here - Rotterdam School of Management

QUADRENNIAL
PRIZE FOR RSM’S
MARTIJN DE JONG
Awarded just once every four
years, the prestigious Johannes
Cornelis Ruigrok Prize – bestowed
by the Royal Holland Society of
Sciences and Humanities to the
most talented young researcher
in the field of Economic Sciences
– has been conferred upon Dr
Martijn de Jong of the Marketing
Management department.
De Jong’s work on the crossnational
analysis of consumer
research, which applies methods
from psychometrics to large
databases, taking into account
worldwide cultural differences
that might influence measuring
preferences of consumers, was
described as innovative by the
award panel.
Further, the awarding panel
states that De Jong introduces
new statistical methods relevant
not just for marketing purposes,
but also for use by politicologists,
psychologists and other scientists
doing international research on
attitude and preference.
ICCL LAUNCHES
NEW WEBSITE
The Innovation and Co-Creation
Lab recently celebrated the launch
of the lab’s newly developed
website - www.icclab.com. The
launch is just one of a series
of important achievements by
the lab, which now employs 17
people, since its creation 18
months ago.
NEWS FROM RSM
A.T. KEARNEY GLOBAL PRIZE FOR MBA STUDENTS
Designed to present students with real-life business
challenges, the A.T. Kearney Global Prize pits business
school against business school in a competition that offers
participants the opportunity use all their skills and experience
and taste what it’s like to be a management consultant.
Having taken on all comers in the European
Round, the RSM team – comprised of MBA10
students Gagandeep Sethi and Sri-Hari
Krishnan from India, Team Captain Lothar
Vormittag from Germany, and Romanian
Daniel Simion – went head-to-head against
the winners of the American Round, the
Ross School of Business (University
of Michigan).
In the competition, MBA students were
challenged to tackle business cases based
on actual A.T. Kearney client engagement.
The RSM team were presented with the
challenge of developing a growth strategy
for a global supplier to the wind power
industry.
Students had the opportunity to interact with
A.T. Kearney consultants who took on the
roles of clients in simulations and, as well
as providing feedback, shared their insights
on the consulting process.
Matthias Rucker, RSM MBA graduate and
associate at A.T. Kearney is the RSM school
coordinator for the competition and was very
impressed by the RSM team. He added that
the objective of the competition was to give
the best possible insights into the work of
an A.T. Kearney consultant and how they
solve strategic management issues, as well
as to help supplementing important skills.
“We won one of the most prestigious
consulting competitions in the world - a
fantastic job by an extraordinary team,” said
Daniel Simion.
Commenting on the level of team interaction
Gagandeep said, “This was a perfect example
of unity in diversity.” Lothar agreed that the
value of their diversity strengthened their
force as a team. “We all brought different
experiences and backgrounds to the team
with the unifying factor that we are all from
RSM. Our diverse perspectives culminated
“We won one of the most prestigious consulting competitions
in the world - a fantastic job by an extraordinary team”
in a well thought-out team approach,” he
said. Gagandeep concluded: “Our win
confirms that RSM is right up there with the
best of them.”
Arkadiusz Mironko, MBA Full-time
Programme Director, commented on the
team’s achievement by saying that, “the
result in this competition is a showcase for
RSM talent. These students exemplify the
RSM commitment to diversity, team work
and excellence.”
George Yip, Dean of RSM, adds: “This is a
really fantastic achievement. Our students
have done this against some of the best
competition in the world. The contest is a
great experience for those who have strong
motivation for strategic consulting, and our
team has shown to be a very good match.
RSM is extremely proud of them.”
RSM OUTLOOK SUMMER 2009 05