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Political Bias on BBC, CNN, and Fox News - Doria

Political Bias on BBC, CNN, and Fox News - Doria

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present but also to what is absent 14 in the headlines. When c<strong>on</strong>sidering <strong>BBC</strong>'s <strong>and</strong><br />

<strong>CNN</strong>'s Obama related headlines, both websites can be observed discussing what<br />

Obama has said <strong>and</strong> d<strong>on</strong>e. This kind of reporting is completely absent from <strong>Fox</strong><br />

<strong>News</strong>' reporting, where instead metaphors <strong>and</strong> substitutes, such as White House <strong>and</strong><br />

Obama Administrati<strong>on</strong>, are used in all four headlines. What is more, the <strong>BBC</strong> <strong>and</strong><br />

<strong>CNN</strong> headlines feature Obama as the active participant (e.g. Actor) in clearly<br />

positive situati<strong>on</strong>s, of which the below examples are <strong>on</strong>ly a few:<br />

(41) Obama orders acti<strong>on</strong> to address shortages of vital drugs<br />

(42) Obama looks to cut costs by scrapping government 'swag'<br />

(43) Obama: Iraq war will be over by year's end; troops coming home<br />

(44) Obama pledges additi<strong>on</strong>al $50 milli<strong>on</strong> to fight AIDS<br />

The reas<strong>on</strong> these headlines can be defined as positive is that cutting government<br />

swag 15 <strong>and</strong> the return home of the troops, for example, would not be c<strong>on</strong>sidered bad<br />

by either party. It is fairly reas<strong>on</strong>able to assume that at least a few pro-Obama articles<br />

would have been posted <strong>on</strong> the <strong>Fox</strong> <strong>News</strong> main page despite the different structure of<br />

the website in comparis<strong>on</strong> to <strong>BBC</strong> <strong>and</strong> <strong>CNN</strong>. Even if most (pro-)Obama articles were<br />

directly posted <strong>on</strong> the topic-specific pages without an appearance <strong>on</strong> the main page,<br />

that practice in <strong>and</strong> of itself also speaks of anti-Obama bias. Therefore, the complete<br />

absence of these types of positive Obama related headlines in the <strong>Fox</strong> <strong>News</strong> data is<br />

taken as a str<strong>on</strong>g sign of bias by <strong>Fox</strong> <strong>News</strong> against Obama.<br />

Finally, a specific account of a few headlines is necessary. Two of the four <strong>Fox</strong> <strong>News</strong><br />

headlines suggest a slight anti-Obama stance, of which the clearest example is a<br />

headline which features Gingrich, a Republican presidential hopeful:<br />

(45) Gingrich: 'It's Barack Obama Who's Soft'<br />

14 When the analysis reveals that two of the websites have a specific piece of informati<strong>on</strong> <strong>and</strong> the<br />

third does not, the third is suggested to have omitted the informati<strong>on</strong>. C<strong>on</strong>versely, when <strong>on</strong>ly <strong>on</strong>e<br />

website has the informati<strong>on</strong>, it is suggested it has specifically chosen to include it. This practice is<br />

applied throughout <strong>on</strong> the basis that since the three websites c<strong>on</strong>stitute the relevant discoursal<br />

practice, then any n<strong>on</strong>c<strong>on</strong>formity can be analyzed as having potentially biased undert<strong>on</strong>es.<br />

15 Swag is a term for merch<strong>and</strong>ise such as C<strong>on</strong>gress themed mugs or pens that are given away to<br />

promote a positive image of the government.<br />

54

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