here - Rotterdam School of Management

NEWS FROM RSM
RSM CONFIRMS
POSITION AS
TOP 10 EUROPEAN
BUSINESS SCHOOL
The 2008 Financial Times Metaranking
of European Business Schools shows
RSM in 8th place. All of the criteria
from each of the FT rankings
conducted in 2008 were used in the
compilation of this European survey:
20 criteria from the MBA ranking,
17 from the custom programmes
Executive Education ranking, 16
from the European Masters in
Management ranking and 16 from
the EMBA ranking.
George Yip, Dean of RSM, said: “This
result shows that we have once again
consolidated our position in the top
10 of European business schools.
We have distinguished ourselves by
taking full advantage of the Bologna
accord, recognising and fostering
student mobility.
“Our unique approach to leadership,
our broad portfolio and our
international focus helped us maintain
our place amongst Europe’s top
schools. In view of the changing
market, it will be a challenge to keep
this ranking in the future, and even
more to improve our position. But I’m
confident that we have all the assets
to do so.”
06 RSM OUTLOOK SUMMER 2009
CORPORATE REPUTATIONS UNDER RSM SCRUTINY
The reputation of Dutch financial institutions has sustained tremendous
damage over the past year; that’s according to research from the
Reputation Institute carried out in cooperation with RSM. The only
exception is Rabobank, ranked 2nd in the overall survey, which managed
to build upon the great public confidence it has developed.
Of all Dutch financial services providers,
the reputation of Fortis has suffered the
most, and the company sits at the bottom
of the new ranking. Fellow banks ABN
AMRO and ING are not doing significantly
better. It’s not just financial organisations
that come under scrutiny. Philips heads
the top of the table and wins the award for
the company with the best reputation.
The survey is part of global reputation
research carried out by the Reputation
Institute in 32 countries. The rankings are
drawn up using the RepTrak model,
developed by Reputation Institute, and
which measures reputations by examining
people’s feelings towards companies, as
well as the rational basis for their opinion
in regard to seven ‘reputation drivers’.
In the Netherlands, the Reputation Institute
collaborates with RSM under the
supervision of Cees van Riel, Professor of
Corporate Communication. He can see
three striking results in the 2009 ranking,
of which the first is the dramatic loss in
standing suffered by financial institutions.
Van Riel says, “Over many years, the
Reputation Institute has been using this
method for measuring reputations. As a
result, we have at our disposal data spread
out over a long period of time and can
discern clear trends. Last year, well before
the banking crisis, we concluded that the
reputations of financial institutions in the
Netherlands were suffering. The financial
crisis has been the final blow for them.”
Website: www.reputationinstitute.com
RSM OUTLOOK GOES GREEN
As part of the overall initiative to green the campus, we are pleased to announce
that RSM Outlook magazine is now printed on paper certified by the Forest Stewardship
Council (FSC) and mailed out to readers in eco-friendly biofilm wrapping that is
entirely compostable and certified to EN 13423. The FSC is an independent, nongovernmental,
not for profit organisation established to promote the responsible
management of the world’s forests. Products carrying the FSC label are independently
certified to assure consumers that they come from forests that are managed to meet
the social, economic and ecological needs of present and future generations.
EU FUNDS RSM RESEARCH PROJECT
In the context of its 7th Framework
Programme for Research & Development
(FP7) the European Union has granted
nearly 350,000 euros to RSM for its
planned contribution to xDelia. xDelia,
which stands for “Excellence in Decisionmaking
through Enhanced Learning in
Immersive Applications”, investigates the
role of behavioural biases and emotions
in professional financial trading, private
investment, and personal finance. The
project also develops sensor and serious
game technologies to support non-formal
learning in building financial competence
and expertise. RSM contributes to this
project with its knowledge about
neuroscience, available at the Erasmus
Center for Neuroeconomics and at the
Erasmus Behavioural Lab.
Website: www.xdelia.org