Siemens. Another reason, he says,<br />

is “the breadth of the company and its technological<br />

leadership in important areas.”<br />

Just as important for him are the excellent<br />

opportunities offered by Siemens for self-development<br />

and shaping one’s own career. For example,<br />

becoming a coach for Siemens researchers<br />

was something he had never even<br />

dreamed of.<br />

Meanwhile, he just can’t stop coming up with<br />

his own inventions. One of his most recent inventions<br />

is intended for road traffic. It involves<br />

equipping intersections that have traffic lights<br />

with video cameras featuring appropriate pattern<br />

recognition algorithms that enable them to<br />

sound an acoustic warning in dangerous situations,<br />

such as when a pedestrian crosses the<br />

street against a red light.


Maximilian Fleischer<br />

Sensor expert Dr. Maximilian<br />

Fleischer is one of the most<br />

successful patent holders at<br />

Siemens. His sensors sniff<br />

out pollutants in turbine<br />

emissions, test air and water<br />

quality, and find disease<br />

indicators in human breath.<br />

Sniffing out<br />

New Sensors<br />

Inventors face two dangers. The possibility<br />

that they will lose faith in their own ideas, or<br />

that management will lose its patience with<br />

them. Maximilian Fleischer faces both risks with<br />

quiet confidence. In the first place, he’s “an incurable<br />

optimist” who stubbornly develops his<br />

ideas and doesn’t allow failures to discourage<br />

him. And secondly, his attitude is justified by his<br />

success, which is recognized by management.<br />

One aspect of an inventor’s job is to get decisionmakers<br />

enthusiastic, both when an idea is born<br />

and during dry spells. This means that inventors<br />

have to review ideas and provide concrete details<br />

at an early stage “by exchanging ideas with<br />

other specialists and asking users what needs<br />

they have regarding the cost and performance<br />

of the product to be developed,” says Fleischer.<br />

Fleischer is the creator of chemical sensors<br />

embedded in microchips, which detect the presence<br />

of chemicals indicative of odors or gases.<br />

The gallium oxide sensor, which was the breakthrough<br />

invention in Fleischer’s career, has for<br />

several years been used to measure the CO content<br />

of exhaust gas in thousands of small combustion<br />

units, enabling these units to be operated<br />

in the most energy-efficient way with<br />

minimum emissions. The units are complemented<br />

by sensors that monitor air quality in<br />

buildings. Other sensors use laser light to detect<br />

poisonous or explosive gases in buildings so that<br />

occupants can be warned. And a sensor that<br />

measures the amount of alcohol in a person’s<br />

breath will soon go into production.<br />

The sensors, which have an area of only a few<br />

square millimeters, are based on very diverse<br />

processes. For example, some sensors consist of<br />

semiconducting metal oxides that are applied as<br />

a thin film to the surface of a chip. Any gas that<br />

docks with the device changes its electrical resistance,<br />

and the resulting signal is read by a<br />

processor on the chip.<br />

Fleischer’s team has now succeeded in placing<br />

different gas-sensitive receptors on one chip<br />

in order to be able to detect more than one gas<br />

at a time. The researchers are already using living<br />

cell cultures mounted on silicon chips to perform<br />

tasks such as monitoring water quality (see<br />

p. 17). The advantage here is that living cells react<br />

to all toxins, whereas with chemical sensors<br />

one has to determine in advance which hazardous<br />

substances are to be detected.<br />

As a rule, a sensor’s main purpose is to protect<br />

the environment or ensure people’s safety<br />

and comfort. For instance, a prototype “wellness<br />

sensor” developed by Fleischer’s team determines<br />

when the CO2 content of the air in offices<br />

or meeting rooms is too high and recommends<br />

that the windows be opened before the occupants<br />

become too tired and unfocused to go on.<br />

To achieve even more thorough measurement<br />

of the air quality in buildings, future sensors will<br />

have to measure at least four different values,<br />

says Fleischer: temperature, humidity, gases such<br />

as CO2, and odors. To this end, Fleischer and his<br />

coworkers are examining different materials to<br />

determine which of them reacts best with the<br />

gases that need to be detected. Fleischer’s inventions<br />

have benefited Siemens for a long time,<br />

because other companies that use his technology<br />

have to pay licensing fees to Siemens.<br />

Fleischer, a physicist, has been working for<br />

Siemens <strong>Corporate</strong> <strong>Technology</strong> (CT) in Munich<br />

since 1992. During that time, he has registered<br />

150 inventions. “I don’t sit alone in my room, I go<br />

out into the world with a sense of curiosity,” he<br />

says. For example, once he heard about a traditional<br />

practice of Chinese doctors, who check<br />

their patients’ breath because its odor can be a<br />

sign of illnesses. This inspired him to invent sensors<br />

that could be used to detect substances in<br />

human breath. Thanks to his work, sensors can<br />

now be used to help asthma patients determine<br />

whether an asthma attack is imminent.<br />

Fleischer has found his ideal sphere of action<br />

at Siemens. As he puts it, “Siemens operates in<br />

many different areas, so my inventions can be<br />

implemented in many new applications. Cooperation<br />

at the company is great; my colleagues<br />

are not solitary workers but team players. That’s<br />

crucial, because to develop fundamentally new<br />

things, you need good colleagues.”<br />

<strong>Corporate</strong> <strong>Technology</strong> 47


Wolfgang Rossner<br />

Wolfgang Rossner never tires<br />

of developing new applications<br />

for ceramic materials,<br />

which are key components<br />

for Siemens. Because of his<br />

achievements in this area he<br />

was named one of the top<br />

innovators at Siemens AG.<br />

King<br />

of Ceramics<br />

Dr. Wolfgang Rossner and his team at the Ceramic<br />

Materials and Devices Global <strong>Technology</strong><br />

Field in Munich, Germany are mixing ceramic<br />

powders, which consist of artificially<br />

produced chemical substances that are as fine<br />

as the finest sand. The team use these powders<br />

to bake ceramic materials with new qualities.<br />

Their innovative research work consists primarily<br />

of designing materials — starting with their<br />

atomic structure — in such a way that the various<br />

components are tailor-made to fit the requirements<br />

of their respective areas of application.<br />

“Today, we accomplish this on the basis of<br />

both scientific and empirical findings. But in the<br />

future, given the increasing complexity of new<br />

types of ceramic materials, we hope to be able<br />

to do the same thing on a computer in the virtual<br />

world,” explains Rossner. Simulation tools<br />

will find the appropriate mixture ratios for different<br />

chemical elements much faster than empirical<br />

processes ever could. This is still a vision, but<br />

at some point it will be possible to “play” with virtual<br />

materials on the computer, simulate their<br />

behavior, and digitally forecast their properties<br />

such as hardness, reliability, and resistance to<br />

changes of temperature.<br />

Ceramic materials can be found in products<br />

as diverse as X-ray detectors, light-emitting<br />

diodes, and turbine blades. The special quality<br />

of these materials, which fascinates Rossner<br />

again and again, is the fact that they are the key<br />

components of a whole spectrum of products<br />

that influence the way systems function overall.<br />

For example, the ceramics contained in X-ray detectors<br />

very quickly and efficiently transform the<br />

48 <strong>Corporate</strong> <strong>Technology</strong><br />

X-rays into light signals — and that’s a crucial element<br />

in the technology of medical X-ray computer<br />

tomography. The ceramic coatings in gas<br />

turbines, on the other hand, have a completely<br />

different function: their main job is to protect<br />

the metallic turbine blades from the extremely<br />

high temperatures of the fuel gases. But ceramics<br />

can do even more. For example, they can insulate<br />

protected zones from strong electric voltages,<br />

change their shape when subjected to an<br />

electric charge (the piezo effect), or generate<br />

electricity directly as the result of a difference in<br />

temperature (the thermoelectric effect).<br />

Rossner and his team are busy employing<br />

such material characteristics in order to come up<br />

with other possible applications for this crosssector<br />

technology. That requires a highly interdisciplinary<br />

team — and Rossner’s 30 colleagues<br />

therefore represent a colorful spectrum of experts<br />

from the specialized disciplines of materials<br />

science, physics, chemistry, mathematics,<br />

and electrical engineering.<br />

Rossner, who studied materials science, has<br />

been working at Siemens since 1984. He knows<br />

how long the road from an idea to a product can<br />

be. At Siemens, he developed ceramics for X-ray<br />

detectors in the late 1980s.<br />

By the mid-1990s he and his team had<br />

reached the point where they could transfer<br />

their findings to medical technology and move<br />

their product from the laboratory to the production<br />

line. This step proceeded quickly, taking less<br />

than two years in all. The product soon became<br />

a success on the market, and today ceramic is an<br />

essential component of the best X-ray detectors.<br />

“For me as a researcher, that’s the exciting thing<br />

— Initiating this value chain and supporting it as<br />

it develops, from basic materials to finished<br />

product,” says Rossner.<br />

In the process, he too has overcome quite a<br />

few difficulties. “There are always skeptics,” he<br />

says. That’s why the basic requirement for researchers<br />

is to believe in their own ideas and<br />

their own approaches. If that is the case, then<br />

they will be able to convince decision-makers<br />

not only with the facts but also through their<br />

own enthusiasm.<br />

At the same time, however, they also always<br />

have to deal with technical obstacles. A tiny but<br />

difficult problem can sometimes stand in the<br />

way of overall success. “If you haven’t got good<br />

and creative colleagues, you don’t have a<br />

chance,” says Rossner.<br />

Furthermore, it’s essential for a researcher to<br />

engage in a dialogue with application experts —<br />

preferably from the very start. Of course not<br />

every idea will become a technical and commercial<br />

success. But if you talk with potential users<br />

at an early stage in the process, you can quickly<br />

find out what they would expect from a product<br />

and what factors are crucial to its success. If<br />

these findings are built in, the researcher has already<br />

taken an important step forward.<br />

Of course, new ideas also come from the<br />

company’s competitors. “We keep a close eye on<br />

one another,” Rossner says with a grin. However,<br />

through his inventions, Rossner is creating<br />

unique selling points for Siemens. And in cases<br />

where competitors are caught unaware, he’s<br />

particularly pleased.


Sebnem Rusitschka<br />

Peer-to-peer technology<br />

fascinates computer specialist<br />

Sebnem Rusitschka. A member<br />

of CT’s Intelligent Autonomous<br />

Systems team, her work<br />

focuses on enhancing<br />

communication between<br />

computers and improving<br />

computer self-organization.<br />

From Student to<br />

Computer Science Mentor<br />

The reason why Sebnem Rusitschka stayed<br />

on at Siemens after her work-study program<br />

ended is very simple. “My master’s thesis was exciting<br />

and very fruitful,” she says. “Besides, peerto-peer<br />

(P2P) research promises to result in applications<br />

in every area you can think of, from<br />

multimedia to embedded systems. I realized<br />

that I simply had to go on working in this field.”<br />

For her master’s thesis, Rusitschka, who now<br />

works at CT, designed, modeled, and implemented<br />

a scalable P2P network. In a P2P network,<br />

all computers have equal status and can<br />

use services as well as providing them. The advantage<br />

of such a system is that the work to be<br />

done by the network can be distributed among<br />

several computers.<br />

Rusitschka has written a protocol that makes<br />

it possible to share resources flexibly in cases<br />

where a user is conducting a search using several<br />

keywords. “At that time, there were protocols<br />

that could search for a single keyword very<br />

efficiently, but not for several at a time,” she<br />

says. “We had set ourselves the task of making<br />

such a search as simple and efficient as possible,<br />

just like the process that Google users are familiar<br />

with. With my protocol, you can simply type<br />

in the keywords. The network then searches<br />

specifically for computers that have saved the<br />

data related to these words, instead of flooding<br />

the entire network with the inquiry. That saves<br />

computer capacity and shortens the time you<br />

have to wait for an answer.”<br />

Rusitschka’s first contact with Siemens was at<br />

Ludwig Maximilian University (LMU), in a course<br />

on applied data processing where the instructor<br />

was lecturing on agent technology. “I was very<br />

interested in this topic, because in 2000, when I<br />

began my studies, Internet hype was at a peak,”<br />

she says. The instructor came from CT, and he<br />

brought back stories about exciting research projects<br />

at Siemens. As a result, Rusitschka, who is<br />

German but was born in Turkey, joined a workstudy<br />

program at CT in 2001. Her first project focused<br />

on the design and development of an ISDN<br />

telephony interface for a language dialog system.<br />

This was followed by a second project devoted<br />

to her major area of interest, which she is<br />

still as enthusiastic about today as she was at the<br />

start. After getting her degree in computer science,<br />

Rusitschka stayed with Siemens, because,<br />

she says, “Here I can accompany a product idea to<br />

its market launch, while also involving the customer<br />

in the process.”<br />

Now 28, she ended up studying computer<br />

science after a slight detour. After completing<br />

her secondary education, she pursued her interest<br />

in foreign languages in the U.S. In 2000 she<br />

applied to Mount Holyoke College, the<br />

renowned women’s college in South Hadley,<br />

Massachusetts, and was accepted. There, she<br />

majored in economics and computer science.<br />

“Up to that point I had hardly had anything to do<br />

with computer science,” she reports. But then<br />

she had to write her first C program for a course.<br />

“For me, it was a leap into the deep end of the<br />

pool,” she recalls. “Two weeks later, when the<br />

program started to run after I had finished debugging<br />

and fine-tuning it, I had an epiphany. I<br />

knew this was what I had to do!” Nine months<br />

later, she transferred to LMU in Munich. “I<br />

wanted to do as many internships as possible,<br />

and because I’m a German I knew this would be<br />

simpler and quicker in Germany,” she explains.<br />

At Siemens, Rusitschka, the daughter of two<br />

teachers, learned that her love affair with technology<br />

was not the only thing she needed for<br />

business success. “Customers will buy an application<br />

only if it solves a problem for them,” she<br />

says. “In other words, our job is to assess trends<br />

for the customer and translate them into objective<br />

results.” By now she has worked on a range<br />

of developments in the Intelligent Autonomous<br />

Systems team, such as the iPlayer, which enables<br />

peer-to-peer streaming of video and audio<br />

content directly within a browser. The user does<br />

not need to install any software or enter a new<br />

configuration. He or she must only press “Play”<br />

to start the film. Another advantage can be seen<br />

in the case of videos that suddenly become<br />

wildly popular and are watched by millions of<br />

viewers. Here, the millions of computers in the<br />

network share the load during access via a selforganizing<br />

process. Other applications were developed<br />

for the energy sector, for example for<br />

use in distributed energy management systems<br />

and embedded systems.<br />

Although Rusitschka is one of only two<br />

women in a 30-person team, she has never felt<br />

like an outsider. She would very much like to act<br />

as a mentor for a young woman just beginning<br />

her studies, and she encourages young women<br />

to give computer science a try. “All you need to<br />

make it in this field is courage, self-confidence,<br />

and the ability to roll your sleeves up. Then<br />

you’re sure to succeed,” says Rusitschka.<br />

<strong>Corporate</strong> <strong>Technology</strong> 49


Bernhard Stapp<br />

Since joining Siemens,<br />

Dr. Bernhard Stapp has<br />

worked in many different<br />

fields, some of them outside<br />

of <strong>Corporate</strong> <strong>Technology</strong>.<br />

Today, he is head of the<br />

Solid State Lighting Business<br />

Segment at Osram Opto<br />

Semiconductors.<br />

From Optical Fibers to<br />

Luminescent Plastics<br />

My new boss at Medical Engineering<br />

wanted someone with an unprejudiced attitude,”<br />

says Bernhard Stapp, referring to his<br />

switch from <strong>Corporate</strong> <strong>Technology</strong> in Erlangen,<br />

Germany, to Siemens’ ultrasound center in Issaquah<br />

near Seattle, Washington, in the early<br />

1990s. From his training, Stapp, who was 37 at<br />

the time, was not the most likely candidate to<br />

prepare a new generation of ultrasound devices<br />

for the market. “When I joined CT, I was a materials<br />

researcher for fiber-optic cables, which were<br />

being developed for data transmission back<br />

then.” A trained chemist, Stapp wasn’t worried<br />

that he had to acquire new skills before being<br />

able to really take on the task — on the contrary.<br />

“I liked the job because my knowledge complemented<br />

that of my colleagues,” he says. In 1995,<br />

Stapp returned to CT, where he became head of<br />

the Competence Center for Electronic Materials.<br />

“Besides working on semiconductor materials,<br />

such as photoresists, we also began to develop<br />

luminescent plastics known as organic lightemitting<br />

diodes (OLEDs). These organic semiconductors<br />

emit light when an electric current is<br />

passed through them,” explains Stapp. “I managed<br />

to convince the head of Osram-Opto that<br />

this technology had a future.” The next phase in<br />

Stapp’s career followed two years later, when he<br />

was appointed head of the Materials & Microsystems<br />

department (see p. 12) in Berlin.<br />

“We were involved in a wide variety of optoelectronic<br />

activities, such as the development of<br />

phosphors for light-emitting diodes, which<br />

would transform the blue light generated by<br />

semiconductor crystals into white light. Today,<br />

50 <strong>Corporate</strong> <strong>Technology</strong><br />

phosphors are used in all white LEDs from Osram,”<br />

says Stapp. As a result of these contacts to<br />

the opto-semiconductor business at Siemens,<br />

which would later become Osram Opto Semiconductors,<br />

Stapp was able to take the next step<br />

in his career in 2001, when Dr. Rüdiger Müller<br />

asked him to become the chief technology officer<br />

of his team in Regensburg. Stapp played a<br />

crucial role at Osram Opto Semiconductors in<br />

the development of LED and OLED technology.<br />

In 2007, he was appointed head of the Solid<br />

State Lighting Business Segment, with responsibility<br />

for LEDs and OLEDs used in general lighting<br />

applications.<br />

Stapp has fond memories of his time at <strong>Corporate</strong><br />

<strong>Technology</strong>. “It provided me with deep insights<br />

into a wide range of technologies,” he<br />

says. “It was great to work in such a creative environment.”<br />

Outside of CT, in the various Siemens<br />

Divisions, the focus is clearly on products. “I like<br />

that a lot too. Forging ahead with practical projects<br />

until a product is ready for market,” says<br />

Stapp. Today, he still likes to make use of CT —<br />

for example, when he needs support in areas<br />

such as numerical mathematics, in which Osram<br />

Opto Semiconductors has no expertise of its<br />

own. “CT is strong here,” he says. “With their algorithms,<br />

the researchers have greatly helped us<br />

improve the efficiency of processes in production<br />

control and logistics.” Something that still<br />

fascinates Stapp about Siemens is how quickly<br />

employees can switch from one job to another.<br />

“You need to be flexible and not only have your<br />

sights on your career,” he says. “I have never regretted<br />

any of the changes I’ve experienced.”<br />

Vishnu Swaminathan<br />

Vishnu Swaminathan had a<br />

keen interest in technology<br />

even as a child. Today, he<br />

works as a computer scientist<br />

at <strong>Corporate</strong> <strong>Technology</strong> in<br />

Bangalore, India, where he<br />

researches embedded systems<br />

that are very cost effective<br />

and competitive.<br />

A Specialist<br />

in S.M.A.R.T.<br />

It’s an old cliché that top-notch researchers<br />

are not natural communicators, but Vishnu<br />

Swaminathan certainly doesn’t fit that mold.<br />

When he talks about his research field of embedded<br />

systems, his enthusiasm immediately<br />

carries over to his audience. It’s a trait that<br />

seems to run in the family, because his father,<br />

who was Director of the Defense Electronics Research<br />

Laboratories in Hyderabad, a city in<br />

south-central India, was also a great believer in<br />

the value of science.<br />

Swaminathan was born in what is now<br />

Chennai, the fourth largest city in India. Until<br />

1996, Chennai was known as Madras. Since<br />

2004, together with Bangalore and Hyderabad,<br />

the city has emerged as an important center for<br />

software development.<br />

And this is where everything comes full circle<br />

for Swaminathan, who began his professional<br />

career at the University in Madras. After<br />

obtaining his bachelor’s degree in computer science<br />

and engineering in 1996, he went on to<br />

earn his PhD in electrical and computer engineering<br />

at Duke University in the U.S. “I already<br />

knew when I was still at school that I wanted to<br />

do something technical,” says Swaminathan,<br />

“and that I would like to work in research and<br />

development.”<br />

After receiving his doctorate, he returned<br />

home to India in 2004, arriving at just the right<br />

time. Mukul Saxena, an engineer also returning<br />

to India from the U.S., had just been given the<br />

job of developing CT India, and Swaminathan<br />

happened to be in the right place at the right<br />

time.


Systems<br />

Swaminathan soon began to build up the<br />

“Embedded Systems” department, whose function<br />

is to create coordinated, optimized, lowcost<br />

hardware/software solutions for cross-Sector<br />

applications. One of his successful,<br />

long-term projects involves S.M.A.R.T. cameras,<br />

which played an important role in the “Vision-<br />

Based Traffic Monitoring” project. He and his<br />

team further developed the existing algorithms,<br />

which they made more resilient by<br />

adding software modules. They also adapted<br />

the algorithms to the existing hardware.<br />

Swaminathan is now developing a new image<br />

processing system for C-arm X-ray machines.<br />

In the past, these had to be brought in<br />

from outside by the Healthcare Sector. The Sector<br />

and <strong>Corporate</strong> <strong>Technology</strong> are pursuing two<br />

goals with this all-Indian development: to develop<br />

a cheaper system and, as a result, to<br />

strengthen their competitiveness externally.<br />

Andrey Bartenev<br />

Analytical, highly qualified,<br />

creative, and courageous —<br />

these are some of the words<br />

used to describe Andrey<br />

Bartenev by those who know<br />

him best. The 43-year-old<br />

physicist from Moscow is a<br />

dedicated researcher.<br />

Energy<br />

Expert<br />

After completing high school, Andrey<br />

Bartenev studied at the Moscow Institute<br />

of Physics and <strong>Technology</strong>. His special area, “the<br />

chemistry of fast processes,” was the perfect<br />

major for such a determined and ambitious student.<br />

After graduating with high honors, he<br />

wrote a doctor’s thesis investigating the physical<br />

and chemical processes in “closed spaces,”<br />

meaning primarily engines and turbines. He<br />

was also very interested in the types of damage,<br />

including cracks and fractures, that can occur<br />

when such machines are subjected to high<br />

stress loads.<br />

Bartenev continued his scientific career at<br />

the Russian Academy of Sciences between<br />

1987 and 2005 — more specifically at the Academy’s<br />

Institute of Chemical Physics, where he<br />

specialized in flow characteristics and the simulation<br />

of combustion processes and explosions.<br />

He consequently wrote his habilitation thesis<br />

on the gas dynamics of spontaneous processes.<br />

Bartenev’s research work frequently took<br />

him abroad. He participated in two research<br />

projects at RWTH Aachen University, Germany,<br />

for example, and he also spent time in England<br />

and the U.S., where he and colleagues conducted<br />

experiments for NASA that addressed<br />

various aspects of explosions. “When I then<br />

heard that Siemens was setting up its own research<br />

center in Russia, I applied for a position<br />

immediately,” he recalls. Bartenev already knew<br />

Siemens from his days at the Russian Academy<br />

of Sciences.<br />

Bartenev has served as director of the Chemical<br />

Thermo-Gas Dynamics group at CT Russia<br />

since 2005. His team of ten or so scientists is<br />

currently taking a close look at oil and gas production<br />

technologies. Here, the experts are focusing<br />

on three areas. First, technologies that<br />

make it possible to extract oil and gas from underwater,<br />

since such systems are of great importance<br />

to Russia’s drilling activities in the Arctic<br />

Ocean. The second area is related, as it has to<br />

do with chemical technologies that liquefy gas<br />

and keep it stable in that state, regardless of the<br />

temperature. The team’s research work is<br />

rounded out by the third area: the automation<br />

and modernization of drilling rigs. Thanks to<br />

the expertise of Bartenev and his team, CT Russia<br />

is now the global technology field leader for<br />

such research, with a team of its own.<br />

Developments in his field are so dynamic<br />

that Bartenev, who has a six-year-old son, has<br />

little time to pursue his hobbies — diving and<br />

studying Russian history.<br />

<strong>Corporate</strong> <strong>Technology</strong> 51


Dorin Comaniciu<br />

Dorin Comaniciu, 44, is<br />

head of the Integrated Data<br />

Systems team at Siemens<br />

<strong>Corporate</strong> Research in<br />

Princeton, New Jersey. He is<br />

responsible for coordinating<br />

Siemens’ activities in<br />

biomedical informatics.<br />

From Data Fusion to<br />

Expert Systems<br />

Dorin Comaniciu, has lots of ideas. In fact,<br />

with 30 patents granted and more than 80<br />

patent applications to his name, he is one of<br />

Siemens’ most prolific inventors.<br />

A native of Romania who moved to the U.S.<br />

in 1996 to pursue a second PhD, Comaniciu has<br />

developed inventions that span the gamut of applications<br />

from new ways of interpreting the<br />

contours of a beating heart to a method for the<br />

molecular diagnosis of depression.<br />

Comaniciu’s most far-reaching patent is a<br />

mathematical invention called Robust Information<br />

Fusion — a novel way of detecting and<br />

weeding out questionable information from any<br />

given sensor source.<br />

What’s more, he has already used his invention<br />

to pave the way to the next step toward machine-based<br />

interpretation. “Once you have reliable<br />

data that can be fused, you can then<br />

develop expert systems to evaluate it and draw<br />

conclusions from it,” he says. The idea is called<br />

“database guidance,” which is a way of translating<br />

expert knowledge into algorithms that can<br />

support human decision making.<br />

The first commercial example of database<br />

guidance was syngo Auto Ejection Fraction (EF),<br />

(see p. 8) — a unique program developed by<br />

Siemens <strong>Corporate</strong> Research in conjunction<br />

with the Ultrasound Division of Siemens Healthcare.<br />

Auto EF is used in the context of an ultrasound<br />

exam to automatically measure the<br />

heart’s ejection fraction — the difference in the<br />

amount of blood pumped between diastole and<br />

systole. “Today,” says Comaniciu, “this crucial<br />

measurement is either eyeballed or traced man-<br />

52 <strong>Corporate</strong> <strong>Technology</strong><br />

ually. It takes an expert approximately 30 seconds<br />

to perform this operation. It takes the software<br />

only seconds to perform the same computation.”<br />

Auto EF was just the beginning. Following up<br />

on another one of his projects, Comaniciu’s<br />

team — in collaboration with experts from<br />

Siemens Ultrasound — has developed programs<br />

that accelerate key ultrasound tests in obstetrics.<br />

syngo Auto OB, for instance, uses advanced<br />

pattern recognition technology to reliably recognize<br />

anatomical landmarks and take fetal<br />

measurements, thus reducing the number of<br />

keystrokes by as much as 75 percent in routine<br />

fetal exams.<br />

Comaniciu’s team is also involved in longerrange<br />

projects. For example, it is developing<br />

databases that will support automated identification<br />

of colon cancer, prostate cancer, and<br />

autism based on magnetic resonance scans.<br />

Database diagnostics and breakthroughs in<br />

Robust Information Fusion are what Comaniciu<br />

refers to as “powerful science” — in other words,<br />

science that can unleash new applications<br />

across the board. “You have to push the limits,”<br />

he says. “People often come to me and tell me<br />

that something’s not possible. And my response<br />

to them is always the same: ‘Then try it again!’ As<br />

a manager, you constantly have to walk a<br />

tightrope. You have to have a plan and know<br />

how to stick to it. But at the same time, you also<br />

have to brainstorm, leave room for creativity,<br />

have fun, and know how to convince your team<br />

members that they are doing something that<br />

could make a real difference for society.”<br />

Martin Stetter<br />

Martin Stetter, 44, has always<br />

been fascinated by the way the<br />

human brain learns and by<br />

how living organisms organize<br />

themselves. For this reason,<br />

Stetter is forging ahead with<br />

the development of semantic<br />

technologies for medical<br />

images.<br />

Machines<br />

that Think<br />

When Martin Stetter started working at the<br />

Neural Computation department of <strong>Corporate</strong><br />

<strong>Technology</strong> as a Senior Scientist in 2000,<br />

he already was able to look back on a 14-year<br />

university career. His last position had been at<br />

the Computer Science department of the Berlin<br />

Technical University, Germany, where he<br />

worked on neuroscience and medical imaging.<br />

The systems he had developed there included<br />

processes for improving data and signal quality.<br />

The switch to a job in industry was not a hard<br />

one for Stetter. “At the university I missed the<br />

practical world,” he says. However, he always<br />

made sure that the work was interdisciplinary in<br />

nature. Born in Regensburg, Stetter studied<br />

physics and earned a PhD in theoretical biology.<br />

He wrote his habilitation thesis on applied computer<br />

science. A poster in his office bears the<br />

words “Understanding thought processes for<br />

man and machine.” Put simply, this means that if<br />

researchers can understand the way the brain<br />

learns, they can also apply the process to machines<br />

by means of algorithms.<br />

Stetter’s vision involves intelligent machines<br />

whose software works more like the human<br />

brain than is currently the case. This applies to<br />

hierarchical structures as well as to the way the<br />

brain’s attention is gained and how it makes decisions.<br />

GeneSim — his adaptive IT platform —<br />

gains information on molecular interactions in<br />

living cells by extracting knowledge from gene<br />

and protein data and medical literature. It serves<br />

as a system of building blocks for creating new<br />

software applications for molecular medicine<br />

and for pharmaceutical purposes. The objective


of all of this is to improve the precision of diagnoses<br />

and treatments. This capability was not<br />

lost on Siemens’ Diagnostics Division, which was<br />

established in 2007. The Division now makes<br />

use of solutions that are based on GeneSim.<br />

“The difficulty in industrial research is finding<br />

the right time for introducing and promoting a<br />

new idea,” says Stetter. “You can’t just focus on<br />

research, however, because you then risk losing<br />

sight of the customers’ needs.”<br />

Stetter not only worked with Healthcare’s<br />

sales department, but also got pharma and<br />

biotech firms involved in order to “gain an external<br />

assessment of GeneSim’s potential.” He has<br />

submitted at least 80 invention applications at<br />

Siemens, of which 60 applied to GeneSim and<br />

the rest to brain research findings — an achievement<br />

that earned him an “Inventor of the Year<br />

2008” award at Siemens.<br />

Stetter now provides advice to managers at<br />

CT and Healthcare. He is also involved in the<br />

Theseus research program initiated by the German<br />

Ministry of Economics and <strong>Technology</strong>.<br />

Theseus will develop a new Internet-based infrastructure<br />

to improve the use of online knowledge<br />

(see p. 42). Stetter’s role will be to manage<br />

the Medico sub-project, which is designed to<br />

combine medical information with image processing<br />

methods and adaptive machine<br />

processes for the first time. “We want to help<br />

doctors make decisions by creating an intelligent<br />

search engine for medical databases,” he<br />

says. In this project, human thought processes<br />

and neural networks will once again serve as<br />

blueprints for the medical platform of the future.<br />

Shun Jie Fan<br />

Shun Jie Fan, 34, is a<br />

senior research scientist at CT<br />

China, where he heads the<br />

Automation for Life Sciences<br />

project, and is responsible for<br />

the world’s first industrial<br />

biosensor platform.<br />

From Mystical Enigma<br />

to Biosensor Platform<br />

During his childhood in his hometown of<br />

Handan, which is situated approximately<br />

400 kilometers south of Beijing, Fan dreamt of a<br />

career as a librarian. In his fantasy he would<br />

spend life tranquilly browsing through ancient<br />

tomes each day and work on deciphering neverbefore-solved<br />

mysteries.<br />

But as the years slipped by, reality began to<br />

set in. “The economic viability of such a career<br />

seemed highly questionable to me, especially in<br />

such a rapidly growing society as China’s,” he<br />

says.<br />

Fan, who is now 34, chose a more reliable<br />

path, by enrolling at Tsinghua University of Beijing<br />

in 1991, completing his Bachelor of Engineering<br />

in process automation instrumentation<br />

and finally wrapping up his university career in<br />

2001 with a doctorate in control engineering.<br />

This was followed by a three-year scientific research<br />

stint at the Imperial College of London,<br />

UK, in process systems engineering, after which<br />

he was offered a job as an engineer by a young<br />

Beijing technology company in 2004 and returned<br />

to China.<br />

When Siemens offered Fan a job in 2005, he<br />

didn’t have to think twice. Because of his expert<br />

knowledge of control technology and his experience<br />

in the automation of petrochemical, synthetic<br />

materials and biotechnology processes,<br />

the assignment seemed tailor-made for him.<br />

The goal was to adapt biosensors commonly<br />

used in medical applications — devices, which,<br />

for example, are used in the identification of<br />

blood cells and metabolic substances such as<br />

blood sugar, cholesterol and urea — to industrial<br />

biotechnology. Fan immediately found himself<br />

in his element — mainly because he frequently<br />

had to solve a problem by means of his wealth of<br />

experience and his interdisciplinary knowledge.<br />

And he has done so with resounding success.<br />

His work recently resulted in the world’s first<br />

biosensor platform for biotechnology — a prototype<br />

that works flawlessly. In fact, following initial<br />

experiments, the platform promises to dramatically<br />

improve the efficiency of bioprocess<br />

automation (see p. 24). And Fan, needless to<br />

say, is pleased with himself. After all, he managed<br />

to fulfill his childhood dream and solve a<br />

complex enigma that no one before had unraveled.<br />

Besides having a passion for his job in technology,<br />

Fan is the father of a two-year-old son<br />

and an avid amateur athlete. His favorite pastimes<br />

are swimming and chess.<br />

<strong>Corporate</strong> <strong>Technology</strong> 53


<strong>Corporate</strong> Intellectual Property and Functions / Chief <strong>Technology</strong> Office<br />

Patents and Synergies<br />

In the age of globalization, knowledge and know-how are the trump cards of the<br />

Siemens integrated technology company. The protection, utilization, and expansion<br />

of its intellectual property is crucial to the company’s success.<br />

Intellectual property is vital, says Prof.<br />

Winfried Büttner. Page 56<br />

Patented inventions are the foundation<br />

of Siemens’ success. Page 57<br />

The art of correctly utilizing existing<br />

Siemens patents. Page 58<br />

Becoming a patent professional:<br />

<strong>Technology</strong>, language, and law. Page 59<br />

Standards as the criteria of worldwide<br />

operations and progress. Page 60<br />

The excitement of standardization and<br />

regulation. Page 61<br />

Climate protection: Siemens’<br />

environmental portfolio. Page 62<br />

Environmental protection at Siemens:<br />

Finding ways to save energy. Page 63<br />

CT O: The heart of Siemens’ innovation<br />

network. Page 64<br />

Defying oil prices and climate change<br />

with electric vehicles. Page 65<br />

54 <strong>Corporate</strong> <strong>Technology</strong>


Siemens holds more than 55,000 patents.<br />

Managing these patents and protecting<br />

them from competitors is one of the missions of<br />

<strong>Corporate</strong> Intellectual Property and Functions<br />

(CT I). CT I’s 550 employees worldwide support<br />

Siemens’ researchers and developers when it<br />

comes to applying for patents, defending<br />

claims, and exploiting patent rights. CT I’s responsibilities<br />

also include representing Siemens<br />

in committees for the establishment of interna-<br />

tional norms and standards, acting as the central<br />

contact point for issues connected with the<br />

environmental compatibility and technical<br />

safety of products and processes, and issuing appropriate<br />

regulations, such as the Siemens-wide<br />

environmental standards. This central function<br />

is particularly significant in view of the tremendous<br />

breadth of Siemens’ environmental portfolio,<br />

which accounted for nearly €19 billion in<br />

sales in business year 2008.<br />

One of the responsibilities of Prof. Hermann<br />

Requardt, Chief <strong>Technology</strong> Officer (CTO) and<br />

Head of <strong>Corporate</strong> <strong>Technology</strong>, is fostering synergies<br />

throughout Siemens. The crucial requirement<br />

for this job is the ability to recognize trends<br />

at an early stage, identify new technologies, and<br />

make these technologies available in an efficient<br />

and effective manner. Requardt receives<br />

vital support for these missions from the employees<br />

of the Chief <strong>Technology</strong> Office.<br />

<strong>Corporate</strong> <strong>Technology</strong> 55


Interview<br />

Why Intellectual Property Represents<br />

Siemens’ Future<br />

The number of inventions registered at<br />

Siemens has risen substantially since the<br />

early 1990s — from 2,000 per year at the<br />

beginning of the last decade to around<br />

8,000 per year today. Patent registrations<br />

are also up significantly — from 2,000 per<br />

year in the 1990s to some 5,000 per year<br />

today. Are inventions and patents more<br />

important now than they were 15 or 20<br />

years ago?<br />

Büttner: In this era of globalization and<br />

increasing international competition, a<br />

company’s future depends on its intellectual<br />

property. And that’s much more the case today<br />

than ever before. Employee knowledge is the<br />

most important component of added value for<br />

a company like Siemens that is striving to be a<br />

technological trendsetter. Patents are also one<br />

of the few elements that can be used to gauge<br />

the effectiveness of investment in research and<br />

development. R&D investment has also risen<br />

since the 1990s, and inventors are able to share<br />

more in the success of their new ideas than<br />

used to be the case. Both of these factors have<br />

led to an increase in the number of inventions<br />

registered. The global significance and value of<br />

patents has also grown significantly. Our patent<br />

portfolio today is very valuable both in terms of<br />

the licensing agreements we reach with other<br />

companies and patent disputes.<br />

But it’s not just the number of patents in<br />

the portfolio that counts?<br />

Büttner: The quality of the patents is the most<br />

important factor, of course. For example, a key<br />

56 <strong>Corporate</strong> <strong>Technology</strong><br />

Prof. Winfried Büttner is the Head<br />

of <strong>Corporate</strong> Intellectual Property<br />

and Functions (CT I).<br />

patent that serves as one of the foundations<br />

of an international standard — or a must-use<br />

patent that cannot be circumvented by any<br />

other solution — is worth much more than an<br />

average patent. We therefore pay very close<br />

attention to the value of our patents — not least<br />

of all because international patent registrations<br />

are costly.<br />

What’s your strategic approach here?<br />

Büttner: Once the Siemens operating units<br />

have determined what their trendsetting<br />

technologies will be, we work with them to<br />

define the focus of the subsequent patent<br />

approach with regard to things like international<br />

standards and strategic R&D projects.<br />

This enables us to assign a specific value to each<br />

patent, whereby we assess, for example, how<br />

important the patent is with regard to the<br />

competition. We also examine what our<br />

competitors are doing, of course. If we find,<br />

for example, that they’re registering a lot more<br />

patents in a certain area than Siemens is, we<br />

use this information to determine the potential<br />

risks facing our business, and this may also<br />

cause us to take a closer look at such research<br />

fields.<br />

Can you provide some examples of<br />

especially valuable patents?<br />

Büttner: Take the Healthcare Sector. Here we<br />

have X-ray machines equipped with a so-called<br />

C-arm. The latter is guided by a robot in a<br />

process that makes it possible to carry out more<br />

precise and more rapid X-ray examinations.<br />

Siemens holds key patents that enable the<br />

practical implementation of this technology.<br />

In fact, we’re currently the only manufacturer<br />

to have launched such a device on the market,<br />

and our constantly growing patent portfolio<br />

continues to protect this competitive edge.<br />

Another example is our new computer<br />

tomograph with two X-ray tubes and two<br />

detectors, which is protected by numerous<br />

patents.<br />

Are there similar examples from other<br />

Siemens Sectors?<br />

Büttner: Yes — in the Energy Sector, for<br />

example, with regard to gas turbines, wind<br />

power facilities, electrical power grids, control<br />

systems, and low-emission power plants. And<br />

our Industry Sector has contributed significantly<br />

to the establishment of standards. For<br />

instance, consider the field bus used in factory<br />

communication systems or the Simatic system<br />

in the realm of industrial automation. And,<br />

of course, we mustn’t forget the ETCS — the<br />

European standard for train control systems.<br />

What goals does Siemens pursue when it<br />

serves on international standardization<br />

bodies?<br />

Büttner: As a company that is active in more<br />

than 190 countries, we are committed to the<br />

development of global markets and the<br />

principle of global competition. Globally valid<br />

standards open up markets and make it easier<br />

for all companies to compete. They also benefit<br />

customers because they make products from


Patents on Siemens’ own inventions<br />

have always been among the company’s<br />

most important assets — even back<br />

in the 19th century.<br />

different manufacturers compatible and make it<br />

possible to use such products in the same way in<br />

different countries.<br />

What will be the biggest challenges in the<br />

patent sector in coming years?<br />

Büttner: For one thing, there are still no<br />

standard international regulations with regard<br />

to what’s patentable or not in the software,<br />

biotechnology, and genetic engineering<br />

sectors. Here the rules are different in the U.S.<br />

and Europe, for example. A big challenge facing<br />

Western companies is most certainly the huge<br />

attempt being made by Asian firms — especially<br />

those from Korea and China — to catch up to<br />

the West. Chinese companies, for example, are<br />

now trying to protect their own developments<br />

through patents —naturally, for reasons<br />

of self-interest. There’s a benefit for us here,<br />

though, because their approach will make it<br />

easier to establish effective patent protection<br />

laws in China.<br />

What impact do Siemens’ numerous<br />

research partnerships have on patents?<br />

Büttner: It’s true that the trend toward open<br />

innovation brings with it new challenges.<br />

Siemens launches more than 1,000 new<br />

research partnerships around the world every<br />

year. It’s important here to precisely define<br />

beforehand how the partners will deal with<br />

jointly-developed intellectual property. We<br />

pursue a fair-partnership approach here —<br />

and patent policies are an important element<br />

of every partnership agreement.<br />

Patented Inventions are the Foundation of<br />

Siemens’ Success<br />

Company founder and famous inventor Werner von Siemens shaped<br />

Siemens as a firm that aims for technological leadership. “I believe that<br />

one of the main reasons why our factories are flourishing is that most of<br />

what they produce is based on our own inventions,” he once said. Werner<br />

von Siemens was very much occupied by the issue of patents. In 1876,<br />

he even published a paper in which he explained why it was necessary<br />

for the German empire to introduce a national patent law, as the only<br />

patent laws in existence at that time were those of the individual<br />

German states. Such a law was passed the following year, accompanied<br />

by the establishment of the Reichspatentamt (German Patent Office).<br />

Werner von Siemens actually registered a patent in the state of<br />

Prussia for an easy-to-operate pointer telegraph just one week after<br />

founding his company in October 1847. This invention made it possible<br />

to send messages over great distances.<br />

Siemens’ dynamo patent in 1866 ushered in the age of large-scale<br />

electrical power generation, which also played a major role in the<br />

advent of electrical engineering.<br />

The invention of the electric railroad and the tantalum lamp were<br />

the driving forces behind the further development of mass mobility and<br />

electric lighting systems.<br />

The traffic light control system patented by Siemens & Halske in 1928<br />

monitored the electric circuits in multi-colored traffic light lamps and<br />

created the basis for today’s complex traffic guidance systems.<br />

Most of the silicon production techniques for semiconductors are<br />

based on a Siemens’ patent from 1953 for producing the purest silicon.<br />

Other inventions in the last 60 years include Simatic (the foundation for<br />

industrial automation), thyristors (used as high-performance power<br />

network switches), and EWSD (a rapid digital telephone switching<br />

system). All pregnant women today are familiar with the result of a<br />

patent registered in the 1960s for realtime ultrasound.<br />

Key patents have been registered in recent years for new computer<br />

and magnetic resonance tomography procedures, energy-saving and<br />

resource-conserving industrial processes, a completely new bogie<br />

concept for trains, and innovative power plant concepts that enable<br />

CO2 separation.<br />

In the ideal case, one patent will benefit several different fields. One<br />

of the best recent examples of this is the invention of a procedure for<br />

rapidly registering the three-dimensional shape of objects (see p. 9).<br />

This technique is now used in security systems (for 3D face recognition),<br />

industry (for chassis calibration in vehicle assembly), power engineering<br />

(for examining turbine blades) and the medical sector (for measuring inear<br />

hearing aids).<br />

Knowledge: The Competitive Edge<br />

The <strong>Corporate</strong> Information Research Center (IRC), which is also a part of CT I, collects and<br />

evaluates scientific, economic, and technological information for thousands of Siemens<br />

employees around the world. In addition, more than 50 IRC experts produce customer-focused<br />

reports, as well as trend, market, and company analyses.<br />

<strong>Corporate</strong> <strong>Technology</strong> 57


Intellectual Property With a portfolio of 55,000 patents,<br />

Siemens is among the world’s most<br />

innovative companies. Managing this<br />

portfolio efficiently is an enormous task.<br />

Recent years have seen information and knowledge acquire<br />

growing importance compared to other production factors such<br />

as capital, raw materials, and real estate. Today, a company’s<br />

competitiveness depends very much on its know-how. At Siemens,<br />

over 220 specialists are responsible for optimizing the use of<br />

existing patents. At the same time, their job is to ensure that all<br />

new patents meet the company’s needs. Here, the value of a new<br />

invention is a function not only of its technological ingenuity but<br />

above all of the level of market interest it is likely to generate.<br />

Securing Siemens’ Intellectual<br />

Property<br />

With its more than 55,000 patents, Siemens<br />

takes intellectual property very seriously indeed.<br />

Patent rankings show the company is consistently<br />

one of the most innovative firms anywhere<br />

(see p. 5). Especially important here are<br />

“key patents,” which protect know-how in specific<br />

areas from competitors. These give Siemens industrial<br />

property rights that are exceedingly difficult<br />

for the competition to circumvent by means<br />

of alternative technologies. This applies particularly<br />

to patents that have been incorporated in an<br />

international standard or have themselves established<br />

a de facto standard. At Siemens this includes<br />

not only the entire GSM and GPRS mobile<br />

communications portfolio but also patents relating<br />

to instrumentation and control technology,<br />

and to industrial automation and communications,<br />

network management, rail traffic management<br />

(ETCS), and operator interfaces.<br />

Siemens conducts a number of programs to<br />

encourage development of major patents and<br />

patent portfolios, including its “Inventor of the<br />

Year” award, which goes to the company’s 12<br />

most creative people worldwide. This is in recognition<br />

of innovations that provide answers to today’s<br />

major technological issues, such as the need<br />

for more efficient power supply systems, more intelligent<br />

manufacturing processes, and healthcare<br />

systems with maximum efficiency.<br />

The patent team’s strategy is above all to promote<br />

industrial property rights in trendsetting<br />

and cross-sector technologies such as remote<br />

maintenance. Generating patents is an integral<br />

part of the entire development process, thus ensuring<br />

that know-how is secured for Siemens as<br />

58 <strong>Corporate</strong> <strong>Technology</strong><br />

quickly and fully as possible. On particularly<br />

important projects, the team expressly solicits<br />

submission of inventions by means of “invention<br />

on demand” workshops or by IP benchmarking —<br />

a process whereby competitors’ patent portfolios<br />

and the state of their technologies are analyzed<br />

and shown to developers.<br />

In addition to securing protection for the company’s<br />

intellectual property, a key aspect of strategy<br />

for the patent team is to monitor whether<br />

rights are being illegally exploited by any market<br />

players. In this area, however, different businesses<br />

require different approaches. Whereas all<br />

instances of product piracy in the field of automation<br />

technology must be effectively combated,<br />

the company’s commanding position in the<br />

healthcare sector means that its patents can often<br />

be used to negotiate unrestricted access to<br />

the technology of major competitors. And in the<br />

services business, patents covering the design of<br />

specific processes or business models, for example,<br />

help defend the company’s good ideas<br />

against the competition.<br />

The patent team’s expertise is also needed<br />

when Siemens acquires companies. Patent specialists<br />

then analyze the value of the acquisition’s<br />

patent portfolio and ensure property rights are<br />

rapidly incorporated in the company’s own portfolio,<br />

allowing them to be properly administered<br />

and made available throughout Siemens. Conversely,<br />

whenever business interests are sold,<br />

patent professionals work to secure protection for<br />

technologies still used by Siemens.<br />

In order to strengthen its own market position,<br />

Siemens also actively uses its patent portfolio to<br />

swap or sell licenses, negotiate comprehensive<br />

cross-licensing agreements, and pursue patent<br />

infringements. This is also the reason for ensuring<br />

that its patent portfolio has a regional spread,<br />

which enables Siemens to protect its products<br />

particularly in the emerging Asian markets, for example.<br />

The activities of the Intellectual Property<br />

team help to secure and increase the tremendous<br />

value that Siemens derives from its industrial<br />

property rights. The battle to defend intellectual<br />

property — described by former EU Commissioner<br />

for Trade Peter Mandelson as the nerve<br />

center of the European and U.S. economies —<br />

has intensified dramatically in recent years.<br />

Siemens is well prepared for this fight.


Siegfied Söllner Söllner’s art calls for ensuring<br />

optimum protection for an invention —<br />

without revealing too many of its<br />

technical features.<br />

A degree in electrical engineering,<br />

a way with words, and a<br />

big interest in legal issues have<br />

made Siegfried Söllner a<br />

professional in the patents<br />

field. Today his department<br />

secures patents at Siemens for<br />

several hundred inventions<br />

and innovations every year.<br />

A Fascinating Mixture of<br />

<strong>Technology</strong>, Language, and Law<br />

Working through mountains of files, delivering<br />

eloquent testimony before a court of<br />

law, and polishing the wording of texts — not<br />

exactly the kind of work for which a young engineer<br />

enters his chosen profession. In fact<br />

Siegfried Söllner’s first job after a degree in electrical<br />

engineering was in hydroelectric power.<br />

After several years in his profession, he first encountered<br />

the world of patent and trademark<br />

law at Siemens while being involved with minor<br />

inventions of his own and supervising graduate<br />

and postgraduate students.<br />

“Reading the draft of a patent application for<br />

one of my inventions made me realize I didn’t<br />

understand a word of it, although I’ve always<br />

been interested in language,” Söllner recalls. But<br />

instead of being scared off, he resolved to get in<br />

deeper. Research into the job description of a<br />

patent engineer fired his enthusiasm all the<br />

more. A degree in an engineering or scientific<br />

subject is a must here, and a way with words<br />

plus an interest in the legal side are helpful<br />

when it comes to mastering the challenges of<br />

acquiring a second degree in this field.<br />

Like all patent professionals, Söllner initially<br />

worked for three years while gaining this qualification,<br />

under the supervision of an experienced<br />

colleague from the Intellectual Property Department.<br />

This team of experts is organized in line<br />

with the corporate structure of Siemens, so that<br />

the divisions are provided with all the knowledge<br />

and advice they need. During their training,<br />

patent professionals are expected to plow<br />

through mounds of legal texts and seminar papers.<br />

Depending on the precise focus of their<br />

studies, they can then take on the heavy schedule<br />

of exams to become either a European or a<br />

German patent attorney.<br />

Given that the type of training and the nature<br />

of patent law differ from country to country, additional<br />

qualifications are required to practice on<br />

the international stage. After qualifying as a<br />

patent attorney, Söllner went to the U.S. for two<br />

years to gain procedural experience in American<br />

patent law. Now he is head of the department<br />

responsible for all patent matters in the field of<br />

motors and drives.<br />

Four times a year, a Siemens Patent Committee<br />

evaluates all inventions and innovations submitted<br />

by employees and then selects those suitable<br />

for patenting. “That takes a lot of foresight.<br />

For a start, patents cost money, and secondly we<br />

have to make sure the portfolio as a whole has<br />

no gaps in it, and remains manageable,” explains<br />

Söllner. His department applies for between<br />

400 and 500 patents a year. Drafting a<br />

suitably worded application takes a certain<br />

power of abstraction as well as a feeling for language.<br />

“The art is to achieve optimum protection<br />

for an invention without revealing too many<br />

of its actual technical features,” says Söllner of<br />

the complex balancing act. Once a year, the entire<br />

Siemens portfolio of existing patents is assessed<br />

to decide which ones should be extended<br />

and which should be allowed to lapse.<br />

To ensure effective implementation of<br />

patents, experts must also closely monitor new<br />

developments from other companies in the<br />

same field. Trade fairs are often where Söllner<br />

and colleagues find evidence of possible patent<br />

infringements. “If this proves to be the case,<br />

that’s when negotiations start,” he says. Often<br />

companies can reconcile their differences by<br />

means of a licensing or cross-licensing agreement.<br />

If that’s not possible, then the courts must<br />

decide. By the same token, Söllner’s job includes<br />

monitoring all in-house product developments<br />

from his area of expertise for any infringement<br />

of third-party patents. Working in the midst of<br />

such fierce competition makes the work anything<br />

but a cushy ride. New trends in the field<br />

and aggressive exploitation of patents, especially<br />

in the U.S., mean the patent professionals<br />

have to continually rethink strategy. “But that’s<br />

what makes this job so exciting — in spite of all<br />

the files,” Söllner reveals.<br />

<strong>Corporate</strong> <strong>Technology</strong> 59


Standardization & Regulation<br />

For globally-operating<br />

companies like Siemens, it’s<br />

important to ensure that<br />

standards are accepted<br />

around the world. That’s why<br />

specialists from Siemens take<br />

part in international committees<br />

for the development of<br />

new standards.<br />

Establishing Standards<br />

Means Defining Markets<br />

Standards are an important part of today’s<br />

global trade. Without internationally recognized<br />

norms, trade barriers would multiply and<br />

technological progress would be stalled. Companies<br />

that operate around the world, such as<br />

Siemens with its activities in 190 countries,<br />

would find it unprofitable to have to adapt developments<br />

for small sub-markets. If technologies<br />

couldn’t be operated with the same standards<br />

in different countries, they would spread<br />

much more slowly. And incompatible solutions<br />

from different manufacturers would also prove<br />

to be a hindrance.<br />

For Siemens, as a trendsetter for innovative<br />

technologies, standards and norms therefore<br />

play a crucial role. To guarantee efficient interaction<br />

with the standardization process for all<br />

Siemens divisions, <strong>Corporate</strong> <strong>Technology</strong>’s Standardization<br />

& Regulation (CT SR) team uses specialized<br />

methods and tools, mastered by more<br />

than 20 experts who are familiar with international<br />

standardization activities. They ensure<br />

Siemens is able to maintain and expand its<br />

strong position in competitive international<br />

markets. This is true because of a general rule:<br />

those who make standards, make markets.<br />

One of the most familiar examples of how international<br />

standardization helped a new technology<br />

to achieve a breakthrough worldwide is<br />

the GSM standard (Global System for Mobile<br />

Communication). This standard has now made<br />

it possible for approximately 90 percent of all<br />

people to communicate with one another<br />

worldwide via mobile phones. This would not<br />

have been possible had there been many differ-<br />

60 <strong>Corporate</strong> <strong>Technology</strong><br />

ent standards in effect. This example also<br />

demonstrates that uniform international standards<br />

ensure equal opportunity in the marketplace<br />

— by making it easier for even small national<br />

economies to gain access to markets and<br />

innovative technology.<br />

For Germany, for example, the economic<br />

benefit of standardization is valued at over €16<br />

billion per year. This figure was determined empirically,<br />

because economic methods for evaluating<br />

the business value of standardization are<br />

only now being developed.<br />

Other examples that clearly illustrate the operational<br />

benefit of internationally-accepted<br />

standards for Siemens — utility from a business<br />

management point of view, in other words —<br />

are the IEC standards for industrial field bus systems<br />

like Profibus, and the IEC norm for the standardized<br />

communications protocol for energy<br />

network infrastructures. Once they were published,<br />

these standards made customers more<br />

willing to invest; they enlarged the market and<br />

thereby spurred business for all manufacturers<br />

involved.<br />

As a company that does business in more<br />

than 190 countries, Siemens pursues a proactive<br />

standardization strategy and is represented<br />

on the committees of all the important standardization<br />

organizations, including the International<br />

Organization for Standardization (ISO)<br />

and the International Electrotechnical Commission<br />

(IEC). For the company, this entails the advantage<br />

of being able to help formulate the<br />

technical content of standards at an early stage<br />

in the standardization process — and the ability<br />

to incorporate it into the product development<br />

process. Standardization organizations, on the<br />

other hand, ensure that standards are of a high<br />

level of quality when they collaborate with the<br />

most important developers of new technologies.<br />

By participating in standardization committees,<br />

specialists from <strong>Corporate</strong> <strong>Technology</strong>’s<br />

Standardization and Regulation team not only<br />

help to shape standards, but also strengthen the<br />

bonds among innovation, patents, and standards.<br />

Particularly in the case of relatively new<br />

fields — such as RFID and nanotechnology — it<br />

is essential to coordinate patent and standardization<br />

work.<br />

Another focus of CT SR’s work is making sure<br />

that regional Siemens companies are thoroughly<br />

integrated in the international standardization<br />

process. For example, CT SR advises<br />

Siemens standardization specialists in all relevant<br />

countries regarding the committees on<br />

which Siemens specialists must be represented<br />

in order to help shape standardization<br />

processes. Here too, Siemens strives to advance<br />

international standardization in order to avoid<br />

the possibility of having to manufacture according<br />

to many different standards.<br />

Only when as many countries as possible participate<br />

in standardization and adopt the resulting<br />

standards for their respective territories does<br />

the process lead to the desired effect of reducing<br />

trade barriers to the advantage of all involved.<br />

Siemens is thus helping to define the technical<br />

and economic requirements for market access.<br />

Nevertheless, in spite of efforts to achieve<br />

international standards, different requirements


Universal standards are a major benefit,<br />

whether for systems in industry<br />

(top photos) or for energy network<br />

infrastructures (bottom).<br />

for access to the markets of various countries<br />

continue to exist. Knowing these different requirements<br />

— and informing the Siemens divisions<br />

of them early on during a product’s development<br />

phase — is thus another core area of<br />

activity for CT SR.<br />

Ultimately, everyone profits from standards<br />

that are internationally harmonized, because<br />

such standards include the best technologies,<br />

and help to ensure that users worldwide have a<br />

high level of security. Products from different<br />

manufactures are then mutually compatible as<br />

well, and products from many different countries<br />

can be used in the same way.<br />

Siripong Treetasanatavorn<br />

What might well seem like<br />

fairly dry subject matter to<br />

an outsider — standardization<br />

and regulation — is<br />

actually a very exciting field<br />

of technology management<br />

for Dr. Siripong Treetasanatavorn,<br />

an engineer and<br />

a native of Thailand.<br />

Negotiating Standards:<br />

Many Skills Required<br />

Dr. Siripong Treetasanatavorn, an engineer<br />

and computer specialist, was born in 1974,<br />

which makes him one of the younger members<br />

of the Standardization and Regulation (CT SR)<br />

department. Those involved in formulating<br />

international standards for technologies,<br />

whether working within the company or on<br />

committees, need to have quite a lot of experience.<br />

Demands are considerable. In addition to<br />

having a strong background in technical issues,<br />

such experts must also be well acquainted with<br />

product development and customer needs. Interpersonal<br />

considerations are also important.<br />

Work on the committees of the international,<br />

European and German organizations — including<br />

ISO, IEC, CEN, CENELEC. VDE and DIN — calls<br />

for negotiating skills and powers of persuasion<br />

based on a high degree of technical and<br />

methodological competence.<br />

Treetasanatavorn grew up in Thailand. Coming<br />

from a Chinese-Thai family, he inherited an<br />

enthusiasm for travel and a mastery of multiple<br />

foreign languages — qualities that he is now<br />

putting to very good use. Before he began working<br />

at CT SR, Treetasanatavorn had already completed<br />

an academic career with periods at universities<br />

in Erlangen, Hamburg, and Bangkok.<br />

After earning his doctorate, with a dissertation<br />

for Siemens on statistical models and algorithms<br />

for multimedia communication systems,<br />

Treetasanatavorn gained valuable experience<br />

implementing technology-oriented business<br />

ideas in start-up companies at the Siemens<br />

<strong>Technology</strong> Accelerator in Munich (see p. 33).<br />

The entrepreneurial knowledge that he acquired<br />

in the process is now very useful to him in his<br />

new duties at CT SR. Together with colleagues<br />

from the divisions, Treetasanatavorn analyzes<br />

existing standardization processes and develops<br />

methods for evaluating and assessing them.<br />

“Well-managed standardization processes that<br />

consistently follow our business and portfolio<br />

strategy, and are closely linked to it, contribute<br />

noticeably to the success of the company’s operational<br />

business,” explains Treetasanatavorn.<br />

His objective is to make this contribution and its<br />

benefit not only noticeable but also measurable<br />

and, in particular, to make it subject to deliberate<br />

control in the future.<br />

To date, no one in the world has come up<br />

with a truly practical method for this. At this<br />

point, standardization experts can only estimate<br />

what effect it will have if they take part in a standardization<br />

process — and what will happen if<br />

they do not.<br />

When evaluation methods are developed,<br />

matters can be taken to the next stage. Standardization<br />

experts can then draw inferences<br />

from the processes that are most successful for<br />

Siemens and feed them into new optimization<br />

methods.<br />

There is still a long road ahead before that objective<br />

can be reached, but Treetasanatavorn<br />

loves to think in terms of protracted periods — a<br />

characteristic that’s much appreciated in his department.<br />

“Maybe it’s because of my name,<br />

which comes from Sanskrit and means roughly<br />

‘three permanent visions’,” says Treetasanatavorn<br />

with a wink.<br />

<strong>Corporate</strong> <strong>Technology</strong> 61


Environmental Affairs & Technical Safety<br />

Siemens is a leading supplier<br />

of products and solutions<br />

for protecting the environment<br />

and the climate.<br />

The Environmental Affairs<br />

& Technical Safety team<br />

defines both the company’s<br />

environmental portfolio and<br />

its associated rules.<br />

A Broad Portfolio for Climate<br />

Protection and Efficient Energy Use<br />

For many years Siemens has been promoting<br />

environmental protection and sustainability.<br />

In its environmental portfolio, Siemens has<br />

brought together products and solutions that<br />

are very friendly to the environment and the<br />

earth’s climate. These products cover all areas of<br />

energy generation, transmission and use, as<br />

well as water treatment and air purification. In<br />

2008, the environmental portfolio generated<br />

sales of nearly €19 billion, or almost one-fourth<br />

of the company’s total sales. This figure is set to<br />

climb to around €25 billion by 2011.<br />

In business year 2008, Siemens customers<br />

who had acquired the appropriate products and<br />

solutions were able to reduce carbon dioxide<br />

emissions by 148 million tons. This is nearly 30<br />

times the CO2 emissions produced by Siemens<br />

itself. The aim now is to increase the annual CO2<br />

savings to around 275 million tons by 2011. This<br />

figure corresponds to the current total CO2 emissions<br />

of six of the world’s major cities, including<br />

London, New York and Tokyo.<br />

The Environmental Affairs & Technical Safety<br />

team is responsible for handling the company’s<br />

wide range of climate protection measures and<br />

sustainability activities. Here, experts define<br />

which products and solutions should be included<br />

in the environmental portfolio. To do<br />

this, they calculate which products and solutions<br />

help reduce greenhouse gas emissions and<br />

improve the quality of air and water.<br />

With a view to determining the value of these<br />

measures, the team commissioned PricewaterhouseCoopers<br />

to check its numbers and methods<br />

according to the criteria of the Green House<br />

62 <strong>Corporate</strong> <strong>Technology</strong><br />

Gas Protocol Initiative. Auditors have confirmed<br />

all of the statements made by Siemens regarding<br />

its environmentally-friendly solutions.<br />

All of Siemens’ divisions contribute to the<br />

company’s environmental portfolio. The biggest<br />

CO2 savings are generated by energy-efficient<br />

gas turbines, wind power plants, energy-saving<br />

light bulbs, light-emitting diodes, environmentally<br />

friendly trains, energy-efficient industrial<br />

facilities, high-voltage direct current transmission<br />

systems and the modernization of older<br />

power plants.<br />

Among Siemens’ pioneering products are<br />

also systems from the Healthcare Sector, such as<br />

the Somatom Definition computer tomograph,<br />

which not only requires 30 percent less energy<br />

for a scan than conventional models, but also<br />

contains 80 percent less lead.<br />

At Siemens itself, the goal is to increase the<br />

energy efficiency of production locations by 20<br />

percent between 2006 and 2011. To achieve<br />

this, Siemens is using systems from its own portfolio,<br />

such as efficient drives, energy-saving<br />

light bulbs and buildings systems.<br />

However, the corporate environmental program<br />

that was developed by the company’s own<br />

experts also specifies that water consumption<br />

and the production of waste must be reduced by<br />

15 percent. More importantly, it stipulates that<br />

carbon dioxide emissions must be cut by 20 percent,<br />

despite the fact that they already are quite<br />

low, at 5.1 million tons. This figure consists of all<br />

emissions generated for electricity and heat, as<br />

well as direct greenhouse gas emissions and<br />

those produced through business trips or by the<br />

company’s vehicle fleet. By comparison, automakers<br />

produce two to five times as many<br />

emissions per employee than Siemens.<br />

Environmental protection is a comprehensive<br />

process at Siemens, extending from the<br />

product development phase to production and<br />

sales. Not until all costs and savings have been<br />

determined and balanced against one another,<br />

can experts ascertain how big a product’s carbon<br />

footprint actually is. All of the associated<br />

rules are contained in an eco-design guideline,<br />

which Siemens introduced 15 years ago.<br />

Siemens’ environmental standards take into<br />

account all aspects of carbon dioxide emissions,<br />

including energy efficiency, emissions reductions<br />

for guaranteeing air and water quality, the<br />

avoidance of hazardous substances, and the<br />

conservation of natural resources through the<br />

use of new materials and production processes.<br />

The rules take a holistic view of a product’s life-


Siemens’ environmental portfolio<br />

includes the world’s most efficient gas<br />

turbines, wind parks, and recycled<br />

medical tomographs (below).<br />

cycle, from the planning phase to the product’s<br />

disposal, as this is the only way of achieving the<br />

greatest economic and environmental benefits<br />

possible.<br />

In addition to environmental protection,<br />

safety also plays a key role in production<br />

processes. That’s why the team’s responsibilities<br />

extend to performing risk analyses, drawing up<br />

safety strategies, and developing safety concepts.<br />

In accordance with the broad range of<br />

products that Siemens offers, these tasks require<br />

expertise in a large number of different<br />

safety-related areas involving things such as<br />

lasers, electromagnetic fields, X-ray machines,<br />

radiation protection systems, and the transport<br />

of hazardous goods. Through the ongoing improvement<br />

of the company’s safety management,<br />

experts at CT have succeeded in continuously<br />

increasing safety standards while at the<br />

same time reducing costs.<br />

Winfried Mayer Winfried Mayer provides environmental<br />

tips and looks for energy-saving<br />

potential at many of Siemens’ more than<br />

200 production locations worldwide.<br />

Environmental protection has<br />

been gaining in importance<br />

at production plants in<br />

recent years. Winfried Mayer,<br />

who is responsible for this<br />

topic at Siemens <strong>Corporate</strong><br />

<strong>Technology</strong>, is well aware of<br />

just how much progress has<br />

been made.<br />

Maximizing the Efficiency<br />

of Siemens’ Plants<br />

Winfried Mayer’s work at the Industrial Environmental<br />

Protection department affects<br />

the entire company. He is, for example, responsible<br />

for the carbon footprint report on the company’s<br />

greenhouse gas emissions. The data collected<br />

for this report enables Mayer’s team to<br />

find out where energy consumption has risen or<br />

declined and why. In addition to reducing costs<br />

and emissions, the focus here is on ensuring<br />

that Siemens will once again be listed in the<br />

Dow Jones Sustainability Index (DJSI) and the<br />

Climate Leadership Index of the Carbon Disclosure<br />

Project (CDP). Siemens has been listed in<br />

both indices every year since 2000. Only companies<br />

that disclose their environmentally-related<br />

data and provide information on product-related<br />

environmental protection activities can<br />

hope to achieve good ratings in these indices.<br />

Although tasks such as analyzing data for the<br />

environmental report are far removed from the<br />

practical concerns of industrial environmental<br />

protection, Mayer is familiar with the latter. After<br />

earning degrees in surface engineering and<br />

materials science, he gained valuable experience<br />

in the production of printed circuit boards<br />

at a plant in Augsburg, Germany, where he<br />

worked as a chemical process engineer. He was<br />

also head of activities related to water treatment<br />

and electroplating.<br />

Today, Mayer is responsible for providing coordination,<br />

guidelines, and advice with regard to<br />

climate protection, energy management and air<br />

quality at Siemens. “It’s very useful that I know<br />

what is and isn’t possible in a plant,” he says. Although<br />

Mayer has personally been to many of<br />

the more than 200 Siemens production facilities<br />

worldwide, his job generally involves forwarding<br />

environmentally-related information to individual<br />

divisions, providing assistance when it<br />

comes to implementing measures, and checking<br />

results. Mayer regularly trains divisional environmental<br />

officers so that he can give them<br />

valuable suggestions and tips for saving energy.<br />

Some improvements are easy to implement, including<br />

the use of energy-saving light bulbs and<br />

the installation of systems for recovering heat.<br />

Sometimes, Mayer even suggests taking a<br />

major leap, such as when a graduate student in<br />

his charge showed in a master’s thesis that a factory<br />

could be much more efficiently heated with<br />

a new combined heat and power plant. When<br />

dealing with such cases, Mayer calculates how<br />

the project can be financed and provides assistance<br />

in making a detailed analysis. “Like everywhere<br />

else in the industry, the modernization of<br />

buildings and facilities offers the greatest energy<br />

savings potential,” he says. “Examples here<br />

include the use of heat insulation, advanced<br />

lighting technology and energy-saving drives.”<br />

Siemens has set itself the goal of reducing its<br />

plants’ energy consumption by 20 percent in relation<br />

to sales by 2011. The analyses and recommendations<br />

that Mayer makes help plant directors<br />

take action in the right areas. The challenge<br />

in his work is to know all of the details without<br />

losing sight of the overall picture. Even though<br />

environmental protection begins with seemingly<br />

banal activities such as not setting the heat<br />

too high in offices, it sometimes also requires<br />

that entire production processes be revamped.<br />

<strong>Corporate</strong> <strong>Technology</strong> 63


Chief <strong>Technology</strong> Office<br />

In order to remain a trendsetter, Siemens is working to strengthen<br />

the innovative power it possesses as an integrated technology<br />

company. Such a strategy requires that innovations be pursued in<br />

an open network where cooperation with partners both inside and<br />

outside the company is a given. At the heart of this innovation<br />

network is the Chief <strong>Technology</strong> Officer (CTO), who is supported<br />

by the Chief <strong>Technology</strong> Office in his mission to bring together the<br />

strongest forces within the company, and ensure that innovations<br />

drive the creation of value for Siemens.<br />

Synergies for an<br />

Integrated <strong>Technology</strong> Company<br />

Practically no other company in the world<br />

possesses as much technological expertise<br />

in so many different fields as Siemens. As if that<br />

weren’t enough, the company’s three Sectors of<br />

Industry, Energy, and Healthcare give it a presence<br />

that covers virtually the entire planet. A<br />

global presence is only one of many advantages<br />

enjoyed by integrated technology companies,<br />

however.<br />

Other factors that have led to Siemens’ success<br />

include its excellent financial position, its<br />

definition of clear performance goals, and its active<br />

portfolio management strategy, which concentrates<br />

on those business areas in which<br />

Siemens occupies a leading position in the market.<br />

Also important is the great attention the<br />

company pays to management skills that promote<br />

an entrepreneurial spirit and strong customer<br />

focus.<br />

Nevertheless, one of the crucial elements of<br />

Siemens’ success is its ability to effectively manage<br />

innovations and push ahead with the development<br />

of new products and solutions. It is<br />

therefore very important for Siemens as an integrated<br />

technology company to develop methods<br />

that strengthen its innovative power in order<br />

to ensure that innovations increase its value.<br />

This can be achieved only if innovation strategy<br />

is part of the company’s overall business strategy<br />

— and if both are targeted toward attractive<br />

markets that are themselves undergoing sustained<br />

growth.<br />

Siemens views itself as a trendsetter that<br />

combines strong market performance with technological<br />

strength. Its innovation strategy incor-<br />

64 <strong>Corporate</strong> <strong>Technology</strong><br />

porates elements such as technology strategy,<br />

resource optimization for research and development,<br />

shaping the innovation process, and<br />

patent and standardization strategy, whereby<br />

consistent and rigorous application holds the<br />

key to success.<br />

Siemens’ Chief <strong>Technology</strong> Officer (CTO), Prof.<br />

Hermann Requardt, who also serves as the Head<br />

of <strong>Corporate</strong> <strong>Technology</strong>, is essentially the heart<br />

of Siemens’ innovation network. Requardt’s job<br />

is to safeguard the company’s innovative power<br />

as a competitive advantage. His responsibilities<br />

therefore focus on:<br />

➔ promoting the development of innovations<br />

and new business activities that impact all Sectors,<br />

➔ improving the efficiency of research and development,<br />

➔ assessing the company’s innovative power in<br />

a clear and transparent manner,<br />

➔ creating open global innovation networks<br />

both internally and with universities, research<br />

institutes, and other companies, and<br />

➔ improving both internal and external communication<br />

on innovations.<br />

In this capacity, the CTO can act as an entrepreneur<br />

and take action to open up new business<br />

opportunities that have yet to be addressed<br />

by the individual Sectors (see “eCar” article on p.<br />

65). Here, the crucial requirement is to be able<br />

to recognize current and future trends, identify<br />

new technologies, and make these technologies<br />

available in an efficient and effective manner by<br />

utilizing the innovation network.<br />

The Chief <strong>Technology</strong> Officer is supported by<br />

a number of corporate bodies, organizations<br />

and processes. These include:<br />

➔ the Siemens Managing Board — for example,<br />

when dealing with corporate strategy issues or<br />

during presentations on the company’s innovative<br />

power (so-called Innovation Reviews) — in<br />

addition to detailed innovation strategy discussions<br />

at the divisional level;<br />

➔ the Steering Committee Innovation — a CTO<br />

body whose members mainly include the divisional<br />

CEOs — and the Innovation Working<br />

Group, which consists of the divisional CTOs;<br />

➔ <strong>Corporate</strong> <strong>Technology</strong>, which contributes its<br />

technology, application, and innovation-process<br />

expertise, as well as its knowledge of patent,<br />

standardization, and regulation issues.<br />

Requardt has also been receiving support<br />

since mid-2008 from the Chief <strong>Technology</strong><br />

Office (CT O), which is part of the <strong>Corporate</strong><br />

<strong>Technology</strong> organization. The CT O has approximately<br />

25 employees who evaluate innovation<br />

strategies at the company, initiate innovation<br />

projects, promote open innovation networks,<br />

effectively utilize contacts with universities and<br />

research and scientific institutes through joint<br />

projects, and further improve project management<br />

processes and expertise under the motto<br />

“PM@Siemens.”<br />

The overriding goal here is to bring together<br />

the company’s strongest forces in order to transform<br />

technologies and innovations into value<br />

drivers for Siemens in conjunction with the operating<br />

units, the regions, and <strong>Corporate</strong> <strong>Technology</strong><br />

itself.


Open Innovation throughout the Company<br />

One important way to enhance Siemens’ innovative ability is to<br />

strategically open up the company across all units and departments,<br />

as well as to the outside. The Open Innovation program develops<br />

and makes available methods that accelerate innovation processes<br />

and increase the effectiveness of R&D investment. This approach is<br />

leading to the establishment of a company-wide IT-based network of<br />

experts that enables the company to more efficiently link together<br />

its existing knowledge of various technologies and markets. Plans<br />

also call for the structured consolidation of the innovative ability of<br />

numerous Siemens employees from diverse disciplines and regions<br />

to be achieved through so-called Innovation Jams. Also in the works<br />

is a project involving the use of specialized Internet marketplaces to<br />

attract thousands of experts worldwide simultaneously to make<br />

external knowledge and technologies available to Siemens in a<br />

targeted manner.<br />

Establishing a Uniform Project Culture<br />

Siemens generates more than 50 percent of its sales through<br />

projects. “PM@Siemens” is a company program administered by the<br />

CT Office that helps to continually improve project processes. The<br />

program supports all Siemens units worldwide that have a large<br />

share of project business. The aim is to help them with the further<br />

development of their project management processes and expertise.<br />

The requisite knowledge and the experience of the entire company<br />

has been brought together in PM@Siemens. For example, the<br />

program sets company-wide project management standards and<br />

promotes a systematic exchange of best-practice examples. The<br />

result is a uniform project culture designed to ensure sustained<br />

profitability. Success is measured by regularly collecting and<br />

analyzing the most important reporting data from units involved in<br />

project business. PM@Siemens therefore provides top management<br />

with a valuable instrument for assessing projects — and one that can<br />

also be used to improve them.<br />

CT T: eCar Project<br />

New Look at<br />

Electric Cars<br />

U ncertain oil prices and increasingly stringent regulations<br />

regarding greenhouse gas emissions are part of a trend<br />

that will profoundly impact personal transportation based on<br />

combustion engines in the near future.<br />

One alternative here is offered by electric vehicles<br />

equipped with powerful batteries that can be recharged via<br />

the public grid. Siemens is already active in this promising<br />

field. The company’s <strong>Corporate</strong> Research and Technologies<br />

(CT T) department is leading a project known as “eCar” that<br />

attempts to answer questions such as how to design batteries<br />

that have high charging capacities but aren’t overly expensive,<br />

and how to ensure that power electronics and electric<br />

motors meet the requirements of automotive technology. A<br />

research team is taking a close look at electric vehicle technology<br />

and studying its feasibility. Even though Siemens sold<br />

its automotive electronics division in 2007, the issue of electric<br />

vehicles remains important, as it impacts many other<br />

business areas, such as power generation and distribution,<br />

traffic management systems, intelligent electricity meters,<br />

energy management systems, power electronics, and sensors.<br />

Siemens is therefore analyzing both the requirements of<br />

electric vehicles and those of a possible associated infrastructure,<br />

including transmission networks. The company’s Drive<br />

Technologies and Mobility Divisions have extensive expertise<br />

in electric drive systems and energy recuperation. The wealth<br />

of knowledge in Siemens’ Energy Sector and the new eCar<br />

project organization also make it possible to estimate how<br />

the interfaces and system structures both inside and outside<br />

electric vehicles should be designed in order to ensure an optimal<br />

link with the electrical infrastructure. The eCar project<br />

team has already built a demonstration model of an electrical<br />

power distribution infrastructure to visualize how large numbers<br />

of electric vehicles would be supplied. The model is available<br />

for presentations.<br />

<strong>Corporate</strong> <strong>Technology</strong> 65


R&D Publications With the magazine Pictures of the Future<br />

and the book Innovative Minds, Siemens<br />

provides profound insights into its<br />

research labs and innovation strategy.<br />

Want to find out more<br />

about Siemens and our<br />

latest innovations?<br />

We will be glad to send you additional information.<br />

Please check the box next to the desired publication and<br />

language, and fax the page to +49 (0)9131 9192-591 or<br />

mail it to: Publicis, Publishing — Susan Süß — Postfach 3240,<br />

91050 Erlangen, Germany. Orders also can be e-mailed to:<br />

publishing-address@publicis.de<br />

Pictures of the Future, Spring 2007 (German, English)<br />

Pictures of the Future, Fall 2007 (German, English)<br />

Pictures of the Future, Spring 2008 (German, English)<br />

Pictures of the Future, Fall 2008 (German, English)<br />

The book Innovative Minds — A Look Inside<br />

Siemens’ Idea Machine can be ordered at:<br />

www.siemens.com/innovation/book<br />

I would like a free sample issue of Pictures of the Future<br />

(please check the respective box(es), circle a language,<br />

and fill in the address):<br />

Title, first name, last name<br />

Company Department<br />

Street, number<br />

ZIP, City<br />

Country<br />

Telephone number, fax or e-mail<br />

66 <strong>Corporate</strong> <strong>Technology</strong><br />

Additional information about Siemens innovations is available<br />

on the Internet at:<br />

www.siemens.com/innovation (the Siemens R&D website)<br />

www.ct.siemens.com (the <strong>Corporate</strong> <strong>Technology</strong> website)<br />

www.siemens.com/innovationnews (weekly media service)<br />

www.siemens.com/researchnews (research-related news)<br />

www.siemens.com/photonews (innovations in fascinating photos)<br />

www.siemens.com/pof (Pictures of the Future on the Internet,<br />

with downloads — also in German, Chinese, French, Portuguese,<br />

Russian, and Turkish)


Jobs at <strong>Corporate</strong> <strong>Technology</strong> Siemens offers scientists from around<br />

the world not only exciting research<br />

topics but also a chance to bring<br />

their ideas to market success.<br />

Interested in<br />

exploring a career with<br />

<strong>Corporate</strong> <strong>Technology</strong>?<br />

Discover the fascinating world of Siemens <strong>Corporate</strong><br />

<strong>Technology</strong> and learn more about Siemens at:<br />

www.ct.siemens.com/en/jobs<br />

Information on current career opportunities at <strong>Corporate</strong><br />

<strong>Technology</strong> — openings for entry level jobs, internships,<br />

work study openings, and positions for graduate and postgraduate<br />

students — can be found at the Siemens jobs and<br />

career site: www.siemens.com/jobs/en<br />

Conduct your search under “<strong>Corporate</strong> <strong>Technology</strong>”<br />

Jobs-seekers can submit resumés and related materials at:<br />

www.siemens.com/jobs/en/index/jobsearch<br />

<strong>Corporate</strong> <strong>Technology</strong> 67


Publisher: Siemens AG<br />

<strong>Corporate</strong> Communications (CC) and <strong>Corporate</strong> <strong>Technology</strong> (CT)<br />

Wittelsbacherplatz 2, 80333 Munich, Germany<br />

For the publisher: Dr. Ulrich Eberl (CC), Arthur F. Pease (CT)<br />

ulrich.eberl@siemens.com (Tel. +49 89 636 33246)<br />

arthur.pease@siemens.com (Tel. +49 89 636 48824)<br />

Editorial Office:<br />

Dr. Ulrich Eberl (Editor-in-Chief)<br />

Arthur F. Pease (Executive Editor, English Edition)<br />

Klaudia Kunze<br />

Sebastian Webel<br />

Additional Authors:<br />

Dr. Norbert Aschenbrenner, Stephanie Lackerschmid, Katrin Nikolaus,<br />

Gitta Rohling, Dr. Evdoxia Tsakiridou<br />

Picture Editing: Judith Egelhof, Irene Kern, Jürgen Winzeck,<br />

Publicis Pro, Munich<br />

Photography: Kurt Bauer, Jan Greune, Dietmar Gust,<br />

Bernd Müller, Volker Steger, Jürgen Winzeck<br />

Internet (www.ct.siemens.com): Florian Martini<br />

Graphic Design / Lithography: Rigobert Ratschke, Seufferle Mediendesign GmbH, Stuttgart<br />

Graphics: Jochen Haller, Seufferle Mediendesign GmbH, Stuttgart<br />

Translations German – English: Transform GmbH, Köln. Daniel Pease, Munich<br />

Translations English – German: Karin Hofmann, Publicis Munich<br />

Printing: Bechtle Druck&Service, Esslingen<br />

Picture Credits: V. Laforet / with permission of The New York Times (23 b.),<br />

EnOcean (33), Keystone / Zick (58 t.), Private (61 t.r.).<br />

All other images: Copyright Siemens AG<br />

Cover Picture: Magnetic resonance tomography and digital image processing have<br />

opened new perspectives in terms of visualizing the brain, such as this view of the<br />

pathways of nerves made visible by the motion of water molecules.<br />

Pictures of the Future, syngo and other names are registered trademarks of<br />

Siemens AG or associated companies. Other product and company names mentioned<br />

in this publication may be registered trademarks of their respective companies.<br />

The editorial content of the reports does not necessarily reflect the opinions of the<br />

publisher. This magazine contains forward-looking statements, the accuracy of<br />

which Siemens is not able to guarantee in any way.<br />

Printed in Germany. Reproduction of articles in whole or in part requires the permission<br />

of the editorial office. This also applies to storage in electronic databases or on<br />

the Internet.<br />

© 2008 by Siemens AG. All rights reserved.<br />

Siemens Aktiengesellschaft<br />

Order number: A-19100-F-P131-X-7600<br />

www.ct.siemens.com

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