lines love curves - BASF Coatings

Innovativ Cooperative Rückblick HyunDai bau concEPT 2009 caR
Eye-catcher
Hyundai presented a world premiere at the Geneva international Motor Show:
the HED-8 i-oniq. it’s a concept car whose captivating features include an innovative
drive, elegant design and muscular forms. The basecoat, which baSF specially
designed for the concept car, and the unique design surface of the car seats, provide
the emotional appearance and highlight the car’s design language.
TThe i-oniq was designed at the Euro-
pean Design center in Rüsselsheim.
Designers there teamed up with
baSF’s coatings experts to develop the
special color. “We have joined forces to re-
invent color. The finish practically flows over
the concept car’s dynamic outer skin. The
silvery metallic sheen, which can be seen es-
22 Coatings Partner 2012
pecially clearly on the edges, contrasts with
an earthy red, which subtly shimmers over
the surfaces. This traces edges and lines
superbly and emphasizes the lively, power-
ful appearance of the i-oniq. it perfectly fits
Hyundai’s vision of modern premium,” ex-
plained Denis Reisser from baSF coatings’
technical Hyundai account Management.
This basecoat, which provides the color,
was covered with baSF’s iGloss ® clearcoat.
The highly scratch-resistant clearcoat obtains
its special scratch resistance from its
special lattice structure. The hybrid paint
combines the advantages of “hard” inorganic
and “soft” organic substances. combining
the two ensures long-lasting gloss