BRUSSELS SOFTWARE CLUSTER - Bruxelles Invest & Export

attentIo
BuSIneSS IntellIgenCe (BI)/SemantIC
Chée de Boondael 6 b 9
B-1050 Brussels (Belgium)
phone : +32 2 218 42 26
fax : +32 2 217 50 83
e-mail :
attentiocontact@attentio.com
website :
www.attentio.com
Contact person
Colin SAndERS
function
CEO
date of establishment
July 2004
number of employees (in Brussels)
20
turnover (€)
1 000 000 €
activities in others countries
Attentio has global clients both
SMEs and major multinationals
14
SOFTWARE IN BRUSSELS
general description
Attentio is a global company specializing in Social
Media Monitoring. we have developed the award
winning platform, the Attentio Brand dashboard,
enabling real-time monitoring and measurement
of social media and online news.
Industry specific
with extensive expertise in the automotive, pharmaceutical,
telecommunications, FMCG, and finance
industries, Attentio is the European leader
in Social Media information analytics.
multilingual coverage
Our staff operates in 22 languages, including
Arabic and Mandarin. with data sources covering
the global blogosphere, we have the unique capability
of analyzing and correlating your relevant
data with our SaaS (Software as a Service).
automated insights
The Attentio Brand dashboard lets you gain better
understanding of the market, develop substantially
improved marketing approaches, listen to
and communicate directly with your customer and
measure the RoI on your activities as deduced in
the Social Media world.
developed products
products
Attentio offers European corporations the following
portfolio of online market intelligence services.
attentio Brand dashboardtm
Attentio's next generation Social Media dashboard
takes social media analysis to a new level. Using the
simple yet powerful interface you can easily build
custom charts comparing your brands against your
competitors or see which social networks generate
the most buzz about your company. Filter by
Region, Country or Language to directly target
your most important market segments. Assess
key market influencers by segmenting using Rank
or Media. Automatic Sentiment analysis lets you
quickly know which of your customers are unhappy
and who is creating a negative reputation for your
brand. At Attentio we understand that the machine
is never perfect, so all categories in the dashboard
can be updated manually to provide the highest
level of accuracy.
The pricing model is subscription based.
targets and references
we have worked with clients such as
Microsoft, Skype, Toyota, Club Med, Johnson
& Johnson, nokia, Intel, Hewlett Packard, and
Buenavista International/disney. we are also
extensively used by Media agencies such as
OMd, PHd network, Emakina, Boondoggle, GfK,
Edelman, LaComunidad, we are Social, Shiny Red,
Isobar, naked, Lateral and many more.
Innovative aspects/advantages
Buzz trends
The Attentio Social Media dashboard charts the
rise and fall over time of conversations broken
down by day, week, month or year. By including
your competitors' brands in your tracking you can
easily compare your company's performance in
social media within your own specific industry.
Extending your tracking with customized topics
lets you focus on individual concepts, themes or
industries.
Segmentation
The Attentio Social Media dashboard structures
your data using a sophisticated set of attributes.
By filtering the data with categories such
as Language, Region, Country, Rank, Sentiment,
Media and Platform you can quickly and easily analyze
your data broken down into your target market
segments.
live Charts
The simple yet powerful dashboard interface lets
you customize your views of the data using a comprehensive
set of filters and display options. when
you apply your selection of filters to the data the
dashboard will be updated and you will immediately
see the results.
automatic Sentiment analysis
Articles in the Social Media dashboard are automatically
classified according to the sentiment
expressed in them: positive, negative or neutral.
where the automatic classification fails to correctly
capture the nuances of language, the assigned
sentiment can be edited to increase the accuracy
of the data.
Coverage
Attentio's data sources span a wide range of platforms
from the most important social media sites
to the mainstream news media. data is gathered
worldwide and is available in all languages. Twitter,
Facebook, Blogs, Forums, leading news sites,
youtube, dailymotion and Flickr are all covered by
Attentio.