Issue 3 - 2010 - Pack & Send

Lesley puts PACK &
SEND signage to work!
40 | Connect
OVER THE PAST FEW YEARS, LESLEY HILL OF PACK & SEN SEND EN END ND D
BORONIA HAS WORKED TIRELESSLY IN HARNESSING THE POWER WE WER R
OF FRANCHISEE GROUP FUNDING TO PROMOTE THE BRAND TO
O
AUSSIE RULES ENTHUSIASTS AT BOTH MELBOURNE’S ETIHAD AD D
STADIUM AND THE MELBOURNE CRICKET GROUND (MCG).
AS HER LETTER TO THE GROUP BELOW SHOWS, LESLEY Y
CONTINUES IN HER EFFORTS TO WIN THE BRAND EXCELLENT T
EXPOSURE AND BUILD ON TEAM CAMARADERIE FOR ALL AT PA PACK
CK & S SSEN
SEND. EN END. D. D
MANY THANKS, LESLEY, FOR ALL YOUR ENTHUSIASM AND COMMITMENT OM OMMI MMI
M TM TMEN EN ENT TO THE
HE H BRA BRAND! RAND ND ND!
Hi Everyone,
How quickly has the time passed since our 2010 signage was installed in March at Etihad and the
MCG. Gosh! Our signs have been on every channel, on sports news and a variety of shows every
day of the week. Foxtel Sports have repeats and Foxtel Sports News is on 24 hours a day. The latest
viewing was on the morning shows on Channels 7 and 9 when they did their sports news. It was also
on Kerrie Anne on Channel 9 with her feature of Rugby League and Aussie Rules reports. So, not
only do we feature on game days but also during all the games’ numerous repeats during the week.
As I have travelled around, I see our signage on the screens: airports, Southbank Beer Garden, Crown n
Casino large screen, and hotels. I am wondering if you have seen our signage too! Please email me
your sightings and I will add to the list.
Last year it was announced that ESPN Sports was taking AFL Games into USA and Canada!!! Last
week it was announced that China will be receiving AFL Games starting with our 2010 AFL Grand
Final. With the internet and iPhones, games are watched everywhere around Australia and the world
... PACK & SEND signs fl ashing up on the screen ... certainly a consistent brand winner for us.
Our lucky Victorian franchisee winners from the Special Draw at our Connect Night Meeting in
March have all enjoyed their chosen AFL games at Etihad.
The winning stores were: Box Hill, Abbotsford, Tullamarine, Coburg, Lilydale, and Shepparton.
Thank you to Stadiamedia for organising four tickets to each of the lucky winning stores.
Our lucky interstate winner of a $100 gift voucher was PACK & SEND West Perth.
The PACK & SEND signage in 2010 is a joint team venture with participating stores and Corporate Offi ce. It’s a very successful partnership
which has exposed our signs on TV for seven months and to thousands of people who go to the MCG, either to watch a game, attend tours, see the
National Sports Gallery, dine in the various restaurants, or attend special functions. A special thank you to Mark Borchert of PACK & SEND South
Melbourne for starting the project several years ago.
What we have done is kept it going. Thank you for your participation and to Michael Paul and Leo Tortorici for their belief in the value of signage
for brand exposure. It complements all the extra efforts made with Google, Telstra 1234, our 1300 phone number, email requests, the PACK &
SEND web page and your own store/van signage and marketing.
We will try and do another promotion just before the 2010 AFL Grand Final – ‘Find our sign at the “G”’ – for all stores to appreciate the benefi t of
the exposure of this branding. This year I have seen our signs more times at the MCG. The cameras have been in the right position for interviews:
during the game, kicking the high goals at our end, and during post game discussions. During post game talks with Denis Cometti on Friday nights,
our signs have been sitting above his head for 1-2 minutes.
Thank you all again for participating. I reckon it’s very good value for the PACK & SEND brand anytime, anywhere!
Regards,
Your Team Leader for the 2010 AFL Etihad and MCG Signage Promotion,
Lesley
Above: Herb and Lesley Hill – PACK & SEND Boronia.