Fundamentals of Human Growth and Development - Alexandria City ...
Fundamentals of Human Growth and Development - Alexandria City ...
Fundamentals of Human Growth and Development - Alexandria City ...
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ADVERTISEMENT ANALYSIS<br />
Adolescence Unit 36<br />
Name:<br />
Group:<br />
Directions: Attach an advertisement from a newspaper or magazine to this paper. Analyze the ad below.<br />
1. What is the appeal <strong>of</strong> this ad - how does it grab your attention ?<br />
2. What is the technique employed by the ad ? Explain. (See reverse side)<br />
3. To what basic need or value does this ad address itself ?<br />
4. What is the ad promising will occur if you buy the product ?<br />
5. Does the ad display a realistic portrayal <strong>of</strong> life ? In what way is the ad realistic or unrealistic ?<br />
6. What environment or scenery is portrayed ? What is the atmosphere ?<br />
7. If there are human beings present in the ad, describe their physical appearance .<br />
8. What are the activities <strong>and</strong> relationships portrayed in the ad ?<br />
9. Are there stereotypes portrayed in the ad ? If so, describe them.<br />
10. Is the ad using sexuality, sex appeal, or a sexual message to pitch the product ? How is this being<br />
accomplished ?<br />
11. Can you detect any hidden persuaders or subliminal seduction techniques in the ad ? Describe them.<br />
12. Are there any phallic symbols or vaginal symbols or implications <strong>of</strong> sexual activity in the ad ?<br />
13. To whom is the pitch being made ? (What type <strong>of</strong> person would be attracted toward this advertisement ?)<br />
14. What identities, images, values, goals or desires are being “sold” along with the product ?
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