Teleuse@BOP3: A Qualitative Study - LIRNEasia

More documents

Recommendations

Info

14 Migration and Mobile Usage Needs for Communication • Philippines and Sri Lanka displayed higher levels of SMS use than other countries (among both external and internal migrants). • Public access phone/friend’s or relative phone/neighbor’s phone use highest among Indian external and internal migrants to take or receive calls while at home. • The highest frequency of making calls to family / friends in home country i.e. once a day or more is seen in Bangladesh, followed by Sri Lanka (among both external and internal migrants). Financial Coordination • A greater % of people in India physically take money (either themselves, or through another friend or relative) than other countries (among both internal and external migrants). • Awareness of the use of mobile phones for sending money is found to be higher in South East Asian countries than South Asian countries. With the exception of Bangladesh, greater levels of awareness are seen among external migrants than internal migrants. • A higher level of “distrust” in the service is observed in the South East Asian countries than in the South Asian countries. Looking to Mobile 2.0 Service Awareness and Adoption • A considerably higher percentage of respondents in Sri Lanka, Philippines and Thailand are aware of “Mobile 2.0” services than other countries. Sri Lanka’s awareness is very high when compared with the other South Asian countries. • Among respondents belonging to the “Farmer - animal husbandry/cultivation” occupational category, only 3% are aware that they can access agricultural or fisheries information through ICTs.
• On average, a slightly higher percentage of respondents belonging to the 15 – 24 age categories are aware of such services than other categories. Greatest difference between this age group and older groups are seen in the “competition polls and other live programs” category. • A greater percentage of urban dwellers are aware of such services than rural dwellers. • A significant percentage in Bangladesh, the Philippines and Sri Lanka who are not aware of mobile money remittance services, government services and agriculture/fisheries information will try such services if given the opportunity to access those via their mobiles. Innovative Coping Strategies • The most popular cost-cutting strategies used are making calls to mobiles only from mobiles making calls when the rates are lower and the use of missed calls/ring-cuts. • Use of missed calls as a cost saving strategy is most popular in Sri Lanka (39%), followed by Pakistan (33%) and Bangladesh (27%). Only 9% of those in the Philippines used missed calls. Soft Skills and Service Uptake • Payment services – Apart from “not being applicable” the most cited reason for not using Mobile 2.0 services is “not knowing how to use it.” 15
Page 1 and 2: Teleuse@BOP3: A Qualitative Study C
Page 4: 4 Contents Introduction 07 Review o
Page 8 and 9: 8 pyramid neglects the true base of
Page 10 and 11: 10 Sub Classification of the Resear
Page 12 and 13: 12 Location • According to the qu
Page 16 and 17: 16 Methodology Sample of the Study
Page 18 and 19: 18 INDIA: West Zone Location Protoc
Page 20 and 21: 20 PAKISTAN Location Protocol Age G
Page 22 and 23: 22 SRI LANKA Location Protocol Age
Page 24 and 25: 24 Research Locations Location Sele
Page 26 and 27: 26 In the south zone, the study was
Page 28 and 29: 28 Thailand In Thailand Chiang Mai
Page 30 and 31: 30 Review of Field Research Process
Page 32 and 33: 32 Demographic Trends Gender Gender
Page 34 and 35: 34 Female respondents from both the
Page 36 and 37: 36 being once in a week to once in
Page 38 and 39: 38 for similar reasons like coordin
Page 40 and 41: 40 failure to understand why their
Page 42 and 43: 42 them in using the phone. In Thai
Page 44 and 45: 44 Maneesh in Srirangapattana. They
Page 46 and 47: 46 the male rural group discussion
Page 48 and 49: 48 acceptable teleuse practice. In
Page 50 and 51: 50 In Pakistan, Bangladesh and Indi
Page 52 and 53: 52 As a result, in terms of the age
Page 54 and 55: 54 super abundance of shops in all
Page 56 and 57: 56 Visayas and Mindanao, major infr
Page 58 and 59: 58 three to four years. In Kundur,
Page 60 and 61: 60 outstrips the supply. They also
Page 62 and 63: 62 Institutional Resources Institut
Page 64 and 65:
64 In Pakistan and Bangladesh, the
Page 66 and 67:
66 hand counted land phones with mo
Page 68 and 69:
68 In Philippines, even though ther
Page 70 and 71:
70 Male respondents above 25 years
Page 72 and 73:
72 friend forgot and she missed out
Page 74 and 75:
74 before above and beyond his regu
Page 76 and 77:
76 countries said that although you
Page 78 and 79:
78 Lanka again in Dipali. While the
Page 80 and 81:
80 In Sri Lanka, Dhanambra also fee
Page 82 and 83:
82 ‘textmates’. Textmates are d
Page 84 and 85:
84 Business and Entrepreneurial Mob
Page 86 and 87:
86 manufacturer where her job is to
Page 88 and 89:
88 respondents distrust mobile tech
Page 90 and 91:
90 reload and even network challeng
Page 92 and 93:
92 explaining why perceived benefit
Page 94 and 95:
94 Migration and Mobile Usage Needs
Page 96 and 97:
96 Financial Coordination Financial
Page 98 and 99:
98 are more likely to have someone
Page 100 and 101:
100 frequently lost money, the bus
Page 102 and 103:
102 services from their friends and
Page 104 and 105:
104 SMS is the primary ‘more than
Page 106 and 107:
106 Since most of the respondents i
Page 108 and 109:
108 The direction for Mobile 2.0 se
Page 110 and 111:
110 discussions in Philippines ment
Page 112 and 113:
112 more ready access to cable TV t
Page 114 and 115:
114 most of the text message in Phi
Page 116 and 117:
116 Sri Lanka is also the only coun
Page 118 and 119:
118 advices, to servicing and credi
Page 120 and 121:
120 Jain, Abhay, and B. S. Hundal.
Page 122 and 123:
122 http://esa.un.org/wup/source/co
Page 124:
Teleuse at the base of the pyramid
show all

Teleuse@BOP3: A Qualitative Study - LIRNEasia

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?