Sievert Baustoffgruppe: Management Conference ... - Sievert AG + Co.

16
sht's strategic focus
Continued focus on positioning as interbranch logistic service provider
In the last issue of "dialog" you spoke about a large
series of objectives, set by the sht management staff
for their future work. Generally this involves further
intensifi ed development of the market and a continuously
consistent growth strategy. How does the situation
look today in the individual business segments?
A discussion with Rui Macedo and Ulrich von Hahn.
Rui Macedo: "Traditionally we have focused highly on cement
in the silo branch. It is well known that this industry is
subject to major seasonal variations. We can no longer accept
annual dips in turnover of the magnitude experienced
during the past winter. Moreover we are receiving less and
less for our services considering the performance, reliability
and fl exibility we offer. The competition in this sector
is ruinous. The price is placed over the quality. We can be
replaced, when the only requirement is moving cement
from A to B. With the acquisitions started in other market
segments we can continue to grow and optimize our fl ow
of goods. To eliminate any misunderstandings: The cement
industry is and will remain an important customer and
partner for sht; however we cannot presently use it as the
sole base for our economic existence. That is why our goal
of extending our clientele and product portfolio has top
priority."
Ulrich von Hahn: “In the quest for growth, it is important
for us to keep our balance. Our intention is to continue to
grow with our regular customers, while also acquiring new
customers. But it is important for us to put the absolute
focus for these processes on quality and sustainability and
not simply on quick growth.