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Political Bias on BBC, CNN, and Fox News - Doria

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ecomes clearer how newsworthiness (as well as language in general) is influenced<br />

by the readership (or society) <strong>and</strong>, c<strong>on</strong>versely, how the readership (or society) is<br />

influenced by the news (or language) 3 . In other words, all texts affect their<br />

interpreters who then not <strong>on</strong>ly expect a certain kind of text to c<strong>on</strong>form to certain<br />

rules but also go <strong>on</strong> to reproduce the text type - if not through writing the news<br />

stories themselves then through the expectati<strong>on</strong>s about the features of news stories<br />

that the journalist then has to follow. This reciprocity is crucial in reinforcing unequal<br />

power structures imposed up<strong>on</strong> society by those in power (e.g. commercial entities).<br />

In this <strong>and</strong> the preceding secti<strong>on</strong> I have argued that the news is a product of different<br />

profit-seeking news broadcasting entities <strong>and</strong> that this, in additi<strong>on</strong> to the socially<br />

c<strong>on</strong>structed restraints <strong>on</strong> news producti<strong>on</strong> <strong>and</strong> topics, affects the news as a product.<br />

<strong>News</strong> broadcasting that aims to make maximum profit changes news to what is easy<br />

to sell, but which is not necessarily the product of "'serious' journalism" (Allan 2005:<br />

93), <strong>and</strong> affects the choice of what becomes news (ibid., also Fowler 1991: 121).<br />

Additi<strong>on</strong>ally, the aforementi<strong>on</strong>ed social restraints, through a different process,<br />

produce a similar result by providing news readers with what they expect (Fowler<br />

1991: 13). What is more, news articles do not simply c<strong>on</strong>tain remnants of the<br />

ideologies held by the journalist: several editors typically modify articles before<br />

publishing (Bell 1991: 42-43), <strong>and</strong> news agencies typically have style guides that<br />

"deal with c<strong>on</strong>troversial, evaluative <strong>and</strong> loaded discourse which clearly exhibits both<br />

discursive <strong>and</strong> social traits these organizati<strong>on</strong>s prefer" (Barkho 2008: 135). That is to<br />

say, the organizati<strong>on</strong>s themselves, guided by their commercial <strong>and</strong> political interests,<br />

determine to a large extent how journalists write <strong>and</strong> what language is used. These<br />

issues c<strong>on</strong>tinue to present themselves as essential as this thesis progresses.<br />

2.3 Journalism <strong>and</strong> ethics<br />

Based <strong>on</strong> the previous secti<strong>on</strong>s, it may seem as if news producti<strong>on</strong> is purely m<strong>on</strong>ey-<br />

driven. There are, however, aspects to journalism which, at least in theory, act as a<br />

balancing force to the issues caused by the commercial nature of news producti<strong>on</strong>,<br />

3 For more <strong>on</strong> this type of reciprocity, see, for example, Fairclough (1989: 29-30 <strong>and</strong> 57-58 as well<br />

as [1995] 2003: 54-55).<br />

7

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