Corporate Technology - Rolf Hellinger
Corporate Technology - Rolf Hellinger
Corporate Technology - Rolf Hellinger
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>Corporate</strong> <strong>Technology</strong><br />
Network of Competencies – Partner for Innovations<br />
www.ct.siemens.com
Editorial<br />
Driving Tomorrow’s<br />
Innovations<br />
In this age of global competition, the definition of<br />
the “innovator as a creative entrepreneur,” which<br />
was coined almost a century ago by Austrian economist<br />
Joseph Schumpeter, is more relevant than ever before.<br />
However, developing a successful innovation today involves<br />
far more than developing new technical solutions<br />
and hoping that the market will shout “Hurray!” Today’s<br />
creative entrepreneur must not only know what is<br />
technologically feasible but also what customers want<br />
and how the worldwide value chain can be optimized<br />
in a way that enables new solutions to be implemented<br />
quickly and inexpensively.<br />
Increasingly, the essence of many innovations lies<br />
in a mastery of the connections within a complex network<br />
of knowledge concerning applications and domains.<br />
For example, those who deal with decentralized<br />
energy supply systems must understand sources such<br />
as wind, sunlight, biomass and cogeneration plants —<br />
as well as associated control systems, energy storage<br />
systems, and communication interfaces. Those who<br />
control this range of variables most effectively will be<br />
the winners. In another example, the miniaturization<br />
of the analytic devices that are used for process automation<br />
and laboratory diagnostics addresses the<br />
interfaces between biology, chemistry, physics, electronics<br />
and data processing. As a result, innovations<br />
in this area require a mastery of interdisciplinary and<br />
cross-departmental knowledge.<br />
What can we conclude from this? First, that the days<br />
of closed doors in the laboratory are over. Research on<br />
almost all promising issues is being conducted worldwide.<br />
Consequently, the overriding aim is to bring together<br />
the world’s best minds in order to create innovations.<br />
Intelligent brains don’t have more nerve cells<br />
than average ones; they have more synapses. By anal-<br />
2 <strong>Corporate</strong> <strong>Technology</strong><br />
Prof. Dr. Hermann Requardt is CEO of Siemens’ Healthcare Sector,<br />
Chief <strong>Technology</strong> Officer and Head of <strong>Corporate</strong> <strong>Technology</strong>,<br />
and a member of the Managing Board of Siemens AG.<br />
ogy, today’s innovators need synapses connecting<br />
them with colleagues within their companies as well as<br />
with universities, research institutes, key customers,<br />
and start-ups. This intensification of “open innovation,”<br />
in addition to its own research activities, is one of the<br />
key tasks of <strong>Corporate</strong> <strong>Technology</strong> (CT) at Siemens.<br />
Second, an integrated technology company such as<br />
Siemens must also aim to promote interdisciplinary<br />
activities, exploit cross-sector synergies, utilize shared<br />
platforms and standards, and attain a leading position<br />
in the areas of technology and patents — and here too,<br />
CT plays an important role.<br />
And third, today’s innovators should not overlook<br />
the fact that new markets bring new challenges with<br />
them. In the future, emerging markets such as China<br />
and India will take on leading roles in the global economy,<br />
but these countries’ requirements are different<br />
from those of today’s highly industrialized countries.<br />
Above all, products in these countries must be robust<br />
and reliable, simple to use and maintain, and priced in<br />
line with consumers’ buying power.<br />
At Siemens, we call these solutions “S.M.A.R.T.<br />
products,” and the development of these products is a<br />
major focus of our researchers at CT. Above all else, the<br />
creative entrepreneurs of our time must be open to the<br />
world, interdisciplinary, and market-oriented. They are<br />
characterized not so much by an obsession with detailed<br />
professional or process knowledge as by their<br />
courage to explore new paths, develop bigger ideas<br />
and, above all, take a hard look at major problems that<br />
demand solutions. The crucial questions they ask<br />
themselves are: “How can I do this better? And what<br />
must I do in order to become better myself?” That’s because<br />
here, as elsewhere, the operational motto is: “If<br />
you stop getting better, you’ll soon stop being good.”
Contents<br />
<strong>Corporate</strong> <strong>Technology</strong> — Siemens’ central research unit<br />
Research and development have been the lifeblood of this<br />
integrated technology company since its founding in 1847. This<br />
booklet provides comprehensive insights into the tasks and targets<br />
of the central research unit and presents current examples that<br />
illustrate the major role played by <strong>Corporate</strong> <strong>Technology</strong> in the<br />
successful innovations of the Siemens Sectors. The booklet also<br />
reports on international research partnerships and offers brief<br />
profiles of selected inventors and innovators at Siemens.<br />
14<br />
16<br />
10<br />
12<br />
14<br />
16<br />
18<br />
20<br />
22<br />
24<br />
26<br />
28<br />
30<br />
32<br />
33<br />
34<br />
36<br />
Facts and Figures<br />
A Network of Expertise<br />
Interview with Reinhold Achatz<br />
Synergies: Lifeblood of the Company<br />
<strong>Corporate</strong> Research and Technologies<br />
A World of Discovery<br />
Materials & Microsystems<br />
Why Materials Matter<br />
Production Processes<br />
Perfecting Factories before they Exist<br />
Power & Sensor Systems<br />
Masters of Energy Efficiency<br />
Software & Engineering<br />
The Invisible Foundation of Business Success<br />
Information & Communications<br />
Systems That Never Stop Learning<br />
Siemens <strong>Corporate</strong> Research<br />
A <strong>Technology</strong> Greenhouse<br />
CT China<br />
Growing Technologies for China and the World<br />
CT India<br />
High-tech Innovations for Developing Nations<br />
CT Russia<br />
Simulating and Optimizing Materials<br />
Roke Manor Research<br />
R&D in the Best British Tradition<br />
CT Japan and CT Singapore<br />
Bridges to Cutting-edge Research in Asia<br />
Siemens <strong>Technology</strong> Accelerator<br />
Spinning off New Companies<br />
<strong>Technology</strong>-to-Business Centers<br />
Translating Ideas into Businesses<br />
Strategic Marketing<br />
Inventing the Future<br />
38<br />
46<br />
54<br />
56<br />
58<br />
60<br />
62<br />
64<br />
65<br />
66<br />
Examples of Research Partnerships<br />
Munich Technical University: Quantum Computer<br />
University of Linz: Digital Graffiti<br />
Research programs: Medico, Health-e-Child<br />
Berkeley: Carbon Nanotubes<br />
Boston: Detecting Cancer Cells with Light<br />
Russia: Energy <strong>Technology</strong> and Nanoceramics<br />
China: S.M.A.R.T. Technologies<br />
Researchers, Inventors and Innovators<br />
Rupert Maier — Inventors Inside<br />
Maximilian Fleischer — Sniffing out New Sensors<br />
Wolfgang Rossner — King of Ceramics<br />
Sebnem Öztunali — Self-Organizing Networks<br />
Bernhard Stapp — Luminescent Plastics<br />
Vishnu Swaminathan — S.M.A.R.T. Cameras<br />
Andrey Bartenev — Spontaneous Process Dynamics<br />
Dorin Comaniciu — Fusing Information<br />
Martin Stetter — Understanding Thinking<br />
Shun Jie Fan — More Efficient Biotechnology<br />
<strong>Corporate</strong> Intellectual Property and Functions<br />
Patents, Standards, and Synergies<br />
Interview with Winfried Büttner<br />
Intellectual Property Represents the Future<br />
Intellectual Property<br />
Securing Intellectual Property<br />
Standardization & Regulation<br />
Establishing Standards and Defining Markets<br />
Environmental Affairs & Technical Safety<br />
Climate Protection and Energy Efficiency<br />
Chief <strong>Technology</strong> Office<br />
The Integrated <strong>Technology</strong> Company<br />
CT T: eCar Project<br />
New Look at Electric Cars<br />
Contacts and further information<br />
Publications, Internet, Jobs, and Careers<br />
<strong>Corporate</strong> <strong>Technology</strong> 3
Research and Development at Siemens<br />
Research and development (R&D) are the key driving forces<br />
behind the innovations that safeguard the future of a company.<br />
That’s been true of Siemens ever since the company was founded<br />
in 1847. Today the company employs some 32,300 researchers<br />
and developers worldwide who work on innovations that secure<br />
existing business and open up new markets. In business year<br />
2008, Siemens spent €3.8 billion on R&D. That represents<br />
4.9 percent of its sales and some €17 million per workday. With<br />
around 2,875 employees worldwide, <strong>Corporate</strong> <strong>Technology</strong> plays<br />
a key role in R&D at Siemens,<br />
A Network of Expertise —<br />
A Partner for Innovation<br />
<strong>Corporate</strong> <strong>Technology</strong> (CT) and its worldwide<br />
network of experts is a powerful<br />
innovation partner for Siemens’ business<br />
units. The organization provides expertise<br />
regarding strategically important areas to<br />
ensure the company’s technological future,<br />
and to acquire patent rights that safeguard<br />
the company’s business operations. Against<br />
the background of megatrends such as climate<br />
change, urbanization, globalization,<br />
and demographic change, CT focuses on innovations<br />
that have the potential to change<br />
the rules of the game over the long term in<br />
business areas that are of interest to<br />
Siemens.<br />
The Chief <strong>Technology</strong> Officer (CTO) at<br />
Siemens, Prof. Hermann Requardt, who also<br />
serves as the Head of <strong>Corporate</strong> <strong>Technology</strong>,<br />
is at the heart of the innovation network. For<br />
an integrated technology company such as<br />
Siemens, it is vital to develop technological<br />
synergies beyond its individual operational<br />
units — within the Siemens Sectors and between<br />
them, as well as between the Sectors<br />
and <strong>Corporate</strong> <strong>Technology</strong>. One of the responsibilities<br />
of the CTO is to make sure that<br />
these possibilities are fully exploited (see p.<br />
64). Another responsibility is to analyze the<br />
company’s technological foundations and<br />
generate powerful momentum for improvement.<br />
In addition, the CTO is charged with<br />
increasing the efficiency of research and development<br />
activities and creating open innovation<br />
networks all over the world — both<br />
inside and outside the company.<br />
4 <strong>Corporate</strong> <strong>Technology</strong><br />
A major role in Siemens’ innovation activities<br />
is played by <strong>Corporate</strong> Research and<br />
Technologies (CT T, see pp. 10-37). The<br />
2,250 men and women who work within<br />
CT T’s global research network focus primarily<br />
on key technologies and cross-sector<br />
technologies that have strategic significance<br />
for more than one business unit.<br />
For example, researchers are working on<br />
pioneering technologies in areas such as<br />
materials development and software, production<br />
processes and system integration,<br />
energy and sensor technology, imaging<br />
processes, and information and communication<br />
technology.<br />
In its Global <strong>Technology</strong> Fields (GTF), CT T<br />
brings together experts from globally operating<br />
research teams all over the world in order<br />
to pool their expertise and become a preferred<br />
innovation partner for the Siemens<br />
Sectors. Together with the business units,<br />
CT T is working on the development of new<br />
solutions in numerous application-oriented<br />
projects.<br />
In order to ensure efficient and effective<br />
operations, a large proportion of the budget<br />
of <strong>Corporate</strong> Research and Technologies is<br />
covered through project agreements with<br />
the business units, which serve as its customers.<br />
CT T also receives corporate funding<br />
for the long-term development of new technologies<br />
and the establishment of new areas<br />
of expertise. All in all, CT T is responsible<br />
for approximately 7.5 percent of Siemens’<br />
total expenditure on research and develop-<br />
Berkeley<br />
Siemens research<br />
locations (CT T)<br />
Princeton<br />
ment. This figure is made up of contract research<br />
for the Sectors (about 60 percent),<br />
corporate financing (31 percent), and external<br />
funding (9 percent).<br />
Particularly important factors for CT T are<br />
its close connections with its customers and<br />
top universities. These enable CT T to offer<br />
faster and more target-oriented solutions<br />
that are ideally adapted to local requirements,<br />
and also to be perceived as an appealing<br />
employer for the brightest candidates.<br />
That’s why CT T has supplemented its locations<br />
in the U.S. and Europe in recent years<br />
by opening research centers close to its business<br />
operations — for example, in Beijing,<br />
Moscow, Bangalore, and Singapore — and<br />
has expanded its cooperation with top universities.<br />
CT T research teams are now<br />
located in the world’s most important technology<br />
strongholds: Princeton, New Jersey<br />
(see p. 22); southern England (see p. 30);<br />
Munich, Erlangen, and Berlin, Germany;<br />
Moscow and St. Petersburg, Russia (see p.<br />
28); Beijing and Shanghai, China (see p. 24);<br />
Bangalore, India (see p. 26), Singapore and<br />
Tokyo, Japan (see p. 32).<br />
In all of these places, CT T researchers are<br />
supporting Siemens business units with<br />
their product development, maintaining<br />
contacts with universities, analyzing global<br />
trends, and observing developments in their<br />
local markets. In addition, “incubators” such<br />
as the Siemens <strong>Technology</strong> Accelerator in<br />
Munich (see p. 33) and the Siemens <strong>Technology</strong>-to-Business<br />
Centers in Berkeley, Cali-<br />
Romsey
St. Petersburg<br />
Moscow<br />
Berlin<br />
Erlangen<br />
Munich<br />
Beijing<br />
Bangalore<br />
Shanghai<br />
Research Budget<br />
€ 3’‘8<br />
92.5%<br />
7.5%<br />
Siemens<br />
R&D<br />
9%<br />
60%<br />
31%<br />
CT T<br />
budget<br />
Singapore<br />
External<br />
funding<br />
Contract<br />
research for<br />
the Sectors<br />
<strong>Corporate</strong><br />
financing<br />
Tokyo<br />
fornia, and Shanghai (see p. 34) discover<br />
new business ideas and guide them to market<br />
success in cooperation with partners inside<br />
and outside Siemens.<br />
Safeguarding these innovations and<br />
Siemens’ intellectual property from competitors<br />
is the job of <strong>Corporate</strong> Intellectual<br />
Property and Functions (CT I, pp. 54-63).<br />
The approximately 550 experts who work at<br />
CT I’s 19 locations around the world support<br />
the company’s development of strategies for<br />
registering, safeguarding, and using property<br />
rights. CT I also represents Siemens on<br />
committees for the establishment of international<br />
norms and standards, advises the<br />
company on the environmental compatibility<br />
and technical safety of products and<br />
processes, and provides the Sectors and the<br />
regional units with technical and marketrelated<br />
information. <strong>Corporate</strong> Intellectual<br />
Siemens’ Ranking at Patent Offices Worldwide<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
…<br />
…<br />
25<br />
Bosch<br />
Siemens<br />
Daimler<br />
Denso<br />
Infineon<br />
GM<br />
BMW<br />
VW<br />
ZF Friedrichshafen<br />
BSH<br />
GE<br />
0 500 1000 1500 2000 2500<br />
German Patent<br />
and Trade Mark<br />
Office<br />
(published<br />
patent<br />
applications)<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
11<br />
12<br />
Philips<br />
Samsung<br />
Siemens<br />
BASF<br />
Matsushita<br />
Bosch<br />
LG Electronics<br />
Sony<br />
Nokia<br />
Fujitsu<br />
Mitsubishi<br />
GE<br />
Property and Functions is also responsible<br />
for the global management of all Siemens<br />
patents — approximately 55,000 patents in<br />
all.<br />
That makes Siemens one of the most innovative<br />
companies in the world. In business<br />
year 2008 alone, Siemens employees<br />
registered some 8,200 inventions and applied<br />
for approximately 5,000 patents —<br />
that’s 37 inventions and 23 patent applications<br />
per working day. The top positions<br />
occupied by Siemens in the international<br />
statistics reflect the company’s innovative<br />
strength (see diagrams above).<br />
The complexity of the technologies involved,<br />
the broad range of applications they<br />
cover, and Siemens’ global operations increasingly<br />
require international cooperation<br />
in research and development — in other<br />
words, open innovation. Siemens enters into<br />
European<br />
Patent Office<br />
(patent<br />
applications)<br />
0 1000 2000 3000 4000<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
11<br />
12<br />
IBM<br />
Samsung<br />
Canon<br />
Matsushita<br />
Intel<br />
Toshiba<br />
Microsoft<br />
Micron<br />
HP<br />
Sony<br />
Siemens<br />
Hitachi<br />
GE<br />
United States<br />
Patent and<br />
Trademark Office<br />
(patents granted)<br />
Figures for 2007<br />
0 1000 2000 3000 4000<br />
Employees Invention Registrations<br />
<strong>Corporate</strong> Intellectual<br />
Property and Functions: 550<br />
<strong>Corporate</strong> Research and<br />
Technologies: 2,250<br />
2,875*<br />
* with Roke Manor Research (included in CT)<br />
Other<br />
functions: 75<br />
Industry<br />
40%<br />
CT<br />
13%<br />
8,200*<br />
Other<br />
7%<br />
Healthcare<br />
23%<br />
Energy<br />
17%<br />
* 37 inventions a day in business year 2008 (220 working days)<br />
more than 1,000 partnerships with universities,<br />
research institutes, and industrial partners<br />
every year (pp. 40-45). About half of<br />
these partnerships involve <strong>Corporate</strong> <strong>Technology</strong><br />
— and these collaborations are an indispensable<br />
means of developing strategically<br />
important technologies. By sharing<br />
ideas with scientists from outside the company,<br />
Siemens researchers keep abreast of<br />
the latest findings resulting from fundamental<br />
and applied research all over the world.<br />
Meanwhile, universities also reap huge<br />
benefits from their partnerships with<br />
Siemens. Rather than conducting research<br />
in a purely theoretical, application-free vacuum,<br />
they remain close to the issues that are<br />
important to industry. In addition, for many<br />
young scientists, cooperation of this sort is<br />
so exciting that they eventually decide to<br />
work for Siemens.<br />
<strong>Corporate</strong> <strong>Technology</strong> 5
Interview<br />
Synergies: Lifeblood<br />
of the Company<br />
Why are innovations important for<br />
Siemens?<br />
Achatz: Innovations have been one of the most<br />
important factors in Siemens’ success from the<br />
very beginning. Our goal is to be a technological<br />
trendsetter in all of our fields of business in<br />
order to safeguard competitive advantages for<br />
our customers. Achieving this goal requires an<br />
optimal alignment of technology and patent<br />
strategies, innovation processes, the creative<br />
input of employees, and investment in research<br />
and development. That’s what it takes to enable<br />
Siemens to fully exploit the strengths of an<br />
integrated technology company. <strong>Corporate</strong><br />
<strong>Technology</strong> (CT) is a key part of this alignment.<br />
What type of added value does <strong>Corporate</strong><br />
<strong>Technology</strong> actually generate?<br />
Achatz: An integrated technology company<br />
thrives on synergies. And in order to exploit as<br />
many synergies as possible, Siemens research<br />
isn’t structured in line with the three Siemens<br />
Sectors of Energy, Industry, and Healthcare;<br />
instead, it operates in a cross-sectional and<br />
cross-divisional manner. This allows us to<br />
effectively develop multiple impact technologies<br />
— in other words, those that offer<br />
benefits across all Sectors and Divisions.<br />
Such developments include new materials,<br />
production processes, and sensor systems,<br />
innovative software architectures and<br />
processes, knowledge management systems,<br />
and intelligent information and communication<br />
solutions. The Siemens Sectors and Divisions<br />
have the expertise in terms of products,<br />
6 <strong>Corporate</strong> <strong>Technology</strong><br />
Reinhold Achatz heads <strong>Corporate</strong><br />
Research and Technologies,<br />
Siemens’ central research unit.<br />
Industry and Security: Innovative Wireless Solutions<br />
Although their high data transfer rates make wireless networks potentially<br />
the ideal solution for machine-control applications that could greatly<br />
enhance the flexibility of manufacturing facilities, to date such networks have<br />
been largely limited to office communications . The problem was that<br />
wireless commands might be delayed, thereby disturbing precisely aligned<br />
manufacturing processes. With this in mind, engineers from Siemens<br />
Industry Automation and a research team from <strong>Corporate</strong> <strong>Technology</strong> (CT) in<br />
Berkeley led by Raymond Liao have developed and marketed Industrial WLAN<br />
(IWLAN), a wireless solution that for the first time achieves the robustness<br />
and reliability required for industrial applications. IWLAN reserves data<br />
transfer rates for critical data such as control commands, while its redundant<br />
antennas and time-monitored signal transmission ensure permanent wireless connections within<br />
a factory. Emergency cut-off functions can also now be guaranteed with wireless technology, as is<br />
already the case with wireless PROFINET applications. IWLAN is based on the WLAN standard, so it<br />
can easily be integrated into existing networks and Ethernet systems, which is why many<br />
customers, such as those from the automotive industry, are taking advantage of Siemens’ head<br />
start — approximately 18 months — in this area.<br />
Many innovative solutions in emerging markets such as India are now often based on “high tech,<br />
low cost” developments, which have attracted a lot of attention in the form of solutions marketed<br />
by CT as “S.M.A.R.T.” technologies (see p. 26). One example involves intelligent cameras<br />
developed especially for industrial applications such as optical product-quality monitoring. These<br />
cameras are also being used in traffic control systems, security applications, and building<br />
management systems. Indian CT researchers are working closely with Siemens <strong>Corporate</strong><br />
Research in Princeton, which is developing specialized algorithms adapted to real-time<br />
applications and to the cameras’ “low-performance” processing. One CT project in India involves<br />
development of optimized solutions for traffic-monitoring systems that improve image quality in<br />
twilight conditions, among other things. Plans also call for security cameras that will use<br />
embedded software to wirelessly communicate with one another, thus opening the door to<br />
seamless surveillance from one camera to the next.
Whether simulating turbines (right and<br />
bottom) or developing wireless networks<br />
for industry (left) — CT researchers are a<br />
big part of innovation at Siemens.<br />
Energy and the Environment: Solutions for Gas and Wind Turbines<br />
Climate change has led to entirely new attitudes to environmental protection and energy<br />
efficiency. On the one hand, emerging markets require more and more energy, but global CO2<br />
emissions also must be substantially reduced. Siemens’ environmental portfolio includes many<br />
technological solutions developed to help reconcile this apparent conflict of interests. One such<br />
solution is the world’s largest gas turbine, which is located at a power plant operated by the E.ON<br />
energy company in the town of Irsching, Germany. With an output of 340 megawatts, the unit is<br />
not only capable of supplying the population of a city the size of Hamburg with electricity; in<br />
combination with a steam turbine, it also achieves world-record efficiency of more than 60<br />
percent. To do this, the gas turbine’s blades need to withstand temperatures of between 1,200<br />
and 1,500 degrees Celsius. This is possible only by means of a sophisticated cooling system and<br />
innovative materials, such as a heat-insulating ceramic coating only 300 micrometers thick on an<br />
adhesive layer that protects against oxidation. This arrangement has made it possible to extend<br />
the service life of turbine blades from 4,000 to 25,000 hours. Because a ruined blade can cause<br />
millions of dollars in damages, researchers at <strong>Corporate</strong> <strong>Technology</strong> (CT) are simulating potential<br />
stresses and developing methods for determining permissible stress limits and for forecasting<br />
service life. Such simulations and tests include the aging behavior of coatings and layers, as well<br />
as temperature changes and tests of stability and fracture mechanics.<br />
Offshore wind parks on the high seas are becoming<br />
increasingly important in the alternative energy mix. CT<br />
researchers have developed a concept that enables wind<br />
power facilities to monitor themselves while improving their<br />
electrical output. The concept uses wirelessly networked<br />
sensors on the masts, rotor blades, and inside the turbines<br />
that measure wind force, wind direction, and vibrations.<br />
Each mast is equipped with a computer that evaluates the<br />
data and can intervene in the unit’s operation via actuators.<br />
The system can use wind force readings to predict sudden gusts and make needed adjustments to<br />
the rotor blades, thus significantly reducing stress loads. Windmills in the first row, which are hit<br />
first by the wind, can transmit data to the windmills behind them, allowing them to optimize their<br />
positions in anticipation of gusts. This boosts the wind park’s electrical efficiency, compared to a<br />
setup where each windmill optimizes its own electricity yield. Before going into large-scale<br />
operation, the concept is being tested at the Nysted wind park in Denmark.<br />
systems, and customer requirements, while<br />
CT researchers contribute their extensive<br />
understanding of fundamental technologies,<br />
mathematical models, and software<br />
development processes. We at CT also possess a<br />
lot of knowledge about future trends, not least<br />
due to the contacts we maintain with numerous<br />
universities and research institutes. It was<br />
actually many years ago that we developed our<br />
unique procedure for strategic planning for the<br />
future — our “Pictures of the Future.” Together<br />
with our various business units we are<br />
continually studying important trends, such as<br />
those related to the future of rail transport,<br />
sustainable energy supplies, and the lighting<br />
systems of tomorrow.<br />
Can you outline a few examples of new<br />
technologies that Siemens researchers<br />
are currently working on?<br />
Achatz: Take energy and sustainability, two<br />
topics that are the subject of much discussion<br />
around the world. At a very early stage in the<br />
dialogue on these subjects, CT developed a road<br />
map of key technologies that will be needed to<br />
ensure an efficient, sustainable, cost-effective,<br />
and secure supply of energy. This includes<br />
everything from exploiting new fossil energy<br />
sources, such as oil sands, to the separation and<br />
storage of climate-damaging carbon dioxide.<br />
The most important thing here is to further<br />
increase the efficiency of conventional power<br />
plants, with the development of new materials<br />
allowing for the highest possible combustion<br />
temperatures to play a key role. We will also see<br />
<strong>Corporate</strong> <strong>Technology</strong> 7
Interview<br />
demand for energy storage solutions,<br />
intelligent power grids, and new, entirely<br />
electric-powered vehicles. It’s also important to<br />
move forward with renewable energy by<br />
optimizing the electricity yields of wind parks<br />
and solar-thermal facilities, for example. We’re<br />
taking a similarly comprehensive approach with<br />
regard to industrial issues that include the<br />
modeling, planning, and automation of the<br />
entire value chain — from safety technologies<br />
to the conceptualization of energy-efficient<br />
buildings. Our research in the area of healthcare<br />
is focused on new imaging procedures, medical<br />
information systems, and intelligent knowledge<br />
management processes that bring together<br />
laboratory diagnostic results with those<br />
obtained from imaging systems and epidemiological<br />
studies.<br />
How do you bring together your worldwide<br />
expertise in all the different technological<br />
fields you’re involved in?<br />
Achatz: That’s the job of our Global <strong>Technology</strong><br />
Fields (GTFs), which concentrate on issues that<br />
will have the biggest impact on our sector and<br />
divisional business operations.<br />
The GTFs bring together experts from diverse<br />
departments around the world, and this can<br />
include anyone from specialists for ceramics,<br />
medical imaging, energy storage, and selforganizing<br />
systems to those for oil and gas<br />
technologies, product cycle management, and<br />
new solutions geared toward emerging<br />
markets. The directors of the GTFs have global<br />
responsibility for their respective fields —<br />
regardless of whether they’re located in<br />
Princeton, Beijing, Bangalore, St. Petersburg,<br />
Munich, Berlin, or Erlangen. This setup<br />
encourages thinking beyond CT’s departmental<br />
boundaries. It also brings us closer to a system<br />
of global responsibility for specific topics that<br />
ensures incorporation of the best resources and<br />
minds in a given situation. We also participate in<br />
application-based projects with the business<br />
units, since our specialized divisions are<br />
8 <strong>Corporate</strong> <strong>Technology</strong><br />
CT researchers are optimizing medical<br />
imaging techniques (below) and<br />
combining traditional Chinese<br />
medicine with the latest technology.<br />
Health Care and Computers: A Healthy Combination<br />
Computers with sophisticated knowledge at their<br />
disposal will increasingly be used to support physicians<br />
with diagnoses and treatment decisions, thus ensuring<br />
faster, safer, and more efficient decision-making<br />
processes. One such application, known as syngo Auto<br />
EF (Ejection Fraction), has been on the market since<br />
2005. Ejection fraction is a standard unit for measuring<br />
the amount of blood ejected by the heart during a<br />
contraction, as a fraction of the ventricle’s total blood<br />
volume. The traditional method for measuring this<br />
involves visually estimating or manually determining the value. It takes a human specialist around<br />
30 seconds to do this — but syngo Auto EF can perform the calculation in just a few seconds. The<br />
software uses pattern-recognition procedures and can be trained with examples from a database<br />
of actual clinical cases. Experts at Siemens <strong>Corporate</strong> Research (SCR) in Princeton worked with<br />
colleagues from the Ultrasound Division to develop the system, which doesn’t require an exact<br />
depiction of the heart’s contour, or even perfect image quality. The system is now available in all<br />
Siemens ultrasound devices that are outfitted with cardiologic functions.<br />
It doesn’t always take completely new technology to improve health care, however. A good<br />
example of this is seen in China, where <strong>Corporate</strong> <strong>Technology</strong> has set itself the goal of combining<br />
Western and traditional Chinese medicine (TCM) in order to optimize procedures that are<br />
thousands of years old. The researchers’ first success here was in combining acupotomy with<br />
magnetic resonance tomography (MRT). Acupotomy is a specialized type of acupuncture that is<br />
used to treat movement-associated disorders such as chronic pain, slipped discs, and arthritis. The<br />
technique calls for making small cuts in muscles and tendons, with the aim of improving the<br />
patient’s bio-mechanical balance. In such cases Western medicine generally relies on painkillers<br />
and operations, some of which even involve removing parts of a disc. Acupotomy, on the other<br />
hand, is only a minor micro-surgical procedure whose effectiveness has been clinically proven.<br />
Until now, doctors who have practiced this technique have done so according to their feeling and<br />
experience. Unfortunately, this has led in some cases to blood vessels or nerves being severed or<br />
damaged. But used in conjunction with MR tomography, the procedure can support accurate<br />
navigation. State-of-the-art imaging systems can thus help to make traditional Chinese medicine<br />
safer, while increasing the likelihood that these ancient techniques can be successful in Western<br />
countries as well.
Innovation Careers: Synergy at Work<br />
CT’s 3D pattern recognition technology<br />
offers applications from facial recognition<br />
to the detection of anomalies in turbine<br />
blades and hearing aids.<br />
What do automatic face recognition, chassis calibration, turbine error analyses,<br />
and in-ear hearing aid adjustments have in common? At first glance, perhaps<br />
nothing. At Siemens, for example, these processes are the responsibilities of<br />
different Sectors, such as Industry, Energy, and Healthcare. Nevertheless, a<br />
unique new technology known as color-coded triangulation, which was<br />
developed at <strong>Corporate</strong> <strong>Technology</strong>, has significantly improved all of them.<br />
Color-coded triangulation enables precise three-dimensional object-surface<br />
data to be obtained in a cost-effective manner in real time.<br />
Computer scientist Dr. Frank Forster began developing the procedure in 2000 as<br />
part of a Siemens-commissioned doctoral dissertation that was also linked to a<br />
European research project. Forster perfected a simple principle: a pattern of light is projected onto<br />
a target object while a camera takes a picture of the object. The light pattern is deformed to a<br />
varying degree depending on the object’s surface geometry. An algorithm uses this deformation<br />
data to reconstruct the shape of the object, practically in real time and down to the last tenths of<br />
a millimeter. Forster’s pattern of hundreds of parallel color strips arranged in order can be<br />
generated using a conventional slide.<br />
A prototype of the measuring system was first used for 3D facial recognition in 2003, when<br />
demand for security technology was very strong. The system’s advantage is that 3D recognition is<br />
virtually error-proof. The exact three-dimensional shape of a face, unlike a photo, is very hard to<br />
imitate. And the procedure can be used in other areas — without need for major adjustments.<br />
Thanks to their close ties to customers, CT researchers were able to quickly apply the technique to<br />
exactly the kinds of solutions their customers were looking for. For instance, the Industry Sector<br />
applied Forster’s procedure to chassis calibration in vehicle assembly. Here, the chassis’ spinning<br />
wheels are illuminated by a color pattern and then measured. The development team had to fine<br />
tune the system to precisely determine the wheels’ properties and optimize the measuring<br />
station’s dimensions. In another application, the measurement device’s size had to be reduced to<br />
fit it into a small 3D scanner — the “Siemens iScan” now used in hearing aid applications. This<br />
scanner makes it possible to digitize auditory canal imprints, which are often made of silicon, and<br />
then e-mail the data to a hearing aid manufacturer. The procedure is even used by the Energy<br />
Sector to compare the shape of turbine blades with 3D data from a database, and quickly identify<br />
even the smallest cracks or imperfections. Color-coded triangulation is also used outside of<br />
Siemens, for example as the basis for software used by plastic surgeons to precisely plan<br />
operations and visualize the results beforehand.<br />
ultimately responsible for the accumulation of<br />
expertise in areas such as materials, software,<br />
and production processes.<br />
How important is it that research<br />
at Siemens takes place around<br />
the world?<br />
Achatz: It’s extremely important. Being close to<br />
customers and knowing their requirements is<br />
just as crucial to industrial researchers as the<br />
contacts they maintain with top universities and<br />
research institutes. An international structure<br />
enables us to stay in tune with the times, obtain<br />
the best people for our teams, and integrate<br />
various cultures and research approaches into<br />
the organization. Through our Centers for<br />
Knowledge Interchange we maintain very close<br />
ties with several universities, including Munich<br />
Technical University, RWTH Aachen, Tsinghua<br />
University in Beijing, Tongji University in<br />
Shanghai, M.I.T. in Boston, and the University of<br />
California in Berkeley (see p. 40).<br />
What makes research at Siemens<br />
appealing to job applicants?<br />
Achatz: Many university graduates — and<br />
especially those in the technical and natural<br />
sciences — see <strong>Corporate</strong> <strong>Technology</strong> as an<br />
ideal gateway into the world of Siemens. For<br />
one thing, it offers fascinating research<br />
opportunities across a broad range of<br />
technological fields. What’s more, none of this<br />
involves research for its own sake; everything is<br />
clearly targeted toward some aspect of<br />
business. At CT, researchers can experience, and<br />
help shape, the process by which an idea is<br />
transformed into a new product used<br />
worldwide. After a couple of years, these young<br />
researchers can — and should — transfer into<br />
one of our Divisions to take on new and exciting<br />
assignments, whether in development,<br />
production, sales, strategy, or service. In other<br />
words, Siemens offers all researchers with an<br />
entrepreneurial spirit an unbelievable variety of<br />
possibilities — all over the world.<br />
<strong>Corporate</strong> <strong>Technology</strong> 9
<strong>Corporate</strong> Research and Technologies<br />
A World of Discovery<br />
Innovations are one of Siemens’ key success factors. The company’s goal<br />
is to be a technological trendsetter in all of its fields of business. <strong>Corporate</strong><br />
Research and Technologies is playing a crucial role in this endeavor.<br />
New materials support many<br />
innovations at Siemens. Page 12<br />
Planning and testing factories<br />
— long before they exist. Page 14<br />
Enhancing efficiency and<br />
finding green solutions. Page 16<br />
Improving the quality and performance<br />
of software products. Page 18<br />
Systems that keep learning even while<br />
they’re in operation. Page 20<br />
Optimizing imaging technologies for<br />
medicine and other fields. Page 22<br />
Why innovations tailor-made for China<br />
are going global. Page 24<br />
S.M.A.R.T. innovations for India’s information<br />
technology sector. Page 26<br />
Nanostructures and failure analysis are<br />
the strengths of CT Russia. Page 28<br />
British research: producing a wealth of<br />
applications. Page 30<br />
CT in Japan and Singapore: Using Asian<br />
expertise effectively. Page 32<br />
Providing know-how to support<br />
start-ups and new ideas. Pages 33, 34<br />
Looking into the future to establish<br />
Siemens as a trendsetter. Page 36<br />
10 <strong>Corporate</strong> <strong>Technology</strong>
While specialists in the Siemens Sectors and<br />
Divisions are familiar with their customers’<br />
needs and have plenty of product and system<br />
expertise, the roughly 2,250 employees who<br />
work at <strong>Corporate</strong> Research and Technologies<br />
(CT T) worldwide contribute their in-depth understanding<br />
of fundamental technologies, models,<br />
and trends, in addition to extensive software<br />
and process know-how, to Siemens’ integrated<br />
technology company.<br />
In order to exploit as many synergies as possible,<br />
CT T’s expert teams are not set up in line<br />
with Siemens’ Energy, Industry, and Healthcare<br />
sectors, but instead function on a cross-sectional<br />
and cross-divisional basis. The areas of expertise<br />
at CT T cover information and communication<br />
technologies, new materials, smart<br />
sensors and cameras, self-learning software,<br />
and the simulation of complete production<br />
processes. An additional key to Siemens’ success<br />
is the international nature of CT T, which operates<br />
major facilities at locations in the U.S., the<br />
UK, Germany, Russia, India, Singapore, China,<br />
and Japan. These international hotspots give<br />
Siemens the advantage of being able to incorporate<br />
crucial input from customers and top universities<br />
into its research.<br />
Below: Achieving a data transmission rate of<br />
one gigabit per second through a polymer fiber.<br />
<strong>Corporate</strong> <strong>Technology</strong> 11
Materials & Microsystems<br />
Materials research has always had a big impact on Siemens’ product<br />
and systems business. Products benefiting from this work range<br />
from detectors for the latest generation of CT scanners and new<br />
materials for LEDs to special coatings for turbine blades in power<br />
generators, lead- and halogen-free materials for the electronics<br />
industry, and sophisticated systems for analyzing nanomaterials.<br />
More than 215 specialists are involved in these cross-sector<br />
technologies at CT MM, where the focus is on evaluating environmental<br />
impact and finding solutions that conserve resources.<br />
Why Materials Matter<br />
Researching new and enhanced materials is<br />
in some respects similar to the process of innovation.<br />
Decisive advances are not only a result<br />
of radical new discoveries, but also of new<br />
approaches to combining basic ingredients that<br />
are already familiar. The professionals at <strong>Corporate</strong><br />
<strong>Technology</strong>’s Materials & Microsystems (CT<br />
MM) division do both. In addition to synthesizing<br />
new materials, they combine well-known<br />
substances to produce completely new compositions.<br />
And when the latter is done in the right<br />
way, the result can be a customized material<br />
with properties that are improved or often completely<br />
new. Essential to all this is a precise understanding<br />
of the atomic structure of materials<br />
and of the kinds of properties these structure<br />
produce. Equally essential is to have a full command<br />
of the entire technological chain of<br />
causes and effects, from raw materials and processing<br />
to system integration and, ultimately,<br />
recycling. To achieve this, researchers rely on<br />
the latest findings from a variety of interdisciplinary<br />
fields, including nanotechnology, rapid<br />
prototyping, combinatorial chemistry, modeling,<br />
and simulation.<br />
Success stories in this area include a joint<br />
project carried out by CT MM and Siemens subsidiary<br />
Osram concerning the use of ceramic luminescent<br />
materials for light-emitting diodes<br />
(LEDs). The use of special luminescent material<br />
mixtures is now making it possible to produce<br />
LEDs that emit a broad palette of color shades.<br />
This is not something to take for granted. Such<br />
semiconductor materials normally produce<br />
very pure colors, making them suitable only for<br />
12 <strong>Corporate</strong> <strong>Technology</strong><br />
a limited color range. With the development of<br />
what are known as “conversion” or “inorganic”<br />
phosphors, however, it is already possible to<br />
make blue LEDs emit light of a green, yellow,<br />
red, or neutral white tone, and the same will<br />
soon apply to ultraviolet LEDs. At the same<br />
time, Osram has already launched an LED with a<br />
luminosity of over 1,000 lumens — enough to<br />
outshine a 50-watt halogen lamp. With that<br />
kind of brilliance, Osram’s “Ostar Lighting” is<br />
able to provide desk lighting from a height of<br />
two meters. These new-generation LEDs, which<br />
use 80 percent less energy than incandescent<br />
lamps of equal brightness, are thus ready to unlock<br />
a billion-dollar market for general lighting<br />
applications. LEDs are already used in various<br />
fields — as backlights in monitors, for example,<br />
in vehicle cockpit lighting, brake lights, and<br />
now even for headlights. In a discipline known<br />
as light engineering, experts at CT MM are developing<br />
new types of lighting that involve a<br />
combination of luminescent materials with<br />
photonic crystals, which makes it possible to<br />
precisely control and enhance the color, intensity,<br />
and propagation of light.<br />
Walls of Light<br />
A logical development from this field is the use<br />
of materials specially tailored to produce organic<br />
LEDs (OLEDs). Developed only a few years<br />
ago, these ultra-thin luminescent plastics offer<br />
very high contrast and are suitable for video applications.<br />
Their most common area of use is in<br />
displays, but OLEDs are also well-suited to deliver<br />
evenly-cast colored or white light across<br />
large areas.<br />
This paves the way for completely new applications<br />
and lighting effects in fields including<br />
architecture, advertising, and interior design.<br />
Potential products include illuminated wallpaper,<br />
luminescent ceiling units, and flexible,<br />
transparent walls of light. Together with engineers<br />
at Osram, researchers from CT are pushing<br />
ahead with the development of OLED-based<br />
light sources that are suitably long-lived and<br />
consistently bright.<br />
When it comes to the detectors used in CT<br />
scanners, which produce high-resolution,<br />
three-dimensional X-ray images of the inside of<br />
the body, speed is of the essence. In the latest<br />
CT scanners, the X-ray source and detectors are<br />
rotated around the patient’s body three times
every second. This delivers X-ray images of a<br />
beating heart, for example, with unprecedentedly<br />
high resolution. This is made possible by<br />
the use of an “Ultra Fast Ceramic” (UFC) detector<br />
material. Jointly developed by experts at CT<br />
MM and Siemens’ Healthcare Sector, this ceramic<br />
material converts X-rays into light signals<br />
in less than ten microseconds, ensuring fast delivery<br />
of image sequences. In other words, the<br />
resolution of the X-ray image and the radiation<br />
dosage depend directly on the speed of the detector<br />
material.<br />
Here, once again, advances are in the<br />
pipeline. New and even faster detectors and<br />
their associated materials and components are<br />
being developed or are already undergoing<br />
testing. The objective is to deliver images of an<br />
even higher contrast, which would make it possible<br />
to provide more information on the tissue<br />
structure of a scanned section of the body. To<br />
engineer such a detector material, <strong>Corporate</strong><br />
<strong>Technology</strong> researchers must push to the very<br />
limits of what is physically and technically feasible.<br />
Meanwhile, use of a new technique is enabling<br />
researchers to set new standards in<br />
terms of anticorrosion treatment. Using a<br />
process known as “cold gas spraying,” machine<br />
parts exposed to hostile elements are coated<br />
with a metal powder, which is applied with extreme<br />
precision by propellant gas traveling at<br />
several times the speed of sound. Even metallic<br />
composite materials can be precisely applied to<br />
all the contours of a part, without the need for a<br />
metal melt.<br />
When there is a need for detailed investigation<br />
of individual substances, especially harmful<br />
ones such as lead or cadmium, experts at CT<br />
have their very own analytics lab. With access to<br />
millions of dollars’ worth of ultra-sensitive<br />
equipment for chemical and physical analysis,<br />
they are even able to detect impurities diffusing<br />
through the nanometer-thick layers of a computer<br />
chip. If necessary, they can do this on the<br />
scale of individual ions and molecules.<br />
Controlling Chemical Processes<br />
Companies in the chemicals, pharmaceuticals,<br />
and medical sectors are under increasing pressure<br />
to bring new products to market fast. This<br />
means ensuring that new substances and<br />
processes move from the research stage to the<br />
CT MM researchers analyze substances<br />
(left), develop new materials for LEDs and<br />
microprocess technologies (right), and<br />
investigate fire-resistant coatings (below).<br />
production stage as quickly as possible. Here,<br />
the use of microprocess technology is opening<br />
up entirely new approaches. Researchers at CT<br />
are currently working on a number of microprocess<br />
systems in which the reactive substances<br />
are first converted into ultrafine structures<br />
before being mixed and chemically<br />
reacted with one another. The parent materials<br />
are fed in at the start of the process, and the<br />
new product continuously emerges at the end.<br />
The resulting increased ratio of surface area to<br />
volume means the process can be controlled<br />
with greater precision. This in turn makes it possible<br />
to control chemical processes in new ways<br />
and, in many cases, to deal with explosive mixtures<br />
in a microreactor much more efficiently<br />
than is the case with conventional plants. This<br />
marks another advance toward the realization<br />
of safer processes and facilities.<br />
Given the increasing scarcity of many natural<br />
resources worldwide and the ongoing need<br />
to protect the environment, it is becoming more<br />
and more important to possess expert knowledge<br />
of materials and the technological skills to<br />
translate them into new products. At Siemens<br />
<strong>Corporate</strong> <strong>Technology</strong> this kind of knowledge<br />
has been pooled into a Center for Eco Innovations,<br />
which conducts environmental assessments<br />
of individual product designs as well as<br />
quantitative evaluation of environmental performance<br />
over a product’s entire life cycle. Such<br />
audits have already been carried out on<br />
Siemens products as varied as blast furnaces,<br />
protective conductors, and building system<br />
components.<br />
<strong>Corporate</strong> <strong>Technology</strong> 13
Production Processes<br />
The Production Processes (PP) team is a valuable partner for<br />
planners in Siemens’ Business Sectors. Using advanced simulation<br />
systems, the team’s approximately 150 experts design and optimize<br />
entire process chains and their associated factories, help to reduce<br />
technical and financial risks, and fine tune remote maintenance<br />
tools with a view to minimizing costs.<br />
Perfecting Factories<br />
before they Exist<br />
When it comes to planning factories, nothing<br />
is more important than getting production<br />
lines up and running in the shortest possible<br />
time. But avoiding errors before ground is broken<br />
is also essential. That includes ensuring that<br />
everything from workstations to production lines<br />
is designed as ergonomically as possible, and<br />
that all processes are set up in a manner that ensures<br />
optimized throughput. Although this may<br />
sound like a tall order, it’s exactly what the Production<br />
Processes (PP) Division specializes in. PP<br />
is the place where factories are born as 3D simulations.<br />
Here, virtual components are carried<br />
down simulated assembly lines in near real time,<br />
with animated human figures or robots working<br />
on them along the way. Such simulations make it<br />
possible to discover errors — such as a robot arm<br />
that’s too large to be used at a particular workstation<br />
— before they can cause real-world problems.<br />
Siemens experts have been working with digital<br />
factories for around twenty years. The true<br />
art of their virtual planning activities involves being<br />
able to determine which parts of a simulation<br />
actually require detailed data. For example, a material<br />
flow simulation can do without it; but a<br />
complex assembly simulation cannot. The Production<br />
Processes Division uses objects from a<br />
digital library to the greatest extent possible. The<br />
particular talent of the Division’s specialists lies in<br />
their ability to come up with the best solution for<br />
each application, in some cases utilizing their<br />
own user interfaces. Experts at PP also write their<br />
own simulation programs if no solution for a particular<br />
problem is available.<br />
14 <strong>Corporate</strong> <strong>Technology</strong><br />
It was such a situation, in fact, that led the Division<br />
to design — in cooperation with the Technical<br />
University of Munich — the PlantCalc planning<br />
tool that compares production locations in<br />
order to analyze their profitability. Use of this<br />
technique at a Siemens manufacturing location<br />
in northern Germany made it possible to show<br />
the facility’s managers that under certain conditions<br />
expansion of production in Germany would<br />
make more economic sense than transferring<br />
production to Eastern Europe. Here it was discovered<br />
that the optimization possibilities offered by<br />
the facility made it the best option, despite the<br />
higher wages paid in Germany.<br />
Optimized planning doesn’t guarantee perfect<br />
implementation, however, as steps need to<br />
be taken to ensure harmonized interaction between<br />
hardware and software, between mechanical,<br />
electronic, and information technology,<br />
and between developers, procurement specialists,<br />
and plant construction firms. In other words,<br />
the complete solution, which often consists of<br />
technologies from different Siemens divisions<br />
and external suppliers, must be brought together,<br />
installed, and put into operation in accordance<br />
with a tight schedule. The financial risk<br />
here increases with the complexity of the project,<br />
which can involve anything from a power plant<br />
to a factory or a subway line.<br />
Production Processes has developed a<br />
method known as Siemens Risk Analysis (sira)<br />
that minimizes such risks by identifying them at<br />
an early stage. sira provides a graphic depiction<br />
of risk probability in the form of symbols such as<br />
spheres whose color, size, and position represent<br />
the chances of a particular risk in combination<br />
with its potential financial effects and the level of<br />
risk consciousness in the project team. This socalled<br />
sira.iris summarizes the complete project<br />
risk situation in just one image. To date, PP researchers<br />
have used sira to generate 110 risk<br />
analyses. One of these was carried out for the<br />
subway system in Oslo, Norway, where a new<br />
brake developed by Siemens has been used for<br />
the first time. The situation was a textbook example<br />
of risk analysis with major consequences<br />
if, for example, a need for additional testing had<br />
resulted in delayed delivery of the component.<br />
CT’s risk analysts also enjoy an outstanding reputation<br />
among power plant construction companies<br />
where they are routinely called in to examine<br />
projects above a certain size and level of<br />
technical complexity with sira.<br />
80<br />
60<br />
40<br />
20<br />
New Tool Quantifies Risk<br />
100<br />
% Probability<br />
0<br />
€1<br />
thousand<br />
€10<br />
thousand<br />
€100<br />
thousand<br />
● Low ● Medium ● High risk<br />
€1<br />
million<br />
€10<br />
million<br />
€100<br />
million<br />
Qualitative risk
After a solution has been<br />
successfully implemented<br />
for a customer, Siemens is<br />
often requested to ensure<br />
its smooth functioning<br />
for many years.<br />
In this capacity, the<br />
company provides services<br />
from a central location<br />
that enable it to<br />
correct problems quickly<br />
and at reasonable cost.<br />
Such remote maintenance<br />
operations are much less expensive<br />
and time consuming than<br />
sending out technicians to facilities that<br />
are located all over the world. But there’s much<br />
more to this service than just a hotline. Thanks to<br />
state-of-the-art communication systems and<br />
high-performance data transfers, remote maintenance<br />
extends all the way to complete system<br />
management and support.<br />
Remote servicing features enable an expert<br />
team to continually monitor the condition of a<br />
facility, analyze sensor and operating parameter<br />
data, and identify faults in good time — for example,<br />
when monitoring of an important status<br />
parameter provides early warning of a defect in a<br />
bearing. Remote maintenance staff can then service<br />
the machine during an idle shift, for instance.<br />
At the same time, security issues, software<br />
errors, and IT-based configuration problems<br />
can be dealt with by installing new software and<br />
patches. The ability to do this is particularly useful<br />
with facilities where unexpected downtimes<br />
Work at CT PP focuses on refining remote<br />
maintenance systems (left), producing<br />
increasingly realistic digital factories<br />
(center), and project risk analyses (right).<br />
can be very expensive — for example,<br />
with medical systems,<br />
offshore wind<br />
power plants, or power<br />
plant gas turbines.<br />
Along with other<br />
CT divisions, a team<br />
from CT PP now specializes<br />
in improving<br />
and enhancing these<br />
remote services. Their<br />
goal is to create a comprehensive<br />
range of solutions<br />
through the combination<br />
of innovative technologies<br />
and CT expertise in areas such as highperformance<br />
diagnostic systems, state-of-the-art<br />
monitoring technology with software agents,<br />
and advanced remote collaboration systems such<br />
as the Visual Service Support System (VSS). The<br />
latter sharply reduces the chances that technicians<br />
will have to visit a facility in the future, as<br />
VSS is a mobile data transmission system that<br />
sends live images and sounds to a service center<br />
via mobile radio networks. This makes it possible<br />
for an on-site worker wearing a headset<br />
equipped with a camera and microphone to<br />
transmit live data to specialists regarding machine<br />
conditions and for specialists to guide the<br />
worker to the spots they need to see. When used<br />
in combination with other remote services that<br />
are already available, such systems will further<br />
increase the effectiveness of remote maintenance<br />
operations and significantly reduce response<br />
times and repair and maintenance costs.<br />
PLM <strong>Technology</strong> Center:<br />
Rapid Development of<br />
Market-Ready Products<br />
Many new solutions for bringing high-quality<br />
products to market in a rapid and flexible manner<br />
— and at a low cost — are now being developed<br />
by manufacturers in virtual environments<br />
with the help of digital tools and with the participation<br />
of suppliers and customers. Part of what<br />
is known as product life cycle management<br />
(PLM), this methodology results in a huge variety<br />
of interlinked processes for everything from<br />
innovation and specification-management to<br />
design, simulation, production, testing, maintenance,<br />
and recycling. The products involved are<br />
frequently associated with a complex combination<br />
of mechanical, electronic, and software systems.<br />
In order to support the Siemens Divisions with<br />
their activities in this area, CT opened a PLM<br />
<strong>Technology</strong> Center in Munich, Germany, in October<br />
2008. Two additional centers are scheduled<br />
to open in Princeton, New Jersey, and Beijing,<br />
China, in 2009. The purpose of these<br />
centers is to consolidate the PLM expertise of<br />
various CT departments — from software architecture<br />
to virtual design and from factory optimization<br />
to visualization technologies and optimized<br />
user interfaces — while at the same time<br />
highlighting best-practice solutions and future<br />
trends. An additional goal is to assist individual<br />
units with their specific development processes,<br />
analyze their technologies, processes, organizational<br />
structures, and resources — and combine<br />
these to create an optimized workflow. Finally,<br />
the centers provide their internal customers<br />
with CT innovations that help them bring their<br />
products to market as quickly as possible. Such<br />
helpful innovations include seamless digital development<br />
processes that obviate transfers between<br />
incompatible media, special remote<br />
maintenance services, and optimal solutions for<br />
integrating virtual products into the real world.<br />
<strong>Corporate</strong> <strong>Technology</strong> 15
Power & Sensor Systems<br />
With its approximately 200<br />
employees, the Power & Sensor<br />
Systems team is researching<br />
a range of innovative and<br />
environmentally-friendly<br />
solutions for applications in<br />
energy, automation, building<br />
management and medicine.<br />
Masters of<br />
Energy Efficiency<br />
Oil and gas have become expensive commodities.<br />
Their prices are a source of concern<br />
for automobile drivers and home owners as<br />
much as for operators of factories and power<br />
plants. In this state of affairs, many people are<br />
once more turning their attention to coal, which<br />
has remained relatively stable in price and will be<br />
available in sufficient quantities for a long time.<br />
The drawback is that per kilowatt-hour generated,<br />
the carbon dioxide (CO2) emissions from<br />
coal-fired power stations are almost twice as<br />
high as those from natural gas-fired combined<br />
cycle power plants. The solution may lie in carbon<br />
capture and storage (CCS) techniques in<br />
which carbon dioxide from power plants is separated<br />
and securely stored.<br />
One such technique is the post-combustion<br />
capture process, with which the CO2 in coal-fired<br />
power plants can be separated after combustion.<br />
In this case, approximately 90 percent of the CO2<br />
in the flue gas binds to a special CO2 scrubbing<br />
agent in an absorber and is thereby removed. So<br />
far, however, this technique has reduced power<br />
plant efficiency by about ten percentage points.<br />
Using modeling and simulation tools, experts at<br />
<strong>Corporate</strong> <strong>Technology</strong>’s Power and Sensor Systems<br />
Division are therefore analyzing the complete<br />
separation process and trying to optimize it<br />
in close collaboration with Siemens Fossil Power<br />
Generation Division and its units.<br />
Another way to reduce energy consumption<br />
and CO2 emissions is to optimize the electrical<br />
grid by cutting load peaks and normalizing the<br />
utilization of the network. Whenever possible,<br />
such an optimization should avoid situations in<br />
16 <strong>Corporate</strong> <strong>Technology</strong><br />
which power plants operate at less efficient partial<br />
loads or even at no load in order to be able to<br />
react quickly to an increase in demand. In the future,<br />
however, it will become even more difficult<br />
to balance supply and demand, because the proportion<br />
of fluctuating power generators — such<br />
as wind turbines and solar systems — will continue<br />
to increase. With this in mind, a team of experts<br />
at CT PS is studying a wide variety of energy<br />
storage methods.<br />
Focusing on Energy Storage<br />
Air compression is a case in point. Here, excess<br />
energy is used to compress air and store it under<br />
high pressure. Then, if an energy bottleneck occurs,<br />
the compressed air can be used to generate<br />
electricity, which is fed into the grid.<br />
Surplus energy can also be used to decompose<br />
water into oxygen and hydrogen. In its<br />
stored state, the energy density of the latter is<br />
ten times greater than that of compressed-air<br />
reservoirs. Here too, researchers at the Power<br />
and Sensor Systems Division are working on<br />
strategies for realizing economical energy storage.<br />
In the process, they are relying on Siemens’<br />
extensive experience in developing fuel cells and<br />
electrolysis systems.<br />
The same applies to a different technology<br />
known as “supercaps” — double-layer capacitors<br />
that have a very high energy density of 2,000 to<br />
10,000 watts per kilogram and can be charged<br />
and discharged in a few seconds. These marvels<br />
of energy storage can absorb the braking energy<br />
of a train, for example, and release it again when<br />
the train starts up.<br />
Another example of an energy saving system<br />
is a ship propulsion system developed by CT PS in<br />
cooperation with Siemens’ Marine Solutions and<br />
Large Drives Groups. The propulsion system will<br />
be used for the first time in 2012. Thanks to its<br />
use of high-temperature superconductivity<br />
(HTS), the rotor in this propulsion system incurs<br />
no electrical losses, which increases its efficiency<br />
compared to conventional electrical drives. At<br />
the same time, the superconducting rotor coils<br />
have a current density 100 times greater than<br />
that of conventional copper coils. This makes it<br />
possible to reduce the weight and volume of the<br />
propulsion system by up to 50 percent, which<br />
cuts raw material and energy requirements.<br />
In the Russian region of Siberia, on the other<br />
hand, raw materials prices play a minor role. This<br />
comes as no great surprise, considering that this
area, which is approximately 25 times as large as<br />
Germany, is rich in mineral resources and extraction<br />
sites. However, these sites are often located<br />
a long way from infrastructures. There is therefore<br />
a need for remote monitoring systems capable<br />
of identifying defects in machines and<br />
pipelines via sensors.<br />
This is an ideal application area for CT PS. After<br />
all, scientists in this unit are working on more<br />
than just gas sensors that can measure and monitor<br />
air quality in buildings (see p. 47). They are<br />
also researching small, self-organizing sensor<br />
probes which, thanks to intelligent software, can<br />
monitor the status of production equipment<br />
such as pumps or compressors on the basis of<br />
their vibration characteristics or other data such<br />
as temperature and oil levels and can thus report<br />
abnormalities before a failure occurs. Anomalies<br />
are transmitted by radio from sensor to sensor to<br />
the next valve station, and via its mains connection<br />
to the next control center. As this process<br />
doesn’t require high transmission powers, the<br />
sensors can operate practically maintenance-free<br />
for a long time. If one sensor fails, neighboring<br />
sensor nodes organize themselves and automatically<br />
compensate for the defect thanks to decentralized<br />
channel assignment. Other places where<br />
these small measuring instruments might be<br />
used include industrial facilities and manufacturing<br />
sites.<br />
CT PS is researching these small wireless measuring<br />
instruments in collaboration with four<br />
other CT units, including CT SE (see p. 18) and CT<br />
IC (see p. 20). Power & Sensor Systems is responsible<br />
for developing the sensors’ power manage-<br />
CT PS sets standards with developments<br />
such as oil sand induction, a superconducting<br />
marine motor (center left),<br />
and sensor technologies (right).<br />
ment, electronics, adaptation to radio standards,<br />
and wireless interfaces.<br />
Like Siberia, Canada is an important supplier<br />
of oil. In Canada, which has huge oil sand deposits,<br />
bitumen has been extracted from the surface.<br />
In the case of deeper deposits, it is separated<br />
from sand using a steam cycle. In this<br />
process, steam is pumped into the oil sand for<br />
several weeks. The pressure in the deposit increases,<br />
the slurry becomes more permeable,<br />
and the bitumen separates and flows into a<br />
drainage line. CT PS has now developed a much<br />
more environmentally friendly method in which<br />
the wet sand is heated by electromagnetic induction,<br />
so that the bitumen can be separated from<br />
the sand.<br />
In this technique, an induction cable several<br />
centimeters in diameter runs parallel to the<br />
steam line in the earth. When the operator sends<br />
electrical energy into the reservoir, an alternating-current<br />
field is created around the cable, and<br />
this field generates eddy currents in the conductive<br />
sand. These currents slowly heat up the mineralized<br />
water on the oil sand grains. Droplets of<br />
bitumen can then separate from the grains of<br />
sand and flow into the drainage pipe. In combination<br />
with the conventional introduction of<br />
steam, up to 20 percent more oil can be extracted<br />
this way while reducing specific water<br />
consumption.<br />
The induction technique therefore also illustrates<br />
how CT PS is developing cost-effective,<br />
highly efficient technologies for the conversion,<br />
storage, and use of energy for industrial<br />
processes.<br />
Detecting Contaminants<br />
New ways of ensuring water quality are<br />
being studied in research projects at CT<br />
PS. One example is electrical biochip<br />
technology, which can be used to<br />
quickly detect a wide variety of<br />
pathogens and toxic substances in water.<br />
Insecticides, for example, impede<br />
the actions of certain enzymes. To detect<br />
these kinds of toxic substances in<br />
water, researchers have therefore integrated<br />
enzymes into specially developed<br />
biosensors. Electrical voltages can<br />
be used to measure whether the enzymes<br />
are functioning or whether they<br />
are blocked. This biochip technology<br />
can be used not only to detect insecticides,<br />
but in a variety of applications. In<br />
hospitals, for instance, it can be used to<br />
detect pathogenic strains of E. coli bacteria<br />
that are resistant to antibiotics. In<br />
this case, researchers use antibodies<br />
that bind to the constituent materials of<br />
these bacteria and thus make them detectable<br />
by means of an electrical<br />
biochip. By contrast, the optical technique<br />
used to date requires light<br />
sources and fluorescence dyes that<br />
make it possible to detect target substances<br />
with a CCD camera and an optical<br />
sensor. Biochip technology is thus<br />
much more compact and energy-efficient.<br />
<strong>Corporate</strong> <strong>Technology</strong> 17
Software & Engineering<br />
Siemens invests nearly €2 billion a year in software and employs<br />
some 20,000 software developers to drive crucial innovations all<br />
over the world. At <strong>Corporate</strong> <strong>Technology</strong>’s Software and Engineering<br />
(CT SE) team, 275 experts are involved in developing new processes,<br />
methods and tools, as well as providing project management<br />
and consulting services to improve the quality and capabilities<br />
of Siemens’ software products. CT SE specialists are located in<br />
Munich, Erlangen, Bangalore, Beijing, Moscow, and Princeton.<br />
The Invisible Foundation<br />
of Business Success<br />
It’s weightless, invisible, and flexible. It ships<br />
anywhere in seconds, consumes no resources,<br />
and can give virtually any product a<br />
unique identity — in the office, in production<br />
environments, and at home. It’s software, and<br />
at Siemens it has become an essential ingredient<br />
in the corporate formula for success.<br />
To an ever increasing extent, practically<br />
everything — from power plants to production<br />
lines and medical technology — will be governed<br />
by software. Software is also causing farreaching<br />
changes in traditional disciplines such<br />
as engineering, where It supports the entire<br />
value chain, from design to production planning,<br />
and from the development of new user interfaces<br />
to the implementation of advanced<br />
maintenance services.<br />
Software is finding its way into all kinds of applications.<br />
At Siemens’ Pervasive Computing<br />
Lab, for instance, researchers are testing proces-<br />
18 <strong>Corporate</strong> <strong>Technology</strong><br />
sors and sensors that are embedded in everyday<br />
items together with their software — whether<br />
it’s in lighting, air conditioning systems, window<br />
blinds or washing machines. Researchers want<br />
to determine whether the use of these devices is<br />
feasible in environments that are fully networked<br />
and always online. The vision of Pervasive<br />
Computing developed by CT SE provides answers<br />
to questions such as what the energy<br />
management of, or communication among,<br />
networked systems should look like, and how to<br />
provide such systems with a high degree of dependability<br />
and robustness.<br />
The Smart Home Lab provides an ideal setting<br />
for investigating how users will interact<br />
with tomorrow’s pervasive and highly integrated<br />
information systems. Researchers are<br />
also trying to find out how such systems can<br />
save resources by exchanging information and<br />
how they can lead to the automation of many<br />
functions in the area of building technology —<br />
and eventually to the smart, real-time, networked<br />
management of entire cities. So comprehensive<br />
is this vision that it includes the integration<br />
of data from public transit systems,<br />
power plants, decentralized energy supply systems,<br />
and the healthcare sector. For example, in<br />
the future, traffic lights might be linked to traffic<br />
flow information through real time data exchanges<br />
with electric vehicles and recharging<br />
stations. Local recharging stations, on the other<br />
hand, would ask decentralized energy providers<br />
how much energy each one of them was able to<br />
deliver. The objective in such urban applications<br />
would be to optimally manage available resources<br />
through IT systems.<br />
In hospitals and factories today the information<br />
technology landscape is often built up from<br />
a range of different vendor-supplied applications,<br />
including some programs developed inhouse,<br />
and numerous databases — a combination<br />
that is far from being optimally coordinated.<br />
Working in parallel are various coexisting systems<br />
with different life cycles and product versions,<br />
client-server applications and Web-based<br />
technologies that are often incompatible and offer<br />
redundant functions. Getting all these applications<br />
and their data sets to work together can<br />
be complex and expensive.<br />
How can these challenges be overcome with<br />
a view to creating an IT environment in which<br />
the components of all applications are seamlessly<br />
integrated? One way would be to create<br />
uniform interfaces between components on the<br />
basis of open standards. The advantages of this
concept are obvious: costs would be reduced<br />
and quality and flexibility would be increased, in<br />
spite of constantly growing user requirements.<br />
In order to create such an environment, what is<br />
needed above all is an open, service-oriented<br />
architecture (SoA).<br />
In view of this, one strategic focus of Software<br />
and Engineering is the integration of internal<br />
and external demands pertaining to application<br />
programs for manufacturing and business<br />
processes. This concept, which is known at CT SE<br />
as “holonic integration,” offers many advantages,<br />
such as the containment of IT costs,<br />
enhanced flexibility, a high degree of communications<br />
consistency, the integration of services,<br />
and synergy among applications. In contrast<br />
to hierarchically organized systems, holonic<br />
systems are based on the cooperation of autonomous,<br />
independently operating units.<br />
Automated Software Production?<br />
Strategic Holonic integration is at the root of<br />
new, decentralized models of automation and<br />
communication, as well as the trend toward an<br />
SoA-based IT architecture. Researchers at CT SE<br />
are therefore investigating how existing SoA<br />
paradigms can be applied to embedded systems<br />
without having to make compromises regarding<br />
reliability, real-time availability or limited hardware<br />
resources. In the context of the EU’s NESSI<br />
(Networked European Software and Services Initiative)<br />
program, CT SE is focusing on SoA-based<br />
solutions for evolving trends such as 3D worlds,<br />
cloud computing, and SoA4PLM (SoA for Product<br />
Lifecycle Management).<br />
Writing software is tedious, time-consuming,<br />
and prone to human error. So how about automating<br />
this process? That’s the vision behind<br />
model-based software engineering. Studies<br />
now being conducted at CT SE and at several associated<br />
universities indicate that, in principle,<br />
the modules needed for a program can be identified<br />
by a model interpreter — basically a software<br />
tool — and interconnected to build a functional<br />
system. The development of such a tool<br />
would mean a significant reduction in the amount<br />
of time needed to produce software systems.<br />
With this in mind, Software developers at CT<br />
SE are working to design programs simply as formal<br />
models that can then be translated into program<br />
code by a model interpreter. The advantages<br />
of this technology are clear: errors are<br />
minimized, individual modules can be used in<br />
multiple applications, costs can be reduced, and<br />
customer requirements can be addressed flexibly.<br />
CT SE is also deeply involved in the optimization<br />
of development engineering. For instance,<br />
in the steel industry steps are being taken to<br />
standardize the engineering of entire plants.<br />
Specialists from CT SE are working together with<br />
experts from Metal Technologies to develop a<br />
methodology for systematically reusing pre-developed<br />
and standardized modules. Together,<br />
they have defined a new, standard approach in<br />
engineering, which integrates the structures of<br />
plants, processes, and available software tools<br />
into the Siemens collaborative data management<br />
system — the so-called PLM Teamcenter.<br />
Such a strategy offers enormous savings in<br />
terms of time, and can reduce costs between 10<br />
Solutions from CT SE range from intelligent<br />
networking and new interfaces in the<br />
Pervasive Computing Lab (left) to optimizing<br />
luggage handling systems (right).<br />
and 20 percent. To this end, CT SE offers comprehensive<br />
consulting services for the definition<br />
and implementation of concepts for modularization,<br />
standardization, and reuse.<br />
In situations where downtime is prohibitively<br />
expensive, such as at factories and power<br />
plants, for example, new software packages<br />
have to be integrated while such facilities are in<br />
operation without interrupting crucial<br />
processes. Accordingly, CT SE is investigating<br />
the use of the latest multi-core chips, which contain<br />
two or more independent central processing<br />
units (CPUs). Studies have shown that with<br />
CT SE’s new “Chip by Chip” software, it is possible<br />
to perform a software upgrade via one processor<br />
while other CPUs ensure that crucial processes<br />
continue to function without interruption.<br />
With a view to optimizing its own software<br />
development processes, Siemens relies on a program<br />
called the Software Initiative (SWI), which<br />
is managed by CT SE. This program is designed<br />
to improve software development efficiency<br />
while at the same time reducing costs. To do so,<br />
the SWI encourages the company-wide use of<br />
repeatable development processes, promotes<br />
the identification of synergies, and stresses the<br />
importance of sharing best practices throughout<br />
the company, especially when it comes to<br />
cutting-edge software topics.<br />
In order to do all this, the initiative relies on a<br />
global network of experts in practically all of<br />
Siemens’ units. That’s an important prerequisite<br />
for creating connections between the 20,000<br />
software engineers who work for Siemens all<br />
over the world.<br />
<strong>Corporate</strong> <strong>Technology</strong> 19
Information & Communications<br />
No area of industrial society today can get by without the benefits<br />
of information and communications technology. The same applies<br />
to Siemens’ Energy, Industry, and Healthcare Sectors, which receive<br />
support from the Information & Communications team (CT IC).<br />
More than 250 specialists are involved in topics such as intelligent<br />
and autonomous systems, network technology and multimedia<br />
communications, IT security, knowledge management, and user<br />
interface design.<br />
Systems that<br />
Never Stop Learning<br />
Many of today’s industrial applications<br />
would be lost without intelligent systems.<br />
Take the steel industry, for example, where the<br />
material properties of finished product can be<br />
precisely defined in advance. This requires the<br />
use of an intelligent temperature control system<br />
that can optimally adapt to varying production<br />
parameters and, for example, spray precisely the<br />
right amount of water onto hot steel to cool it<br />
down at exactly the right moment. The same<br />
applies to the power industry, where a procedure<br />
by the name of “nonlinear model predictive<br />
control” is used to ensure optimum turbine operation.<br />
This technology not only ensures that turbines<br />
adapt to the task at hand, but also that<br />
their control system learn on the job.<br />
Similarly, information and communications<br />
technologies (ICT) now plays an important role<br />
in power distribution and manufacturing. Mobile<br />
robots and their auxiliary localization systems<br />
are increasingly being used in automated<br />
production lines. CT IC experts<br />
have developed a driverless<br />
forklift that does not require a<br />
complex or expensive guidance<br />
infrastructure before being<br />
able to operate in a given<br />
area. Instead, it is fitted with<br />
an autonomous navigation<br />
system (ANS) developed in a<br />
joint project between CT and<br />
Siemens’ Industry Sector. CT<br />
IC contributed a series of basic<br />
technologies for ANS, including<br />
a system for the interpre-<br />
20 <strong>Corporate</strong> <strong>Technology</strong><br />
tation of three-dimensional landmarks. This dispenses<br />
with the need for any special infrastructure,<br />
since ANS can determine its current position<br />
by fusing data from a combination of<br />
sensor sources. Other areas of application include<br />
service robots that are used for cleaning<br />
and monitoring duties.<br />
A very new area of research at CT is data<br />
transfer by means of visible and infrared light.<br />
January 2008 saw the launch of an EU project in<br />
this field.<br />
OMEGA, which was initiated by France Telecom,<br />
involves CT IC along with over 20 partners,<br />
all working to develop this technology. In particular,<br />
the project is investigating the use of fluorescent<br />
tubes and LEDs for this purpose. Besides<br />
being used for lighting and signaling, these can<br />
also be modulated, via their power supply, to a<br />
frequency of up to 20 megahertz and thus utilized<br />
for wireless data communications. This<br />
form of optical communication is already being<br />
tested with high-performance<br />
LEDs such as the Ostar from<br />
Osram. Given their high frequencies,<br />
these devices are<br />
not characterized by disturbing<br />
flickering. Nor do they produce<br />
any stray radio radiation<br />
— an advantage of great interest<br />
to hospitals, for example,<br />
where highly sensitive<br />
measuring equipment can be<br />
interfered with by the technology<br />
currently used for wireless<br />
data transfer.<br />
Away from the work environment, more and<br />
more people now favor more environmentallycompatible<br />
products and systems that generate<br />
little or no “electrosmog.” As part of the OMEGA<br />
project, a prototype is being developed to show<br />
that ceiling lights can be modulated in such a<br />
way that they can be used, for example, to<br />
download video content at a rate of approximately<br />
100 Mbit/s.<br />
Optimized Interfaces<br />
Attractive and user-friendly interfaces are likewise<br />
crucial to the success of many different<br />
products and systems. Indeed, good user interface<br />
design (UID) can also relieve user stress<br />
and thus reduce the likelihood errors.<br />
In partnership with marketing and development<br />
teams at the Siemens Sectors, experts<br />
from CT’s Information & Communications Division<br />
analyze end users’ needs with a view to creating<br />
new interface concepts and enhanced visual<br />
design. In addition, they implement new<br />
components and prototypes, which are put<br />
through their paces in usability tests. The products<br />
and systems tested in this manner range<br />
from train cockpits and washing machines to<br />
medical equipment and control technology for<br />
power plants and automation systems. Experts<br />
from CT IC thus help all Siemens divisions worldwide<br />
to design optimal user interfaces.<br />
An example of such work is the design of the<br />
Siemens web site, which reached the top of the<br />
Financial Times Bowen Craggs Index 2008, making<br />
it one of the best corporate web sites worldwide.
As the average age of the population increases,<br />
user interface designers are working on<br />
the introduction of a technology that will revolutionize<br />
their field: voice activation, particularly in<br />
connection with multimodal solutions. Intuitive<br />
voice command and voice dialog systems will do<br />
much to make mobile devices and more complicated<br />
applications easier to use.<br />
At CT IC, researchers are investigating new<br />
approaches to voice interaction technologies<br />
and using voice analysis techniques for new applications.<br />
Proven technologies in the areas of<br />
voice recognition and voice dialog as well as<br />
speech synthesis and speaker verification will<br />
provide the basis for new and convenient solutions<br />
in this field.<br />
Such applications include control systems for<br />
devices and equipment, the analysis and evaluation<br />
of voice input, and non-contact access to industrial<br />
plants and production lines. Solutions already<br />
realized here range from voice recognition<br />
systems in the operating room to biometric systems<br />
for password reset management.<br />
In the future, the emphasis will be on adapting<br />
such solutions to a variety of acoustic environments,<br />
both industrial and medical, as well<br />
making them compatible with all major languages.<br />
Other points of focus include further enhancing<br />
the quality of comprehension in order to<br />
make voice interaction an integral part of efficient<br />
workflows. Of great benefit in all of these<br />
enterprises has been a high level of international<br />
cooperation with other research teams throughout<br />
CT.<br />
Automated steel cooling with water (left),<br />
autonomous robots (below), data transfer<br />
via white LEDs (center), and intuitive user<br />
interfaces are examples of intelligent ICT.<br />
In fast-moving global markets, the rapid and<br />
efficient transfer of knowledge and information<br />
in particular is becoming increasingly important<br />
— not least for companies divided between different<br />
locations. At the same time, more and<br />
more people are now part of social networks.<br />
Support for such networks in the form of knowledge<br />
management technologies such as Web<br />
3.0-based applications is therefore another new<br />
area of research interest at CT IC. The focus here<br />
is on so-called social software applications,<br />
which provide access to the Internet and intranets,<br />
and facilitate data sharing within corporate<br />
networks and beyond. The best-known examples<br />
of these are blogs and wikis.<br />
When it comes to the quality, security, and<br />
reliability of collaborative platforms and virtual<br />
forums, Siemens researchers apply particularly<br />
high standards. A case in point is the Siemens<br />
blogosphere. This and similar applications are<br />
based on open source software that has been<br />
adapted to Siemens’ specific requirements. Using<br />
this first-ever fully transparent and companywide<br />
platform, all Siemens employees can now<br />
communicate and exchange data with one another.<br />
IC experts were also substantially involved in<br />
the establishment of the Siemens Portal —<br />
Siemens’ intranet — and, on the basis of the expertise<br />
gained from implementing this project,<br />
they now offer other companies customized solutions<br />
for their specific needs. This involves not<br />
only knowledge management for employees,<br />
but knowledge management within technical<br />
systems.<br />
Maximum Security<br />
RFID tags have a key role to play in logistics,<br />
where they can help ensure fast, cheap,<br />
and accurate delivery of goods of any kind.<br />
The use of RFID tags is already common<br />
practice in areas of manufacturing with a<br />
large number of components, such as the<br />
automotive industry. Thanks to wireless<br />
technology, these tiny electronic circuits are<br />
both writable and readable at a distance.<br />
The key research concerns in this field are<br />
data protection, data security, and the detection<br />
of forgeries. CT experts have now<br />
been able to endow low-cost RFID tags<br />
with the same level of security as is offered<br />
by smartcards, thus paving the way for<br />
their use in mass markets. For a long time<br />
this appeared to be an impossible challenge,<br />
given the highly restrictive parameters<br />
involved. These include RFID tags’ very<br />
small area, the low amount of energy and<br />
computing capacity available, and the need<br />
for very fast processing times. Nonetheless,<br />
Information & Communications Division<br />
researchers have been able to develop a<br />
secure authentication process on the basis<br />
of new types of cryptographic algorithms<br />
by means of which the genuineness of an<br />
RFID chip can be verified by a reader device<br />
within a tenth of a second. The technology<br />
behind this process has been optimized<br />
with respect to size, energy consumption,<br />
and processing requirements so that it can<br />
now be operated on a tiny RFID chip.<br />
<strong>Corporate</strong> <strong>Technology</strong> 21
Siemens <strong>Corporate</strong> Research<br />
Siemens <strong>Corporate</strong> Research (SCR) in Princeton, New Jersey (USA)<br />
is Siemens’ largest research center outside Europe. For more than<br />
thirty years, leading organizations in the private and public sectors<br />
have turned to SCR for its expertise in breaking down barriers to<br />
innovation and delivering real business value. With more than 300<br />
scientists, engineers, and technology experts, SCR is helping its<br />
customers and strategic partners grow their businesses in the fields<br />
of healthcare, automation, production, energy, industry, and<br />
information and communications.<br />
A <strong>Technology</strong><br />
Greenhouse<br />
As communication has become more complex<br />
and demanding, Siemens has brought<br />
strong and trusted leadership as a solutions<br />
provider to a broad range of industries. Today,<br />
SCR serves as a “technology greenhouse” in<br />
which new ideas are nurtured and existing technologies<br />
and business processes are enhanced.<br />
As a result, SCR partners have been able to harvest<br />
and harness innovations to improve their<br />
businesses, resulting in long-lasting benefits.<br />
The medical sector is a case in point. For instance.<br />
In order to learn more from diverse diagnostic<br />
imaging techniques, SCR is developing a<br />
variety of data analysis and fusion technologies.<br />
However, research has been hampered by the<br />
heterogeneity of the imaging environment<br />
where, particularly when it comes to the transition<br />
from animal models to human testing, formats,<br />
data sizes and software are often worlds<br />
apart. With this in mind, SCR researchers working<br />
under a contract from the National Institutes<br />
of Health’s Cancer Biomedical Informatics Grid<br />
program have developed XIP (Extensible Imaging<br />
Platform), an open platform that, for the first<br />
time, offers a standardized basis for analyzing<br />
images from any source, be it cellular,<br />
histopathological, preclinical, or radiological.<br />
XIP is made possible by a new plug-in architecture<br />
that allows thousands of software modules<br />
to be pieced together. This supports breakthrough<br />
multi-resolution imaging technology<br />
developed and patented by Siemens, which<br />
makes it possible to integrate and correlate in<br />
vitro microscopic and in vivo macroscopic imaging<br />
data.<br />
22 <strong>Corporate</strong> <strong>Technology</strong><br />
SCR researchers are also working with experts<br />
from Johns Hopkins University in Baltimore,<br />
Maryland to develop software that will<br />
help cardiologists and radiologists pinpoint and<br />
treat myocardial infarctions. Using a new user<br />
interface developed by SCR, the researchers succeeded<br />
in combining real-time images generated<br />
from a specially-designed MR catheter —<br />
while the catheter was being guided toward a<br />
patient’s heart — with three-dimensional MR<br />
images of the patient’ s upper body. Once in the<br />
heart, the catheter could be used to direct therapy<br />
in areas near a myocardial infarction since<br />
dead cells take up a contrast agent and therefore<br />
appear bright in MR images. In this way, doctors<br />
can precisely detect the location of a myocardial<br />
infarction.<br />
State-of-the-art medical technology is also<br />
needed for the diagnosis of lung cancer. This<br />
type of cancer, which is the number one cancer<br />
killer worldwide, can be very difficult to detect<br />
because a single CT chest scan can result in more<br />
than 1,000 cross-sectional images. Evaluating<br />
these images places significant demands on radiologists’<br />
ability to cope with their workloads,<br />
which can involve some 40 scans per day.<br />
In view of this, Siemens has launched syngo<br />
Lung CAD (computer-aided detection), an automated<br />
application for the localization of small<br />
nodules in the lungs. The product can detect<br />
nodules as small as three millimeters in size. Like<br />
a spell checker in a word processing program,<br />
syngo Lung CAD can sift through hundreds of<br />
images and detect any structures that fit a specified<br />
list of nodule characteristics.<br />
Even the most practiced and knowledgeable<br />
researchers can be at a disadvantage when analyzing<br />
and predicting outcomes from massive<br />
volumes of data — a situation that can reduce<br />
the scientific merit of results even as time and<br />
cost issues increase. With this in mind, SCR’s<br />
bioinformatics team has come up with a new application<br />
known as Interactive Knowledge Discovery<br />
and Data Mining (iKDD), which identifies<br />
patterns in huge, heterogeneous and complex<br />
databases. The application will enable the pharmaceutical,<br />
clinical research, agricultural, and<br />
biodefense sectors to analyze huge volumes of<br />
data stemming from different sources and to determine<br />
hidden patterns in order to zero in on<br />
probable outcomes and make actionable recommendations.<br />
The ability to make sense of huge and heterogeneous<br />
masses of data is also being applied to<br />
the continuous monitoring of complex systems<br />
such as gas turbines, medical equipment, and<br />
entire power plants. SCR’s condition monitoring<br />
team develops technologies, algorithms and<br />
software solutions for sensor-based monitoring,<br />
diagnostics, and early fault detection in large,<br />
expensive systems where around-the-clock productivity<br />
is essential. Condition monitoring can<br />
help increase system availability and reliability<br />
while significantly reducing downtime, the<br />
chances of catastrophic failures, and enabling<br />
more efficient maintenance management.<br />
Siemens’ PowerMonitor technology, for instance,<br />
has been successfully used for several<br />
years to monitor a fleet of 250 gas turbines from<br />
a control center in Orlando, Florida.
SCR is a leader in the development of new<br />
imaging processes, such as the visualization<br />
of nerve paths (left) and a platform that<br />
allows analysis of images from any source.<br />
Another key area of research and development<br />
at Siemens <strong>Corporate</strong> Research is automated<br />
image processing. Here, for instance, SCR<br />
has achieved outstanding results in areas that<br />
include security systems, traffic monitoring and<br />
quality control in production. As in healthcare,<br />
the objective is to automatically interpret imaging<br />
data and to combine the information gathered<br />
by many sensors in a way that provides actionable<br />
information. For example, surveillance<br />
cameras can already independently identify<br />
anomalies such as unattended pieces of luggage<br />
in airports, people in subway stations who are<br />
dangerously close to the tracks, and cars driving<br />
through tunnels in the wrong direction. Earlier<br />
generations of surveillance systems frequently<br />
produced false alarms, but today’s systems have<br />
achieved an accuracy level of over 95 percent<br />
and have very low rates of false alarms.<br />
Earlier systems could be thrown off by reflections,<br />
occlusions and high levels of contrast, but<br />
the latest systems based on intelligent algorithms<br />
can continuously track objects in motion,<br />
extract relevant data, and hand off data to other<br />
cameras when the target object moves out of<br />
their field of view. This permits security personnel<br />
to focus on deciding whether events require<br />
action or not — something people are still better<br />
at than any program.<br />
As Siemens <strong>Corporate</strong> Research teams with<br />
its customers in the U.S., its leadership in vision<br />
systems, automation and control, healthcare,<br />
and analytical systems impacts Siemens in all of<br />
its business sectors.<br />
For more, visit: www.scr.siemens.com<br />
Virtual Factories and Optimized Buildings<br />
Long before tomorrow’s factories exist, they can be seen, analyzed, and meticulously tested in<br />
the virtual world. That’s the idea behind a new, multifaceted tool suite (top photo) that was<br />
developed by a research team from Siemens <strong>Corporate</strong> Research in collaboration with colleagues<br />
from Siemens’ Industry Sector. For the first time, this program allows mechanical, electrical, and<br />
automation engineers to work collaboratively on the same planning and development projects.<br />
When integrated with simulation tools from Siemens Product Lifecycle Management Software,<br />
this technology could result in new ways of developing products. For instance, it could be used to<br />
automatically generate information for production processes on the basis of product<br />
specifications. To take just one example, after a product designer has determined the surface<br />
properties of a product, the system would automatically choose the right production process in<br />
order to fulfill these specific requirements. Ultimately, this is a technology that uses extremely<br />
precise simulations of products and production processes to automatically generate the correct<br />
layout of the factory and the processes that are needed to manufacture the product exactly as it<br />
was produced in the simulation. This reduces costs and shortens the product development<br />
process.<br />
Another SCR project is designed to reduce building energy<br />
consumption, which accounts for 40 percent of all the<br />
energy used worldwide and 21 percent of all greenhouse<br />
gas emissions. The “High Performance Buildings” project is<br />
headed by SCR experts and involves employees from 13<br />
<strong>Corporate</strong> <strong>Technology</strong> departments and the Building<br />
Technologies division, as well as researchers from eight<br />
universities and research institutes, such as Berkeley,<br />
Carnegie Mellon, TU Munich, and the Fraunhofer<br />
Gesellschaft. The project’s objective is to seamlessly<br />
network the expertise required in modern building systems<br />
by linking important cross-sector technologies such as<br />
sensors, automation, security technology, remote<br />
maintenance, and insulation technologies, including<br />
nanoparticle coatings. The objectives go well beyond<br />
reducing energy consumption or conserving resources<br />
such as water; they also include optimization of the entire<br />
lifecycle of a building.<br />
<strong>Corporate</strong> <strong>Technology</strong> 23
CT China<br />
<strong>Corporate</strong> <strong>Technology</strong> has been expanding rapidly in China since<br />
2004. In Beijing and Shanghai more than 200 men and women<br />
are committed to developing unique innovations tailored to the<br />
needs of the world’s most populous country and — in conjunction<br />
with the Siemens Sectors — successfully launching them on the<br />
global market.<br />
Growing Technologies<br />
for China and the World<br />
Keep up the pace" is Dr. Arding Hsu’s favorite<br />
saying. Hsu, who is head of <strong>Corporate</strong> <strong>Technology</strong><br />
(CT) in China, uses it constantly. And<br />
he’s not just referring to the tremendous<br />
growth of the Chinese economy, which is running<br />
in high gear compared to much of the rest<br />
of the world. What he is talking about are his efforts<br />
to push ahead rapidly with setting up a<br />
new research center that will bring Siemens research<br />
closer to the Chinese market and<br />
strengthen cooperation with local partners.<br />
Hsu, who is Chinese-born, but Western-oriented,<br />
studied in the U.S., lived there for 30<br />
years, and worked for Siemens for 24 years before<br />
moving to Beijing in 2004.<br />
Founded as a small research unit in 1999, CT<br />
China has been extensively expanded since<br />
Hsu’s arrival. Today, with over 200 CT employees<br />
in Beijing and Shanghai researching technologies<br />
in the environmental, energy, health<br />
and industrial fields, CT’s China operation is the<br />
largest Siemens research institute in the Asia-<br />
Pacific region. The research team concentrates<br />
on the development of technologies and solutions<br />
that are optimally tailored to the Chinese<br />
market, and yet have the potential for success<br />
on the global market. The first priority for these<br />
innovations, according to Hsu, is that they<br />
should be S.M.A.R.T., the acronym for “simple,<br />
maintenance-friendly, affordable, reliable and<br />
timely to market.”<br />
In a rapidly changing country such as China,<br />
this is easier said than done. One look at the<br />
traffic congestion in Chinese megacities illustrates<br />
the problem. Bicycle riders once defined<br />
24 <strong>Corporate</strong> <strong>Technology</strong><br />
city landscapes, but today traffic jams are just as<br />
much a part of the picture. Beijing, for example,<br />
has changed in appearance and size on an almost<br />
daily basis over the past few years. There<br />
are now more cars in Beijing than bicycles, and<br />
the number of daily car rides increased from 11<br />
million to 20 million between 1986 and 2002.<br />
Experts expect this figure to increase to as many<br />
as 40 million daily car trips by 2010 – and that’s<br />
just in Beijing. To prevent traffic chaos, the city<br />
has earmarked about two billion euros for new<br />
roads, traffic control systems and the development<br />
of public transportation through the year<br />
2010.<br />
Traffic Patterns and Mobile Phones<br />
Traffic analyses are an indispensable tool for<br />
city planners who want to identify which of<br />
these solutions are most needed, and where.<br />
However, the methods usually applied today –<br />
whether they’re low-tech roadside systems, or<br />
high-tech license plate recognition – are all too<br />
time-consuming in fast-growing China.<br />
Siemens researchers have therefore developed<br />
a solution to simply, quickly and inexpensively<br />
analyze a whole city’s huge and evergrowing<br />
volume of traffic. To accomplish this,<br />
CT China makes use of an existing infrastructure<br />
– the mobile phone network. Today, a large<br />
proportion of the urban population already<br />
owns a mobile phone and cellular wireless networks<br />
cover large Chinese cities in their entirety.<br />
What’s special about the Siemens solution<br />
is that it uses the mobile phone<br />
infrastructure to pinpoint millions of mobile<br />
phones, register their movement patterns, and<br />
thus reconstruct the city’s traffic conditions in<br />
real time. This is being realized by a server used<br />
by CT China that is connected to the mobile<br />
phone network with a separate data transmission<br />
line. The server receives mobile phone signals<br />
picked up from the network in anonymous<br />
form. The Siemens solution takes advantage of<br />
the existence of many small network cells between<br />
individual wireless masts.<br />
A special software program allows the system<br />
to pinpoint the mobile phone signals, compare<br />
them with a street model of the city, and<br />
generate an up-to-date picture of the momentary<br />
traffic situation. All in all, the process is expected<br />
to be about eighty percent cheaper than<br />
conventional traffic analyses. CT China, together<br />
with Tongji University in Shanghai, is already<br />
testing the solution in other parts of<br />
China.<br />
With regard to data transmission in industry,<br />
the focus is often on increasing production<br />
times while simultaneously reducing system<br />
maintenance costs. To achieve this goal, many<br />
companies are therefore using so-called machine<br />
condition monitoring systems in their<br />
production facilities. These systems allow specially-trained<br />
experts to carry out a detailed diagnosis<br />
of all of a machine’s process parameters,<br />
even from a remote location. On the basis<br />
of the resulting information, experts can detect<br />
imminent faults or damage from even the<br />
smallest changes – for example, from an analysis<br />
of gearbox vibrations – before the fault or<br />
damage actually occurs.
In fast-growing economies such as China’s,<br />
however, demand for such experts still outstrips<br />
supply. That’s why Siemens CT China is developing<br />
a user interface machine (UIM) for the Chinese<br />
market that processes highly detailed condition<br />
monitoring information. It displays<br />
retrieved content in a form that is understandable<br />
to non-engineers, for example, by automatically<br />
identifying data that indicates imminent<br />
damage. The device is also designed to be<br />
highly compatible and easily connected to existing<br />
systems with no need for special installation<br />
processes. That makes it simple to use and<br />
saves installation costs. What’s more, the machine’s<br />
automatic online updates will supply it<br />
with new interpretation algorithms as they become<br />
available. Algorithms are being developed<br />
by CT China in collaboration with the prestigious<br />
Xi´an Jiaotong University.<br />
In another research project, CT China is<br />
working on optimizing the production of<br />
biotech products – for example medicines or<br />
foodstuffs enriched with bacterial cultures.<br />
Biotechnology is based on findings from biochemistry,<br />
microbiology and process technology.<br />
Microorganisms, such as yeast cultures,<br />
are cultivated in bioreactors for the production<br />
of proteins or nucleic acids. Finely balanced parameters,<br />
such as nutrient constitution and biomass<br />
concentration, are crucial for obtaining<br />
the best possible process conditions inside reactors.<br />
Even the smallest variations influence the<br />
physiological state of microorganisms, including<br />
their growth and secretion of target bioproducts.<br />
But until now, there has been no<br />
method for controlling these parameters with<br />
absolute precision during reactor operation –<br />
for example through the use of reliable, realtime<br />
sensors that automatically monitor and<br />
control the bioprocess.<br />
In a project called “Automation for Life Sciences,”<br />
CT China has now developed the world’s<br />
first in-situ biosensor platform for industrial applications<br />
– a technology that, until now, has<br />
been limited to the medical sector. (“In-situ” describes<br />
the measurement of substances directly<br />
in their field of activity.) The platform’s Biosensors<br />
monitor the quality of microorganisms by<br />
measuring, among other things, cell concentration<br />
and size distribution, as well as the concentration<br />
of nutrients in real time. Project experts<br />
also incorporated highly developed control<br />
strategies in the system. These allow biosensors<br />
to measure current process values, compare<br />
them with stored optimum values, and then automatically<br />
forward change requests to a digital<br />
control system. The system, in turn, adaptively<br />
adjusts the parameters in question, such as the<br />
nutrient concentration, which alters the bioprocess<br />
to an optimal state. The result is greater<br />
efficiency throughout the process as well as improved<br />
product quality.<br />
The principal target group for the new<br />
biosensor platform consists of biopharmaceutical<br />
and biotech companies, where pilot trials<br />
have already been extremely successful. Initial<br />
test runs have shown a tenfold increase in productivity<br />
and have achieved significantly<br />
shorter cycle times compared with existing production<br />
processes.<br />
With new solutions for traffic analysis<br />
(left), biosensor platforms (center), and<br />
machine diagnostics, CT China may soon<br />
be in a position to affect global markets.<br />
<strong>Corporate</strong> <strong>Technology</strong> 25
CT India<br />
India, Asia’s second largest market and a center of expertise in<br />
information technology (IT), can look back on half a century of<br />
success as a Siemens location. In Bangalore, the Silicon Valley<br />
of the subcontinent, CT India employs more than 80 researchers<br />
and engineers who handle complex issues related to integrated<br />
hardware platforms, intelligent cameras for security and<br />
automotive applications, medical systems and software<br />
optimization, embedded systems, renewable energy solutions,<br />
and “S.M.A.R.T.” innovations for all three Siemens sectors.<br />
High-Tech Innovations<br />
for Developing Nations<br />
Siemens can look back on a history of more<br />
than 50 years in India. Today, the company<br />
has over 18,000 employees at 35 locations in<br />
the country, including 5,000 researchers, developers,<br />
and software engineers. The company<br />
operates 18 production facilities in the<br />
fields of power transmission, automation, medical,<br />
and building technologies. With the expansion<br />
of Indian industry, demand for products<br />
and solutions that can meet the needs of the local<br />
market is growing rapidly.<br />
Considering these figures, there was good<br />
reason for <strong>Corporate</strong> <strong>Technology</strong> to open a research<br />
center for local Siemens customers, as<br />
well as those in other countries, in Bangalore in<br />
April 2004. Since then, the CT team has undergone<br />
rapid development under the direction of<br />
Dr. Mukul Saxena, a top Indian researcher who<br />
began with just a handful of employees. Today,<br />
CT India and its 80 researchers and developers<br />
handle complex issues related to integrated<br />
hardware platforms, intelligent cameras for security<br />
and automotive applications, medical<br />
systems, and software optimization.<br />
S.M.A.R.T. innovations are at the very top of<br />
the agenda for CT India. The acronym stands for<br />
Simple – Maintenance friendly – Affordable –<br />
Reliable – Timely to market. That means developing<br />
high-tech, low-cost innovations that are<br />
reliable and, whenever possible, maintenancefree.<br />
The sophisticated solutions developed by<br />
CT India are tailored to the specific needs of local<br />
customers. In short, the challenge is: “how<br />
can I develop a high-tech product for only one<br />
tenth of what it would cost in the U.S.?”<br />
26 <strong>Corporate</strong> <strong>Technology</strong><br />
This is among the questions being addressed<br />
for the healthcare sector, for instance, by researchers<br />
working on very flexible client-server<br />
architectures that distribute large volumes of<br />
3D image data throughout a network of lowerperformance<br />
computers — and which can also<br />
process this data within the network in real<br />
time. In this connection, CT scientists in India<br />
are working closely with Siemens <strong>Corporate</strong><br />
Research (see p. 22) in Princeton, New Jersey,<br />
which has assigned specialists to Bangalore for<br />
the project.<br />
Flexible client-server architectures would<br />
enable surgeons in operating rooms to access<br />
computer tomography images in real time —<br />
without any need for high-performance computers.<br />
The computing resources provided by<br />
many background computers would be used in<br />
a way that would make it possible to call up images<br />
via a workstation with the help of special<br />
visualization software.<br />
Cameras with Brains<br />
One of the many examples of S.M.A.R.T. innovation<br />
from CT India is an inexpensive camera<br />
equipped with a digital signal processor. The<br />
camera offers several benefits. Its components<br />
are up to 80 percent less expensive than those<br />
of other cameras, its technology provides an<br />
enhanced level of functionality, and it is perfectly<br />
suited to applications in India.<br />
Siemens has become a preferred supplier in<br />
the field of computer-aided image processing<br />
(machine vision) for Indian customers, largely<br />
because of the know-how of CT India experts in<br />
this field. For example, Siemens has provided<br />
the Indian Tobacco Company’s Bangalore factory<br />
with 20 S.M.A.R.T. cameras, infrared<br />
lamps, and sensors. The resulting system projects<br />
infrared light on cigarette paper in order to<br />
check its thickness — a step that allows factory<br />
employees to quickly determine whether a machine<br />
contains the right paper for one of six different<br />
types of cigarettes the company makes. A<br />
variation of this machine vision approach was<br />
also developed for a principal supplier of the<br />
Tata Nano car in order to automatically check<br />
the washers for cylinder head seals. This in turn<br />
has led to additional orders for other production<br />
sites. CT India has thus developed low-cost automation<br />
solutions for the Indian market that<br />
may be applicable to the world market.<br />
Another increasingly important area is the<br />
development of embedded software for driver<br />
assistance systems, including lane assistants,<br />
which are early warning systems that prevent<br />
car and truck drivers from inadvertently leaving<br />
the lane they’re traveling in. Various types of<br />
optical systems are used here to determine a vehicle’s<br />
actual position within a lane. Systems<br />
like these would normally require a high level of<br />
computing power packed into a small area —<br />
but CT’s experts in Bangalore are now looking to<br />
develop a small and reliable system that can reduce<br />
the time needed for lane tracking computations<br />
by 80 percent without any loss of precision.<br />
<strong>Corporate</strong> <strong>Technology</strong> is also handling the<br />
associated software-hardware adaptations, and<br />
vice versa. Its solution spectrum therefore encompasses<br />
the entire embedded system.
A major initiative at <strong>Corporate</strong> <strong>Technology</strong><br />
India is the development of decentralized<br />
healthcare solutions for emerging markets. A<br />
system of this sort is particularly important in<br />
markets such as India due to the absence of a<br />
closely-meshed healthcare infrastructure. With<br />
this in mind, <strong>Corporate</strong> <strong>Technology</strong> India is<br />
planning to develop S.M.A.R.T. solutions in two<br />
areas. On the one hand, the company is developing<br />
a customized software architecture that<br />
makes it possible to centralize all of a hospital’s<br />
information systems, thus facilitating management<br />
and retrieval of patient data, telemedicine<br />
databases, and even inventory in a single<br />
system. On the other hand, researchers are<br />
seeking to develop technologies that will accelerate<br />
diagnostics, independent data registration,<br />
patient recognition, and communications<br />
with nearby medical facilities.<br />
To name one example, CT India is now developing<br />
a handheld fetal heart rate monitor,<br />
which will make it possible to perform quick fetal<br />
diagnoses even in remote areas. Such a device<br />
already exists — but it uses bulky and expensive<br />
ultrasound technology. But plans call<br />
for it to be replaced by small microphones,<br />
which will make the unit much more compact<br />
and robust.<br />
Siemens innovations made in India include<br />
an inexpensive yet highly functional<br />
S.M.A.R.T. camera. The device is finding<br />
applications in industrial automation.<br />
Moving forward, CT India will focus on sustainable<br />
solutions for emerging markets, while<br />
leveraging technologies to address regional<br />
challenges. For instance, over 250 million people<br />
in India do not have access to electricity, and<br />
over 800 million people do not have access to<br />
basic healthcare. Experts at CT India are therefore<br />
developing solutions for distributed, decentralized<br />
power generation that are based on<br />
renewable energy. They are also addressing the<br />
healthcare needs of rural areas throughout India.<br />
The team is working on solutions that will<br />
help to ensure environmentally-sustainable energy<br />
security.<br />
<strong>Corporate</strong> <strong>Technology</strong> 27
CT Russia<br />
Although CT Russia is one of the more recent additions to the<br />
Siemens family of corporate R&D locations, it has already made<br />
a name for itself in the fields of materials science, energy<br />
conservation, industrial automation, and software engineering.<br />
Since its establishment in 2005, the organization’s workforce<br />
has risen from two to 45. Along with its headquarters in Moscow,<br />
CT Russia now also operates a research facility in St. Petersburg<br />
— the world’s most northerly city with a population of more<br />
than one million.<br />
Simulating and Optimizing<br />
Materials and Systems<br />
Russia is not only one of Germany’s most important<br />
trading partners; it’s also a key market<br />
for Siemens. It was therefore only logical<br />
that the company decided to open a <strong>Corporate</strong><br />
<strong>Technology</strong> office in the world’s largest country<br />
in 2005. Since that time, CT Russia’s director,<br />
Martin Gitsels, has built up the office’s Moscow<br />
headquarters and has also established a second<br />
location in St. Petersburg. Today, CT Russia employs<br />
45 men and women whose research<br />
focuses on the development and processing of<br />
industrial materials, innovative concepts for<br />
combustion in turbines, state-of-the-art technology<br />
for oil and gas production, and softwareintensive<br />
automation systems. The organization<br />
also works closely with partner institutes and<br />
universities in Moscow and St. Petersburg in all<br />
28 <strong>Corporate</strong> <strong>Technology</strong><br />
of these fields (see p. 44). Gitsel’s team of researchers<br />
has already achieved noticeable successes<br />
with innovations in areas such as gas<br />
turbines, heat exchanger technologies, and<br />
process automation.<br />
Nanostructured Materials<br />
The Russian researchers’ work in the field of<br />
modern industrial materials mainly involves the<br />
development of new types of nanostructured<br />
materials that have huge surface areas in relation<br />
to their volume. This innovative property<br />
makes possible completely new functions in a<br />
huge range of industrial applications. Among<br />
other things, plans call for nanostructured ceramic<br />
materials to be used as heat-insulating<br />
layers in gas turbines, as they are much more<br />
elastic and less brittle than the ceramic layers<br />
that are now in use, and therefore last longer as<br />
well. Other aspects of materials research in Russia<br />
include high-performance metal alloys and<br />
computer-aided materials development systems<br />
whose specialized software enables CT engineers<br />
to simulate the composition and behavior<br />
of a material all the way down to the atomic level.<br />
Staff at CT Russia also employ mathematical models<br />
and software to optimize material designs.<br />
Predicting Crack Paths<br />
The latest example of work in this field is the<br />
“Crack Path Prediction” project, which is designed<br />
to prevent different kinds of materials<br />
from cracking. To this end, researchers are developing<br />
various fracture mechanics simulation<br />
methods that analyze how cracks spread under<br />
static and dynamic stresses, and how components<br />
can fail as a result. The goal here is to use<br />
the information gained from analyses of multilayered<br />
components to predict fracture behavior.<br />
Multi-layered components can be found in<br />
many Siemens products and solutions, including<br />
turbine blade coatings that need to withstand<br />
temperatures of well over 1,000 degrees<br />
Celsius. Results from the Crack Path Prediction<br />
project have already made it possible for Gitsels’<br />
team to simulate these coatings under actual<br />
operating conditions and thus precisely analyze<br />
how cracks develop and propagate.<br />
Thanks to this research, CT Russia is, for example,<br />
making it possible for Siemens engineers<br />
to develop very high quality gas turbines and individual<br />
turbine components. Research in the
field of chemical-thermal gas dynamics is also<br />
contributing to the progress being made here.<br />
This type of research involves the simulation of<br />
complex combustion processes, with a focus on<br />
answering questions such as how hot gases expand<br />
during combustion, what kind of turbulence<br />
arises, what temperatures are present in<br />
which areas, which types of chemical processes<br />
take place, and which pollutants form under<br />
which conditions.<br />
Researchers are examining these questions<br />
with two main goals in mind: improved energy<br />
efficiency and significantly reduced pollutant<br />
emissions. These objectives are being driven primarily<br />
by new regulations around the world that<br />
necessitate the use of low-pollution combustion<br />
technologies. CT Russia is thus looking to develop<br />
not only new combustion units that operate<br />
on hydrogen, but also control systems that<br />
regulate the thermodynamic parameters of gas<br />
flows on turbine blade surfaces in a manner that<br />
optimizes turbine performance.<br />
These simulations and tests of gas dynamics<br />
can also be used to improve other components,<br />
such as rapidly rotating mechanical bearings that<br />
rest on a gas cushion. CT Russia is developing associated<br />
technologies here with the Moscow<br />
Power and Engineering Institute. The resulting<br />
innovations could replace the oil-lubricated<br />
bearings used to date, thereby dramatically<br />
reducing friction losses in turbochargers and<br />
compressors, while at the same time increasing<br />
efficiency. Here, development engineers use<br />
specially-modeled numerical simulations that<br />
enable them to analyze these complex<br />
processes at a lower cost and with less effort<br />
than ever before.<br />
One of the major beneficiaries of this work<br />
will be Siemens’ Energy Sector divisions, which<br />
will be able to develop better-performing products,<br />
enjoy shorter development times, and minimize<br />
their development-associated risk. Researchers<br />
expect to achieve the latter through<br />
the application of failure analysis and prevention<br />
in the field of software engineering.<br />
Machines that Monitor Themselves<br />
CT Russia already offers a variety of intelligent<br />
solutions in the field of risk analysis, some of<br />
which are capable of assessing the condition of<br />
a system and enabling effective remote maintenance<br />
should a problem occur. Here, the team<br />
is focusing on new algorithms and methods<br />
that enable machines to monitor themselves,<br />
learn from failure analyses, and thus optimize<br />
their own operation. Such algorithms from CT<br />
Russia have already established themselves as<br />
part of various software solutions used to monitor<br />
processes for industrial production, power<br />
generation, and oil and gas extraction.<br />
Among the innovations developed by the research<br />
team is the Vibrations Diagnosis Module<br />
(VDM), which has now been brought to the prototype<br />
stage. The VDM is a learning-enabled<br />
software package that combines different machine<br />
learning techniques for failure analysis<br />
and prevention. These techniques originated in<br />
the Siemens Machine Learning Library, a platform-independent<br />
software library. VDM analyzes<br />
sensor data on parameters such as gearbox<br />
CT Russia employs experts in nanostructured<br />
materials (left), failure analysis<br />
and prevention software (center), and<br />
combustion process analysis.<br />
oscillation frequencies and surrounding conditions<br />
to generate an assessment of the state of a<br />
component. Predefined threshold values learned<br />
from database examples enable the module to<br />
register initial changes caused by wear and tear<br />
or defects at a very early stage .<br />
In the future, the system will be used for remote<br />
monitoring of distant oil fields, for example<br />
in Siberia — in other words, in places that<br />
are difficult to reach for monitoring and maintenance<br />
purposes. In particular, it will thus become<br />
possible to effectively monitor pumps and<br />
generators for oil extraction, as well as the compressors<br />
needed to transport oil and gas<br />
through pipelines.<br />
Reliable analysis of oscillation frequency<br />
spectrums, like that offered by the VDM, is important<br />
because system oscillations fluctuate<br />
constantly as a result of the extreme weather<br />
conditions that prevail in such regions (temperatures<br />
as low as minus 50 degrees Celsius in the<br />
winter and as high as 40 degrees in the summer).<br />
The remote monitoring system may also<br />
soon be applied to oil fields whose pressure is<br />
too low for economical extraction. Here, a<br />
chemical treatment process developed by CT<br />
Russia will increase pressure, thus enabling oil to<br />
be extracted from the fields once again.<br />
When creating software-intensive systems<br />
such as the VDM, CT researchers primarily focus<br />
on software development technologies and sophisticated<br />
software architectures and platforms.<br />
Their goal is to establish a solid technological<br />
foundation largely based on modeling<br />
and simulation tools.<br />
<strong>Corporate</strong> <strong>Technology</strong> 29
Roke Manor Research<br />
Roke Manor Research Ltd., an R&D center founded over 50 years<br />
ago, has belonged to Siemens since 1990. The center’s approximately<br />
470 employees are leaders in communications technology<br />
and network and sensor systems. The researchers’ innovations<br />
are extremely varied, ranging from true-to-life simulations of<br />
TV studios, to RFID chips for the maintenance of trains, new<br />
solutions for computer and magnetic resonance tomographs,<br />
and optimized wind turbines.<br />
Research in the Best<br />
British Tradition<br />
In the course of its history, which goes back<br />
more than 50 years, the Roke R&D center located<br />
in Romsey in southern England has acquired<br />
a broad range of knowledge in the fields of communication,<br />
sensor technology, and software for<br />
corporate applications. So it’s no surprise that<br />
the center offers a huge spectrum of innovative<br />
services for developing commercial solutions and<br />
systems. In recent years, Roke’s participation in<br />
major projects of this kind has grown by leaps<br />
and bounds, in large part because its researchers<br />
are able to deliver innovations for every phase of<br />
a product’s life cycle, from testing of the initial<br />
concept to market launch.<br />
Intelligent vision systems play a large role<br />
in a major project that Roke helped implement<br />
within a team led by Siemens Traffic for<br />
Transport for London (TfL), the integrated<br />
body responsible for the Capital's transport<br />
system. To cut traffic levels and congestion<br />
30 <strong>Corporate</strong> <strong>Technology</strong><br />
in central London, TfL introduced the central<br />
London Congestion Charge in February<br />
2003. A standard £8 daily charge applies to<br />
vehicles driving within the Congestion<br />
Charging zone, Monday to Friday 07:00am<br />
to 6.00pm. Drivers who have not paid the<br />
charge by midnight on the next charging<br />
day after they travel in the zone are liable to<br />
be issued a Penalty Charge Notice of £120,<br />
which is reduced to £60 if paid within 14<br />
days. The Congestion Charge is one of the<br />
largest schemes of its type in the world. Vehicle<br />
registration numbers are observed by<br />
1,360 cameras at 338 sites, located both on<br />
the boundary and within the zone. Almost<br />
1.5 million images are captured and<br />
processed every charging day. Roke's task in<br />
this project was to develop an enterprise<br />
scale, a high availability data management<br />
system for handling this data.<br />
Two other successful examples of the<br />
British research company's activities are<br />
from the medical sector. Engineers from<br />
Roke have developed a system that enables<br />
computer tomographs (CT) to communicate<br />
their data significantly faster than in the<br />
past. The values measured in the rotating<br />
part of the machine are transmitted by contactless<br />
means from a transmitter in the rotating<br />
part to a stationary receiver on the fixed<br />
part. The next generation of CT scanners,<br />
which are to be equipped with this system,<br />
attain a data transfer rates of 8.5 gigabits per<br />
second. By comparison, today’s machines<br />
achieve a transfer rate of five gigabits per<br />
second. The Roke innovation thus allows<br />
larger volumes of data to be transferred in<br />
the same time, allowing the generation of<br />
sectional views with higher resolution and<br />
ultimately resulting in better data quality.
In another successful project, Roke’s scientists<br />
are working on a so-called wireless patient<br />
coil to be used in magnetic resonance tomographs<br />
(MRT), eliminating the need for cables.<br />
The wireless patient coil is a magnetic coil that<br />
acts as a transmitter and receiver in one. It is<br />
placed on the body part to be examined before a<br />
patient is positioned in the magnet aperture of<br />
the system. In the past, the signals were transmitted<br />
and received using multiple cables. With<br />
the Roke solution, the system transfers the information<br />
via numerous wireless modules that are<br />
mounted on the array. The advantage of this system<br />
is improved comfort for the patient as well<br />
as for doctors and nurses, as the device can be<br />
handled much more conveniently. After all,<br />
there are no longer any attached cables to worry<br />
about. In addition, higher patient throughput<br />
times are possible.<br />
By contrast, wireless communication technologies<br />
have been used in the industrial sector<br />
for the automation of factory processes for<br />
many years now. However, for cost reasons,<br />
they have been used only in applications where<br />
cables would be difficult to install. But today, the<br />
availability of less expensive and more flexible<br />
technologies is attracting companies’ interest in<br />
the increased use of wireless technologies.<br />
The implementation of such technologies in<br />
industrial processes is another of Roke’s strong<br />
points. The research center has extensive expertise<br />
in the areas of data transmission, networking,<br />
latency, and security issues. Roke has provided<br />
consulting to the UK regulatory authority<br />
Ofcom on this topic and currently chairs one of<br />
the 802 working groups of the Institute of Electrical<br />
and Electronics Engineers (IEEE), whose<br />
tasks include the establishment of IEEE standards,<br />
such as the wireless LAN standard IEEE<br />
802.11. Thanks in large part to Roke’s tremendous<br />
store of knowledge in this field, Siemens is<br />
today one of the world’s leading suppliers of<br />
such solutions for the industrial sector.<br />
Another successful Roke development uses<br />
RFID chips installed under trains to monitor<br />
maintenance-intensive components such as<br />
axles and wheelsets. The readers mounted on<br />
the platforms record data transmitted by the<br />
chips fitted underneath a rail vehicle, which enables<br />
them to identify individual components<br />
and send relevant information such as the components’<br />
mileage to the database of a maintenance<br />
workshop. Thanks to this information,<br />
railroad operators could record, for example, the<br />
distance covered and the resulting wear and<br />
tear on the rolling stock of their trains — and<br />
thus service components that play an important<br />
safety role in a timely fashion. Roke has already<br />
demonstrated the operational feasibility of this<br />
development in practical tests.<br />
A current research project with applications<br />
in the energy sector illustrates the wide range of<br />
development fields handled at Roke. The project<br />
deals with wind turbines and the electromagnetic<br />
effects they can have on other systems.<br />
These white giants have now become an indispensable<br />
means of power generation, but they<br />
also potentially generate interference with<br />
ground-based radar systems. Roke has therefore<br />
developed an in-house software tool that can<br />
Roke Manor Research is setting standards in<br />
many areas — be it London’s toll system<br />
(left), RFID systems on trains, and data<br />
transmission for tomographs (right).<br />
model the radar cross-section of a turbine and<br />
predict its effects on surrounding radar stations.<br />
The tool can also identify aspects of the design<br />
or the location that could be optimized.<br />
Another project, this one for the TV industry,<br />
focuses more on image processing algorithms<br />
than on cameras. Together with Siemens IT Solutions<br />
and Services (SIS), Roke is planning to<br />
use machine vision techniques for the virtual<br />
mapping of a real-life studio set. Thanks to this<br />
solution, film sets and follow-up scenes can be<br />
constructed and optimized on a computer,<br />
three-dimensionally and precisely matching the<br />
design models, together with all the camera angles<br />
and cable runs instead of having to carry out<br />
complex lighting settings and other adjustments<br />
only after the set has been built. This makes it<br />
possible to avoid set-up faults in the first place,<br />
thus saving considerable time and costs. The result<br />
could be a tremendous reduction of program<br />
filming times and, since sets often have to<br />
be rented, of rental costs as well.<br />
By applying its extensive “bag of tricks,” Roke<br />
has already demonstrated the technologies and<br />
algorithms it needs to implement this virtual<br />
mapping approach. In this case the research division<br />
used its RAT (Roke’s Autonomous Traveller)<br />
robot, which captures images of its environment<br />
via cameras and then uses the images to develop<br />
a virtual model of the studio in real time<br />
that can be processed with currently available visualization<br />
tools. Roke has been developing these<br />
types of algorithms for the three-dimensional<br />
interpretation of the real world for many years.<br />
For more information visit www.roke.co.uk<br />
<strong>Corporate</strong> <strong>Technology</strong> 31
CT in Tokyo and Singapore<br />
<strong>Corporate</strong> <strong>Technology</strong> has<br />
branches in Singapore and<br />
Japan. In Tokyo, technology<br />
analysis and research partnerships<br />
top the agenda, while in<br />
Singapore the focus is on<br />
exploiting expertise in waste<br />
water treatment and drinking<br />
water preparation.<br />
Bridges to Cutting-Edge<br />
Research in Asia<br />
Robotics, energy storage systems, materials<br />
research and high-speed trains are just a few<br />
of the areas in which Japan’s researchers are at<br />
the cutting edge of developments worldwide.<br />
One of the tasks of <strong>Corporate</strong> <strong>Technology</strong> in<br />
Tokyo, which sees itself as a hub for technological<br />
collaborations, is to exploit this research. The<br />
unit aims to recognize trends as they appear on<br />
the Japanese market, which plays a key role in<br />
the dynamically growing Asian economy. Beyond<br />
that, the Tokyo branch also looks for partnerships<br />
and strives to bridge cultural differences<br />
between Japan and the West.<br />
One of the successful projects that CT initiated<br />
and managed in Japan involved the investigation<br />
of the vibration properties of Shinkansen<br />
and Velaro high-speed trains. Researchers from<br />
Siemens and the Institute for Industrial Sciences<br />
at the University of Tokyo created 3D models of<br />
the two trains’ swivel trucks and subsequently<br />
simulated their operational vibrations. Because<br />
small tunnel cross-sections and other local factors<br />
cause the Japanese Shinkansen to suffer<br />
from pressure fluctuations, it was not clear<br />
which of the two vehicles would perform best.<br />
The Velaro has a purely mechanical solution<br />
based on a roll stabilizer. The Shinkansen, on the<br />
other hand, uses a sophisticated, electronically<br />
controlled semiactive shock-absorbing system<br />
that offers advantages in terms of comfort — as<br />
shown in simulations. However, the Velaro also<br />
achieved outstanding comfort values. In the<br />
meantime, researchers in Japan and in Europe<br />
are looking at potential combined applications<br />
for the two concepts. The results are thus simul-<br />
32 <strong>Corporate</strong> <strong>Technology</strong><br />
taneously providing valuable information for<br />
further development of the swivel trucks.<br />
The CT team is also preparing further partnerships<br />
with regard to energy storage devices,<br />
nanocomposites, new coating methods for ceramic<br />
materials, and other research areas.<br />
Singapore: Water Expertise<br />
Water technology is the focus of CT’s activities<br />
in Singapore, where the Industry Sector<br />
maintains a global competence center. Water<br />
is of strategic importance to Singapore, which<br />
wants to reduce its imports of this resource. In<br />
fact, the city state has been using Siemens water<br />
treatment technology for many years.<br />
Research in this area is progressing particularly<br />
through the efforts of the team from CT.<br />
Among other things, this team is involved in the<br />
development of a new seawater desalination<br />
system that will consume at least 50 percent less<br />
energy than conventional technologies. As part<br />
Researchers in Tokyo compare the Velaro<br />
train’s swivel trucks with those of the<br />
Shinkansen. In Singapore, CT is optimizing<br />
water filter membranes (below).<br />
of this project, CT researchers are investigating<br />
new ion-exchange membranes that remove<br />
salts from liquids. In other projects, experts are<br />
testing the wettability of hollow fiber membranes,<br />
such as those used to remove dirt from<br />
water. This work is designed to optimize the<br />
leakage tests for membrane modules. In addition,<br />
CT researchers are improving porous materials<br />
whose adsorption properties allow them to<br />
remove pollutants and heavy metals from water.<br />
The overall goal is to reduce the cost of such systems<br />
and to significantly increase their absorption<br />
capacity.<br />
Experts are also researching new electrodes<br />
for the electrochemical treatment of water. Such<br />
electrodes are frequently made of platinumcoated<br />
titanium, in other words, two expensive<br />
metals, one of which — titanium — is difficult to<br />
work with. The researchers believe that the electrodes<br />
could one day be made of electricallyconducting<br />
plastics instead. Such plastic electrodes<br />
could even be injection molded.
Siemens <strong>Technology</strong> Accelerator Light switches from EnOcean do not need<br />
external sources of energy. The energy<br />
expended when a person presses a switch<br />
produces enough power to do the trick.<br />
Not all of the inventions conceived at Siemens can be turned<br />
into products at the company. Nonetheless, many of these<br />
inventions are innovative, patented technologies that promise<br />
to be successful on the market. To ensure that these<br />
opportunities are not wasted, the Siemens <strong>Technology</strong><br />
Accelerator (STA) was established in 2001. STA is a<br />
wholly-owned Siemens subsidiary that is affiliated with<br />
<strong>Corporate</strong> <strong>Technology</strong>. The subsidiary’s mission is to<br />
detect and market potentially profitable innovations.<br />
Spinning off<br />
New Companies<br />
Very often, the best way to engage in external<br />
marketing is to create a new spin-off<br />
company. That’s where Siemens <strong>Technology</strong> Accelerator<br />
comes in. During the first phase of a<br />
spin-off’s existence, STA supports the founders<br />
in every way — be it legally, financially, organizationally<br />
and in terms of collaboration with investors.<br />
Everybody profits from this. On the one<br />
hand, partners and investors gain access to innovative<br />
technologies and Siemens’ global network.<br />
On the other, the founders receive professional<br />
assistance and Siemens earns money<br />
from the implementation of developments that<br />
originated at the company, even if the final<br />
products are not related to its core business.<br />
The establishment of the current world market<br />
leader for cable-free and battery-free radio<br />
sensor solutions, EnOcean, was ultimately the<br />
result of a completely new idea. Researchers at<br />
Siemens <strong>Corporate</strong> <strong>Technology</strong> (CT) had developed<br />
and patented radio sensors that do not require<br />
external energy sources. The sensors obtain<br />
their operating current from energy<br />
expended, for example, when pressing a switch<br />
or from small differences in temperature. Together<br />
with STA, a team analyzed which areas<br />
offered the best market opportunities. After determining<br />
that the new technology was superior<br />
to conventional products for lighting and status<br />
switches in building installation technology applications,<br />
the STA team looked for pilot customers<br />
and drew up a business plan.<br />
In addition to five Siemens employees, who<br />
decided to switch to spin-off company EnOcean<br />
as founders, STA recruited other experts and<br />
helped the spin-off to conclude its first financing<br />
round. The latter can be a particularly grueling<br />
challenge for new companies, since they need<br />
significant amounts of capital before generating<br />
any sales. STA quickly managed to find respected<br />
venture capital providers for EnOcean’s<br />
business idea. That allowed the company, which<br />
is based in Oberhaching near Munich, Germany,<br />
to expand rapidly.<br />
During this process, EnOcean greatly benefited<br />
from Siemens’ diverse business relationships.<br />
The new company rapidly became known<br />
worldwide thanks to various showcase projects,<br />
such as the 236-meter-high Torre Espacio office<br />
building in Madrid, Spain, which was fully<br />
equipped with EnOcean’s cable-free radio sensor<br />
technology.<br />
Another STA spin-off is Pyreos, which is<br />
based in Edinburgh, Scotland. In 2007, STA established<br />
Pyreos as a company that develops<br />
and produces innovative infrared sensors that<br />
are used in motion detectors, for example, and<br />
in cameras. To meet its production requirements,<br />
it was important that the company be located<br />
close to specialized semiconductor technology<br />
suppliers. With this in mind, STA not only<br />
selected a location in Scotland that offered the<br />
ideal mix of technological conditions for the<br />
spin-off’s operations; it also found outstanding<br />
experts for Pyreos’s management team as well<br />
as venture capital investors who specialized in<br />
the local market.<br />
After STA has concluded a spin-off company’s<br />
initial foundation phase, venture capital investors<br />
increasingly take over the task of financ-<br />
ing the new company. These financiers can include<br />
Siemens Venture Capital, which is also a<br />
wholly-owned subsidiary of Siemens. However,<br />
STA, and thus Siemens, always keeps a minority<br />
share in such spin-off companies until they are<br />
either ready for their IPO or are acquired by another<br />
company. Both of these events mark the<br />
end of a successful foundation and build-up<br />
phase.<br />
Another means of externally marketing<br />
Siemens technologies is through licensing. This<br />
is especially the case with regard to innovations<br />
that potentially impact different fields. For example,<br />
Siemens uses color-coded triangulation<br />
— a cost-effective method for recording threedimensional<br />
surface data in real time and with<br />
great precision — to inspect turbine blades and<br />
as scanners for the production of hearing aids<br />
(see p. 9). However, the technology is also wellsuited<br />
for security systems that require precise<br />
face recognition. Although the Siemens Building<br />
Technologies Division was greatly interested<br />
in such solutions, it did not wish to develop the<br />
product itself.<br />
Experts at STA therefore looked for a partner,<br />
who could further develop the technology and<br />
also make it available to Siemens. STA therefore<br />
chose the world market leader in face recognition,<br />
L1 Identity Solutions, to which it granted a<br />
license. This gives Siemens access to the new security<br />
technology at advantageous terms without<br />
having to take part in product development.<br />
Even though the technology is therefore being<br />
externally marketed, it optimally serves<br />
Siemens’ interests.<br />
<strong>Corporate</strong> <strong>Technology</strong> 33
<strong>Technology</strong>-to-Business-Centers<br />
Siemens’ <strong>Technology</strong>-to-Business<br />
Centers in Berkeley, California,<br />
and Shanghai, China, search for<br />
promising innovators outside<br />
Siemens, incubate new ideas,<br />
develop business plans,<br />
introduce innovative<br />
products to markets, and<br />
launch start-up companies.<br />
Translating Ideas<br />
into Businesses<br />
Siemens <strong>Technology</strong>-to-Business Centers<br />
(TTB) were founded by the company’s current<br />
Industry, Automation, and Drive Technologies<br />
Divisions together with <strong>Corporate</strong> <strong>Technology</strong>.<br />
Their mandate is to systematically explore<br />
and transform external technologies into breakthrough<br />
product innovations — and thus also<br />
promote growth opportunities for Siemens’ core<br />
business. Here, TTBs actively carry out research<br />
at universities, research labs, early-stage companies<br />
and other sources. TTBs analyze new technologies<br />
and business cases — particularly<br />
those that could revolutionize whole sectors —<br />
and then work with inventors and Siemens business<br />
units to launch new products and solutions<br />
on the market.<br />
TTBs may also invest in start-ups that have<br />
strong technology synergies with internal research<br />
and development activities. All of this<br />
provides young companies with the opportunity<br />
to quickly become part of Siemens’ global environment<br />
and exploit associated benefits. As of<br />
September 2008, TTBs had established 29 technology-based<br />
businesses, 19 of which produce<br />
new Siemens products and ten of which are independent<br />
companies with Siemens as a shareholder.<br />
Located near San Francisco, just a stone’s<br />
throw from the campus of the University of California,<br />
Berkeley, and in the heart of the most vibrant<br />
venture capital market on earth, TTB<br />
Berkeley, which was founded in 1999, offers a<br />
channel for Siemens sponsors to access worldclass<br />
high-tech innovations (www.ttb.siemens.<br />
com). Home to a diverse spectrum of research<br />
34 <strong>Corporate</strong> <strong>Technology</strong><br />
and technology centers for global players, the<br />
San Francisco Bay area has drawn in leading<br />
high-tech companies, innovators, and investors,<br />
creating an extremely innovative environment.<br />
TTB Berkeley’s close proximity to this environment<br />
allows it to regularly invite entrepreneurs<br />
and innovators to face-to-face meetings to discover<br />
emerging technologies and gauge the attractiveness<br />
of associated opportunities.<br />
The high concentration of angel investors —<br />
affluent individuals who provide capital for a<br />
business start-up — and venture capitalists in<br />
this area enables TTB Berkeley to discover attractive<br />
opportunities and reduce its investment<br />
risks by entering into partnerships with prospective<br />
start-ups.<br />
TTB Shanghai was founded in 2005 to take<br />
advantage of the opportunities that the world’s<br />
fastest-growing market offers, and to leverage<br />
the country’s potential for innovation. China offers<br />
not only an exciting environment for inventors,<br />
but also the potential of attracting millions<br />
of new customers. Opportunities in China have<br />
drawn a vast number of innovative companies<br />
from all over the world, providing a rich environment<br />
for TTB Shanghai to scout for new start-up<br />
prospects.<br />
Price pressures arising from new and existing<br />
competitors emphasize the fact that cost-effective<br />
and innovative solutions are critical for longterm<br />
success. To strengthen Siemens’ portfolio,<br />
TTB Shanghai is positioned to mine China’s innovation<br />
know-how and use it to develop cost-effective,<br />
groundbreaking solutions that can revolutionize<br />
existing markets.<br />
Selected Projects<br />
Wireless Industrial Communications: Wireless<br />
LAN — also known as WiFi technology —<br />
has become ubiquitous in industry. Many customers,<br />
however, were slow to adopt it due to<br />
concerns about whether it could meet their realtime<br />
information requirements. What’s more,<br />
solutions were hindered by a multiplicity of devices<br />
that were based on different standards.<br />
With this in mind, TTB identified an expert<br />
from Columbia University who had applied economics<br />
models to computer networks and had<br />
shown that special quality of service requirements<br />
could be addressed by standard networks.<br />
His work led to a project developing software<br />
for a WLAN technology for industrial applications<br />
that was capable of guaranteeing real-time<br />
traffic (see p. 6). The resulting project, which
was realized by Siemens’ Industry Automation<br />
Division, is known as SCALANCE W. It was the<br />
first technology of its kind to open up the industrial<br />
WLAN market by providing a standard-compliant<br />
solution that met all customers’ requirements.<br />
Saving Energy with Computer Chips: Progressive<br />
Cooling, a TTB start-up, may have an<br />
answer to the ravenous electricity demand of<br />
server farms. Thanks to increasing Internet usage,<br />
the market for data centers, each of which,<br />
on average, uses about 500 servers, is growing<br />
by ten percent a year. According to Jonathan<br />
Koomey, a professor at Stanford University, all<br />
such centers worldwide already consume the<br />
equivalent of the power produced by 14 power<br />
plants, each with a capacity of 1,000<br />
megawatts.<br />
What can be done? Progressive Cooling may<br />
have an answer: a looped “wick” that uses capillary<br />
force to pump heat away from hot spots on<br />
processors and graphic cards. Unlike the heat<br />
pipes that often cool today’s processors, which<br />
are circular and made of copper or nickel oxide,<br />
the device from Progressive Cooling is flat and is<br />
made of silicon, allowing it to cover — or perhaps<br />
eventually become — a processor’s shell.<br />
What’s more, its patented chemical etching<br />
technique is capable of producing millions of<br />
uniform, densely-packed pores per square centimeter.<br />
As a consequence, heat can be channeled<br />
away so effectively that fans can potentially<br />
be downsized, thus cutting power demand<br />
and noise.<br />
Progressive Cooling is convinced that this<br />
new technology could enhance data center energy<br />
efficiency and open the door to higher<br />
computing power without increasing space requirements.<br />
Another start-up that was established with financial<br />
support from TTB is Cyclos Semiconductor,<br />
which will exploit a novel chip design technology<br />
developed by researchers at the<br />
University of Michigan. The new solution’s key<br />
feature is the recovery of electrical energy from<br />
the processor’s cycle and logic circuit, which<br />
could reduce electricity consumption and heat<br />
development in processors by 30 to 75 percent.<br />
The new chip design can therefore operate in a<br />
manner similar to hybrid cars, in which recovered<br />
braking energy is used to recharge the batteries.<br />
This kind of energy recycling can benefit<br />
many types of devices, from cell phones to<br />
servers. Nothing comparable is currently on the<br />
market, and Cyclos Semiconductor is now working<br />
together with Siemens to find areas in which<br />
the new technology could initially be used.<br />
High-Performance Spectrometer: The analysis<br />
of chemical compounds during production<br />
requires the highest level of precision. Analytical<br />
instruments must therefore offer the best possible<br />
price-performance ratio. But to achieve a<br />
high signal-to-noise ratio, most producers employ<br />
expensive components as well as moving<br />
parts that increase a device’s price while simultaneously<br />
reducing its reliability and speed. In<br />
view of this, TTB has entered into a partnership<br />
in Shanghai with start-up Beijing ChinaInvent In-<br />
TTBs aid researchers from Cyclos Semiconductor<br />
(left) and Progressive Cooling<br />
(right), and help develop products such as<br />
the first I-WLAN and a new spectrometer.<br />
strument. The specific objective is to develop a<br />
high-end near infrared (NIR) spectrometer for<br />
the price of a low-end instrument.<br />
By inventing a smart method of coding dispersed<br />
light and by replacing specialized components<br />
with off-the-shelf MEMs (micro-electromechanical<br />
systems), the cost of the<br />
spectrometer is expected to be less than half<br />
that of a high-end machine. The new instrument<br />
benefits from high optical throughput, which allows<br />
it to offer a significantly improved signalto-noise<br />
ratio. What’s more, the instrument does<br />
not use bulky moving parts, thereby increasing<br />
its speed and reliability. This innovative near infrared<br />
spectrometer presents many opportunities<br />
for future process control and on-line product<br />
quality monitoring systems. Possible areas of<br />
application include bioreactor monitoring and<br />
the classification of coal types for power plants.<br />
<strong>Corporate</strong> <strong>Technology</strong> 35
Strategic Marketing<br />
Identifying technologies that offer major growth potential,<br />
anticipating future customer needs, funneling information on<br />
strategic trends to internal and external partners, and supporting<br />
the image of CT as a core R&D competence center — experts at<br />
Strategic Marketing (CT SM) are doing all of these things with<br />
a view to making Siemens a trendsetter in as many<br />
business fields as possible.<br />
Inventing the Future<br />
For nearly a decade <strong>Corporate</strong> <strong>Technology</strong>’s<br />
Strategic Marketing (CT SM) department has<br />
worked closely and consistently with Siemens’<br />
business Sectors to develop a package of powerful<br />
measures designed to optimize the company’s<br />
R&D activities in a systematic and sustainable<br />
manner. The results can be seen in the<br />
company’s “Pictures of the Future” projects – visions<br />
that employ two opposing, yet complementary<br />
approaches: extrapolation from the<br />
world of today and “retropolation” from the<br />
world of tomorrow – to indicate which technologies<br />
offer the greatest potential.<br />
Extrapolation, the first perspective, may be<br />
seen as road-mapping – in other words, projecting<br />
the technologies of today into the future. Here,<br />
the aim is to anticipate, as precisely as possible,<br />
the point at which certain things will become<br />
available or when a need for them will arise.<br />
Retropolation, on the other hand, involves<br />
working backwards from a probable scenario of<br />
the future that includes factors such as social,<br />
political, economic and environmental developments,<br />
technological trends and customer requirements.<br />
By backtracking to the present from<br />
the “known facts” of the future, Pictures of the<br />
Future specialists attempt to identify the kinds<br />
of challenges that need to be overcome to get to<br />
the future.<br />
By combining extrapolation and retropolation,<br />
CT’s strategic marketing experts can draw<br />
up Pictures of the Future that reveal which<br />
changes will impact the company’s areas of activity.<br />
A systematic, ongoing process, the development<br />
of Pictures of the Future helps the com-<br />
36 <strong>Corporate</strong> <strong>Technology</strong><br />
pany to quantify future markets, detect discontinuities,<br />
anticipate customer requirements, and<br />
identify new technologies with large growth potential<br />
and mass appeal.<br />
All of this serves to open up new business<br />
opportunities for Siemens and enable the company<br />
to create a uniform vision regarding its<br />
technological future. The Pictures of the Future<br />
have thus become one of the most useful instruments<br />
for optimizing R&D strategy. These forays<br />
into the world of tomorrow not only provide a<br />
coherent view of the future; they also show the<br />
company how to get there — which is the big<br />
difference between “inventing the future” and<br />
merely forecasting it.<br />
Recent Projects<br />
Energy transmission and distribution: This<br />
project produced a detailed vision of the future<br />
energy transmission and distribution environment<br />
leading up to the year 2020. Here, CT SM<br />
worked closely with the Power Transmission and<br />
Power Distribution divisions. It also conducted<br />
more than 100 interviews with external experts<br />
in order to analyze global and regional market<br />
trends and the impact they will have on<br />
Siemens’ business operations. The project team<br />
succeeded in identifying new business opportunities<br />
and the most interesting technologies for<br />
the energy sector.<br />
Along with projecting the impact of trends<br />
such as global warming, diminishing resources,<br />
and growing urbanization, researchers were<br />
also able to pinpoint the advent of more efficient<br />
power transmission technologies. Distrib-<br />
uted power generation, advanced energy storage<br />
systems, and intelligent networks will play a<br />
key role here in conjunction with sensor integration<br />
and the development of sophisticated information<br />
and communication technologies.<br />
Rail systems: The “Picture of the Future Rail”<br />
project predicts a promising economic future for<br />
rail transport, which will, however, be accompanied<br />
by several technological challenges. To create<br />
this picture, CT and the Mobility Division analyzed<br />
the future of rail transport systems in the<br />
period between now and 2025.<br />
Among other things, the project team found<br />
that globalization, economic growth, and demographic<br />
changes will lead over the next 20 years<br />
to a more than 30 percent increase in rail passenger<br />
volume and a 65 percent increase in rail<br />
freight volume. Differing local conditions will,<br />
however, cause markets to be very country-specific,<br />
and some markets within certain countries<br />
will also be extremely heterogeneous. “These results<br />
played a key role in our ability to fine-tune<br />
our business concepts,” says Friedrich Moninger,<br />
a project manager at the Mobility Division.<br />
Lighting systems: The “Picture of the Lighting<br />
Future” project examined the trends, technologies,<br />
and customer requirements that will shape<br />
developments in the lighting systems market<br />
over the next ten to 15 years. Among other<br />
things, researchers determined that more and<br />
more complete lighting systems consisting of<br />
lamps, light-emitting diodes (LEDs), sensors,<br />
and electronic systems will be sold in the future.<br />
Such systems will be able to utilize data from<br />
motion and other sensors to adapt themselves
to constantly changing conditions, thereby saving<br />
energy. The technologies of tomorrow will<br />
be based primarily on LEDs and organic LEDs<br />
(OLEDs), which will make possible revolutionary<br />
developments such as transparent light sheets,<br />
luminescent tiles, and illuminated ceilings. The<br />
researchers utilized the results of their project to<br />
produce detailed scenarios for various areas and<br />
applications, and these scenarios have led to numerous<br />
business ideas for Osram.<br />
Strategic Account Management<br />
Strategic Account Management is a key unit at<br />
CT SM. Strategic account managers (SAMs)<br />
identify business issues that are relevant to<br />
Siemens Sector customers and important for CT<br />
and then issue strategic recommendations.<br />
They also serve as intermediaries between all CT<br />
research departments and their customers. In<br />
this capacity, they manage customer relations,<br />
support regional integration, and serve as a pool<br />
of knowledge and expertise. They also identify<br />
customer requirements and possibilities for cooperation,<br />
and provide customers with complete<br />
or customized profiles of the technologies<br />
and consulting services offered by CT.<br />
All of this ultimately serves to enhance the<br />
reputation of corporate research departments at<br />
Siemens, because SAMs are the first point of<br />
contact to the product and development environment<br />
for the Sectors. Moreover, their active<br />
feedback helps to maintain an optimal networking<br />
culture between CT and its customers.<br />
Strategic Account Management thus complements<br />
the work of Key Account Managers at<br />
<strong>Corporate</strong> <strong>Technology</strong>, who establish and ensure<br />
access to customers at all levels of the hierarchy.<br />
Strategic account managers comprehensively<br />
support the Key Account Management<br />
organization in all of its strategic and operational<br />
tasks.<br />
Communication and Cooperation<br />
By facilitating contacts with external cooperation<br />
partners and serving as a link for <strong>Technology</strong><br />
Division questions regarding national and<br />
European research programs, CT SM opens the<br />
door to a worldwide research network with<br />
academia and industry. While major parts of bilateral<br />
university cooperation programs are performed<br />
in the context of contract research, precompetitive<br />
cooperation in potentially risky<br />
industry-driven research networks is often supplemented<br />
by public funding. In addition, CT SM<br />
represents Siemens’ R&D policy positions on the<br />
strategic level at governmental offices and industrial<br />
associations.<br />
In addition, information media such as the CT<br />
Siemens researchers utilize holistic<br />
scenarios to study future trends in areas<br />
such as energy supply (left), digital health<br />
(center), and lighting systems (right).<br />
intranet customer platform, the ct news service,<br />
and Pictures of the Future magazine (co-published<br />
by CT SM) enable CT SM to enhance<br />
<strong>Corporate</strong> <strong>Technology</strong>’s profile as an innovation<br />
engine for Siemens and a center of expertise for<br />
R&D activities.<br />
CT SM works with Siemens <strong>Corporate</strong> Communications<br />
to publish the corporate research<br />
and innovation magazine Pictures of the Future,<br />
which was launched in 2001 and primarily targets<br />
external readers. Its main edition is published<br />
twice a year in English and German, and<br />
country-specific editions are published periodically<br />
in Chinese, Russian, French, Spanish,<br />
Portuguese, and Turkish. The magazine has<br />
some 100,000 readers worldwide, including researchers<br />
and developers at leading universities<br />
and institutes, customers, partners, government<br />
and industry representatives, and journalists.<br />
Pictures of the Future magazine offers varied<br />
and detailed insights into current R&D topics,<br />
focusing on key future trends such as those analyzed<br />
in Pictures of the Future projects.<br />
<strong>Corporate</strong> <strong>Technology</strong> 37
Research Cooperation and Innovators<br />
Partnerships with Experts<br />
The keys to successful research are outstanding employees and a well-crafted network<br />
of experts. That’s why Siemens is involved in more than 1,000 research partnerships all<br />
over the world — and <strong>Corporate</strong> <strong>Technology</strong> accounts for about half of them.<br />
A quantum leap for future information<br />
processing. Page 40<br />
Using Digital Graffiti to make a<br />
university campus transparent. Page 41<br />
Data-based systems for the early<br />
diagnosis of diseases. Page 42<br />
Carbon nanotubes thinner than a human<br />
hair but harder than steel. Page 43<br />
Breast cancer therapy: Detecting cancer<br />
cells with light. Page 44<br />
Lengthening turbines’ service life with<br />
nanoceramics. Page 44<br />
Research in China: The interplay of<br />
institutions. Page 45<br />
How sensors ensure optimal air and<br />
temperature conditions. Page 47<br />
Baking a key component for Siemens:<br />
Ceramics. Page 48<br />
Self-organizing computer networks.<br />
Page 49<br />
Intelligent cameras from India for transport<br />
systems and industry. Page 50<br />
Research on gas extraction in the Arctic<br />
Sea. Page 51<br />
Improving medical imaging technology<br />
with smart solutions. Page 52<br />
From a mystical riddle to the first<br />
industrial biosensor platform. Page 53<br />
38 <strong>Corporate</strong> <strong>Technology</strong><br />
Berkeley<br />
Princeton<br />
Siemens AG is currently<br />
involved in strategic<br />
partnerships (CKIs) with:<br />
U.S.<br />
Massachusetts Institute<br />
of <strong>Technology</strong> (MIT), Boston<br />
University of California, Berkeley<br />
Europe<br />
RWTH Aachen University<br />
Technical University of Berlin<br />
Technical University of Munich<br />
Freiberg University of Mining and <strong>Technology</strong><br />
University of Greifswald<br />
Technical University of Denmark, Copenhagen<br />
China<br />
Tongji University, Shanghai<br />
Tsinghua University, Beijing<br />
Romsey<br />
Germany<br />
CT locations<br />
CT partnerships
Partnerships with leading international universities<br />
and research institutes are indispensable<br />
for Siemens’ research and development<br />
activities. Such partnerships allow the<br />
company to keep abreast of current developments,<br />
recruit the best employees for its teams,<br />
and integrate diverse cultures and research approaches.<br />
That’s why Siemens enters into more<br />
than 1,000 research partnerships every year<br />
with universities, research institutes, and indus-<br />
St. Petersburg<br />
Moscow<br />
Bangalore<br />
trial companies all over the world. The company’s<br />
global network of partnerships provides it<br />
with in-depth insights into the latest findings of<br />
basic and applied research throughout the world<br />
— and that applies to the Siemens Sectors as<br />
well as <strong>Corporate</strong> <strong>Technology</strong>, which is responsible<br />
for about half of these partnerships (see illustration).<br />
There are several good reasons why<br />
the universities and research institutes are interested<br />
in working with Siemens. For many re-<br />
Beijing Tokyo<br />
Singapore<br />
Shanghai<br />
Other important<br />
Siemens partners:<br />
University of Calgary<br />
Carnegie Mellon University, Pittsburgh<br />
Centre de Recherche Informatique de Montréal<br />
Eindhoven University of <strong>Technology</strong><br />
Swiss Federal Institute of <strong>Technology</strong>, Zurich<br />
Technical University of Kaiserslautern<br />
University of Erlangen-Nürnberg<br />
Fraunhofer Society<br />
Dresden University of <strong>Technology</strong><br />
Johannes Kepler University, Linz<br />
Budapest University of <strong>Technology</strong> and Economics<br />
St. Petersburg State University<br />
Indian Institute of <strong>Technology</strong>, Bombay<br />
German Institute of Science<br />
and <strong>Technology</strong> (GIST), Singapore<br />
searchers and engineers, contacts with industry<br />
are important for ensuring that their work will<br />
have practical applications. Many researchers<br />
later go on to work at Siemens, where they contribute<br />
their know-how to create innovations<br />
that have a major impact on the future (see the<br />
short profiles of some innovators starting on p.<br />
46). Some 93,000 scientists and engineers work<br />
for Siemens worldwide — and almost 15,500 of<br />
them were hired in business year 2008 alone.<br />
<strong>Corporate</strong> <strong>Technology</strong> 39
Research Partnerships<br />
A Global Network<br />
of Top Scientists<br />
Munich Technical University: Quantum<br />
Leap for Information Processing<br />
Computer performance is a key success factor in virtually all fields of<br />
research that Siemens is involved in. Today’s computers, which work<br />
with binary codes, are not ideally suited to many calculation tasks,<br />
which is why a quantum computer would offer a much better option<br />
for the future. Experts believe that such a computer would be much<br />
faster than today’s units in terms of its ability to recognize patterns in<br />
many applications such as image processing, detecting viruses, and the<br />
analysis of genetic databases. A quantum computer would also be able<br />
to reliably read hand-written addresses on envelopes and more<br />
effectively monitor technical facilities.<br />
In cooperation with Munich Technical University, researchers from<br />
<strong>Corporate</strong> <strong>Technology</strong> have now taken a giant step toward improved<br />
information processing with quantum computers by successfully<br />
40 <strong>Corporate</strong> <strong>Technology</strong><br />
According to Henry Ford, “Thinking is the hardest work there is.”<br />
Which is why <strong>Corporate</strong> <strong>Technology</strong> (CT) is constantly on the lookout<br />
worldwide for the most capable minds to participate in joint research<br />
projects. CT initiates nearly half of the more than 1,000 partnerships<br />
Siemens enters into every year with universities, research institutes<br />
and industrial partners. In doing so, it ensures its participation in<br />
much of the most exciting basic and applied research being<br />
conducted around the world.<br />
completing the first-ever experiment to create an artificial neural<br />
network on a simple quantum computer.<br />
Specialists from CT’s Learning-Enabled Systems department have<br />
been working with artificial neural networks for many years now. Such<br />
networks operate in a manner similar to that of the human brain and<br />
are especially suited to pattern recognition operations. They are able to<br />
learn and can be trained via examples. The idea behind placing neural<br />
networks on quantum computers is to ensure more efficient processing<br />
of the huge amounts of data associated with pattern recognition.<br />
Instead of bits, quantum computers work with data units known as<br />
quantum bits, or qubits. These units are capable of assuming different<br />
states simultaneously, and can also be entangled with other qubits in<br />
a special type of quantum correlation. Because of these properties,<br />
computer calculations with qubits are much faster — and more complex<br />
— than operations with conventional bits.<br />
In his Siemens-sponsored doctoral dissertation, quantum computer<br />
programmer Rodion Neigovzen simulated a complete system consisting<br />
of a quantum computer and a neural network. He then created a<br />
program to run on it that can compare a bit pattern consisting of various<br />
colors with stored sample patterns, and subsequently calculate the<br />
degree of similarity between them. Researchers at Munich Technical<br />
University then worked closely with Neigovzen to carry out a feasibility<br />
study for the system in an NMR spectrometer. Here, a room-temperature<br />
solution of sodium formate was used. Among other things, this<br />
compound contains one carbon and one hydrogen atom. In strong<br />
magnetic fields, the nuclear spins of both particles each form one qubit<br />
with two possible states. The quantum computer signals measured in<br />
the feasibility study corresponded extremely closely to the signals<br />
calculated and postulated by Neigovzen, thereby confirming that the<br />
researchers’ algorithm for a quantum computer delivers accurate results<br />
in practice.
International cooperation at Siemens is a classic<br />
win-win-situation. Scientists at universities<br />
and research institutes benefit from the fact that<br />
partnerships with Siemens take their research<br />
out of the realm of pure theory and give it practical<br />
significance for industry. Many young scientists<br />
find this so exciting that they later choose to<br />
work for the company — a big plus for Siemens,<br />
which stands to benefit from recruitment of<br />
“high potentials” who may be just about as important<br />
to the company as the actual research<br />
results produced by such cooperative research.<br />
One of the most intensive forms of cooperation<br />
involves sponsorship agreements with se-<br />
University of Linz: Information Wherever<br />
and Whenever it’s Needed<br />
Students at Johannes Kepler University in Linz, Austria, no longer have<br />
to waste time looking for lecture halls or trying to locate friends using<br />
cell phones. That’s because they live on a “Smart Information Campus,”<br />
which means they always have access to information about the things<br />
they need to know at the university. What makes this possible is a<br />
technology known as Digital Graffiti that was developed by Prof. Gustav<br />
Pomberger (above) and coworkers at the University in cooperation with<br />
Siemens CT. Digital Graffiti combines text, sound, and image messages<br />
in a comprehensive information and localization system that stores such<br />
messages as virtual graffiti that is accessible by means of a cell phone,<br />
PDA or laptop. WLAN access points have been installed both indoors and<br />
outdoors throughout the entire campus. A server transmits and receives<br />
news and messages to and from the access points and is also capable of<br />
lected universities that enjoy an outstanding scientific<br />
reputation. Partnerships of this kind have<br />
been enriched over the decades by commissioned<br />
projects, joint projects, and teaching assignments<br />
for experts from Siemens. The number<br />
of such sponsorship programs has risen<br />
dramatically in the course of the last three years,<br />
and the programs are now being conducted<br />
with some 60 universities.<br />
A case in point is the agreement between<br />
Siemens and Munich Technical University,<br />
which goes back more than a hundred years and<br />
has led to numerous spectacular successes. The<br />
most recent of these was the experimental cre-<br />
ation of an artificial neural network on a quantum<br />
computer (see p. 40).<br />
In order to link itself even more closely with<br />
scientific institutes, Siemens has established<br />
Centers of Knowledge Interchange (CKIs) at selected<br />
universities. Each center is managed by a<br />
Siemens specialist, who has his or her own office<br />
on campus. These specialists coordinate cooperative<br />
projects, organize workshops and<br />
company-sponsored competitions, help to support<br />
scholarships, and arrange for dissertation<br />
research to be carried out at Siemens locations.<br />
Siemens currently operates ten CKIs, five of<br />
which are in Germany (Munich, Berlin, Aachen,<br />
localizing the position of each point. As soon as the server recognizes<br />
that a registered user is on campus, it sends personalized content<br />
(messages, relevant information) to his or her terminal. Users can define<br />
what type of information they wish to receive and for which individuals<br />
they wish to remain “virtually visible.” Students can get a message via<br />
their PDAs that a lecture has been moved to another hall — or that the<br />
nearest coffee machine is right around the corner from them. Users can<br />
also write their own graffiti and have it transmitted to, and stored at, a<br />
specific access point. These messages become visible to their<br />
addressees as soon as the latter enter a predefined radius around the<br />
access point. Digital Graffiti is a location-based service that can be used<br />
in many different areas, including logistics and tourism. For example,<br />
scientists from Siemens and the university have also installed a virtual<br />
museum guide based on the same principle in the State Museum in Linz.<br />
The system guides visitors through the museum via PDA, providing<br />
information in the form of texts, images, voice output, and Web links.<br />
<strong>Corporate</strong> <strong>Technology</strong> 41
Research Partnerships<br />
Freiberg, and Greifswald). The work carried out<br />
at all CKIs — both in Germany and abroad — focuses<br />
on the technological fields and markets<br />
that Siemens deems important for the future.<br />
For example, the CKI established at the Technical<br />
University of Denmark in Copenhagen in the<br />
spring of 2007 boasts extensive research expertise<br />
in the area of renewable energy sources.<br />
Siemens has also set up two new CKIs in Beijing<br />
and Shanghai. In recent years, a number of<br />
doctoral students at Beijing’s elite Tsinghua University,<br />
including several from its renowned<br />
Computer Science Department, have aligned<br />
their dissertations with specific Siemens re-<br />
Image Semantics:<br />
Theseus Medico<br />
Researchers at Siemens <strong>Corporate</strong> <strong>Technology</strong><br />
are developing a platform known as Medico that<br />
brings together all the available medical imaging<br />
data for a specific patient, while also incorporating<br />
information from other patients with similar<br />
conditions.<br />
Medico will combine medical knowledge for the<br />
first time with new image-processing methods,<br />
knowledge-based information processing<br />
techniques, and machine learning technologies.<br />
The system will thus be able to autonomously<br />
interpret images of anatomical structures such<br />
as bones, blood vessels, and organs, and also<br />
recognize any abnormal changes to them. The data will then be automatically catalogued and<br />
linked with reference images and treatment reports from several databases. Siemens experts are<br />
focusing initially on 3D data sets from tomography devices (CT/MR) in order to close the existing<br />
semantic gap in a predefined area between unstructured image data and medical terminology.<br />
“Semantic” refers in this context to the ability of a computer program to understand image<br />
content. An initial series of tests for the Medico prototype is planned for 2009 at Erlangen<br />
University Hospital.<br />
Medico is one of six application scenarios in Theseus, a program launched by Germany’s Ministry<br />
of Economics and <strong>Technology</strong> that focuses on Web 3.0, which makes information content available<br />
and understandable to computers. The program’s objective is to work with unstructured data to<br />
develop a general method that ensures order and hierarchy in systems like Medico. Siemens’<br />
partners in the Medico project include the German Research Center for Artificial Intelligence, the<br />
Fraunhofer Institute for Computer Graphics Research, and Ludwig Maximilian University in Munich.<br />
42 <strong>Corporate</strong> <strong>Technology</strong><br />
search topics. And researchers at the venerable<br />
Tongji University in Shanghai are working with<br />
Siemens scientists on ways to bring together traditional<br />
Chinese medicine and modern medical<br />
technologies (see p. 8). Siemens also operates<br />
CKIs at the renowned Massachusetts Institute of<br />
<strong>Technology</strong> (MIT) in Boston and the University of<br />
California at Berkeley. Although cooperation<br />
with these universities is still very new, it has already<br />
produced promising results. For example,<br />
Siemens and the Berkeley Sensor and Actuator<br />
Center (BSAC) are working closely together on<br />
methods to enable carbon nanotubes to be used<br />
in new products (see p. 43).<br />
A partnership between Siemens and the Johannes<br />
Kepler University of Linz, Austria, has existed<br />
for approximately 20 years. Among other<br />
things, the university’s Institute for Business Information<br />
Systems/Software Engineering has<br />
developed software that CT expanded into a<br />
complete information system that is now being<br />
used on campus (see p. 41).<br />
Another joint project — Smart Home — is<br />
looking into the application possibilities for pervasive<br />
computing, which involves the complete<br />
networking of all of the processors, sensors, and<br />
network connections housed in everyday items<br />
found in homes and offices (see p. 18).<br />
EU Research Program:<br />
Helping to Heal Sick Children<br />
Very little knowledge and experience is to be<br />
found outside of leading children’s hospitals when<br />
it comes to treating rare diseases that affect young<br />
people. Many doctors therefore waste valuable<br />
time searching for experts and information in<br />
medical emergencies involving children. The<br />
Health-e-Child platform, a project initiated by the<br />
European Union, can be a big help here. The<br />
platform focuses on heart disease, infectious<br />
diseases, and brain tumors.
One example of how Siemens is embarking<br />
on a new path with a university is offered by the<br />
Study of Health in Pomerania, Germany, (SHIP)<br />
project, which is now being conducted by the<br />
University of Greifswald. This study is the world’s<br />
largest ever undertaken on the relationships between<br />
illness, living conditions, and genetic predisposition.<br />
Siemens scientists are developing<br />
algorithms for the study that are capable of recognizing<br />
patterns in unstructured patient data<br />
that encompasses some 150 million individual<br />
pieces of data per patient. The algorithms will be<br />
used to help answer questions such as: Is there<br />
such a thing as a genetic predisposition for liver<br />
As the lead partner in the project, Siemens is<br />
coordinating a cooperative effort between IT<br />
specialists from companies, universities, and<br />
research centers and experts from four renowned<br />
children’s hospitals — the Great Ormond Street<br />
Children’s Hospital in London, Hospital Necker in<br />
Paris, the Giannina Gaslini Institute in Genoa, and<br />
the Ospedale Pediatrico Bambino Gesù in Rome.<br />
The objective of the project is to make available to<br />
pediatricians a Web-based database that can also<br />
be used to prevent illnesses, recognize them at an<br />
early stage, and plan follow-up treatments for the<br />
patients. The database contains patient records<br />
from all of the participating hospitals, which<br />
experts have linked with relevant medical research<br />
results.<br />
The project’s long-term plans also call for Health-e-<br />
Child to provide pediatricians with instruments<br />
that will facilitate their decisions concerning<br />
treatment options. This will require the integration<br />
of traditional biomedical data and new sources of<br />
information from fields such as genetics and<br />
proteomics. Siemens CT is therefore developing<br />
procedures that use such data to create points of<br />
reference for pediatricians, as well as techniques<br />
for filtering out relevant patterns from the huge<br />
amount of data obtained through medical<br />
imaging processes. Among other things, this will<br />
enable the precise planning of operations and the<br />
visualization of results — even before an<br />
operations begins.<br />
or kidney disease? What environmental factors<br />
play a role in the development of breast cancer?<br />
Can poor teeth affect growth during childhood<br />
— or even increase the risk of a heart attack in<br />
adults? Siemens’ search for specialists who can<br />
ensure error-free functioning for the software<br />
used in this and other projects has led CT scientists<br />
to the Centre de Recherche Informatique de<br />
Montréal (CRIM), Canada.<br />
The increasing complexity of the software required<br />
for today’s products makes them more<br />
susceptible to errors whose origin is often impossible<br />
to trace, which means that all new software<br />
has to be examined closely. With this in<br />
mind, CRIM scientists are writing algorithms<br />
that serve as tools for testing software. Researchers<br />
at CT are working with them to help<br />
Siemens units test their software and make associated<br />
products more reliable.<br />
Along with direct cooperation with universities<br />
and research institutes, CT also works within<br />
numerous German and international research<br />
networks on the development of technologies<br />
for the future. For example, Siemens is helping<br />
to develop the Semantic Web (Web 3.0) as a<br />
member of the German Theseus consortium,<br />
which includes more than 30 other industrial research<br />
and development departments, as well<br />
UC Berkeley: Carbon Tubes<br />
Fresh from California<br />
Carbon nanotubes (CNT) — a new class of<br />
materials in the form of tiny tubes — were<br />
first discovered in the early 1990s. Single and<br />
multi-walled CNTs can have differing molecular<br />
structures and thicknesses of between 0.4<br />
and around 100 nanometers. Since their discovery,<br />
CNTs have been the subject of intense<br />
research worldwide. Compared with steel, a<br />
multi-walled CNT is five times more rigid, yet<br />
its density is less by a factor of 5.5. Its electrical<br />
properties are also remarkable, with a<br />
current-carrying capacity about 1,000 times<br />
higher than that of comparable copper wires.<br />
The greatest challenge for commercial applications<br />
is the transfer of CNTs’ different<br />
molecular properties to new materials that might be integrated into existing product<br />
manufacturing processes. Examples include high-strength reinforced plastics, wiring,<br />
electronic components and high-sensitivity gas sensors — all product area that Siemens<br />
researchers are involved in. For example, they are looking at CNT structures that can be<br />
used as absorber layers for gas analysis applications in sensor technology projects.<br />
The outstanding expertise regarding the synthesis and analysis of CNTs possessed by researchers<br />
at the Berkeley Sensor and Actuator Center (BSAC) of the University of California<br />
provided an exceptional foundation for the establishment of a long-term partnership.<br />
As a result, doctoral students on the Californian campus have been conducting<br />
research on behalf of Siemens into various types of CNT structures, which they pass on<br />
to Siemens for further study. The BSAC also benefits from this work, in that participating<br />
students and doctoral candidates gain experience with industrial research in the context<br />
of an international project.<br />
<strong>Corporate</strong> <strong>Technology</strong> 43
Research Partnerships<br />
Beth Israel Deaconess Medical Center in<br />
Boston: Detecting Cancer Cells with Light<br />
When breast cancer is detected, the first thing the doctor wants to know is<br />
whether it has spread to nearby lymph nodes. Unfortunately, the only way of<br />
determining this is to remove all potentially-affected nodes, and there are<br />
typically 30 of them in a woman’s armpit. With a view to minimizing surgical<br />
intervention, John V. Frangioni, M.D. PhD of Boston’s Beth Israel Deaconess<br />
Medical Center has developed a new imaging system that allows doctors to<br />
see exactly which lymph nodes a tumor drains into. Whether cancer cells have<br />
actually migrated to these nodes can be determined after the nodes have<br />
been removed. Known as Fluorescence-Assisted Resection and Exploration<br />
(FLARE), the system uses unique medical image fusion and visualization<br />
software developed by Siemens <strong>Corporate</strong> Research (SCR) that combines a<br />
visible light image of the area of interest with an image of the invisible<br />
infrared light reflected from a fluorescent substance. Injected into the area<br />
surrounding the tumor, the substance rapidly finds its way from the tumor to<br />
the nodes it drains into. The resulting hybrid image, which appears in real<br />
time on a color monitor, displays concentrations of brightness at the tumor<br />
and at its associated nodes, as well as a river of light beneath the skin<br />
indicating the fluid’s drainage path. And that’s just for starters. Optical<br />
systems could detect a spectrum of physiological processes indicative of<br />
cancer, such as changes in oxygen saturation and hemoglobin and water<br />
concentrations in tissues long before any anatomical or structural changes are<br />
visible to a surgeon’s eye. Such a tool could have far-reaching consequences .<br />
By providing feedback within hours regarding a tumor’s response to a new<br />
medication, in vivo optical imaging could inexpensively accelerate and<br />
personalize drug testing as well as patient treatment for shallow lesions as<br />
well as those that could be approached with future endoscopic devices. With<br />
this in mind, SCR researchers are working with the Beckman Laser Institute at<br />
the University of California in Irvine, to develop a novel software imaging<br />
platform for a hand-held laser and broadband diffuse optical spectroscopy<br />
probe that would work in much the same way as does an ultrasound<br />
transducer — but with light instead of sound. The device could be applied<br />
directly to the surface of the breast, where it will emit light at a range of<br />
wavelengths, enabling quantification of many physiological properties.<br />
44 <strong>Corporate</strong> <strong>Technology</strong><br />
Research in Moscow, St. Petersburg, Novosibirsk,<br />
and Tomsk: Strength through Cooperation<br />
Since its founding in 2005, CT Russia has accomplished a great deal (see p.<br />
28) — and much of this success is due to the approximately 20 research<br />
partnerships it has with leading Russian research institutes, universities,<br />
and industrial companies. CT researchers are now working on new types of<br />
combustion concepts for integrated gasification combustion cycle (IGCC)<br />
processes in cooperation with experts from the Moscow Engineering and<br />
Physics Institute, who have developed an experimental gas burner for the<br />
Siemens researchers to use in extensive tests of the new concept.<br />
CT is also working together with the Institute of Strength Physics and<br />
Materials Sciences (ISPMS) in Tomsk, Siberia, on the development of<br />
nanostructured ceramics for use in gas turbines. These new ceramic<br />
coatings are more ductile and longer-lasting than their current counterparts,<br />
which means that the service life of the turbines they’re installed in<br />
can be extended and the turbines themselves can be exposed to higher<br />
stresses without damage. All of this results in savings for power plant<br />
operators. ISPMS is using its expertise and tools to develop the nanostructured<br />
ceramics, and Siemens researchers are investigating how to optimally<br />
install the material in a gas turbine.<br />
Technicians need to react quickly if a complex system like a gas turbine<br />
develops a fault, as shutdowns can be very expensive. Russian researchers<br />
at Siemens are thus working with the renowned State Polytechnical<br />
University in St. Petersburg to develop intelligent software solutions that<br />
recognize and report potential defects before they occur. Such solutions<br />
monitor the operation of the system in question on the basis of<br />
programmed parameters such as oscillation and environmental data.<br />
Siemens is responsible for the software expertise here, while the university<br />
conducts practical tests, handles implementation, and optimizes the<br />
analysis system. A very different type of optimization was developed by<br />
CT researchers in conjunction with Russian oil company Rosneft. Together,<br />
they developed a chemical process to raise the pressure of less active oil<br />
deposits and thus enable the corresponding oil fields to be returned to<br />
production. CT carried out the modeling and simulations for this project,<br />
while Rosneft was responsible for the experimental part.
as several public research organizations. The focus<br />
of this work is on semantic technologies designed<br />
to enable computers to understand and<br />
arrange the content of words, images, and<br />
sounds. Siemens is also a leader in the Medico<br />
application scenario, which envisions, for the<br />
first time ever, combining medical knowledge<br />
with new methods of image processing, knowledge-based<br />
data processing, and machine learning<br />
(see p. 42). Initially, Medico will make it possible<br />
for computers to recognize diseases in<br />
medical images, automatically catalogue the<br />
data, and compare it with information from<br />
other databases.<br />
Universities in Beijing and Shanghai:<br />
Using Synergies to Perfect Developments<br />
The technologies leaving the research laboratory of CT China must,<br />
first and foremost, be “S.M.A.R.T.” — simple, maintenance-friendly,<br />
affordable, reliable, and timely to market (see p. 24). To perfectly align<br />
their projects with these criteria, Siemens experts seek out synergies —<br />
which they often find at prestigious Chinese universities. One such<br />
institution is Tongji University in Shanghai, which has comprehensive<br />
expertise in traffic technology. CT Research is working with Tongji in a<br />
project designed to gather traffic data. Here, researchers from CT’s Radio<br />
Access Technologies and Solutions group are focusing their mobile<br />
communications expertise on analyzing how individual mobile phone<br />
signals can be filtered out of the jumble of signals carried on today’s<br />
airwaves. Tongji University is currently working on finding a way to<br />
The SPINSWITCH research and training network<br />
is a Europe-wide project that includes 15<br />
research groups. The basis for this research project<br />
is the giant magnetoresistance (GMR) effect<br />
that was discovered by Nobel Prize winners Albert<br />
Fert and Peter Grünberg in 1988. The project’s<br />
objective is to obtain information that will<br />
lead to the development of extremely rapid<br />
magnetic switches and high-frequency components<br />
for the telecommunications industry,<br />
such as magnetic random access memory technology<br />
and associated sensors and logic devices.<br />
Siemens <strong>Corporate</strong> <strong>Technology</strong> is responsible<br />
for SPINSWITCH knowledge management.<br />
The great variety of Siemens partnerships,<br />
networks, and contacts has already led to the<br />
development of many innovations throughout<br />
the company. The days of closed doors in the<br />
laboratory have therefore become a thing of the<br />
past. “Open innovation” — bringing together<br />
the best minds from science and industry — is<br />
the key to the future. That’s because the overriding<br />
goal at Siemens is to jointly develop innovative<br />
solutions to the problems facing humankind.<br />
Key challenges here include how to<br />
deal with climate change, growing urbanization,<br />
and the demographic changes that are occurring<br />
in aging societies.<br />
correlate the locations of the signals as accurately as possible with the<br />
road network. Its goal is to extract the exact movements of mobile<br />
phone users (anonymously, of course). Tongji and Siemens are highly<br />
satisfied with the initial test results.<br />
Xi’an is the home of Xi’an Jiaotong University, which is another one of<br />
Siemens <strong>Corporate</strong> <strong>Technology</strong>’s most important cooperative partners<br />
in China. The venerable educational institution, which was founded in<br />
1896, is working with the CT research team on development of the User<br />
Interface Machine (UIM). While CT China is developing algorithms for<br />
the automatic diagnosis of numerically-controlled machine tools, the<br />
university is responsible for the system’s knowledge base. The Institute’s<br />
work includes evaluating numerous engineering interpretations of<br />
parameters, such as the degree of wear associated with various<br />
components of a machine tool, before the Siemens team imports these<br />
values into the UIM database. This constantly enlarges the data pool<br />
that’s available to the system for interpreting the parameters.<br />
Together with other Chinese universities, the Shanghai Jiaotong<br />
University assisted Siemens with a project called Automation for Life<br />
Sciences. Specifically, it performed market research to ascertain how<br />
interested industry is in this kind of technology. The development of the<br />
project’s biosensor platform is a good example of how the various<br />
institutions work together. Siemens took biosensor technology, which is<br />
already common in the medical sector, and adapted it for use in<br />
industry. In parallel, two Beijing research institutes, the Chinese<br />
Academy of Sciences and Tsinghua University, translated the theory into<br />
practice and produced the hardware, software, and finally the first<br />
platform prototypes. Initial pilot tests showed that this platform<br />
achieved ten times greater productivity than conventional processes.<br />
These outstanding results were due in large part to the Beijing<br />
University of <strong>Technology</strong>, which made it possible to get the biosensor<br />
prototype tested at pharmaceutical and biotech companies.<br />
<strong>Corporate</strong> <strong>Technology</strong> 45
Researchers<br />
Inventors<br />
Innovators<br />
46 <strong>Corporate</strong> <strong>Technology</strong><br />
Rupert Maier<br />
Rupert Maier always has<br />
paper and pen on his bedside<br />
table, because some of his<br />
best ideas come at night. A<br />
researcher in the Software &<br />
Engineering (CT SE) team, he<br />
is also the contact person for<br />
patents and improvement<br />
suggestions.<br />
Inside Everyone<br />
There’s an Inventor<br />
Rupert Maier has always liked to tinker with<br />
machinery. This interest started early on, in<br />
his father’s workshop. “On my parents’ farm,<br />
there were always opportunities to optimize, remodel<br />
or repair machines,” he says. Later on,<br />
during his work-study program at Siemens, he<br />
developed his first engineering ideas.<br />
Maier believes it’s important to distinguish<br />
between invention and innovation. “A good idea<br />
is still far from being an innovation. It first has to<br />
be developed to the stage of commercial success,”<br />
he points out. For Maier, an electrical engineering<br />
specialist with a focus on data technology,<br />
the innovation process begins with the<br />
identification of a customer’s problem, a potential<br />
market or the unfulfilled wish for a product.<br />
“More than 50 percent of all patents are either<br />
adaptations or combinations of existing<br />
technologies,” he says. Maier, who is convinced<br />
that every person is capable of becoming an inventor,<br />
is responsible for over 60 inventions,<br />
more than ten of which have been patented,<br />
while the others have been applied to a spectrum<br />
of fields.<br />
His inventions range from the optimization<br />
of industrial services and the modeling of business<br />
processes to new types of Web technologies<br />
such as the automatic generation of hyperlinks<br />
for web sites. In 2007, Maier was named<br />
“Inventor of the Year” thanks to the many software<br />
applications he has developed, including<br />
one for simplifying the maintenance of industrial<br />
machinery.<br />
Maier, who was born in Bavaria, Germany,<br />
enjoys making key contributions to successful<br />
innovations. He wants other researchers to benefit<br />
from his experiences with the patent<br />
process, which is why he became the patent and<br />
3i coach at CT SE. “My main aim is to sensitize my<br />
colleagues to this issue and help them get over<br />
their reluctance to implement their own ideas or<br />
in-house improvements,” he says. In individual<br />
talks and “Invention Mining Workshops” he runs<br />
all over the world, Maier explains to his colleagues<br />
“how important, and at the same time<br />
how simple it is to generate inventions and suggestions<br />
for improvement.”<br />
Maier values his personal contacts with colleagues<br />
all over the world. “It’s fascinating to<br />
find out how people from other cultures think<br />
and to work out solutions together with them,”<br />
he says. But that’s only one of the reasons he remains<br />
loyal to Siemens. Another reason, he says,<br />
is “the breadth of the company and its technological<br />
leadership in important areas.”<br />
Just as important for him are the excellent<br />
opportunities offered by Siemens for self-development<br />
and shaping one’s own career. For example,<br />
becoming a coach for Siemens researchers<br />
was something he had never even<br />
dreamed of.<br />
Meanwhile, he just can’t stop coming up with<br />
his own inventions. One of his most recent inventions<br />
is intended for road traffic. It involves<br />
equipping intersections that have traffic lights<br />
with video cameras featuring appropriate pattern<br />
recognition algorithms that enable them to<br />
sound an acoustic warning in dangerous situations,<br />
such as when a pedestrian crosses the<br />
street against a red light.
Maximilian Fleischer<br />
Sensor expert Dr. Maximilian<br />
Fleischer is one of the most<br />
successful patent holders at<br />
Siemens. His sensors sniff<br />
out pollutants in turbine<br />
emissions, test air and water<br />
quality, and find disease<br />
indicators in human breath.<br />
Sniffing out<br />
New Sensors<br />
Inventors face two dangers. The possibility<br />
that they will lose faith in their own ideas, or<br />
that management will lose its patience with<br />
them. Maximilian Fleischer faces both risks with<br />
quiet confidence. In the first place, he’s “an incurable<br />
optimist” who stubbornly develops his<br />
ideas and doesn’t allow failures to discourage<br />
him. And secondly, his attitude is justified by his<br />
success, which is recognized by management.<br />
One aspect of an inventor’s job is to get decisionmakers<br />
enthusiastic, both when an idea is born<br />
and during dry spells. This means that inventors<br />
have to review ideas and provide concrete details<br />
at an early stage “by exchanging ideas with<br />
other specialists and asking users what needs<br />
they have regarding the cost and performance<br />
of the product to be developed,” says Fleischer.<br />
Fleischer is the creator of chemical sensors<br />
embedded in microchips, which detect the presence<br />
of chemicals indicative of odors or gases.<br />
The gallium oxide sensor, which was the breakthrough<br />
invention in Fleischer’s career, has for<br />
several years been used to measure the CO content<br />
of exhaust gas in thousands of small combustion<br />
units, enabling these units to be operated<br />
in the most energy-efficient way with<br />
minimum emissions. The units are complemented<br />
by sensors that monitor air quality in<br />
buildings. Other sensors use laser light to detect<br />
poisonous or explosive gases in buildings so that<br />
occupants can be warned. And a sensor that<br />
measures the amount of alcohol in a person’s<br />
breath will soon go into production.<br />
The sensors, which have an area of only a few<br />
square millimeters, are based on very diverse<br />
processes. For example, some sensors consist of<br />
semiconducting metal oxides that are applied as<br />
a thin film to the surface of a chip. Any gas that<br />
docks with the device changes its electrical resistance,<br />
and the resulting signal is read by a<br />
processor on the chip.<br />
Fleischer’s team has now succeeded in placing<br />
different gas-sensitive receptors on one chip<br />
in order to be able to detect more than one gas<br />
at a time. The researchers are already using living<br />
cell cultures mounted on silicon chips to perform<br />
tasks such as monitoring water quality (see<br />
p. 17). The advantage here is that living cells react<br />
to all toxins, whereas with chemical sensors<br />
one has to determine in advance which hazardous<br />
substances are to be detected.<br />
As a rule, a sensor’s main purpose is to protect<br />
the environment or ensure people’s safety<br />
and comfort. For instance, a prototype “wellness<br />
sensor” developed by Fleischer’s team determines<br />
when the CO2 content of the air in offices<br />
or meeting rooms is too high and recommends<br />
that the windows be opened before the occupants<br />
become too tired and unfocused to go on.<br />
To achieve even more thorough measurement<br />
of the air quality in buildings, future sensors will<br />
have to measure at least four different values,<br />
says Fleischer: temperature, humidity, gases such<br />
as CO2, and odors. To this end, Fleischer and his<br />
coworkers are examining different materials to<br />
determine which of them reacts best with the<br />
gases that need to be detected. Fleischer’s inventions<br />
have benefited Siemens for a long time,<br />
because other companies that use his technology<br />
have to pay licensing fees to Siemens.<br />
Fleischer, a physicist, has been working for<br />
Siemens <strong>Corporate</strong> <strong>Technology</strong> (CT) in Munich<br />
since 1992. During that time, he has registered<br />
150 inventions. “I don’t sit alone in my room, I go<br />
out into the world with a sense of curiosity,” he<br />
says. For example, once he heard about a traditional<br />
practice of Chinese doctors, who check<br />
their patients’ breath because its odor can be a<br />
sign of illnesses. This inspired him to invent sensors<br />
that could be used to detect substances in<br />
human breath. Thanks to his work, sensors can<br />
now be used to help asthma patients determine<br />
whether an asthma attack is imminent.<br />
Fleischer has found his ideal sphere of action<br />
at Siemens. As he puts it, “Siemens operates in<br />
many different areas, so my inventions can be<br />
implemented in many new applications. Cooperation<br />
at the company is great; my colleagues<br />
are not solitary workers but team players. That’s<br />
crucial, because to develop fundamentally new<br />
things, you need good colleagues.”<br />
<strong>Corporate</strong> <strong>Technology</strong> 47
Wolfgang Rossner<br />
Wolfgang Rossner never tires<br />
of developing new applications<br />
for ceramic materials,<br />
which are key components<br />
for Siemens. Because of his<br />
achievements in this area he<br />
was named one of the top<br />
innovators at Siemens AG.<br />
King<br />
of Ceramics<br />
Dr. Wolfgang Rossner and his team at the Ceramic<br />
Materials and Devices Global <strong>Technology</strong><br />
Field in Munich, Germany are mixing ceramic<br />
powders, which consist of artificially<br />
produced chemical substances that are as fine<br />
as the finest sand. The team use these powders<br />
to bake ceramic materials with new qualities.<br />
Their innovative research work consists primarily<br />
of designing materials — starting with their<br />
atomic structure — in such a way that the various<br />
components are tailor-made to fit the requirements<br />
of their respective areas of application.<br />
“Today, we accomplish this on the basis of<br />
both scientific and empirical findings. But in the<br />
future, given the increasing complexity of new<br />
types of ceramic materials, we hope to be able<br />
to do the same thing on a computer in the virtual<br />
world,” explains Rossner. Simulation tools<br />
will find the appropriate mixture ratios for different<br />
chemical elements much faster than empirical<br />
processes ever could. This is still a vision, but<br />
at some point it will be possible to “play” with virtual<br />
materials on the computer, simulate their<br />
behavior, and digitally forecast their properties<br />
such as hardness, reliability, and resistance to<br />
changes of temperature.<br />
Ceramic materials can be found in products<br />
as diverse as X-ray detectors, light-emitting<br />
diodes, and turbine blades. The special quality<br />
of these materials, which fascinates Rossner<br />
again and again, is the fact that they are the key<br />
components of a whole spectrum of products<br />
that influence the way systems function overall.<br />
For example, the ceramics contained in X-ray detectors<br />
very quickly and efficiently transform the<br />
48 <strong>Corporate</strong> <strong>Technology</strong><br />
X-rays into light signals — and that’s a crucial element<br />
in the technology of medical X-ray computer<br />
tomography. The ceramic coatings in gas<br />
turbines, on the other hand, have a completely<br />
different function: their main job is to protect<br />
the metallic turbine blades from the extremely<br />
high temperatures of the fuel gases. But ceramics<br />
can do even more. For example, they can insulate<br />
protected zones from strong electric voltages,<br />
change their shape when subjected to an<br />
electric charge (the piezo effect), or generate<br />
electricity directly as the result of a difference in<br />
temperature (the thermoelectric effect).<br />
Rossner and his team are busy employing<br />
such material characteristics in order to come up<br />
with other possible applications for this crosssector<br />
technology. That requires a highly interdisciplinary<br />
team — and Rossner’s 30 colleagues<br />
therefore represent a colorful spectrum of experts<br />
from the specialized disciplines of materials<br />
science, physics, chemistry, mathematics,<br />
and electrical engineering.<br />
Rossner, who studied materials science, has<br />
been working at Siemens since 1984. He knows<br />
how long the road from an idea to a product can<br />
be. At Siemens, he developed ceramics for X-ray<br />
detectors in the late 1980s.<br />
By the mid-1990s he and his team had<br />
reached the point where they could transfer<br />
their findings to medical technology and move<br />
their product from the laboratory to the production<br />
line. This step proceeded quickly, taking less<br />
than two years in all. The product soon became<br />
a success on the market, and today ceramic is an<br />
essential component of the best X-ray detectors.<br />
“For me as a researcher, that’s the exciting thing<br />
— Initiating this value chain and supporting it as<br />
it develops, from basic materials to finished<br />
product,” says Rossner.<br />
In the process, he too has overcome quite a<br />
few difficulties. “There are always skeptics,” he<br />
says. That’s why the basic requirement for researchers<br />
is to believe in their own ideas and<br />
their own approaches. If that is the case, then<br />
they will be able to convince decision-makers<br />
not only with the facts but also through their<br />
own enthusiasm.<br />
At the same time, however, they also always<br />
have to deal with technical obstacles. A tiny but<br />
difficult problem can sometimes stand in the<br />
way of overall success. “If you haven’t got good<br />
and creative colleagues, you don’t have a<br />
chance,” says Rossner.<br />
Furthermore, it’s essential for a researcher to<br />
engage in a dialogue with application experts —<br />
preferably from the very start. Of course not<br />
every idea will become a technical and commercial<br />
success. But if you talk with potential users<br />
at an early stage in the process, you can quickly<br />
find out what they would expect from a product<br />
and what factors are crucial to its success. If<br />
these findings are built in, the researcher has already<br />
taken an important step forward.<br />
Of course, new ideas also come from the<br />
company’s competitors. “We keep a close eye on<br />
one another,” Rossner says with a grin. However,<br />
through his inventions, Rossner is creating<br />
unique selling points for Siemens. And in cases<br />
where competitors are caught unaware, he’s<br />
particularly pleased.
Sebnem Rusitschka<br />
Peer-to-peer technology<br />
fascinates computer specialist<br />
Sebnem Rusitschka. A member<br />
of CT’s Intelligent Autonomous<br />
Systems team, her work<br />
focuses on enhancing<br />
communication between<br />
computers and improving<br />
computer self-organization.<br />
From Student to<br />
Computer Science Mentor<br />
The reason why Sebnem Rusitschka stayed<br />
on at Siemens after her work-study program<br />
ended is very simple. “My master’s thesis was exciting<br />
and very fruitful,” she says. “Besides, peerto-peer<br />
(P2P) research promises to result in applications<br />
in every area you can think of, from<br />
multimedia to embedded systems. I realized<br />
that I simply had to go on working in this field.”<br />
For her master’s thesis, Rusitschka, who now<br />
works at CT, designed, modeled, and implemented<br />
a scalable P2P network. In a P2P network,<br />
all computers have equal status and can<br />
use services as well as providing them. The advantage<br />
of such a system is that the work to be<br />
done by the network can be distributed among<br />
several computers.<br />
Rusitschka has written a protocol that makes<br />
it possible to share resources flexibly in cases<br />
where a user is conducting a search using several<br />
keywords. “At that time, there were protocols<br />
that could search for a single keyword very<br />
efficiently, but not for several at a time,” she<br />
says. “We had set ourselves the task of making<br />
such a search as simple and efficient as possible,<br />
just like the process that Google users are familiar<br />
with. With my protocol, you can simply type<br />
in the keywords. The network then searches<br />
specifically for computers that have saved the<br />
data related to these words, instead of flooding<br />
the entire network with the inquiry. That saves<br />
computer capacity and shortens the time you<br />
have to wait for an answer.”<br />
Rusitschka’s first contact with Siemens was at<br />
Ludwig Maximilian University (LMU), in a course<br />
on applied data processing where the instructor<br />
was lecturing on agent technology. “I was very<br />
interested in this topic, because in 2000, when I<br />
began my studies, Internet hype was at a peak,”<br />
she says. The instructor came from CT, and he<br />
brought back stories about exciting research projects<br />
at Siemens. As a result, Rusitschka, who is<br />
German but was born in Turkey, joined a workstudy<br />
program at CT in 2001. Her first project focused<br />
on the design and development of an ISDN<br />
telephony interface for a language dialog system.<br />
This was followed by a second project devoted<br />
to her major area of interest, which she is<br />
still as enthusiastic about today as she was at the<br />
start. After getting her degree in computer science,<br />
Rusitschka stayed with Siemens, because,<br />
she says, “Here I can accompany a product idea to<br />
its market launch, while also involving the customer<br />
in the process.”<br />
Now 28, she ended up studying computer<br />
science after a slight detour. After completing<br />
her secondary education, she pursued her interest<br />
in foreign languages in the U.S. In 2000 she<br />
applied to Mount Holyoke College, the<br />
renowned women’s college in South Hadley,<br />
Massachusetts, and was accepted. There, she<br />
majored in economics and computer science.<br />
“Up to that point I had hardly had anything to do<br />
with computer science,” she reports. But then<br />
she had to write her first C program for a course.<br />
“For me, it was a leap into the deep end of the<br />
pool,” she recalls. “Two weeks later, when the<br />
program started to run after I had finished debugging<br />
and fine-tuning it, I had an epiphany. I<br />
knew this was what I had to do!” Nine months<br />
later, she transferred to LMU in Munich. “I<br />
wanted to do as many internships as possible,<br />
and because I’m a German I knew this would be<br />
simpler and quicker in Germany,” she explains.<br />
At Siemens, Rusitschka, the daughter of two<br />
teachers, learned that her love affair with technology<br />
was not the only thing she needed for<br />
business success. “Customers will buy an application<br />
only if it solves a problem for them,” she<br />
says. “In other words, our job is to assess trends<br />
for the customer and translate them into objective<br />
results.” By now she has worked on a range<br />
of developments in the Intelligent Autonomous<br />
Systems team, such as the iPlayer, which enables<br />
peer-to-peer streaming of video and audio<br />
content directly within a browser. The user does<br />
not need to install any software or enter a new<br />
configuration. He or she must only press “Play”<br />
to start the film. Another advantage can be seen<br />
in the case of videos that suddenly become<br />
wildly popular and are watched by millions of<br />
viewers. Here, the millions of computers in the<br />
network share the load during access via a selforganizing<br />
process. Other applications were developed<br />
for the energy sector, for example for<br />
use in distributed energy management systems<br />
and embedded systems.<br />
Although Rusitschka is one of only two<br />
women in a 30-person team, she has never felt<br />
like an outsider. She would very much like to act<br />
as a mentor for a young woman just beginning<br />
her studies, and she encourages young women<br />
to give computer science a try. “All you need to<br />
make it in this field is courage, self-confidence,<br />
and the ability to roll your sleeves up. Then<br />
you’re sure to succeed,” says Rusitschka.<br />
<strong>Corporate</strong> <strong>Technology</strong> 49
Bernhard Stapp<br />
Since joining Siemens,<br />
Dr. Bernhard Stapp has<br />
worked in many different<br />
fields, some of them outside<br />
of <strong>Corporate</strong> <strong>Technology</strong>.<br />
Today, he is head of the<br />
Solid State Lighting Business<br />
Segment at Osram Opto<br />
Semiconductors.<br />
From Optical Fibers to<br />
Luminescent Plastics<br />
My new boss at Medical Engineering<br />
wanted someone with an unprejudiced attitude,”<br />
says Bernhard Stapp, referring to his<br />
switch from <strong>Corporate</strong> <strong>Technology</strong> in Erlangen,<br />
Germany, to Siemens’ ultrasound center in Issaquah<br />
near Seattle, Washington, in the early<br />
1990s. From his training, Stapp, who was 37 at<br />
the time, was not the most likely candidate to<br />
prepare a new generation of ultrasound devices<br />
for the market. “When I joined CT, I was a materials<br />
researcher for fiber-optic cables, which were<br />
being developed for data transmission back<br />
then.” A trained chemist, Stapp wasn’t worried<br />
that he had to acquire new skills before being<br />
able to really take on the task — on the contrary.<br />
“I liked the job because my knowledge complemented<br />
that of my colleagues,” he says. In 1995,<br />
Stapp returned to CT, where he became head of<br />
the Competence Center for Electronic Materials.<br />
“Besides working on semiconductor materials,<br />
such as photoresists, we also began to develop<br />
luminescent plastics known as organic lightemitting<br />
diodes (OLEDs). These organic semiconductors<br />
emit light when an electric current is<br />
passed through them,” explains Stapp. “I managed<br />
to convince the head of Osram-Opto that<br />
this technology had a future.” The next phase in<br />
Stapp’s career followed two years later, when he<br />
was appointed head of the Materials & Microsystems<br />
department (see p. 12) in Berlin.<br />
“We were involved in a wide variety of optoelectronic<br />
activities, such as the development of<br />
phosphors for light-emitting diodes, which<br />
would transform the blue light generated by<br />
semiconductor crystals into white light. Today,<br />
50 <strong>Corporate</strong> <strong>Technology</strong><br />
phosphors are used in all white LEDs from Osram,”<br />
says Stapp. As a result of these contacts to<br />
the opto-semiconductor business at Siemens,<br />
which would later become Osram Opto Semiconductors,<br />
Stapp was able to take the next step<br />
in his career in 2001, when Dr. Rüdiger Müller<br />
asked him to become the chief technology officer<br />
of his team in Regensburg. Stapp played a<br />
crucial role at Osram Opto Semiconductors in<br />
the development of LED and OLED technology.<br />
In 2007, he was appointed head of the Solid<br />
State Lighting Business Segment, with responsibility<br />
for LEDs and OLEDs used in general lighting<br />
applications.<br />
Stapp has fond memories of his time at <strong>Corporate</strong><br />
<strong>Technology</strong>. “It provided me with deep insights<br />
into a wide range of technologies,” he<br />
says. “It was great to work in such a creative environment.”<br />
Outside of CT, in the various Siemens<br />
Divisions, the focus is clearly on products. “I like<br />
that a lot too. Forging ahead with practical projects<br />
until a product is ready for market,” says<br />
Stapp. Today, he still likes to make use of CT —<br />
for example, when he needs support in areas<br />
such as numerical mathematics, in which Osram<br />
Opto Semiconductors has no expertise of its<br />
own. “CT is strong here,” he says. “With their algorithms,<br />
the researchers have greatly helped us<br />
improve the efficiency of processes in production<br />
control and logistics.” Something that still<br />
fascinates Stapp about Siemens is how quickly<br />
employees can switch from one job to another.<br />
“You need to be flexible and not only have your<br />
sights on your career,” he says. “I have never regretted<br />
any of the changes I’ve experienced.”<br />
Vishnu Swaminathan<br />
Vishnu Swaminathan had a<br />
keen interest in technology<br />
even as a child. Today, he<br />
works as a computer scientist<br />
at <strong>Corporate</strong> <strong>Technology</strong> in<br />
Bangalore, India, where he<br />
researches embedded systems<br />
that are very cost effective<br />
and competitive.<br />
A Specialist<br />
in S.M.A.R.T.<br />
It’s an old cliché that top-notch researchers<br />
are not natural communicators, but Vishnu<br />
Swaminathan certainly doesn’t fit that mold.<br />
When he talks about his research field of embedded<br />
systems, his enthusiasm immediately<br />
carries over to his audience. It’s a trait that<br />
seems to run in the family, because his father,<br />
who was Director of the Defense Electronics Research<br />
Laboratories in Hyderabad, a city in<br />
south-central India, was also a great believer in<br />
the value of science.<br />
Swaminathan was born in what is now<br />
Chennai, the fourth largest city in India. Until<br />
1996, Chennai was known as Madras. Since<br />
2004, together with Bangalore and Hyderabad,<br />
the city has emerged as an important center for<br />
software development.<br />
And this is where everything comes full circle<br />
for Swaminathan, who began his professional<br />
career at the University in Madras. After<br />
obtaining his bachelor’s degree in computer science<br />
and engineering in 1996, he went on to<br />
earn his PhD in electrical and computer engineering<br />
at Duke University in the U.S. “I already<br />
knew when I was still at school that I wanted to<br />
do something technical,” says Swaminathan,<br />
“and that I would like to work in research and<br />
development.”<br />
After receiving his doctorate, he returned<br />
home to India in 2004, arriving at just the right<br />
time. Mukul Saxena, an engineer also returning<br />
to India from the U.S., had just been given the<br />
job of developing CT India, and Swaminathan<br />
happened to be in the right place at the right<br />
time.
Systems<br />
Swaminathan soon began to build up the<br />
“Embedded Systems” department, whose function<br />
is to create coordinated, optimized, lowcost<br />
hardware/software solutions for cross-Sector<br />
applications. One of his successful,<br />
long-term projects involves S.M.A.R.T. cameras,<br />
which played an important role in the “Vision-<br />
Based Traffic Monitoring” project. He and his<br />
team further developed the existing algorithms,<br />
which they made more resilient by<br />
adding software modules. They also adapted<br />
the algorithms to the existing hardware.<br />
Swaminathan is now developing a new image<br />
processing system for C-arm X-ray machines.<br />
In the past, these had to be brought in<br />
from outside by the Healthcare Sector. The Sector<br />
and <strong>Corporate</strong> <strong>Technology</strong> are pursuing two<br />
goals with this all-Indian development: to develop<br />
a cheaper system and, as a result, to<br />
strengthen their competitiveness externally.<br />
Andrey Bartenev<br />
Analytical, highly qualified,<br />
creative, and courageous —<br />
these are some of the words<br />
used to describe Andrey<br />
Bartenev by those who know<br />
him best. The 43-year-old<br />
physicist from Moscow is a<br />
dedicated researcher.<br />
Energy<br />
Expert<br />
After completing high school, Andrey<br />
Bartenev studied at the Moscow Institute<br />
of Physics and <strong>Technology</strong>. His special area, “the<br />
chemistry of fast processes,” was the perfect<br />
major for such a determined and ambitious student.<br />
After graduating with high honors, he<br />
wrote a doctor’s thesis investigating the physical<br />
and chemical processes in “closed spaces,”<br />
meaning primarily engines and turbines. He<br />
was also very interested in the types of damage,<br />
including cracks and fractures, that can occur<br />
when such machines are subjected to high<br />
stress loads.<br />
Bartenev continued his scientific career at<br />
the Russian Academy of Sciences between<br />
1987 and 2005 — more specifically at the Academy’s<br />
Institute of Chemical Physics, where he<br />
specialized in flow characteristics and the simulation<br />
of combustion processes and explosions.<br />
He consequently wrote his habilitation thesis<br />
on the gas dynamics of spontaneous processes.<br />
Bartenev’s research work frequently took<br />
him abroad. He participated in two research<br />
projects at RWTH Aachen University, Germany,<br />
for example, and he also spent time in England<br />
and the U.S., where he and colleagues conducted<br />
experiments for NASA that addressed<br />
various aspects of explosions. “When I then<br />
heard that Siemens was setting up its own research<br />
center in Russia, I applied for a position<br />
immediately,” he recalls. Bartenev already knew<br />
Siemens from his days at the Russian Academy<br />
of Sciences.<br />
Bartenev has served as director of the Chemical<br />
Thermo-Gas Dynamics group at CT Russia<br />
since 2005. His team of ten or so scientists is<br />
currently taking a close look at oil and gas production<br />
technologies. Here, the experts are focusing<br />
on three areas. First, technologies that<br />
make it possible to extract oil and gas from underwater,<br />
since such systems are of great importance<br />
to Russia’s drilling activities in the Arctic<br />
Ocean. The second area is related, as it has to<br />
do with chemical technologies that liquefy gas<br />
and keep it stable in that state, regardless of the<br />
temperature. The team’s research work is<br />
rounded out by the third area: the automation<br />
and modernization of drilling rigs. Thanks to<br />
the expertise of Bartenev and his team, CT Russia<br />
is now the global technology field leader for<br />
such research, with a team of its own.<br />
Developments in his field are so dynamic<br />
that Bartenev, who has a six-year-old son, has<br />
little time to pursue his hobbies — diving and<br />
studying Russian history.<br />
<strong>Corporate</strong> <strong>Technology</strong> 51
Dorin Comaniciu<br />
Dorin Comaniciu, 44, is<br />
head of the Integrated Data<br />
Systems team at Siemens<br />
<strong>Corporate</strong> Research in<br />
Princeton, New Jersey. He is<br />
responsible for coordinating<br />
Siemens’ activities in<br />
biomedical informatics.<br />
From Data Fusion to<br />
Expert Systems<br />
Dorin Comaniciu, has lots of ideas. In fact,<br />
with 30 patents granted and more than 80<br />
patent applications to his name, he is one of<br />
Siemens’ most prolific inventors.<br />
A native of Romania who moved to the U.S.<br />
in 1996 to pursue a second PhD, Comaniciu has<br />
developed inventions that span the gamut of applications<br />
from new ways of interpreting the<br />
contours of a beating heart to a method for the<br />
molecular diagnosis of depression.<br />
Comaniciu’s most far-reaching patent is a<br />
mathematical invention called Robust Information<br />
Fusion — a novel way of detecting and<br />
weeding out questionable information from any<br />
given sensor source.<br />
What’s more, he has already used his invention<br />
to pave the way to the next step toward machine-based<br />
interpretation. “Once you have reliable<br />
data that can be fused, you can then<br />
develop expert systems to evaluate it and draw<br />
conclusions from it,” he says. The idea is called<br />
“database guidance,” which is a way of translating<br />
expert knowledge into algorithms that can<br />
support human decision making.<br />
The first commercial example of database<br />
guidance was syngo Auto Ejection Fraction (EF),<br />
(see p. 8) — a unique program developed by<br />
Siemens <strong>Corporate</strong> Research in conjunction<br />
with the Ultrasound Division of Siemens Healthcare.<br />
Auto EF is used in the context of an ultrasound<br />
exam to automatically measure the<br />
heart’s ejection fraction — the difference in the<br />
amount of blood pumped between diastole and<br />
systole. “Today,” says Comaniciu, “this crucial<br />
measurement is either eyeballed or traced man-<br />
52 <strong>Corporate</strong> <strong>Technology</strong><br />
ually. It takes an expert approximately 30 seconds<br />
to perform this operation. It takes the software<br />
only seconds to perform the same computation.”<br />
Auto EF was just the beginning. Following up<br />
on another one of his projects, Comaniciu’s<br />
team — in collaboration with experts from<br />
Siemens Ultrasound — has developed programs<br />
that accelerate key ultrasound tests in obstetrics.<br />
syngo Auto OB, for instance, uses advanced<br />
pattern recognition technology to reliably recognize<br />
anatomical landmarks and take fetal<br />
measurements, thus reducing the number of<br />
keystrokes by as much as 75 percent in routine<br />
fetal exams.<br />
Comaniciu’s team is also involved in longerrange<br />
projects. For example, it is developing<br />
databases that will support automated identification<br />
of colon cancer, prostate cancer, and<br />
autism based on magnetic resonance scans.<br />
Database diagnostics and breakthroughs in<br />
Robust Information Fusion are what Comaniciu<br />
refers to as “powerful science” — in other words,<br />
science that can unleash new applications<br />
across the board. “You have to push the limits,”<br />
he says. “People often come to me and tell me<br />
that something’s not possible. And my response<br />
to them is always the same: ‘Then try it again!’ As<br />
a manager, you constantly have to walk a<br />
tightrope. You have to have a plan and know<br />
how to stick to it. But at the same time, you also<br />
have to brainstorm, leave room for creativity,<br />
have fun, and know how to convince your team<br />
members that they are doing something that<br />
could make a real difference for society.”<br />
Martin Stetter<br />
Martin Stetter, 44, has always<br />
been fascinated by the way the<br />
human brain learns and by<br />
how living organisms organize<br />
themselves. For this reason,<br />
Stetter is forging ahead with<br />
the development of semantic<br />
technologies for medical<br />
images.<br />
Machines<br />
that Think<br />
When Martin Stetter started working at the<br />
Neural Computation department of <strong>Corporate</strong><br />
<strong>Technology</strong> as a Senior Scientist in 2000,<br />
he already was able to look back on a 14-year<br />
university career. His last position had been at<br />
the Computer Science department of the Berlin<br />
Technical University, Germany, where he<br />
worked on neuroscience and medical imaging.<br />
The systems he had developed there included<br />
processes for improving data and signal quality.<br />
The switch to a job in industry was not a hard<br />
one for Stetter. “At the university I missed the<br />
practical world,” he says. However, he always<br />
made sure that the work was interdisciplinary in<br />
nature. Born in Regensburg, Stetter studied<br />
physics and earned a PhD in theoretical biology.<br />
He wrote his habilitation thesis on applied computer<br />
science. A poster in his office bears the<br />
words “Understanding thought processes for<br />
man and machine.” Put simply, this means that if<br />
researchers can understand the way the brain<br />
learns, they can also apply the process to machines<br />
by means of algorithms.<br />
Stetter’s vision involves intelligent machines<br />
whose software works more like the human<br />
brain than is currently the case. This applies to<br />
hierarchical structures as well as to the way the<br />
brain’s attention is gained and how it makes decisions.<br />
GeneSim — his adaptive IT platform —<br />
gains information on molecular interactions in<br />
living cells by extracting knowledge from gene<br />
and protein data and medical literature. It serves<br />
as a system of building blocks for creating new<br />
software applications for molecular medicine<br />
and for pharmaceutical purposes. The objective
of all of this is to improve the precision of diagnoses<br />
and treatments. This capability was not<br />
lost on Siemens’ Diagnostics Division, which was<br />
established in 2007. The Division now makes<br />
use of solutions that are based on GeneSim.<br />
“The difficulty in industrial research is finding<br />
the right time for introducing and promoting a<br />
new idea,” says Stetter. “You can’t just focus on<br />
research, however, because you then risk losing<br />
sight of the customers’ needs.”<br />
Stetter not only worked with Healthcare’s<br />
sales department, but also got pharma and<br />
biotech firms involved in order to “gain an external<br />
assessment of GeneSim’s potential.” He has<br />
submitted at least 80 invention applications at<br />
Siemens, of which 60 applied to GeneSim and<br />
the rest to brain research findings — an achievement<br />
that earned him an “Inventor of the Year<br />
2008” award at Siemens.<br />
Stetter now provides advice to managers at<br />
CT and Healthcare. He is also involved in the<br />
Theseus research program initiated by the German<br />
Ministry of Economics and <strong>Technology</strong>.<br />
Theseus will develop a new Internet-based infrastructure<br />
to improve the use of online knowledge<br />
(see p. 42). Stetter’s role will be to manage<br />
the Medico sub-project, which is designed to<br />
combine medical information with image processing<br />
methods and adaptive machine<br />
processes for the first time. “We want to help<br />
doctors make decisions by creating an intelligent<br />
search engine for medical databases,” he<br />
says. In this project, human thought processes<br />
and neural networks will once again serve as<br />
blueprints for the medical platform of the future.<br />
Shun Jie Fan<br />
Shun Jie Fan, 34, is a<br />
senior research scientist at CT<br />
China, where he heads the<br />
Automation for Life Sciences<br />
project, and is responsible for<br />
the world’s first industrial<br />
biosensor platform.<br />
From Mystical Enigma<br />
to Biosensor Platform<br />
During his childhood in his hometown of<br />
Handan, which is situated approximately<br />
400 kilometers south of Beijing, Fan dreamt of a<br />
career as a librarian. In his fantasy he would<br />
spend life tranquilly browsing through ancient<br />
tomes each day and work on deciphering neverbefore-solved<br />
mysteries.<br />
But as the years slipped by, reality began to<br />
set in. “The economic viability of such a career<br />
seemed highly questionable to me, especially in<br />
such a rapidly growing society as China’s,” he<br />
says.<br />
Fan, who is now 34, chose a more reliable<br />
path, by enrolling at Tsinghua University of Beijing<br />
in 1991, completing his Bachelor of Engineering<br />
in process automation instrumentation<br />
and finally wrapping up his university career in<br />
2001 with a doctorate in control engineering.<br />
This was followed by a three-year scientific research<br />
stint at the Imperial College of London,<br />
UK, in process systems engineering, after which<br />
he was offered a job as an engineer by a young<br />
Beijing technology company in 2004 and returned<br />
to China.<br />
When Siemens offered Fan a job in 2005, he<br />
didn’t have to think twice. Because of his expert<br />
knowledge of control technology and his experience<br />
in the automation of petrochemical, synthetic<br />
materials and biotechnology processes,<br />
the assignment seemed tailor-made for him.<br />
The goal was to adapt biosensors commonly<br />
used in medical applications — devices, which,<br />
for example, are used in the identification of<br />
blood cells and metabolic substances such as<br />
blood sugar, cholesterol and urea — to industrial<br />
biotechnology. Fan immediately found himself<br />
in his element — mainly because he frequently<br />
had to solve a problem by means of his wealth of<br />
experience and his interdisciplinary knowledge.<br />
And he has done so with resounding success.<br />
His work recently resulted in the world’s first<br />
biosensor platform for biotechnology — a prototype<br />
that works flawlessly. In fact, following initial<br />
experiments, the platform promises to dramatically<br />
improve the efficiency of bioprocess<br />
automation (see p. 24). And Fan, needless to<br />
say, is pleased with himself. After all, he managed<br />
to fulfill his childhood dream and solve a<br />
complex enigma that no one before had unraveled.<br />
Besides having a passion for his job in technology,<br />
Fan is the father of a two-year-old son<br />
and an avid amateur athlete. His favorite pastimes<br />
are swimming and chess.<br />
<strong>Corporate</strong> <strong>Technology</strong> 53
<strong>Corporate</strong> Intellectual Property and Functions / Chief <strong>Technology</strong> Office<br />
Patents and Synergies<br />
In the age of globalization, knowledge and know-how are the trump cards of the<br />
Siemens integrated technology company. The protection, utilization, and expansion<br />
of its intellectual property is crucial to the company’s success.<br />
Intellectual property is vital, says Prof.<br />
Winfried Büttner. Page 56<br />
Patented inventions are the foundation<br />
of Siemens’ success. Page 57<br />
The art of correctly utilizing existing<br />
Siemens patents. Page 58<br />
Becoming a patent professional:<br />
<strong>Technology</strong>, language, and law. Page 59<br />
Standards as the criteria of worldwide<br />
operations and progress. Page 60<br />
The excitement of standardization and<br />
regulation. Page 61<br />
Climate protection: Siemens’<br />
environmental portfolio. Page 62<br />
Environmental protection at Siemens:<br />
Finding ways to save energy. Page 63<br />
CT O: The heart of Siemens’ innovation<br />
network. Page 64<br />
Defying oil prices and climate change<br />
with electric vehicles. Page 65<br />
54 <strong>Corporate</strong> <strong>Technology</strong>
Siemens holds more than 55,000 patents.<br />
Managing these patents and protecting<br />
them from competitors is one of the missions of<br />
<strong>Corporate</strong> Intellectual Property and Functions<br />
(CT I). CT I’s 550 employees worldwide support<br />
Siemens’ researchers and developers when it<br />
comes to applying for patents, defending<br />
claims, and exploiting patent rights. CT I’s responsibilities<br />
also include representing Siemens<br />
in committees for the establishment of interna-<br />
tional norms and standards, acting as the central<br />
contact point for issues connected with the<br />
environmental compatibility and technical<br />
safety of products and processes, and issuing appropriate<br />
regulations, such as the Siemens-wide<br />
environmental standards. This central function<br />
is particularly significant in view of the tremendous<br />
breadth of Siemens’ environmental portfolio,<br />
which accounted for nearly €19 billion in<br />
sales in business year 2008.<br />
One of the responsibilities of Prof. Hermann<br />
Requardt, Chief <strong>Technology</strong> Officer (CTO) and<br />
Head of <strong>Corporate</strong> <strong>Technology</strong>, is fostering synergies<br />
throughout Siemens. The crucial requirement<br />
for this job is the ability to recognize trends<br />
at an early stage, identify new technologies, and<br />
make these technologies available in an efficient<br />
and effective manner. Requardt receives<br />
vital support for these missions from the employees<br />
of the Chief <strong>Technology</strong> Office.<br />
<strong>Corporate</strong> <strong>Technology</strong> 55
Interview<br />
Why Intellectual Property Represents<br />
Siemens’ Future<br />
The number of inventions registered at<br />
Siemens has risen substantially since the<br />
early 1990s — from 2,000 per year at the<br />
beginning of the last decade to around<br />
8,000 per year today. Patent registrations<br />
are also up significantly — from 2,000 per<br />
year in the 1990s to some 5,000 per year<br />
today. Are inventions and patents more<br />
important now than they were 15 or 20<br />
years ago?<br />
Büttner: In this era of globalization and<br />
increasing international competition, a<br />
company’s future depends on its intellectual<br />
property. And that’s much more the case today<br />
than ever before. Employee knowledge is the<br />
most important component of added value for<br />
a company like Siemens that is striving to be a<br />
technological trendsetter. Patents are also one<br />
of the few elements that can be used to gauge<br />
the effectiveness of investment in research and<br />
development. R&D investment has also risen<br />
since the 1990s, and inventors are able to share<br />
more in the success of their new ideas than<br />
used to be the case. Both of these factors have<br />
led to an increase in the number of inventions<br />
registered. The global significance and value of<br />
patents has also grown significantly. Our patent<br />
portfolio today is very valuable both in terms of<br />
the licensing agreements we reach with other<br />
companies and patent disputes.<br />
But it’s not just the number of patents in<br />
the portfolio that counts?<br />
Büttner: The quality of the patents is the most<br />
important factor, of course. For example, a key<br />
56 <strong>Corporate</strong> <strong>Technology</strong><br />
Prof. Winfried Büttner is the Head<br />
of <strong>Corporate</strong> Intellectual Property<br />
and Functions (CT I).<br />
patent that serves as one of the foundations<br />
of an international standard — or a must-use<br />
patent that cannot be circumvented by any<br />
other solution — is worth much more than an<br />
average patent. We therefore pay very close<br />
attention to the value of our patents — not least<br />
of all because international patent registrations<br />
are costly.<br />
What’s your strategic approach here?<br />
Büttner: Once the Siemens operating units<br />
have determined what their trendsetting<br />
technologies will be, we work with them to<br />
define the focus of the subsequent patent<br />
approach with regard to things like international<br />
standards and strategic R&D projects.<br />
This enables us to assign a specific value to each<br />
patent, whereby we assess, for example, how<br />
important the patent is with regard to the<br />
competition. We also examine what our<br />
competitors are doing, of course. If we find,<br />
for example, that they’re registering a lot more<br />
patents in a certain area than Siemens is, we<br />
use this information to determine the potential<br />
risks facing our business, and this may also<br />
cause us to take a closer look at such research<br />
fields.<br />
Can you provide some examples of<br />
especially valuable patents?<br />
Büttner: Take the Healthcare Sector. Here we<br />
have X-ray machines equipped with a so-called<br />
C-arm. The latter is guided by a robot in a<br />
process that makes it possible to carry out more<br />
precise and more rapid X-ray examinations.<br />
Siemens holds key patents that enable the<br />
practical implementation of this technology.<br />
In fact, we’re currently the only manufacturer<br />
to have launched such a device on the market,<br />
and our constantly growing patent portfolio<br />
continues to protect this competitive edge.<br />
Another example is our new computer<br />
tomograph with two X-ray tubes and two<br />
detectors, which is protected by numerous<br />
patents.<br />
Are there similar examples from other<br />
Siemens Sectors?<br />
Büttner: Yes — in the Energy Sector, for<br />
example, with regard to gas turbines, wind<br />
power facilities, electrical power grids, control<br />
systems, and low-emission power plants. And<br />
our Industry Sector has contributed significantly<br />
to the establishment of standards. For<br />
instance, consider the field bus used in factory<br />
communication systems or the Simatic system<br />
in the realm of industrial automation. And,<br />
of course, we mustn’t forget the ETCS — the<br />
European standard for train control systems.<br />
What goals does Siemens pursue when it<br />
serves on international standardization<br />
bodies?<br />
Büttner: As a company that is active in more<br />
than 190 countries, we are committed to the<br />
development of global markets and the<br />
principle of global competition. Globally valid<br />
standards open up markets and make it easier<br />
for all companies to compete. They also benefit<br />
customers because they make products from
Patents on Siemens’ own inventions<br />
have always been among the company’s<br />
most important assets — even back<br />
in the 19th century.<br />
different manufacturers compatible and make it<br />
possible to use such products in the same way in<br />
different countries.<br />
What will be the biggest challenges in the<br />
patent sector in coming years?<br />
Büttner: For one thing, there are still no<br />
standard international regulations with regard<br />
to what’s patentable or not in the software,<br />
biotechnology, and genetic engineering<br />
sectors. Here the rules are different in the U.S.<br />
and Europe, for example. A big challenge facing<br />
Western companies is most certainly the huge<br />
attempt being made by Asian firms — especially<br />
those from Korea and China — to catch up to<br />
the West. Chinese companies, for example, are<br />
now trying to protect their own developments<br />
through patents —naturally, for reasons<br />
of self-interest. There’s a benefit for us here,<br />
though, because their approach will make it<br />
easier to establish effective patent protection<br />
laws in China.<br />
What impact do Siemens’ numerous<br />
research partnerships have on patents?<br />
Büttner: It’s true that the trend toward open<br />
innovation brings with it new challenges.<br />
Siemens launches more than 1,000 new<br />
research partnerships around the world every<br />
year. It’s important here to precisely define<br />
beforehand how the partners will deal with<br />
jointly-developed intellectual property. We<br />
pursue a fair-partnership approach here —<br />
and patent policies are an important element<br />
of every partnership agreement.<br />
Patented Inventions are the Foundation of<br />
Siemens’ Success<br />
Company founder and famous inventor Werner von Siemens shaped<br />
Siemens as a firm that aims for technological leadership. “I believe that<br />
one of the main reasons why our factories are flourishing is that most of<br />
what they produce is based on our own inventions,” he once said. Werner<br />
von Siemens was very much occupied by the issue of patents. In 1876,<br />
he even published a paper in which he explained why it was necessary<br />
for the German empire to introduce a national patent law, as the only<br />
patent laws in existence at that time were those of the individual<br />
German states. Such a law was passed the following year, accompanied<br />
by the establishment of the Reichspatentamt (German Patent Office).<br />
Werner von Siemens actually registered a patent in the state of<br />
Prussia for an easy-to-operate pointer telegraph just one week after<br />
founding his company in October 1847. This invention made it possible<br />
to send messages over great distances.<br />
Siemens’ dynamo patent in 1866 ushered in the age of large-scale<br />
electrical power generation, which also played a major role in the<br />
advent of electrical engineering.<br />
The invention of the electric railroad and the tantalum lamp were<br />
the driving forces behind the further development of mass mobility and<br />
electric lighting systems.<br />
The traffic light control system patented by Siemens & Halske in 1928<br />
monitored the electric circuits in multi-colored traffic light lamps and<br />
created the basis for today’s complex traffic guidance systems.<br />
Most of the silicon production techniques for semiconductors are<br />
based on a Siemens’ patent from 1953 for producing the purest silicon.<br />
Other inventions in the last 60 years include Simatic (the foundation for<br />
industrial automation), thyristors (used as high-performance power<br />
network switches), and EWSD (a rapid digital telephone switching<br />
system). All pregnant women today are familiar with the result of a<br />
patent registered in the 1960s for realtime ultrasound.<br />
Key patents have been registered in recent years for new computer<br />
and magnetic resonance tomography procedures, energy-saving and<br />
resource-conserving industrial processes, a completely new bogie<br />
concept for trains, and innovative power plant concepts that enable<br />
CO2 separation.<br />
In the ideal case, one patent will benefit several different fields. One<br />
of the best recent examples of this is the invention of a procedure for<br />
rapidly registering the three-dimensional shape of objects (see p. 9).<br />
This technique is now used in security systems (for 3D face recognition),<br />
industry (for chassis calibration in vehicle assembly), power engineering<br />
(for examining turbine blades) and the medical sector (for measuring inear<br />
hearing aids).<br />
Knowledge: The Competitive Edge<br />
The <strong>Corporate</strong> Information Research Center (IRC), which is also a part of CT I, collects and<br />
evaluates scientific, economic, and technological information for thousands of Siemens<br />
employees around the world. In addition, more than 50 IRC experts produce customer-focused<br />
reports, as well as trend, market, and company analyses.<br />
<strong>Corporate</strong> <strong>Technology</strong> 57
Intellectual Property With a portfolio of 55,000 patents,<br />
Siemens is among the world’s most<br />
innovative companies. Managing this<br />
portfolio efficiently is an enormous task.<br />
Recent years have seen information and knowledge acquire<br />
growing importance compared to other production factors such<br />
as capital, raw materials, and real estate. Today, a company’s<br />
competitiveness depends very much on its know-how. At Siemens,<br />
over 220 specialists are responsible for optimizing the use of<br />
existing patents. At the same time, their job is to ensure that all<br />
new patents meet the company’s needs. Here, the value of a new<br />
invention is a function not only of its technological ingenuity but<br />
above all of the level of market interest it is likely to generate.<br />
Securing Siemens’ Intellectual<br />
Property<br />
With its more than 55,000 patents, Siemens<br />
takes intellectual property very seriously indeed.<br />
Patent rankings show the company is consistently<br />
one of the most innovative firms anywhere<br />
(see p. 5). Especially important here are<br />
“key patents,” which protect know-how in specific<br />
areas from competitors. These give Siemens industrial<br />
property rights that are exceedingly difficult<br />
for the competition to circumvent by means<br />
of alternative technologies. This applies particularly<br />
to patents that have been incorporated in an<br />
international standard or have themselves established<br />
a de facto standard. At Siemens this includes<br />
not only the entire GSM and GPRS mobile<br />
communications portfolio but also patents relating<br />
to instrumentation and control technology,<br />
and to industrial automation and communications,<br />
network management, rail traffic management<br />
(ETCS), and operator interfaces.<br />
Siemens conducts a number of programs to<br />
encourage development of major patents and<br />
patent portfolios, including its “Inventor of the<br />
Year” award, which goes to the company’s 12<br />
most creative people worldwide. This is in recognition<br />
of innovations that provide answers to today’s<br />
major technological issues, such as the need<br />
for more efficient power supply systems, more intelligent<br />
manufacturing processes, and healthcare<br />
systems with maximum efficiency.<br />
The patent team’s strategy is above all to promote<br />
industrial property rights in trendsetting<br />
and cross-sector technologies such as remote<br />
maintenance. Generating patents is an integral<br />
part of the entire development process, thus ensuring<br />
that know-how is secured for Siemens as<br />
58 <strong>Corporate</strong> <strong>Technology</strong><br />
quickly and fully as possible. On particularly<br />
important projects, the team expressly solicits<br />
submission of inventions by means of “invention<br />
on demand” workshops or by IP benchmarking —<br />
a process whereby competitors’ patent portfolios<br />
and the state of their technologies are analyzed<br />
and shown to developers.<br />
In addition to securing protection for the company’s<br />
intellectual property, a key aspect of strategy<br />
for the patent team is to monitor whether<br />
rights are being illegally exploited by any market<br />
players. In this area, however, different businesses<br />
require different approaches. Whereas all<br />
instances of product piracy in the field of automation<br />
technology must be effectively combated,<br />
the company’s commanding position in the<br />
healthcare sector means that its patents can often<br />
be used to negotiate unrestricted access to<br />
the technology of major competitors. And in the<br />
services business, patents covering the design of<br />
specific processes or business models, for example,<br />
help defend the company’s good ideas<br />
against the competition.<br />
The patent team’s expertise is also needed<br />
when Siemens acquires companies. Patent specialists<br />
then analyze the value of the acquisition’s<br />
patent portfolio and ensure property rights are<br />
rapidly incorporated in the company’s own portfolio,<br />
allowing them to be properly administered<br />
and made available throughout Siemens. Conversely,<br />
whenever business interests are sold,<br />
patent professionals work to secure protection for<br />
technologies still used by Siemens.<br />
In order to strengthen its own market position,<br />
Siemens also actively uses its patent portfolio to<br />
swap or sell licenses, negotiate comprehensive<br />
cross-licensing agreements, and pursue patent<br />
infringements. This is also the reason for ensuring<br />
that its patent portfolio has a regional spread,<br />
which enables Siemens to protect its products<br />
particularly in the emerging Asian markets, for example.<br />
The activities of the Intellectual Property<br />
team help to secure and increase the tremendous<br />
value that Siemens derives from its industrial<br />
property rights. The battle to defend intellectual<br />
property — described by former EU Commissioner<br />
for Trade Peter Mandelson as the nerve<br />
center of the European and U.S. economies —<br />
has intensified dramatically in recent years.<br />
Siemens is well prepared for this fight.
Siegfied Söllner Söllner’s art calls for ensuring<br />
optimum protection for an invention —<br />
without revealing too many of its<br />
technical features.<br />
A degree in electrical engineering,<br />
a way with words, and a<br />
big interest in legal issues have<br />
made Siegfried Söllner a<br />
professional in the patents<br />
field. Today his department<br />
secures patents at Siemens for<br />
several hundred inventions<br />
and innovations every year.<br />
A Fascinating Mixture of<br />
<strong>Technology</strong>, Language, and Law<br />
Working through mountains of files, delivering<br />
eloquent testimony before a court of<br />
law, and polishing the wording of texts — not<br />
exactly the kind of work for which a young engineer<br />
enters his chosen profession. In fact<br />
Siegfried Söllner’s first job after a degree in electrical<br />
engineering was in hydroelectric power.<br />
After several years in his profession, he first encountered<br />
the world of patent and trademark<br />
law at Siemens while being involved with minor<br />
inventions of his own and supervising graduate<br />
and postgraduate students.<br />
“Reading the draft of a patent application for<br />
one of my inventions made me realize I didn’t<br />
understand a word of it, although I’ve always<br />
been interested in language,” Söllner recalls. But<br />
instead of being scared off, he resolved to get in<br />
deeper. Research into the job description of a<br />
patent engineer fired his enthusiasm all the<br />
more. A degree in an engineering or scientific<br />
subject is a must here, and a way with words<br />
plus an interest in the legal side are helpful<br />
when it comes to mastering the challenges of<br />
acquiring a second degree in this field.<br />
Like all patent professionals, Söllner initially<br />
worked for three years while gaining this qualification,<br />
under the supervision of an experienced<br />
colleague from the Intellectual Property Department.<br />
This team of experts is organized in line<br />
with the corporate structure of Siemens, so that<br />
the divisions are provided with all the knowledge<br />
and advice they need. During their training,<br />
patent professionals are expected to plow<br />
through mounds of legal texts and seminar papers.<br />
Depending on the precise focus of their<br />
studies, they can then take on the heavy schedule<br />
of exams to become either a European or a<br />
German patent attorney.<br />
Given that the type of training and the nature<br />
of patent law differ from country to country, additional<br />
qualifications are required to practice on<br />
the international stage. After qualifying as a<br />
patent attorney, Söllner went to the U.S. for two<br />
years to gain procedural experience in American<br />
patent law. Now he is head of the department<br />
responsible for all patent matters in the field of<br />
motors and drives.<br />
Four times a year, a Siemens Patent Committee<br />
evaluates all inventions and innovations submitted<br />
by employees and then selects those suitable<br />
for patenting. “That takes a lot of foresight.<br />
For a start, patents cost money, and secondly we<br />
have to make sure the portfolio as a whole has<br />
no gaps in it, and remains manageable,” explains<br />
Söllner. His department applies for between<br />
400 and 500 patents a year. Drafting a<br />
suitably worded application takes a certain<br />
power of abstraction as well as a feeling for language.<br />
“The art is to achieve optimum protection<br />
for an invention without revealing too many<br />
of its actual technical features,” says Söllner of<br />
the complex balancing act. Once a year, the entire<br />
Siemens portfolio of existing patents is assessed<br />
to decide which ones should be extended<br />
and which should be allowed to lapse.<br />
To ensure effective implementation of<br />
patents, experts must also closely monitor new<br />
developments from other companies in the<br />
same field. Trade fairs are often where Söllner<br />
and colleagues find evidence of possible patent<br />
infringements. “If this proves to be the case,<br />
that’s when negotiations start,” he says. Often<br />
companies can reconcile their differences by<br />
means of a licensing or cross-licensing agreement.<br />
If that’s not possible, then the courts must<br />
decide. By the same token, Söllner’s job includes<br />
monitoring all in-house product developments<br />
from his area of expertise for any infringement<br />
of third-party patents. Working in the midst of<br />
such fierce competition makes the work anything<br />
but a cushy ride. New trends in the field<br />
and aggressive exploitation of patents, especially<br />
in the U.S., mean the patent professionals<br />
have to continually rethink strategy. “But that’s<br />
what makes this job so exciting — in spite of all<br />
the files,” Söllner reveals.<br />
<strong>Corporate</strong> <strong>Technology</strong> 59
Standardization & Regulation<br />
For globally-operating<br />
companies like Siemens, it’s<br />
important to ensure that<br />
standards are accepted<br />
around the world. That’s why<br />
specialists from Siemens take<br />
part in international committees<br />
for the development of<br />
new standards.<br />
Establishing Standards<br />
Means Defining Markets<br />
Standards are an important part of today’s<br />
global trade. Without internationally recognized<br />
norms, trade barriers would multiply and<br />
technological progress would be stalled. Companies<br />
that operate around the world, such as<br />
Siemens with its activities in 190 countries,<br />
would find it unprofitable to have to adapt developments<br />
for small sub-markets. If technologies<br />
couldn’t be operated with the same standards<br />
in different countries, they would spread<br />
much more slowly. And incompatible solutions<br />
from different manufacturers would also prove<br />
to be a hindrance.<br />
For Siemens, as a trendsetter for innovative<br />
technologies, standards and norms therefore<br />
play a crucial role. To guarantee efficient interaction<br />
with the standardization process for all<br />
Siemens divisions, <strong>Corporate</strong> <strong>Technology</strong>’s Standardization<br />
& Regulation (CT SR) team uses specialized<br />
methods and tools, mastered by more<br />
than 20 experts who are familiar with international<br />
standardization activities. They ensure<br />
Siemens is able to maintain and expand its<br />
strong position in competitive international<br />
markets. This is true because of a general rule:<br />
those who make standards, make markets.<br />
One of the most familiar examples of how international<br />
standardization helped a new technology<br />
to achieve a breakthrough worldwide is<br />
the GSM standard (Global System for Mobile<br />
Communication). This standard has now made<br />
it possible for approximately 90 percent of all<br />
people to communicate with one another<br />
worldwide via mobile phones. This would not<br />
have been possible had there been many differ-<br />
60 <strong>Corporate</strong> <strong>Technology</strong><br />
ent standards in effect. This example also<br />
demonstrates that uniform international standards<br />
ensure equal opportunity in the marketplace<br />
— by making it easier for even small national<br />
economies to gain access to markets and<br />
innovative technology.<br />
For Germany, for example, the economic<br />
benefit of standardization is valued at over €16<br />
billion per year. This figure was determined empirically,<br />
because economic methods for evaluating<br />
the business value of standardization are<br />
only now being developed.<br />
Other examples that clearly illustrate the operational<br />
benefit of internationally-accepted<br />
standards for Siemens — utility from a business<br />
management point of view, in other words —<br />
are the IEC standards for industrial field bus systems<br />
like Profibus, and the IEC norm for the standardized<br />
communications protocol for energy<br />
network infrastructures. Once they were published,<br />
these standards made customers more<br />
willing to invest; they enlarged the market and<br />
thereby spurred business for all manufacturers<br />
involved.<br />
As a company that does business in more<br />
than 190 countries, Siemens pursues a proactive<br />
standardization strategy and is represented<br />
on the committees of all the important standardization<br />
organizations, including the International<br />
Organization for Standardization (ISO)<br />
and the International Electrotechnical Commission<br />
(IEC). For the company, this entails the advantage<br />
of being able to help formulate the<br />
technical content of standards at an early stage<br />
in the standardization process — and the ability<br />
to incorporate it into the product development<br />
process. Standardization organizations, on the<br />
other hand, ensure that standards are of a high<br />
level of quality when they collaborate with the<br />
most important developers of new technologies.<br />
By participating in standardization committees,<br />
specialists from <strong>Corporate</strong> <strong>Technology</strong>’s<br />
Standardization and Regulation team not only<br />
help to shape standards, but also strengthen the<br />
bonds among innovation, patents, and standards.<br />
Particularly in the case of relatively new<br />
fields — such as RFID and nanotechnology — it<br />
is essential to coordinate patent and standardization<br />
work.<br />
Another focus of CT SR’s work is making sure<br />
that regional Siemens companies are thoroughly<br />
integrated in the international standardization<br />
process. For example, CT SR advises<br />
Siemens standardization specialists in all relevant<br />
countries regarding the committees on<br />
which Siemens specialists must be represented<br />
in order to help shape standardization<br />
processes. Here too, Siemens strives to advance<br />
international standardization in order to avoid<br />
the possibility of having to manufacture according<br />
to many different standards.<br />
Only when as many countries as possible participate<br />
in standardization and adopt the resulting<br />
standards for their respective territories does<br />
the process lead to the desired effect of reducing<br />
trade barriers to the advantage of all involved.<br />
Siemens is thus helping to define the technical<br />
and economic requirements for market access.<br />
Nevertheless, in spite of efforts to achieve<br />
international standards, different requirements
Universal standards are a major benefit,<br />
whether for systems in industry<br />
(top photos) or for energy network<br />
infrastructures (bottom).<br />
for access to the markets of various countries<br />
continue to exist. Knowing these different requirements<br />
— and informing the Siemens divisions<br />
of them early on during a product’s development<br />
phase — is thus another core area of<br />
activity for CT SR.<br />
Ultimately, everyone profits from standards<br />
that are internationally harmonized, because<br />
such standards include the best technologies,<br />
and help to ensure that users worldwide have a<br />
high level of security. Products from different<br />
manufactures are then mutually compatible as<br />
well, and products from many different countries<br />
can be used in the same way.<br />
Siripong Treetasanatavorn<br />
What might well seem like<br />
fairly dry subject matter to<br />
an outsider — standardization<br />
and regulation — is<br />
actually a very exciting field<br />
of technology management<br />
for Dr. Siripong Treetasanatavorn,<br />
an engineer and<br />
a native of Thailand.<br />
Negotiating Standards:<br />
Many Skills Required<br />
Dr. Siripong Treetasanatavorn, an engineer<br />
and computer specialist, was born in 1974,<br />
which makes him one of the younger members<br />
of the Standardization and Regulation (CT SR)<br />
department. Those involved in formulating<br />
international standards for technologies,<br />
whether working within the company or on<br />
committees, need to have quite a lot of experience.<br />
Demands are considerable. In addition to<br />
having a strong background in technical issues,<br />
such experts must also be well acquainted with<br />
product development and customer needs. Interpersonal<br />
considerations are also important.<br />
Work on the committees of the international,<br />
European and German organizations — including<br />
ISO, IEC, CEN, CENELEC. VDE and DIN — calls<br />
for negotiating skills and powers of persuasion<br />
based on a high degree of technical and<br />
methodological competence.<br />
Treetasanatavorn grew up in Thailand. Coming<br />
from a Chinese-Thai family, he inherited an<br />
enthusiasm for travel and a mastery of multiple<br />
foreign languages — qualities that he is now<br />
putting to very good use. Before he began working<br />
at CT SR, Treetasanatavorn had already completed<br />
an academic career with periods at universities<br />
in Erlangen, Hamburg, and Bangkok.<br />
After earning his doctorate, with a dissertation<br />
for Siemens on statistical models and algorithms<br />
for multimedia communication systems,<br />
Treetasanatavorn gained valuable experience<br />
implementing technology-oriented business<br />
ideas in start-up companies at the Siemens<br />
<strong>Technology</strong> Accelerator in Munich (see p. 33).<br />
The entrepreneurial knowledge that he acquired<br />
in the process is now very useful to him in his<br />
new duties at CT SR. Together with colleagues<br />
from the divisions, Treetasanatavorn analyzes<br />
existing standardization processes and develops<br />
methods for evaluating and assessing them.<br />
“Well-managed standardization processes that<br />
consistently follow our business and portfolio<br />
strategy, and are closely linked to it, contribute<br />
noticeably to the success of the company’s operational<br />
business,” explains Treetasanatavorn.<br />
His objective is to make this contribution and its<br />
benefit not only noticeable but also measurable<br />
and, in particular, to make it subject to deliberate<br />
control in the future.<br />
To date, no one in the world has come up<br />
with a truly practical method for this. At this<br />
point, standardization experts can only estimate<br />
what effect it will have if they take part in a standardization<br />
process — and what will happen if<br />
they do not.<br />
When evaluation methods are developed,<br />
matters can be taken to the next stage. Standardization<br />
experts can then draw inferences<br />
from the processes that are most successful for<br />
Siemens and feed them into new optimization<br />
methods.<br />
There is still a long road ahead before that objective<br />
can be reached, but Treetasanatavorn<br />
loves to think in terms of protracted periods — a<br />
characteristic that’s much appreciated in his department.<br />
“Maybe it’s because of my name,<br />
which comes from Sanskrit and means roughly<br />
‘three permanent visions’,” says Treetasanatavorn<br />
with a wink.<br />
<strong>Corporate</strong> <strong>Technology</strong> 61
Environmental Affairs & Technical Safety<br />
Siemens is a leading supplier<br />
of products and solutions<br />
for protecting the environment<br />
and the climate.<br />
The Environmental Affairs<br />
& Technical Safety team<br />
defines both the company’s<br />
environmental portfolio and<br />
its associated rules.<br />
A Broad Portfolio for Climate<br />
Protection and Efficient Energy Use<br />
For many years Siemens has been promoting<br />
environmental protection and sustainability.<br />
In its environmental portfolio, Siemens has<br />
brought together products and solutions that<br />
are very friendly to the environment and the<br />
earth’s climate. These products cover all areas of<br />
energy generation, transmission and use, as<br />
well as water treatment and air purification. In<br />
2008, the environmental portfolio generated<br />
sales of nearly €19 billion, or almost one-fourth<br />
of the company’s total sales. This figure is set to<br />
climb to around €25 billion by 2011.<br />
In business year 2008, Siemens customers<br />
who had acquired the appropriate products and<br />
solutions were able to reduce carbon dioxide<br />
emissions by 148 million tons. This is nearly 30<br />
times the CO2 emissions produced by Siemens<br />
itself. The aim now is to increase the annual CO2<br />
savings to around 275 million tons by 2011. This<br />
figure corresponds to the current total CO2 emissions<br />
of six of the world’s major cities, including<br />
London, New York and Tokyo.<br />
The Environmental Affairs & Technical Safety<br />
team is responsible for handling the company’s<br />
wide range of climate protection measures and<br />
sustainability activities. Here, experts define<br />
which products and solutions should be included<br />
in the environmental portfolio. To do<br />
this, they calculate which products and solutions<br />
help reduce greenhouse gas emissions and<br />
improve the quality of air and water.<br />
With a view to determining the value of these<br />
measures, the team commissioned PricewaterhouseCoopers<br />
to check its numbers and methods<br />
according to the criteria of the Green House<br />
62 <strong>Corporate</strong> <strong>Technology</strong><br />
Gas Protocol Initiative. Auditors have confirmed<br />
all of the statements made by Siemens regarding<br />
its environmentally-friendly solutions.<br />
All of Siemens’ divisions contribute to the<br />
company’s environmental portfolio. The biggest<br />
CO2 savings are generated by energy-efficient<br />
gas turbines, wind power plants, energy-saving<br />
light bulbs, light-emitting diodes, environmentally<br />
friendly trains, energy-efficient industrial<br />
facilities, high-voltage direct current transmission<br />
systems and the modernization of older<br />
power plants.<br />
Among Siemens’ pioneering products are<br />
also systems from the Healthcare Sector, such as<br />
the Somatom Definition computer tomograph,<br />
which not only requires 30 percent less energy<br />
for a scan than conventional models, but also<br />
contains 80 percent less lead.<br />
At Siemens itself, the goal is to increase the<br />
energy efficiency of production locations by 20<br />
percent between 2006 and 2011. To achieve<br />
this, Siemens is using systems from its own portfolio,<br />
such as efficient drives, energy-saving<br />
light bulbs and buildings systems.<br />
However, the corporate environmental program<br />
that was developed by the company’s own<br />
experts also specifies that water consumption<br />
and the production of waste must be reduced by<br />
15 percent. More importantly, it stipulates that<br />
carbon dioxide emissions must be cut by 20 percent,<br />
despite the fact that they already are quite<br />
low, at 5.1 million tons. This figure consists of all<br />
emissions generated for electricity and heat, as<br />
well as direct greenhouse gas emissions and<br />
those produced through business trips or by the<br />
company’s vehicle fleet. By comparison, automakers<br />
produce two to five times as many<br />
emissions per employee than Siemens.<br />
Environmental protection is a comprehensive<br />
process at Siemens, extending from the<br />
product development phase to production and<br />
sales. Not until all costs and savings have been<br />
determined and balanced against one another,<br />
can experts ascertain how big a product’s carbon<br />
footprint actually is. All of the associated<br />
rules are contained in an eco-design guideline,<br />
which Siemens introduced 15 years ago.<br />
Siemens’ environmental standards take into<br />
account all aspects of carbon dioxide emissions,<br />
including energy efficiency, emissions reductions<br />
for guaranteeing air and water quality, the<br />
avoidance of hazardous substances, and the<br />
conservation of natural resources through the<br />
use of new materials and production processes.<br />
The rules take a holistic view of a product’s life-
Siemens’ environmental portfolio<br />
includes the world’s most efficient gas<br />
turbines, wind parks, and recycled<br />
medical tomographs (below).<br />
cycle, from the planning phase to the product’s<br />
disposal, as this is the only way of achieving the<br />
greatest economic and environmental benefits<br />
possible.<br />
In addition to environmental protection,<br />
safety also plays a key role in production<br />
processes. That’s why the team’s responsibilities<br />
extend to performing risk analyses, drawing up<br />
safety strategies, and developing safety concepts.<br />
In accordance with the broad range of<br />
products that Siemens offers, these tasks require<br />
expertise in a large number of different<br />
safety-related areas involving things such as<br />
lasers, electromagnetic fields, X-ray machines,<br />
radiation protection systems, and the transport<br />
of hazardous goods. Through the ongoing improvement<br />
of the company’s safety management,<br />
experts at CT have succeeded in continuously<br />
increasing safety standards while at the<br />
same time reducing costs.<br />
Winfried Mayer Winfried Mayer provides environmental<br />
tips and looks for energy-saving<br />
potential at many of Siemens’ more than<br />
200 production locations worldwide.<br />
Environmental protection has<br />
been gaining in importance<br />
at production plants in<br />
recent years. Winfried Mayer,<br />
who is responsible for this<br />
topic at Siemens <strong>Corporate</strong><br />
<strong>Technology</strong>, is well aware of<br />
just how much progress has<br />
been made.<br />
Maximizing the Efficiency<br />
of Siemens’ Plants<br />
Winfried Mayer’s work at the Industrial Environmental<br />
Protection department affects<br />
the entire company. He is, for example, responsible<br />
for the carbon footprint report on the company’s<br />
greenhouse gas emissions. The data collected<br />
for this report enables Mayer’s team to<br />
find out where energy consumption has risen or<br />
declined and why. In addition to reducing costs<br />
and emissions, the focus here is on ensuring<br />
that Siemens will once again be listed in the<br />
Dow Jones Sustainability Index (DJSI) and the<br />
Climate Leadership Index of the Carbon Disclosure<br />
Project (CDP). Siemens has been listed in<br />
both indices every year since 2000. Only companies<br />
that disclose their environmentally-related<br />
data and provide information on product-related<br />
environmental protection activities can<br />
hope to achieve good ratings in these indices.<br />
Although tasks such as analyzing data for the<br />
environmental report are far removed from the<br />
practical concerns of industrial environmental<br />
protection, Mayer is familiar with the latter. After<br />
earning degrees in surface engineering and<br />
materials science, he gained valuable experience<br />
in the production of printed circuit boards<br />
at a plant in Augsburg, Germany, where he<br />
worked as a chemical process engineer. He was<br />
also head of activities related to water treatment<br />
and electroplating.<br />
Today, Mayer is responsible for providing coordination,<br />
guidelines, and advice with regard to<br />
climate protection, energy management and air<br />
quality at Siemens. “It’s very useful that I know<br />
what is and isn’t possible in a plant,” he says. Although<br />
Mayer has personally been to many of<br />
the more than 200 Siemens production facilities<br />
worldwide, his job generally involves forwarding<br />
environmentally-related information to individual<br />
divisions, providing assistance when it<br />
comes to implementing measures, and checking<br />
results. Mayer regularly trains divisional environmental<br />
officers so that he can give them<br />
valuable suggestions and tips for saving energy.<br />
Some improvements are easy to implement, including<br />
the use of energy-saving light bulbs and<br />
the installation of systems for recovering heat.<br />
Sometimes, Mayer even suggests taking a<br />
major leap, such as when a graduate student in<br />
his charge showed in a master’s thesis that a factory<br />
could be much more efficiently heated with<br />
a new combined heat and power plant. When<br />
dealing with such cases, Mayer calculates how<br />
the project can be financed and provides assistance<br />
in making a detailed analysis. “Like everywhere<br />
else in the industry, the modernization of<br />
buildings and facilities offers the greatest energy<br />
savings potential,” he says. “Examples here<br />
include the use of heat insulation, advanced<br />
lighting technology and energy-saving drives.”<br />
Siemens has set itself the goal of reducing its<br />
plants’ energy consumption by 20 percent in relation<br />
to sales by 2011. The analyses and recommendations<br />
that Mayer makes help plant directors<br />
take action in the right areas. The challenge<br />
in his work is to know all of the details without<br />
losing sight of the overall picture. Even though<br />
environmental protection begins with seemingly<br />
banal activities such as not setting the heat<br />
too high in offices, it sometimes also requires<br />
that entire production processes be revamped.<br />
<strong>Corporate</strong> <strong>Technology</strong> 63
Chief <strong>Technology</strong> Office<br />
In order to remain a trendsetter, Siemens is working to strengthen<br />
the innovative power it possesses as an integrated technology<br />
company. Such a strategy requires that innovations be pursued in<br />
an open network where cooperation with partners both inside and<br />
outside the company is a given. At the heart of this innovation<br />
network is the Chief <strong>Technology</strong> Officer (CTO), who is supported<br />
by the Chief <strong>Technology</strong> Office in his mission to bring together the<br />
strongest forces within the company, and ensure that innovations<br />
drive the creation of value for Siemens.<br />
Synergies for an<br />
Integrated <strong>Technology</strong> Company<br />
Practically no other company in the world<br />
possesses as much technological expertise<br />
in so many different fields as Siemens. As if that<br />
weren’t enough, the company’s three Sectors of<br />
Industry, Energy, and Healthcare give it a presence<br />
that covers virtually the entire planet. A<br />
global presence is only one of many advantages<br />
enjoyed by integrated technology companies,<br />
however.<br />
Other factors that have led to Siemens’ success<br />
include its excellent financial position, its<br />
definition of clear performance goals, and its active<br />
portfolio management strategy, which concentrates<br />
on those business areas in which<br />
Siemens occupies a leading position in the market.<br />
Also important is the great attention the<br />
company pays to management skills that promote<br />
an entrepreneurial spirit and strong customer<br />
focus.<br />
Nevertheless, one of the crucial elements of<br />
Siemens’ success is its ability to effectively manage<br />
innovations and push ahead with the development<br />
of new products and solutions. It is<br />
therefore very important for Siemens as an integrated<br />
technology company to develop methods<br />
that strengthen its innovative power in order<br />
to ensure that innovations increase its value.<br />
This can be achieved only if innovation strategy<br />
is part of the company’s overall business strategy<br />
— and if both are targeted toward attractive<br />
markets that are themselves undergoing sustained<br />
growth.<br />
Siemens views itself as a trendsetter that<br />
combines strong market performance with technological<br />
strength. Its innovation strategy incor-<br />
64 <strong>Corporate</strong> <strong>Technology</strong><br />
porates elements such as technology strategy,<br />
resource optimization for research and development,<br />
shaping the innovation process, and<br />
patent and standardization strategy, whereby<br />
consistent and rigorous application holds the<br />
key to success.<br />
Siemens’ Chief <strong>Technology</strong> Officer (CTO), Prof.<br />
Hermann Requardt, who also serves as the Head<br />
of <strong>Corporate</strong> <strong>Technology</strong>, is essentially the heart<br />
of Siemens’ innovation network. Requardt’s job<br />
is to safeguard the company’s innovative power<br />
as a competitive advantage. His responsibilities<br />
therefore focus on:<br />
➔ promoting the development of innovations<br />
and new business activities that impact all Sectors,<br />
➔ improving the efficiency of research and development,<br />
➔ assessing the company’s innovative power in<br />
a clear and transparent manner,<br />
➔ creating open global innovation networks<br />
both internally and with universities, research<br />
institutes, and other companies, and<br />
➔ improving both internal and external communication<br />
on innovations.<br />
In this capacity, the CTO can act as an entrepreneur<br />
and take action to open up new business<br />
opportunities that have yet to be addressed<br />
by the individual Sectors (see “eCar” article on p.<br />
65). Here, the crucial requirement is to be able<br />
to recognize current and future trends, identify<br />
new technologies, and make these technologies<br />
available in an efficient and effective manner by<br />
utilizing the innovation network.<br />
The Chief <strong>Technology</strong> Officer is supported by<br />
a number of corporate bodies, organizations<br />
and processes. These include:<br />
➔ the Siemens Managing Board — for example,<br />
when dealing with corporate strategy issues or<br />
during presentations on the company’s innovative<br />
power (so-called Innovation Reviews) — in<br />
addition to detailed innovation strategy discussions<br />
at the divisional level;<br />
➔ the Steering Committee Innovation — a CTO<br />
body whose members mainly include the divisional<br />
CEOs — and the Innovation Working<br />
Group, which consists of the divisional CTOs;<br />
➔ <strong>Corporate</strong> <strong>Technology</strong>, which contributes its<br />
technology, application, and innovation-process<br />
expertise, as well as its knowledge of patent,<br />
standardization, and regulation issues.<br />
Requardt has also been receiving support<br />
since mid-2008 from the Chief <strong>Technology</strong><br />
Office (CT O), which is part of the <strong>Corporate</strong><br />
<strong>Technology</strong> organization. The CT O has approximately<br />
25 employees who evaluate innovation<br />
strategies at the company, initiate innovation<br />
projects, promote open innovation networks,<br />
effectively utilize contacts with universities and<br />
research and scientific institutes through joint<br />
projects, and further improve project management<br />
processes and expertise under the motto<br />
“PM@Siemens.”<br />
The overriding goal here is to bring together<br />
the company’s strongest forces in order to transform<br />
technologies and innovations into value<br />
drivers for Siemens in conjunction with the operating<br />
units, the regions, and <strong>Corporate</strong> <strong>Technology</strong><br />
itself.
Open Innovation throughout the Company<br />
One important way to enhance Siemens’ innovative ability is to<br />
strategically open up the company across all units and departments,<br />
as well as to the outside. The Open Innovation program develops<br />
and makes available methods that accelerate innovation processes<br />
and increase the effectiveness of R&D investment. This approach is<br />
leading to the establishment of a company-wide IT-based network of<br />
experts that enables the company to more efficiently link together<br />
its existing knowledge of various technologies and markets. Plans<br />
also call for the structured consolidation of the innovative ability of<br />
numerous Siemens employees from diverse disciplines and regions<br />
to be achieved through so-called Innovation Jams. Also in the works<br />
is a project involving the use of specialized Internet marketplaces to<br />
attract thousands of experts worldwide simultaneously to make<br />
external knowledge and technologies available to Siemens in a<br />
targeted manner.<br />
Establishing a Uniform Project Culture<br />
Siemens generates more than 50 percent of its sales through<br />
projects. “PM@Siemens” is a company program administered by the<br />
CT Office that helps to continually improve project processes. The<br />
program supports all Siemens units worldwide that have a large<br />
share of project business. The aim is to help them with the further<br />
development of their project management processes and expertise.<br />
The requisite knowledge and the experience of the entire company<br />
has been brought together in PM@Siemens. For example, the<br />
program sets company-wide project management standards and<br />
promotes a systematic exchange of best-practice examples. The<br />
result is a uniform project culture designed to ensure sustained<br />
profitability. Success is measured by regularly collecting and<br />
analyzing the most important reporting data from units involved in<br />
project business. PM@Siemens therefore provides top management<br />
with a valuable instrument for assessing projects — and one that can<br />
also be used to improve them.<br />
CT T: eCar Project<br />
New Look at<br />
Electric Cars<br />
U ncertain oil prices and increasingly stringent regulations<br />
regarding greenhouse gas emissions are part of a trend<br />
that will profoundly impact personal transportation based on<br />
combustion engines in the near future.<br />
One alternative here is offered by electric vehicles<br />
equipped with powerful batteries that can be recharged via<br />
the public grid. Siemens is already active in this promising<br />
field. The company’s <strong>Corporate</strong> Research and Technologies<br />
(CT T) department is leading a project known as “eCar” that<br />
attempts to answer questions such as how to design batteries<br />
that have high charging capacities but aren’t overly expensive,<br />
and how to ensure that power electronics and electric<br />
motors meet the requirements of automotive technology. A<br />
research team is taking a close look at electric vehicle technology<br />
and studying its feasibility. Even though Siemens sold<br />
its automotive electronics division in 2007, the issue of electric<br />
vehicles remains important, as it impacts many other<br />
business areas, such as power generation and distribution,<br />
traffic management systems, intelligent electricity meters,<br />
energy management systems, power electronics, and sensors.<br />
Siemens is therefore analyzing both the requirements of<br />
electric vehicles and those of a possible associated infrastructure,<br />
including transmission networks. The company’s Drive<br />
Technologies and Mobility Divisions have extensive expertise<br />
in electric drive systems and energy recuperation. The wealth<br />
of knowledge in Siemens’ Energy Sector and the new eCar<br />
project organization also make it possible to estimate how<br />
the interfaces and system structures both inside and outside<br />
electric vehicles should be designed in order to ensure an optimal<br />
link with the electrical infrastructure. The eCar project<br />
team has already built a demonstration model of an electrical<br />
power distribution infrastructure to visualize how large numbers<br />
of electric vehicles would be supplied. The model is available<br />
for presentations.<br />
<strong>Corporate</strong> <strong>Technology</strong> 65
R&D Publications With the magazine Pictures of the Future<br />
and the book Innovative Minds, Siemens<br />
provides profound insights into its<br />
research labs and innovation strategy.<br />
Want to find out more<br />
about Siemens and our<br />
latest innovations?<br />
We will be glad to send you additional information.<br />
Please check the box next to the desired publication and<br />
language, and fax the page to +49 (0)9131 9192-591 or<br />
mail it to: Publicis, Publishing — Susan Süß — Postfach 3240,<br />
91050 Erlangen, Germany. Orders also can be e-mailed to:<br />
publishing-address@publicis.de<br />
Pictures of the Future, Spring 2007 (German, English)<br />
Pictures of the Future, Fall 2007 (German, English)<br />
Pictures of the Future, Spring 2008 (German, English)<br />
Pictures of the Future, Fall 2008 (German, English)<br />
The book Innovative Minds — A Look Inside<br />
Siemens’ Idea Machine can be ordered at:<br />
www.siemens.com/innovation/book<br />
I would like a free sample issue of Pictures of the Future<br />
(please check the respective box(es), circle a language,<br />
and fill in the address):<br />
Title, first name, last name<br />
Company Department<br />
Street, number<br />
ZIP, City<br />
Country<br />
Telephone number, fax or e-mail<br />
66 <strong>Corporate</strong> <strong>Technology</strong><br />
Additional information about Siemens innovations is available<br />
on the Internet at:<br />
www.siemens.com/innovation (the Siemens R&D website)<br />
www.ct.siemens.com (the <strong>Corporate</strong> <strong>Technology</strong> website)<br />
www.siemens.com/innovationnews (weekly media service)<br />
www.siemens.com/researchnews (research-related news)<br />
www.siemens.com/photonews (innovations in fascinating photos)<br />
www.siemens.com/pof (Pictures of the Future on the Internet,<br />
with downloads — also in German, Chinese, French, Portuguese,<br />
Russian, and Turkish)
Jobs at <strong>Corporate</strong> <strong>Technology</strong> Siemens offers scientists from around<br />
the world not only exciting research<br />
topics but also a chance to bring<br />
their ideas to market success.<br />
Interested in<br />
exploring a career with<br />
<strong>Corporate</strong> <strong>Technology</strong>?<br />
Discover the fascinating world of Siemens <strong>Corporate</strong><br />
<strong>Technology</strong> and learn more about Siemens at:<br />
www.ct.siemens.com/en/jobs<br />
Information on current career opportunities at <strong>Corporate</strong><br />
<strong>Technology</strong> — openings for entry level jobs, internships,<br />
work study openings, and positions for graduate and postgraduate<br />
students — can be found at the Siemens jobs and<br />
career site: www.siemens.com/jobs/en<br />
Conduct your search under “<strong>Corporate</strong> <strong>Technology</strong>”<br />
Jobs-seekers can submit resumés and related materials at:<br />
www.siemens.com/jobs/en/index/jobsearch<br />
<strong>Corporate</strong> <strong>Technology</strong> 67
Publisher: Siemens AG<br />
<strong>Corporate</strong> Communications (CC) and <strong>Corporate</strong> <strong>Technology</strong> (CT)<br />
Wittelsbacherplatz 2, 80333 Munich, Germany<br />
For the publisher: Dr. Ulrich Eberl (CC), Arthur F. Pease (CT)<br />
ulrich.eberl@siemens.com (Tel. +49 89 636 33246)<br />
arthur.pease@siemens.com (Tel. +49 89 636 48824)<br />
Editorial Office:<br />
Dr. Ulrich Eberl (Editor-in-Chief)<br />
Arthur F. Pease (Executive Editor, English Edition)<br />
Klaudia Kunze<br />
Sebastian Webel<br />
Additional Authors:<br />
Dr. Norbert Aschenbrenner, Stephanie Lackerschmid, Katrin Nikolaus,<br />
Gitta Rohling, Dr. Evdoxia Tsakiridou<br />
Picture Editing: Judith Egelhof, Irene Kern, Jürgen Winzeck,<br />
Publicis Pro, Munich<br />
Photography: Kurt Bauer, Jan Greune, Dietmar Gust,<br />
Bernd Müller, Volker Steger, Jürgen Winzeck<br />
Internet (www.ct.siemens.com): Florian Martini<br />
Graphic Design / Lithography: Rigobert Ratschke, Seufferle Mediendesign GmbH, Stuttgart<br />
Graphics: Jochen Haller, Seufferle Mediendesign GmbH, Stuttgart<br />
Translations German – English: Transform GmbH, Köln. Daniel Pease, Munich<br />
Translations English – German: Karin Hofmann, Publicis Munich<br />
Printing: Bechtle Druck&Service, Esslingen<br />
Picture Credits: V. Laforet / with permission of The New York Times (23 b.),<br />
EnOcean (33), Keystone / Zick (58 t.), Private (61 t.r.).<br />
All other images: Copyright Siemens AG<br />
Cover Picture: Magnetic resonance tomography and digital image processing have<br />
opened new perspectives in terms of visualizing the brain, such as this view of the<br />
pathways of nerves made visible by the motion of water molecules.<br />
Pictures of the Future, syngo and other names are registered trademarks of<br />
Siemens AG or associated companies. Other product and company names mentioned<br />
in this publication may be registered trademarks of their respective companies.<br />
The editorial content of the reports does not necessarily reflect the opinions of the<br />
publisher. This magazine contains forward-looking statements, the accuracy of<br />
which Siemens is not able to guarantee in any way.<br />
Printed in Germany. Reproduction of articles in whole or in part requires the permission<br />
of the editorial office. This also applies to storage in electronic databases or on<br />
the Internet.<br />
© 2008 by Siemens AG. All rights reserved.<br />
Siemens Aktiengesellschaft<br />
Order number: A-19100-F-P131-X-7600<br />
www.ct.siemens.com