Teleuse@BOP3: A Qualitative Study - LIRNEasia

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10 Sub Classification of the Research Countries South versus South-East Asian countries South and South East Asia vary in terms of ethnic origin, size of nations, population and their economic prospects. The average household size is higher in South Asia. India’s population itself is twice that of the other 4 countries put together. This indicates that at all levels of growth and development, India will be a more complex but also a more substantial and profitable market to understand, as compared to the other countries. South East Asia, on the other hand, has relatively higher levels of GDP per capita than South Asia but income disparities are lower in South Asia. Internet penetration rates in South East Asian countries are higher with an average penetration rate of 15.25% due to the substantial contributions of Malaysia and Philippines which pull up the regional average. In contrast, South Asia’s average 3% penetration is strikingly low. Literacy is also much higher in the South East Asian countries as compared to South Asian countries, largely because they have smaller population sizes as well as more gender equitable societies.
Review of Quantitative Findings Facts and Figures The data from the quantitative study is analyzed by <strong>LIRNEasia</strong> personnel. Some of the key findings which informed the probe areas of qualitative research and consequently this report are briefly discussed as under: Demographic Trends Access to a phone Gender Age • Considerably lower use of public access phones in Pakistan compared to other South Asian countries is observed. It is also observed that Philippines showed the lowest use of public access phones. • In India, Philippines and Thailand people owning mobiles see more benefits. • Considerably greater gender differences are seen among South Asian countries than in South East Asian countries; greatest divide is seen in Pakistan and a slightly greater percentage of females than males owned mobiles among South East Asian countries. • In South Asia, public access phone use considerably is seen to be higher among males than females. The greatest difference in such behavior is observed in Pakistan. • It is found that men used the phone more for business transactions than women. Such differences are greater in South Asian countries as compared to the South East Asian countries. 66% of Bangladeshi women used the phone everyday for such communication and only 8% of Sri Lankan and Pakistani women showed such teleusage. • The quantitative research showed that in Bangladesh, Pakistan, Sri Lanka, Philippines and Thailand younger people are more likely to have more than one SIM. In India, however, age is not a significant variable. • On an average, a greater percentage of respondents belonging to the 15-24 years age group are found to be making use of cost-cutting strategies than the older age groups. 11
Page 1 and 2: Teleuse@BOP3: A Qualitative Study C
Page 4: 4 Contents Introduction 07 Review o
Page 8 and 9: 8 pyramid neglects the true base of
Page 12 and 13: 12 Location • According to the qu
Page 14 and 15: 14 Migration and Mobile Usage Needs
Page 16 and 17: 16 Methodology Sample of the Study
Page 18 and 19: 18 INDIA: West Zone Location Protoc
Page 20 and 21: 20 PAKISTAN Location Protocol Age G
Page 22 and 23: 22 SRI LANKA Location Protocol Age
Page 24 and 25: 24 Research Locations Location Sele
Page 26 and 27: 26 In the south zone, the study was
Page 28 and 29: 28 Thailand In Thailand Chiang Mai
Page 30 and 31: 30 Review of Field Research Process
Page 32 and 33: 32 Demographic Trends Gender Gender
Page 34 and 35: 34 Female respondents from both the
Page 36 and 37: 36 being once in a week to once in
Page 38 and 39: 38 for similar reasons like coordin
Page 40 and 41: 40 failure to understand why their
Page 42 and 43: 42 them in using the phone. In Thai
Page 44 and 45: 44 Maneesh in Srirangapattana. They
Page 46 and 47: 46 the male rural group discussion
Page 48 and 49: 48 acceptable teleuse practice. In
Page 50 and 51: 50 In Pakistan, Bangladesh and Indi
Page 52 and 53: 52 As a result, in terms of the age
Page 54 and 55: 54 super abundance of shops in all
Page 56 and 57: 56 Visayas and Mindanao, major infr
Page 58 and 59: 58 three to four years. In Kundur,
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60 outstrips the supply. They also
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62 Institutional Resources Institut
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64 In Pakistan and Bangladesh, the
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66 hand counted land phones with mo
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68 In Philippines, even though ther
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70 Male respondents above 25 years
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72 friend forgot and she missed out
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74 before above and beyond his regu
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76 countries said that although you
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78 Lanka again in Dipali. While the
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80 In Sri Lanka, Dhanambra also fee
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82 ‘textmates’. Textmates are d
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84 Business and Entrepreneurial Mob
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86 manufacturer where her job is to
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88 respondents distrust mobile tech
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90 reload and even network challeng
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92 explaining why perceived benefit
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94 Migration and Mobile Usage Needs
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96 Financial Coordination Financial
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98 are more likely to have someone
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100 frequently lost money, the bus
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102 services from their friends and
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104 SMS is the primary ‘more than
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106 Since most of the respondents i
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108 The direction for Mobile 2.0 se
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110 discussions in Philippines ment
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112 more ready access to cable TV t
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114 most of the text message in Phi
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116 Sri Lanka is also the only coun
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118 advices, to servicing and credi
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120 Jain, Abhay, and B. S. Hundal.
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122 http://esa.un.org/wup/source/co
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Teleuse at the base of the pyramid
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Teleuse@BOP3: A Qualitative Study - LIRNEasia

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