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Political Bias on BBC, CNN, and Fox News - Doria

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(Fairclough 1995: 23), such as c<strong>on</strong>venti<strong>on</strong>s related to turn-taking, politeness (ibid.)<br />

or rules about who <strong>on</strong>e is allowed to address (e.g. in patriarchal societies).<br />

The theory of naturalizati<strong>on</strong> includes an aspect relating to dominance. Fairclough<br />

explains that naturalizati<strong>on</strong> advances further <strong>and</strong> becomes more solidified in the<br />

minds of people according to how dominant that view is in the surrounding society<br />

(Fairclough 1985: 744 <strong>and</strong> 1989: 92). In additi<strong>on</strong> to dominance, the aspect of<br />

frequency applies to cases of naturalizati<strong>on</strong> (for more informati<strong>on</strong> about the<br />

importance of quantity of input in ideological discourse, see Fairclough 1989: 37 <strong>and</strong><br />

Fowler 1991: 121). For example, terrorism discourse by the police <strong>and</strong> various<br />

intelligence <strong>and</strong> government agencies not <strong>on</strong>ly originates from an authoritative<br />

source but is also extremely frequent, which, in <strong>and</strong> of itself, is an effective tool to<br />

forward naturalizati<strong>on</strong> of the idea of terrorists as a major threat. Therefore, repeatedly<br />

(mis)informed readers of <strong>on</strong>line news will more easily c<strong>on</strong>sider the (mis)informati<strong>on</strong><br />

as natural - how things are <strong>and</strong> should be - rather than questi<strong>on</strong> that which is<br />

repeatedly reported. The c<strong>on</strong>cept of naturalizati<strong>on</strong> will resurface when discussing<br />

CDA in c<strong>on</strong>necti<strong>on</strong> to the media as well as when introducing the three websites<br />

chosen for analysis.<br />

It is important to note, however, that comm<strong>on</strong>-sense structures tend to lose their<br />

influence when their role is realized in the process for "sustaining power inequalities<br />

at <strong>on</strong>e's own expense" (Fairclough 1989: 85). That is, <strong>on</strong>e rarely accepts that <strong>on</strong>e's<br />

own acti<strong>on</strong>s are retaining those hierarchical structures that favor some<strong>on</strong>e else. The<br />

importance of critical analysis of discourse becomes evident best in this quote from<br />

Fowler: "The ideological functi<strong>on</strong> of c<strong>on</strong>versati<strong>on</strong> is to naturalize the terms in which<br />

reality is represented, <strong>and</strong> the categories those terms represent" (1991: 57, see also<br />

Fairclough 1985: 739). Therefore, the importance of language in reproducing such<br />

ideologies <strong>and</strong> structures must be realized <strong>and</strong> examined in order to expose <strong>and</strong> better<br />

underst<strong>and</strong> the hidden agendas. Because ideologies are reproduced rather through<br />

discourse (Fairclough 1995: 219) than any other medium, such as brute force, the<br />

employment of CDA becomes necessary.<br />

14

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