eSafety Compendium Addendum 1 - iCar Support

• Promoting integration and standardisation among suppliers and car
manufacturers in order to make the system components able to dialogue and to
be effectively coordinated in an integrated and modular architecture which has
the driver (and thus, mainly her/his safety and comfort) in the centre of the
system.
eSafety deployment from Marketing perspective, Mr Walter Hagleitner, ADAS
Management Consulting, Austria
ADAS Management Consulting is a consultancy specialised in driver assistance. Mr
Hagleitner gave an overview of the European market take-up of eSafety technologies.
ESP was given as an example of a system that has seen an increase in sales. According to
him EuroNCAP has created a market of active and passive safety, however the
implementation of eSafety in vehicles remains slow. This is due to lack of problem and
solution awareness, and lack of business case.
To change the trend of slow eSafety implementation, the key business cases to be
developed should target:
1. Consumer / Car buyer
2. System supplier
3. Vehicle manufacturer
4. Sales person
Mr Hagleitner also recommended taking into account the Japanese approach which adds
features in packages and gets consumers used to the comfort benefit thus leading to
faster dissemination. Another way to get higher implementation would be to have
authorities’ vehicle fleets fitted with eSafety features.
RF-based Communication and Localisation for eSafety-Applications, Mr Axel
Sikora, Steinbeis Research Institute Wireless Communication, Germany
The Steinbeis Research Institute Wireless Communication performs applied research and
manages advanced customer projects. Its’ work area covers embedded design, embedded
internet, networking and telemetry. Its’ networking expertise also covers medical,
industrial and traffic applications.
Mr Sikora reported that the Steinbeis Research Institute Wireless Communication is part
of the EC-funded project WATCH – OVER which deals with vehicle-to-vulnerable road
user cooperative communication and sensing technologies to improve transport safety.
Aktiv - Cooperative Systems in Germany, Mr Michael Ortgiese, PTV AG
Karlsruhe, Germany
Mr Michael Ortgiese gave a presentation about AKTIV which is a national project
dealing with innovations in the fields of active safety, traffic management and C2C and
C2I Communication. AKTIV follows the 2005 results of the INVENT project, its’
acronym stands for Adaptive and Cooperative Technologies for the Intelligent Traffic.
The project is divided in three areas: driver assistance systems, active safety; traffic
management and cooperative cars.
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