Issue 3 - 2010 - Pack & Send

24 | Connect
Making it happen
PACK & SEND Rowville
Above: The Rowville team- Daniel, Janet and Derek.
THE CHALLENGE: FINDING A WAY TO ACHIEVE A ‘RECORD SALES MONTH’ WHEN TIME WAS
RUNNING OUT...
Derek Dalton of PACK & SEND Rowville sat at his desk
looking at a shortfall of a few thousand dollars standing
between him and a record sales month and he wasn’t
happy.
It was August 2008 and after having set himself a goal
to achieve the elusive all-time record sales for the month
– with one and a half days to go – it looked as though it
wasn’t going to happen.
The feeling was unsettling. Sitting deep in thought, Derek
couldn’t let go. He thought there must be a way. And
then the idea came to him: It’s the end of the fi nancial
year. What would small businesses be doing at this time
of Year? They archive and store all their fi les!
So, on the last day of the month, armed with a
spreadsheet, business cards, and an assembled archive
box, Derek set out on his mission.
“I had worked out that I needed to sell a few hundred
archive boxes,” Derek said.
“I called into most of the small businesses in the
business park and the local shopping centre and made
about 60 calls over the seven hour period, selling the
boxes at $5.50 each or 10 for $50.00.”
Naturally, Derek said, some people were not interested
and others were happy to take two or three, while a few
real estate agents said the boxes were ‘just what they
needed’, taking 10 boxes each on that day. “I just took
their information and payment details , and advised that I
would be delivering to them the next day.”
At the end of the exercise, Derek returned to the store
exhausted but extremely pleased. Not only had he
achieved his target … he’d also educated numerous
people on what PACK & SEND does and earned extra
profi ts!