Teleuse@BOP3: A Qualitative Study - LIRNEasia

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28 Thailand In Thailand Chiang Mai and Jae Hom were selected as urban and rural research locations respectively. Chiang Mai city is a growing urban sprawl with nearly 1 million people, which is more than half the total of Chiang Mai Province. The city has a history of cross border migration from Chinese migrants. Over the past decade, low income laborers from Chiang Mai and other towns in northern Thailand have had to compete with Chinese migrants and there is a growing unease due to the strong nationalist tendencies of these migrants. Jae Hom is a rural area concentrating on small scale industries in ceramics. The region shows an interesting mix of labor involvement in agriculture, manufacturing as well as the growing service sector which can indicate ways in which the BOP is changing in urban-rural transition areas in Thailand. Falling in the Northern Uplands region, this zone accounts for more than 20% of Thailand’s total poverty rate. Specific Research Methods Respondent Mini-Ethnographies Respondent Mini-Ethnographies were conducted to understand the context of the BOP respondents from their own perspective. This innovative research method involved a respondent self documentation exercise by providing respondents with a camera and briefing them to click photographs that will throw light on their lifestyle. The respondents were shadowed going about their daily activities to observe their teleuse, their need for information and challenges encountered rather than probing in an interview format. The respondents were accompanied for a total duration of 3 hours where they were asked questions relevant to their lifestyle, livelihood and technology usage within the scope of the study while being engaged in their day-to-day activities. The protocol was designed with a view to observe how the BOP respondents are living. It aims at observing what are the challenges that BOP respondents are facing in their work and how are they coping up with them. Another objective of this protocol was to understand what are the various needs of information amongst these respondents and how are they currently being met. Equally important was to know the use of various technologies in meeting those needs with a special focus on the use of phones.
Home Visit and Media Mapping Exercises Home visits and media mapping exercises were conducted with migrant workers as well as migrant worker families in all the countries according to the sample specific for each research location. This methodology aimed at not only exploring the teleuse of the respondents but also the needs of communication in the migrant worker category of the BOP respondents. The sample was spread across internal and external migrant workers and a major area of focus in this protocol was the coordination of remittances and other such financial transactions between the migrant workers and their families / friends. This protocol looked at the social as well as professional networks of the respondents and explored their teleuse in coordinating personal or business related tasks. Through exercises involving mapping of media, we aimed at documenting how media consumption informed tele-adoption and usage amongst the migrant workers at the BOP. Group Discussions Group discussions with respondents from a variety of occupational backgrounds from the BOP were conducted in all the countries. Gender split group discussions with no more than 8 respondents in each discussion were carried out in all the locations. Since the sample size for the South East Asian countries is smaller, the urban group discussions comprised of 4 respondents in both the male as well as the female group discussions. The group discussions aimed at getting the BOP respondents’ perceptions on mobile 2.0 services and to understand high level usage patterns of mobile phones amongst these sections of society. Through gender segregated group discussions, we aimed to inform the research on how does gender affect teleuse and consumption of mobile 2.0 services. These discussions also aimed at gathering information on needs for services around transport, communication, business or social networking that had a direct bearing on generating alternative means of income or enhancing livelihood for the male respondents. Conversely it also aimed at gaining insights into how do these needs differ amongst women. 29
Page 1 and 2: Teleuse@BOP3: A Qualitative Study C
Page 4: 4 Contents Introduction 07 Review o
Page 8 and 9: 8 pyramid neglects the true base of
Page 10 and 11: 10 Sub Classification of the Resear
Page 12 and 13: 12 Location • According to the qu
Page 14 and 15: 14 Migration and Mobile Usage Needs
Page 16 and 17: 16 Methodology Sample of the Study
Page 18 and 19: 18 INDIA: West Zone Location Protoc
Page 20 and 21: 20 PAKISTAN Location Protocol Age G
Page 22 and 23: 22 SRI LANKA Location Protocol Age
Page 24 and 25: 24 Research Locations Location Sele
Page 26 and 27: 26 In the south zone, the study was
Page 30 and 31: 30 Review of Field Research Process
Page 32 and 33: 32 Demographic Trends Gender Gender
Page 34 and 35: 34 Female respondents from both the
Page 36 and 37: 36 being once in a week to once in
Page 38 and 39: 38 for similar reasons like coordin
Page 40 and 41: 40 failure to understand why their
Page 42 and 43: 42 them in using the phone. In Thai
Page 44 and 45: 44 Maneesh in Srirangapattana. They
Page 46 and 47: 46 the male rural group discussion
Page 48 and 49: 48 acceptable teleuse practice. In
Page 50 and 51: 50 In Pakistan, Bangladesh and Indi
Page 52 and 53: 52 As a result, in terms of the age
Page 54 and 55: 54 super abundance of shops in all
Page 56 and 57: 56 Visayas and Mindanao, major infr
Page 58 and 59: 58 three to four years. In Kundur,
Page 60 and 61: 60 outstrips the supply. They also
Page 62 and 63: 62 Institutional Resources Institut
Page 64 and 65: 64 In Pakistan and Bangladesh, the
Page 66 and 67: 66 hand counted land phones with mo
Page 68 and 69: 68 In Philippines, even though ther
Page 70 and 71: 70 Male respondents above 25 years
Page 72 and 73: 72 friend forgot and she missed out
Page 74 and 75: 74 before above and beyond his regu
Page 76 and 77: 76 countries said that although you
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78 Lanka again in Dipali. While the
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80 In Sri Lanka, Dhanambra also fee
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82 ‘textmates’. Textmates are d
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84 Business and Entrepreneurial Mob
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86 manufacturer where her job is to
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88 respondents distrust mobile tech
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90 reload and even network challeng
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92 explaining why perceived benefit
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94 Migration and Mobile Usage Needs
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96 Financial Coordination Financial
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98 are more likely to have someone
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100 frequently lost money, the bus
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102 services from their friends and
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104 SMS is the primary ‘more than
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106 Since most of the respondents i
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108 The direction for Mobile 2.0 se
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110 discussions in Philippines ment
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112 more ready access to cable TV t
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114 most of the text message in Phi
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116 Sri Lanka is also the only coun
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118 advices, to servicing and credi
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120 Jain, Abhay, and B. S. Hundal.
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122 http://esa.un.org/wup/source/co
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Teleuse at the base of the pyramid
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Teleuse@BOP3: A Qualitative Study - LIRNEasia

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