lines love curves - BASF Coatings

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Innovative Technology on siTe New laboratory for coatings in India BAsF plans to develop its operations in india into an international competence center for coatings and set up a new technical support lab in Mangalore. it will add to the core competencies BAsF has already set up at the Mangalore site. over the past years, BAsF has put in place different types of state-of-the-art equipment, offering both manufacturing and technical services. The new facility will provide lab services such as product development, ana- lytical testing, certification and new pigment qualification. “The establishment of the new technical support lab is an important step to further strengthen the international technical net- work in BAsF’s coatings business. As the demand for innovative solutions grows, we are convinced that innovation competence combined with world-class service will be the key enabler in the indian market to sup- 12 Coatings Partner 2012 port our customers even better,” remarked Peter Fischer, senior Vice President, coatings solutions Asia Pacific, BAsF. “india will continue to be a thriving market for automotive coatings. BAsF’s operations have the quality and potential for sus- tainable growth: a qualified and committed team, state-of-the-art operations, a favorable cost structure and strong customer fo- cus within an overall favorable business envi- ronment,” said Prasad chandran, chairman, BAsF companies in india & head of south Asia. “This technical support lab will benefit our customers significantly and naturally be important for BAsF to accomplish its own business objectives globally. The team in india is well prepared to take on the additional Opening ceremony: The state-of-the-art technical support lab in Mangalore allows BASF to support its customers with innovation and service even better. responsibilities and assume the role of an international technical competence center.” The Mangalore site is BAsF’s largest manufacturing site in india and in south Asia. operational since 1996, it is currently engaged in the production of performance chemicals, dispersions and paper chemicals, automotive coatings, coil coatings and construction chemicals. The site is equipped with modern facilities and is certified with iso 9001, Quality management system, and iso 14001, environmental management system, by an international certifying authority.
Strong growth and momentum BASF is building a new Technical Competence Center for coatings in Thailand to support the dynamically growing motorcycle market throughout the ASEAN region. The official groundbreaking ceremony at BASF’s Bangpoo site near Bangkok took place in April. The new technical competence center will feature a 15-strong technical service team and will start operations in the first quarter of 2013. Today, over 90 percent of the world’s motorcycles are manufactured in Asia Pacific. ASEAN has shown strong growth and momentum: the motorcycle market in this region has grown at double digit rates in the last three years and is predicted to increase by 10 percent in 2012 over the previous year. All big international motorcycle manufacturers are increasingly using ASEAN locations for their manufacturing activities. Thailand, Vietnam and indonesia are by far the top three national markets with the highest demand for motorcycle coatings. For more than 10 years, BASF has been active in Thailand’s motorcycle coatings industry. The company is already the number one coatings supplier in Thailand, and its business in Vietnam and indonesia is grow ing vigorously. A full-fledged technical competence center will further strengthen the company’s position with advanced technologies, high-quality coatings solutions and comprehensive services. This will include motorcycle color design and color trends research as well as world-class cus- TEChNology oN SiTE Innovative tomer service to suit their individual mar- keting needs. “The timing for setting up the ASEAN Technical Competence Center is excellent, since our customers are stepping up their investments in production and are trans- ferring motorcycle production from Ja- pan to ASEAN,” remarked Peter Fischer, Sen ior Vice President, Coatings Solutions Asia Pacific. “The collaboration between our teams in Japan and ASEAN will allow us to support our customers faster and better.” Current BASF customers include leading motorcycle manufacturers such as honda, Kawasaki, Suzuki, yamaha as well as Triumph and Piaggio. Enjoying great popularity: motorcycles and scooter dominate the streets in ASEAN cities. Coatings Partner 2012 13
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