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<strong>SSP</strong> The Food Travel Experts <strong>SSP</strong> The Food Travel Experts<br />
Changing<br />
Travel is no longer a privilege enjoyed by a few. Travel<br />
has become a familiar part <strong>of</strong> our lives and, as a<br />
result, expectations have changed. As people spend<br />
more time more <strong>of</strong>ten in airports, <strong>the</strong>y have become<br />
more discerning about what <strong>the</strong>y eat and drink.<br />
4<br />
experiences<br />
While travel and consumer demands<br />
have evolved, <strong>the</strong> food business in many<br />
airports has remained what it was 20<br />
years ago. The current business model<br />
fails to meet consumer needs or desires.<br />
Our industry has forced passengers and<br />
airports to settle for excuses as to why<br />
<strong>the</strong>ir food and beverage programs are<br />
less than exceptional.<br />
3<br />
At <strong>SSP</strong> America, we’re changing <strong>the</strong><br />
status quo. Our work is based on a true<br />
understanding <strong>of</strong> <strong>the</strong> traveling consumer,<br />
a passion for great food, and unrivaled<br />
expertise. By working hard to leverage<br />
<strong>the</strong>se aspects <strong>of</strong> our business, we are<br />
creating great experiences that exceed<br />
consumer expectations and take <strong>the</strong><br />
industry to a whole new level.