Download a PDF of the brochure - SSP
Download a PDF of the brochure - SSP
Download a PDF of the brochure - SSP
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>SSP</strong> The Food Travel Experts <strong>SSP</strong> The Food Travel Experts<br />
Understanding<br />
Traveling customers have unique needs. Time pressures,<br />
security procedures, wea<strong>the</strong>r conditions, and luggage are<br />
all key factors that impact <strong>the</strong> travel experience. To truly<br />
meet <strong>the</strong> needs <strong>of</strong> today’s passengers, it is essential that<br />
we understand <strong>the</strong>m.<br />
consumer needs<br />
global research – local knowledge<br />
As a result, <strong>SSP</strong> undertook <strong>the</strong> food travel<br />
industry’s largest study <strong>of</strong> consumer habits,<br />
needs and behaviors. It was carried out across 15<br />
countries, involving over 12,000 consumers, and<br />
included over 2,000 hours <strong>of</strong> airport film footage.<br />
And what we’ve learned has been invaluable in<br />
shaping our business.