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Communities Advancing Resilience Toolkit (CART ... - OU Medicine

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Scale:<br />

-- very disinterested<br />

- disinterested<br />

0 neutral<br />

+ interested<br />

++ very interested<br />

Step 9: Determine stakeholder attitude toward your initiative. Consider the viewpoint of<br />

each stakeholder in characterizing its attitude. Use the following scale when recording<br />

stakeholder attitude toward your initiative.<br />

Scale:<br />

-- strongly opposes<br />

- opposes<br />

0 neutral<br />

+ favors<br />

++ strongly favors<br />

Steps 10 and 11: Determine who influences whom. Figure out who influences each<br />

stakeholder and record this information in the appropriate column on your stakeholder<br />

chart. Consider who is influenced by each stakeholder and record on your stakeholder<br />

chart.<br />

Step 12: Develop strategies to help you to accomplish your initiative. Strategies may be<br />

designed to increase awareness, reduce opposition, garner support, and motivate<br />

stakeholders to assist you. Focus primarily on stakeholders with influence (see Power to<br />

Adopt and Power to Implement in the stakeholder chart). For each of these stakeholders,<br />

make efforts to increase awareness of, and interest in, your initiative among those who<br />

are unaware or uninterested. Your highest priority should be stakeholders with significant<br />

power and significant interest. For those with a positive attitude, provide information so<br />

they can advocate on your behalf and consider recruiting them into a leadership position<br />

within your organization. Try to convert or distract those with a negative attitude. Review<br />

carefully who influences whom and provide sufficient information to stakeholders who<br />

are interested and influential so they can promote your cause.<br />

<strong>Communities</strong> <strong>Advancing</strong> <strong>Resilience</strong> <strong>Toolkit</strong> (<strong>CART</strong>) Page 38

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