lines love curves - BASF Coatings

Dear readers,
Markus Kamieth,
President of the BASF Group’s
Coatings Division
“We create chemistry for a sustainable future”: BASF’s new corporate strategy lends
sustainability an important priority. Chemistry is assuming a key role in connecting
economic, ecological and social progress. It contributes in many ways to developing
an appropriate livelihood for a rapidly growing global population.
For coatings and paints too, sustainability is the topic of the future. That applies to our
company as well as to our customers. Our teams are working hard to make our
coatings even more high performance and more environmentally friendly. This applies
to their production, their processing and to the many years of their use.
Coatings Partner reports on all these aspects. Our e-coating technology is just one
example of sustainability brought about by innovation. The CathoGuard ® 800 and 900
generation coatings are free of heavy metals and have a low solvent content. They are
also ideal for the shorter, integrated application processes, thus allowing for more
eco-efficient car production.
Innovation is the key to more sustainability and market success. The newly created
New Business Development unit is dedicated to developing product ideas and
opening up new markets. The impetus for innovation always includes the desire for
sustainable solutions, whether in the construction sector or in the automotive industry.
BASF has set its course. Our solid competence, many years of experience and our
clear strategy are a good starting point for us to realize economically successful and
ecologically groundbreaking solutions for our customers and the consumer.
Best regards,
Markus Kamieth
Editorial
Quality, ideas, sustainability:
BASF sets an example – with
new competence centers, its
New Business Development
team and its contribution to the
Hyundai HED-8 i-oniq hybrid
sports car.
Coatings Partner 2012 3